2017 Media Kit Welcome to the 2017 National Community Pharmacists Association Media Planning Kit. This resource provides the details on how you can cost-effectively reach independent community pharmacies—top-rated in customer satisfaction by the J.D. Power 2016 U.S. Pharmacy Study—a valuable and growing $81.5 billion health care marketplace. The nation’s 55,000 independent community pharmacists are the medication experts who talk to their patients and their prescribers every day. Through our various communication channels—print, email, web, social media, in-person, or customized to fit your needs—NPCA is the gateway to the owners and managers of independent community pharmacies coast-to-coast, from Manhattan to Manhattan Beach and more than 22,000 locations in between.

Table of Contents NCPA General Information....................... 1 Print.............................................................. 3

America’s Pharmacist®....................... 3



Print Supplements.............................. 4

Electronic Marketing................................10 NCPA Website and e-Messaging....10

NCPA GENERAL INFORMATION

Independent Community Pharmacy Today

AN $81.5 BILLION MARKETPLACE The nation’s independent pharmacies, independent pharmacy franchises, and independent chains represent an $81.5 billion marketplace, comprise 37% of the nation’s retail pharmacies, and employ more than 220,000 people. What Is an Independent Community Pharmacy? • Pharmacist-owned • Privately held Who Is an Independent? • Single-store owners • Multi-store owners (26% of independent owners who have two or more pharmacies) • Pharmacy franchisees • Privately owned supermarket pharmacies • Long-term care and I.V. pharmacies What Does an Independent Community Pharmacist Do? • Dispense 36% of U.S. retail prescriptions. • Consult with physicians and other health care professionals about 9.7 times daily on drug therapy. • Recommend therapeutic changes to prescribers, 80% of which are accepted.

Retail Pharmacies I

23,106

C

22,164

M

8,477

S

8,208

I

Independents

C

Traditional Chain

M

Mass Merchant

S

Supermarket

Source: 2016 NCPA Digest, sponsored by Cardinal Health

2017 NCPA® Media Kit | NCPA General Information 1

84

%

of the respondents to the 2016 NCPA Census consider themselves full-line pharmacies*

Here is what these pharmacies are offering...

83

%

MEDICATION THERAPY MANAGEMENT

65%

MEDICATION ADHERENCE/ SYNCHRONIZATION

BLOOD PRESSURE MONITORING

HOME/WORK SITE DELIVERY

68%

83%

23%

IMMUNIZATIONS

60%

ONLINE REFILLS

59%

TRAVEL VACCINATIONS

41%

PET MEDICATIONS

*The 2016 NCPA Digest findings are based on pharmacies that self-identify as full-line, apothecary, compounding, long-term care, or specialty stores. These data are for the full-line stores.

2017 NCPA® Media Kit | NCPA General Information 2

PRINT

America’s Pharmacist® Magazine  5% of readers spend at least half 6 an hour reading an issue. • 44% of readers have discussed an article with a pharmacist and/or colleague. •  27% have recommended an overthe-counter product by brand name to a patient. •

*Source: Readex Research 2014 readership survey

Average number of prescriptions filled daily at their primary location is: 236 Each month, America’s Pharmacist, the official four-color magazine of the National Community Pharmacists Association, reaches every independent community pharmacy in the United States. That’s more than 22,000 unique locations. There also is a digital edition. Not only that, America's Pharmacist is the premier magazine for independent pharmacy owners. It is the best source of information on industry trends, emerging technologies, and new products. With articles featuring the very latest in successful business strategies, specialty pharmacy services, medication safety, consumer advice,

continuing education, legislation, and regulation, America's Pharmacist provides independent pharmacists the information they need to improve patient care and manage their business. America’s Pharmacist: A Trusted Resource for Independent Community Pharmacists* •  52% of readers have read at least three of the last four issues. •  60% of readers share their copy with at least one other person, making the total circulation 50,921. •  74% of readers take at least one action as a result of reading America’s Pharmacist.

Subscriber/Reader Profile 74% are owners/partners/managers 13% are staff pharmacists 93% indicated their business operates at least one pharmacy. 81% operate one to four pharmacies. 89% are involved in purchasing in some way. 70% approve/authorize purchases. 87% are involved in purchasing generic drugs. 86% are involved in purchasing brand name prescription drugs. 76% involved in purchasing over-thecounter products. Average number of prescriptions filled daily at their primary location is: 236 The average reader is involved in purchasing $2.06 million in products and services. *Source: Readex Research 2014 readership survey TARGETING KEY DECISION MAKERS America’s Pharmacist delivers the readers that matter most to you. Our publication reaches the top decision makers and community leaders in more than 22,000 independent community pharmacies around the country.

2017 NCPA® Media Kit | Print 3

CIRCULATION: 19,585 (Six months average circulation, January 2016 through June 2016) Pharmacists Owners/Managers: 74% Staff Pharmacists: 13% Future Pharmacists: 10% Other: 3% PUBLISHER’S STATEMENT To the best of our knowledge, the staff and publisher of America’s Pharmacist magazine hereby state that all data included in this information packet is true and accurate.

B. Douglas Hoey, RPh, MBA Chief Executive Officer National Community Pharmacists Association AMERICA’S PHARMACIST DIGITAL America’s Pharmacist is also available in a digital format. Now, in addition to the print edition, readers can read

America’s Pharmacist magazine online anytime on their mobile devices. They will get the same great content with easy navigation, live article and advertiser website links, bookmarks, notes, and more. As an advertiser you’ll have greater flexibility to showcase your product or service. Some features that are available via the digital edition are (please call for pricing): • Embedded video in your advertisement • Embedded audio on your advertisement • Flash Animation • eCards (blow-in, Business Reply Cards, etc.) • Special pages (page before front cover, bellies, gates, etc.) PRINT SUPPLEMENTS (NON-CE) Use the non-CE supplement service to educate pharmacists on new drug interactions, procedures, products, or services. Simply choose a topic and NCPA will do the rest – select an author, submit the content for your review and then design, print, and mail

the supplement as an outsert with an issue of America’s Pharmacist. These pieces are educational but they are not accredited. Call for pricing options. CONTINUING EDUCATION SUPPLEMENT America’s Pharmacist can create a print supplement continuing education (CE) program tailored to your specific need on a given topic. The supplement will be mailed with an issue of America’s Pharmacist and will be placed on the Pharmacist e-Link website (www. pharmacistelink.com) for three years. The program includes content, print, and electronic preparation. NCPA is an ACPE-accredited organization, and can provide content development and accreditation services to develop and deliver your continuing education programming. Sponsor recognition is provided through a support statement on the inside front cover. Call for pricing options.

2017 NCPA® Media Kit | Print 4

2017 Editorial Calendar JANUARY Alternative Meds, Dietary Supplements, Vitamins/Nutritionals Sexual Health and Well Being; Asthma and Allergies Advertising Space Reservation: Dec. 1, 2016 Advertising Materials due: Dec. 5, 2016

AUGUST Pain Management in Seniors Irritable Bowel Syndrome and Other GI-Related Issues Alzheimer’s and Dementia Advertising Space Reservation: July 1, 2017 Advertising Materials due: July 15, 2017

FEBRUARY Enhanced Clinical Service Networks Specialty Exclusive Bonus Distribution: National Community Pharmacists Association’s Multiple Location Pharmacy Conference. Advertising Space Reservation: Jan. 1, 2017 Advertising Materials due: Jan. 5, 2017

SEPTEMBER Front-End Merchandising Niche Products: DME, Skincare, What Is Right for Your Store? NCPA Pre-Convention Issue Bonus Distribution: National Community Pharmacists Association’s 2017 Annual Convention, Orlando, Fla., Oct. 14–18. Advertising Space Reservation: Aug. 1, 2017 Advertising Materials due: Aug. 5, 2017

MARCH Immunization Advertising Space Reservation: Feb. 1, 2017 Advertising Materials due: Feb. 5, 2017 APRIL Independent Community Pharmacists Buyer’s Guide Exclusive Bonus Distribution: National Community Pharmacists Association Congressional Pharmacy Fly-In. Advertising Space Reservation: March 1, 2017 Advertising Materials due: March 5, 2017

OCTOBER Store Marketing Social Media, Zone Marketing—What Are You Implementing in Your Store? NCPA Convention Issue Bonus Distribution: National Community Pharmacists Association’s 2017 Annual Convention, Orlando, Fla., Oct. 14–18. Advertising Space Reservation: Sept. 1, 2017 Advertising Materials due: Sept. 5, 2017

MAY Long-Term Care Advertising Space Reservation: April 1, 2017 Advertising Materials due: April 5, 2017

NOVEMBER Diabetes Advertising Space Reservation: Oct. 1, 2017 Advertising Materials due: Oct. 5, 2017

JUNE Adherence Advertising Space Reservation: May 1, 2017 Advertising Materials due: May 5, 2017

DECEMBER Compounding Bonus mailing to attendees of NCPA’s 2017 Annual Convention Advertising Space Reservation: Nov. 1, 2017 Advertising Materials due: Nov. 5, 2017

JULY Technology Bonus Distribution: AmerisourceBergen, Cardinal Health, and McKesson Pharmacy Conferences Advertising Space Reservation: June 1, 2017 Advertising Materials due: June 15, 2017

*The publisher reserves the right to change/modify the contents in the editorial calendar.

America’s Pharmacist 2017 Advertising Rates

EARNED RATES Earned rates are based on total number of individual pages in a 12-month period. A spread counts as two pages. A full page or fractional page counts as a single page toward frequency. Each side of an insert counts as one page. Effective Jan. 1, 2017.

SPACE RESERVATIONS Insertion orders must be received by the publisher on or before the first of the month preceding issue date. Materials are due the 5th of the month preceding issue date. PREMIUM POSITION RATES For special or guaranteed positions, other than covers, advertisers will be charged a 15% premium added to their earned space rate.

Black and White Rates Size

1 Time

3 Times

6 Times

12 Times

Full Page

$4,780

$4,545

$4,305

$3,830

2/3 Page

$3,640

$3,460

$3,280

Half Page

$2,780

$2,640

1/3 Page

$2,030

$1,930

1/4 Page

$1,380

Full Page

24 Times

36 Times

48 Times

60 Times

$3,490

$3,350

$3,250

$3,160

$2,910

$2,660

$2,550

$2,475

$2,400

$2,500

$2,225

$2,030

$1,950

$1,890

$1,840

$1,825

$1,620

$1,480

$1,420

$1,380

$1,340

$1,310

$1,240

$1,100

$1,005

$965

$940

$910

$5,260

$5,000

$4,740

$4,210

$3,840

$3,680

$3,580

$3,470

2/3 Page

$4,000

$3,800

$3,600

$3,200

$2,920

$2,800

$2,720

$2,640

Half Page

$3,060

$2,910

$2,755

$2,450

$2,230

$2,140

$2,080

$2,020

1/3 Page

$2,230

$2,120

$2,010

$1,785

$1,630

$1,560

$1,520

$1,470

1/4 Page

$1,510

$1,430

$1,360

$1,210

$1,100

$1,055

$1,025

$995

3 Times

6 Times

12 Times

24 Times

36 Times

48 Times

60 Times

NCPA Corporate Member Rate

Non-Member Rate

Four-Color Rates Size

1 Time

NCPA Corporate Member Rates Full Page

$7,030

$6,795

$6,555

$6,080

$5,740

$5,600

$5,500

$5,410

2/3 Page

$5,890

$5,710

$5,530

$5,160

$4,910

$4,800

$4,725

$4,652

Half Page

$5,030

$4,890

$4,750

$4,475

$4,280

$4,200

$4,140

$4,090

1/3 Page

$4,280

$4,180

$4,075

$3,870

$3,730

$3,670

$3,630

$3,590

1/4 Page

$3,630

$3,560

$3,490

$3,350

$3,255

$3,215

$3,190

$3,160

Non-Member Rates Full Page

$7,510

$7,250

$6,990

$6,460

$6,090

$5,930

$5,830

$5,720

2/3 Page

$6,250

$6,050

$5,850

$5,450

$5,170

$5,050

$4,970

$4,890

Half Page

$5,310

$5,160

$5,005

$4,700

$4,480

$4,390

$4,330

$4,270

1/3 Page

$4,480

$4,370

$4,260

$4,035

$3,880

$3,810

$3,770

$3,720

1/4 Page

$3,760

$3,680

$3,610

$3,460

$3,350

$3,305

$3,275

$3,245

2017 NCPA® Media Kit | Print 6

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$3,125

$2,930

$2,850

$2,930

$2,830

$2,725

$2,520

$2,380

$2,320

$2,280

$2,240

1/4 Page

$2,280

$2,210

$2,140

$2,000

$1,905

$1,865

$1,840

$1,810

Full Page

$6,160

$5,900

$5,640

$5,110

$4,740

$4,580

$4,480

$4,370

2/3 Page

$4,900

$4,700

$4,500

$4,100

$3,820

$3,700

$3,620

$3,540

Half Page

$3,960

$3,810

$3,650

$3,350

$3,130

$3,040

$2,980

$2,920

1/3 Page

$3,130

$3,020

$2,910

$2,685

$2,530

$2,460

$2,420

$2,370

1/4 Page

$2,410

$2,330

$2,260

$2,110

$2,000

$1,955

$1,925

$1,895

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Cover Rates* Placement

1 Time

3 Times

6 Times

12 Times

24 Times

36 Times

48 Times

60 Times

NCPA Corporate Member Rates Inside Front Cover

$8,230

$7,930

$7,630

$7,030

$6,615

$6,440

$6,320

$6,200

Inside Back Cover

$7,990

$7,700

$7,420

$6,840

$6,440

$6,270

$6,150

$6,040

Back Cover

$9,430

$9,070

$8,710

$7,990

$7,490

$7,270

$7,130

$6,990

Non-Member Rates Inside Front Cover

$8,830

$8,500

$8,170

$7,510

$7,050

$6,850

$6,720

$6,590

Inside Back Cover

$8,560

$8,250

$7,930

$7,300

$6,860

$6,670

$6,540

$6,420

Back Cover

$10,140

$9,750

$9,350

$8,565

$8,010

$7,775

$7,620

$7,460

*Cover positions are sold on a first-come, first-served basis. Cover rates include four-color process, and bleed and color charges are not waived for cover positions.

Insert/Outsert Rates*—Price Is Based On 2-Sides 1 Time

3 Times

6 Times

12 Times

24 Times

36 Times

48 Times

60 Times

$6,700

$6,510

$6,310

$7,370

$7,160

$6,950

NCPA Corporate Member Rate $9,570

$9,090

$8,610

$7,650

$10,520

$10,000

$9,470

$8,420

$6,980

Non-Member Rate $7,680

*Bind-in/tip-in charge of $1,500, non-commissionable, will be added.

2017 NCPA® Media Kit | Print 7

America’s Pharmacist Guidelines for Ad Submission Ad Size

Dimensions (Width-By-Height In Inches)

Non-Bleed Live Area

Trim*

2-Page Spread

15 1⁄4 X 9 7⁄8

16 1⁄4 X 10 7⁄8

Dimensions (Width-By-Height In Inches)

Ad Size

Non-Bleed Live Area

No Bleed**

1⁄2-Page Horizontal

7 1⁄8 X 5

N/A

7

Full Page

7 ⁄8 X 9 ⁄8

8 ⁄8 X 10 ⁄8

1⁄3-Page Vertical

2 ⁄4 X 9 ⁄8

N/A

2⁄3-Page Vertical

4 1⁄2 X 9 7⁄8

N/A

1⁄3-Page Square

4 1⁄2 X 5

N/A

1⁄2-Page Vertical

3 ⁄8 X 9 ⁄8

N/A

1⁄4-Page Vertical

3 ⁄8 X 5

N/A

1

3

7

7

1

7

1

3

** T his measurement allows for the industry-standard 0.125 bleed beyond trim (crop marks). If you do not have a bleed, set the ad size to the live area, which allows white space extending to the trim (edge of paper). ** All ad sizes less than a full page should be designed to the live area indicated for the size. No bleeds are allowed.

2-Page Spread

Full Page

MAGAZINE SPECS Trim Size: 8 1⁄8 x 10 7⁄8 inches Ink: CMYK process PMS Color: Convert PMS to CMYK before making pressoptimized PDF Bleed: 1⁄8 inch beyond trim Live Matter: Keep 3⁄8 inch inside trim Halftone screen: 150 line screen (300 dpi) Type of binding: All issues are saddle-stitched, except for the annual convention issue in October and an occasional special issue, which are perfect-bound. Disposal of plates: Printing materials are held at the printer for one year, after which they are destroyed unless instructed otherwise. DIGITAL REQUIREMENTS America’s Pharmacist will accept a press-optimized PDF. To make and upload a press-optimized PDF, simply follow these four easy steps. Step 1. Preflight. Before making your PDF, preflight and collect your files. Incorrectly supplied ad files may affect your cost and delay production.

1⁄4 Page Vertical

1⁄2 Page Vertical

1⁄2 Page Horizontal

1⁄3 Page 1⁄3 Page Square Vertical

2 ⁄3 Page Vertical

Step 2. Press-Optimized PDF. To make a press-optimized PDF, be sure to edit the PDF style as follows: • Compression—No Sampling Change: 300 dpi for color and grayscale, 800 dpi for monochrome. 8-bit quality for color and grayscale, default for monochrome. Zip compression. Check “Compress Text and Line Art.” •  Marks & bleeds—Check: “Crop Marks” at 0.25 pt line weight, offset at 0.25. Set bleeds at 1/8 inch on all sides. •  Advanced—Subset Fonts Below: 0%. Set the transparency flattener to high resolution. Check: “Ignore Spread Overrides.” Step 3. Upload to FTP Site. Upload press-optimized PDF to NCPA’s FTP site (You’ll need Fetch or Cyberduck software, both free online): Host Name: media.americaspharmacist.net Username: apmediakit Password: APmedia1 Step 4. Email Notification. Immediately notify Nina Dadgar ([email protected]) that your ad has been uploaded and indicate the file name. Include a clearly marked 72dpi PDF for viewing purposes only.

2017 NCPA® Media Kit | Print 8

PRE-PRINTED AD INSERTS/OUTSERTS Recommended trim size: 8 x 10 1⁄2 inches on 70–100 lb. text weight paper. Inserts: Bound-in or tipped-in. Bound-in inserts require an additional 3⁄8-inch minimum flap for binding. Outserts: Requires polybagging. Pre-authorization: Send a preliminary 72dpi PDF of the insert or outsert (and include the trim size and paper’s weight) to America’s Pharmacist Director of Sales and Marketing, Nina Dadgar. PRODUCTION CONTACT Send ad materials and insert/outsert dummy to: Nina Dadgar Senior Director, Business Development National Community Pharmacists Association 100 Daingerfield Road Alexandria, VA 22314 (703) 838-2673 [email protected]

TERMS AND CONDITIONS THE NATIONAL COMMUNITY PHARMACISTS ASSOCIATION (NCPA®) • A contract year is 12 consecutive issues. •A  merica’s Pharmacist reserves the right to review and refuse any advertising. •A  merica’s Pharmacist does not guarantee any given level of circulation or readership for an advertisement. •A  merica’s Pharmacist shall be under no liability for its failure, for any cause, to insert an advertisement. •A  merica’s Pharmacist does not assume any liability for the return of printing material in connection with advertising. • Advertisers and advertising agencies are jointly responsible for payment of all insertions unless otherwise agreed in writing by the NCPA sales and marketing director. If payment cannot be collected from the agency for any reason, the advertiser will be held responsible. • The advertiser and advertising agency assume full liability for content, including text and illustrations, of advertising published and assume full responsibility for defense against claims made against

America’s Pharmacist and/or its representatives regarding advertising placed, including attorney’s fees and other costs associated with defending such a claim. • All advertising copy that might be mistaken for an article, commentary, or other non-advertising material must be clearly marked “advertisement.” • Cancellations are not accepted after the closing date shown on the published rate card. • Requested  positions are not guaranteed unless a special position premium has been paid or said premium waived in writing. • Any revisions or special handling required for advertising materials will be billed to the advertiser and America’s Pharmacist shall be under no liability for accuracy of changes requested. • All rates are based on acceptable electronic materials. See mechanical specifications in current NCPA media kit. • An agency commission of 15 percent

of gross billing will be allowed only to recognized agencies. Production and mechanical charges, including insert fees, are non-commissionable. • Advertisers or their respective agencies will be invoiced on publication and sent two tear sheets. • All electronic advertising on NCPA website and NCPA eNews Weekly will be subjected to America’s Pharmacist terms and conditions. Payment is due within 30 days of the invoice date. No early or pre-payment discounts may be applied. Any account over 30 days will be charged a late fee of 1.5 percent per month. Any account over 90 days will be placed with a collection agency. You will be responsible for any additional charges incurred by the agency in order to collect said debt. • Advertisers  who do not keep accounts up-to-date may be prohibited from advertising or required to pre-pay.

Disclaimer Publisher is not liable for delays in and/or nondelivery in the event of an act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material storage, transportation interruption of any kind, work slowdown, or any circumstances beyond the control of the publisher affecting production or delivery in any manner. Any deliberate attempt to simulate a publication’s format is not permitted.

2017 NCPA® Media Kit | Print 9

ELECTRONIC MARKETING

• Sponsor recognition with active logo linking to sponsor website • Rotating sponsorship of Pharmacist eView newsletter GOLD—Rate: $16,500 Annually • Three e-Alerts to the entire Pharmacist e-Link subscriber base of 25,000+ • Delivery of company releases and product postings via Pharmacist e-Link’s eView newsletter • Sponsor recognition with active logo linking to sponsor website • Rotating sponsorship of Pharmacist eView newsletter

NCPA Website and E-Messaging Take advantage of these timely and effective advertising vehicles to reach independent community pharmacy owners. We offer a variety of electronic marketing opportunities, including web and email. Plus, you can combine electronic and print advertising to give your products or services maximum exposure at a great value! CUSTOMIZED MESSAGING THROUGH NCPA’S PHARMACIST E-LINK Pharmacist e-Link sponsored communications are delivered every day via the webpage, syndicated newsfeeds, and twice-weekly through the Pharmacist eView newsletter to 25,000+ subscribers of Pharmacist eView. Sponsors are also able to send customized brand messaging via Pharmacist e-Alerts. Average Open Rate and Click-Through Rate for e-Alerts: Open Rate: 11% Click-Through Rate: 4% Average Open Rate and Click-Through Rate for Pharmacist eView Newsletter: Open Rate: 15% Click-Through Rate: 8% ANNUAL SPONSORSHIP PACKAGE PLATINUM—Rate: $21,500 Annually • Four e-Alerts to the entire Pharmacist eView subscriber base of 25,000+ • Delivery of company releases and product postings via Pharmacist e-Link’s eView newsletter

SILVER—Rate: $10,500 Annually • Two e-Alerts to the entire Pharmacist e-Link subscriber base of 25,000+ subscribers • Delivery of company releases and product postings via Pharmacist e-Link’s eView newsletter • Sponsor recognition with active logo linking to sponsor website • Rotating sponsorship of Pharmacist eView newsletter PHARMACIST E-SURVEY Enables clients to conduct a custom 10-question online survey, complete with a custom invitation and tabulated report delivered to the complete Pharmacist e-Link database or any single segment. Special pricing available for sponsors; call for details. CLICK-TO-LEARN Allows partners to create a compelling interactive marketing opportunity with pre- and post-test surveys to gauge message effectiveness. These 8-10 minute PowerPoint presentations with audio are the perfect platform to educate pharmacists on a new or existing topic or to gauge their interest in a new method. Special pricing available for sponsors. Call for details.

2017 NCPA® Media Kit | NCPA Website and E-Messaging 10

NCPA ENEWS Place a button ad in an issue of NCPA eNews, a twice-weekly electronic news bulletin designed to provide NCPA members with the latest developments affecting independent community pharmacy. It is delivered to NCPA members’ email inboxes every Tuesday and Thursday.

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Subscribers: ~12,000 NCPA members Content: Important weekly news from NCPA affecting independent community pharmacies Drop Day: Tuesday, Thursday Open Rate: 27% Click-Through Rate: 6% NCPA Corporate Member Rate $1,500 per week/$4,800 per month (20% SAVINGS) Non-Member Rate $3,000 per week/$9,600 per month (20% SAVINGS) File Specs: 130 wide x 90 high, 72 dpi, .jpg or .gif only (no .png or .swf files). Gif files cannot be animated. Maximum file size 10K. All ads will be linked to your company’s website. Email files and preferred URL to [email protected].

NCPA’S PROFIT MAKERS ELECTRONIC NEWSLETTER In collaboration with Drug Store News, every other week NCPA will deliver quick tips and news to this very targeted audience regarding useful information to be used in the front end of their stores. Subscribers: 700+ pharmacy owners/managers, marketing managers, front-end store managers Drop Day: Every other Saturday Open Rate: 94% Click-Through Rate: 20%

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NCPA Corporate Member Rate $1,000 per week Non-Member Rate $2,500 per week File Specs: 195 wide x 162 high, 72 dpi, .jpg or .gif only (no .png or .swf files). Gif files cannot be animated. Maximum file size 10K. All ads will be linked to your company’s website. Email files and preferred URL to [email protected].

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NCPA WEBSITE (WWW.NCPANET.ORG) Place a banner or button ad on NCPA’s home page, the premier portal for the more than 62,400 pharmacists working in independent community pharmacy. These professionals deliver health care services and consultations to patients across the country at more than 22,000 locations. Average Monthly Visitors: ~22,000 Average Time on Site: 2:30 Impressions: 75,000 Home Page Banner/Button Ads Leaderboard Image Banner Ad $3,000/month NCPA corporate members $4,500/month non-members File Specs: 722 wide x 89 high, jpg and gif formats accepted (no .png or .swf files). Gif files can be animated. Maxi-

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mum file size under 150K. All ads will be linked to the website of your choice. Email files and preferred URL to nina. [email protected]. Button Ads on NCPA Home Page $2,000/month NCPA corporate members $3,500/month non-members File Specs: 300 wide x 90 high, jpg and gif formats accepted (no .png or .swf files). Gif files can be animated. Maximum file size 30K. All ads will be linked to the website of your choice. Email files and preferred URL to [email protected]. OTHER MARKETING OPPORTUNITIES Events NCPA has multiple events throughout the year to help you get your messaging in front of independent community pharmacists:

• NCPA’s Multiple Locations Pharmacy Conference, Feb. 15-19, 2017, San Diego, Calif. • NCPA’s Annual Convention, Oct. 14-18, 2017 at Gaylord Palms Resort, Orlando, Fla. • Ownership Workshop: Various dates and locations in 2017, please visit www.ncpanet.org for dates. CORPORATE MEMBER ONLY OPPORTUNITIES Webinar Sponsor a webinar! It can be on a topic of your choice and NCPA will market it to its membership. Mailing List Rental NCPA corporate members can rent NCPA’s membership list for mailing purposes. The list and mailing will go through a third-party mail house.

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Contacts AMERICA’S PHARMACIST Nina Dadgar Senior Director, Business Development 100 Daingerfield Road Alexandria, VA 22314 Direct: (703) 838-2673 Email: [email protected]

Production: Robert Lewis Director, Design Direct: (703) 838-2677 Email: [email protected] NCPA Corporate Membership, Pharmacist e-Link, NCPA Website, e-Messaging, and Exhibits

Whitney Lynch Coordinator, Business Development Direct: (703) 838-2656 Email: [email protected]

Nina Dadgar Senior Director, Business Development Direct: (703) 838-2673 Email: [email protected]

Editorial Mike Conlan Editor VP of Publications Direct: (703) 838-2688 Email: [email protected]

Whitney Lynch Coordinator, Business Development Direct: (703) 838-2656 Email: [email protected]

Chris Linville Managing Editor Direct: (703) 838-2680 Email: [email protected]