MEDIA KIT 2015 1 CONTENTS
Contents
3
10
Background
Our Team
4
11
What is GoFish Cam? 5
FAQs 12
All Angler
Next Steps
6
13
Features & Benefits
Stay Up-to-Date
9
Packaging
2 CONTENTS
Background
“We’re enhancing the thrill of fishing by providing a means to explore what’s happening underwater through technology”
GoFish Cam’s CEO, Ryan Austin, came up with the concept in Trinidad while travelling with friends. While sailing on a catamaran in the Caribbean Sea, a few locals were fishing off the back. Being a fishing enthusiast his whole life, Ryan watched. With excitement, they had a huge bite and everyone jumped out from their seats. Unfortunately, the fish got off the hook and the locals started to debate if they should go back. That’s when Ryan thought – well what if they could see underwater using technology? That’s when he had his “ah ha” moment. After months of research GoFish Cam was later born.
-Ryan Austin, CEO
3 BACKGROUND
What is GoFish Cam?
The sport fishing industry is a technologically underserved market and anglers around the world are looking for new technology.
The GoFish Cam enhances an anglers fishing experience via cutting-edge technology which captures underwater video and other information that would otherwise be impossible to retrieve.
4 GOFISH CAM?
All Anglers
“Anglers are dedicated to this sport. We appreciate that so we developed a product that is dedicated to them”
The GoFish Cam is for the anglers around the world who participate in trolling, cast-and-retrieve, and bottom fishing activities including all principal methods of both sports and recreational fishing.
-Brandon Austin
5 ALL ANGLERS
Features & Benefits
HD Action Adventure Camera
Night Vision & Infrared Equipped
Tough Armor Casing
Equipped with 1080p color video and a 170° wide-angle lens to catch all the action.
Whether you are in low-light or no light, GoFish can see it all.
Your GoFish is built to brave the toughest of conditions.
6 FEATURES&BENEFITS
Features & Benefits
Mobile Integration for Easy Sharing Edit and share your favourite videos to your social networks directly from the GoFish App.
Stabilized Waterproof Design
Long Lasting Li-ion Battery
Troll, Cast-and-retrieve and bottom fish down to 100m without the wobble.
Record up to 4 hours of action and recharge using the mini USB port.
7 FEATURES&BENEFITS
Features & Benefits
Built-In Microphone
Micro SD Card Storage
Relive the underwater experience with the built-in microphone.
Easily manage your media with Micro SD card Storage up to 32GB, HDMI output and replay. 8 FEATURES&BENEFITS
Packaging
9 PACKAGING
Our Team
RYAN AUSTIN FOUNDER
Throughout his career, Ryan has founded several other start-ups from a young age. A great believer that if you’re lucky enough to be successful, you have a responsibility to give back, Ryan’s interest lies in helping others – his main driving force for succeeding in business. He has been fortunate enough to have great mentors guiding him throughout his career and intends to pay it forward by helping others. After spending two years at York University and one year at The University of Western Ontario, Ryan left University to pursue his dreams. Recently, Ryan graduated from The Next Founders program which provided 50-65 hours of masters-level education taught by award winning faculty from schools including Harvard Business School, MIT and Ivey.
BRANDON AUSTIN CO-FOUNDER
Brandon Austin is a charismatic young-professional who sees challenges as opportunities to learn. Brandon has had previous experience with startups and has taken on roles developing new business and developing sales leads for technology companies. Brandon is studying communications and business and is in his final year at Carleton University. Brandon plays a big role in the day-day of the business and will be leading sales and assisting in setting the overall business strategy.
10 OUR TEAM
FAQs When can I purchase a GoFish Cam? GoFish Cam is expected to be released for sale through our Kickstarter campaign at the end of June. In addition, it can be purchased on our website: GoFishCam.com. To be kept up to date about when GoFish Cam will be released, sign up to our newsletter on our website.
What is the cost of a GoFish Cam? We are planning to set GoFish Cam suggested retail price of $149.99 U.S. Be sure to check out our Kickstarter campaign early for savings.
Does the camera record sound? Yes! The GoFish Cam has a built in microphone to make sure that the entire experience is captured underwater.
Can I record in the dark? Yes! GoFish Cam has been designed with a green lightemitting diode (LED) ring around the camera lens. It also has infrared to capture your image in the darkest of water and for night fishing.
What do I do if my line snaps and the camera falls off? We want to make sure you have the best experience while fishing! Keep to these suggestions and you should be in the clear: Place your GoFish Cam on two wire leaders on the main line. Generally, if your line breaks it tends to take place near the lure, so with this suggestion, your success rate to retrieving your camera is higher. Double check that you’ve tied the right knots before casting out your line.
How do I get started? Upon receiving your GoFish Cam, make sure to read the manual and register your camera on the mobile application. Instructions are easy: Download the app, enter your product key code and follow the steps accordingly.
Where can I share my videos? GoFish Cam’s mobile application will allow users to share videos through most major social media channels – Facebook, Twitter and Instagram. If you notice we’re missing one, let us know and we’ll do our best to accommodate!
Can I see my videos on my phone? How does GoFish Cam remain waterproof? We’ve designed the GoFish Cam to be extra durable and water resistant. It has been tested to work to 300ft.
Absolutely! GoFish Cam has developed a mobile application to work with your Smartphone. It works alongside the camera wirelessly. We encourage users to view, edit, and share footage.
11 FAQ S
Next Steps
KICKSTARTER
DEVELOP & BUILD
RAISE
PARTNERSHIPS
Launch Kickstarter campaign
Use funds to further develop product and further build-out the GoFish team
Raise SEED round
Attend tradeshows to develop distribution partnerships
WORLDWIDE
NETWORKS
EVOLVE
Scale GoFish Cam and provide anglers around the world with the product
Further build-our affiliate networks
Release new versions on an annual basis
12 NEXT STEP
Stay Up-To-Date
GoFish Cam, Inc. 319-75 Portland St., Toronto, Ontario, M5V 2M9
(647) 330-5411 GoFishCam.com
[email protected] [email protected] 13 STAY UP-TO-DATE