MEDIA KIT 2016-17

COAST M O U N TA I N S

TODD LAWSON 604 907 1074 [email protected]

MOUNTAINLIFEMEDIA.CA

COAST M O U N TA I N S

COAST M O U N TA I N S

COA S T M O U N TA I N S

GO DEEPER s u m m e r 2016 m o u n ta i n l i f e m e d i a . c a free

FA L L / W I N T E R 2 01 5

W I N T E R / S P R I N G 2 01 5 M O U N TA I N L I F E M E D I A . C A FREE

M O U N TA I N L I F E M E D I A . C A FREE

THE

TRIBE ISSUE

OUR MISSION Mountain Life isn’t just a magazine, it’s a lifestyle. A vibrant, healthy, outdoor- loving lifestyle that we want to share with the world. We seek to showcase the extraordinary characters and epic adventures that happen right here in British Columbia’s beautiful Coast Mountain range. People from all walks of life and all ages turn to the pages of our award-winning publication to get inspired to make stories of their own.

OUR PRODUCT Mountain Life is a high-quality, full-colour glossy magazine created with enthusiasm and integrity. It is printed on stock that includes postconsumer-waste content and is certif ied by the Forest Stewardship Council (FSC), a non-prof it organization that supports appropriate, socially benef icial and economically viable management of the world’s forests. We carry the FSC-certif ication logo with pride, because we support the highest environmental standards in an industry that uses paper. Also a member of the much-respected 1% for the Planet initiative, we contribute to conservation, responsible management and community-level benef its for people near the forests that provide our paper. 1% for the Planet exists to build and support an alliance of businesses f inancially committed to creating a healthy planet.

THE POWER OF PRINT New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you’re far from alone. Readership has actually increased over the past five years. Even the 18-34 segment continues to grow. And typical young adults now read more issues per month than their parents. Rather than being displaced by “instant” media, it would seem that magazines are the ideal complement. The explanation, while sometimes drowned out by the Internet drumbeat, is fairly obvious. Magazines do what the internet doesn’t. Neither obsessed with immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media. In fact, the immersive power of magazines even extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that’s essential in every product category.

PRINTED IN

PRINTED ACCORDING TO

CANADA

FOREST STEWARDSHIP COUNCIL STANDARDS

WHO READS MOUNTAIN LIFE? WE HIT THE RIGHT SPOT Whistler receives approximately 2.3 million visitors each year (44% winter/ 56% summer) and we target all walks of life — from hardcore locals to fun-loving tourists and everyone in between.

WE KNOW OUR ONLINE AUDIENCE, AND THEY KNOW US Our online numbers have grown exponentially in the past year, an average of more than 34% across all platforms. This continued growth enables us to reach an even broader international audience — both locally and internationally. We now have fans in 55+ countries, with a potential Facebook reach of almost 3 million and growing everyday.

WE PRODUCE KILLER CONTENT This is really the glue that holds it all together, both in print and online. We’re not only a ski, bike, kayak or travel magazine — we’re all of those together and more.

WE GIVE BACK We’re more than just a magazine. We wouldn’t be where we are were it not for local support, so we make it a priority to give back. All Mountain Life-hosted events benefit a local charity, and we provide a creative outlet for talented writers, photographers and designers.

DEMOGRAPHICS GENDER 45% female AVERAGE AGE AVERAGE HHI

l 55% male

38.5

$92,000

HOME OWNERS

Owns a home 68%

Plans on purchasing a first or second home in the next 2 years 44%

TOP FIVE OUTDOOR SPORTS AMONGST READERSHIP Skiing l Mountain Biking l Snowboarding Hiking l Watersports (canoe, kayak, SUP, swim)

NUMBERS OF TIMES/WEEK OUR READERS TAKE PART IN OUTDOOR ACTIVITY/ ADVENTURE Summer 5.3 l Winter 4.5 AVERAGE AMOUNT OUR READERS PLAN TO SPEND ON WINTER EQUIPMENT IN THE NEXT 18 MONTHS $1760.00 REACH We target 2.3 million Whistler visitors each year 46% winter l 54% summer *data based on 2015 readership survey

SOCIAL MEDIA & BEYOND

MOUNTAINLIFEMEDIA.CA

Our award-winning print publication is treasured by our loyal readership, and we strive to keep the stoke alive through our website and social media networks. Our online platform MOUNTAINLIFEMEDIA.CA is now reaching more consumers than ever. Far and above our competition, our combined responsive website and social media channels now reach more than 4 million users a year. No other website in Canada offers more original, engaging content that speaks directly to the core of the all-season outdoor lover.

Mountain Life’s online reach is booming. 75,041 average monthly | 900,489 total annual WEBSITE PAGEVIEWS: AUG. 1, 2015 - JULY 31, 2016

•

Average yearly unique visitors 685,119

•

Synchronized posting – every new post on the website automatically appears on Facebook and Twitter

•

Average Weekly Facebook reach 79,485+

•

Timely Contests and Giveaways raise brand profile and puts your product in the hands of our target audience

•

4,500+ Twitter Followers

•

4,100+ Readers of our Online Magazines per issue

mountainlife 15,590 Page Likes | 79,485 Average Weekly Facebook Reach | 28,665 Daily Page Impressions 7,577 Weekly Average Impressions per Post 846 Average Daily Engaged Users

mtnlifemedia 4,509 Followers monthly

mountainlifemedia 8,397 Followers monthly

DISTRIBUTION AT A GLIMPSE

3 issues per year

Mountain Life is proudly showcased at more than 700 hotels, shops, professional offices and high-traffic areas in British Columbia’s Coast Mountains, with a focus on Vancouver, Squamish and Whistler. Annual Circulation

63,000

Whistler 55%

Hotel Rooms 20%

Vancouver 15% Pemberton 5%

Outdoor Retail Locations 35%

Squamish 20% Elsewhere 5%

Total Readership

367,500

High Traffic Locations 20%

Professional Offices 5% Tradeshows & Events 5%

Cafes & Restaurants 15%

BRANDS THAT TRUST US Born in the Canadian Coast Mountain wilderness, Arc’teryx is built on the principle of obsessive, precise design and production. Unrivaled performance at the point of extreme need.

arcteryx.com/insulation

Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional athletes, patrollers and discerning enthusiasts choose Helly Hansen.

Helly Hansen Westin Resort 115-4090 Whistler Way Whistler BC (604)932-0142

Helly Hansen Whistler Village Stroll 108-4295 Blackcomb Way Whistler BC (604)932-0143

Client: Whistler Blackcomb File: WB_MK1207_Summer_Hiker_MTN_Life_FP_Ad.indd Size: 8.375” x 10.75” [Bl=.25] [Li=.5] Fonts: Circe, Caecilia, Regime, Arrows Right Date: 14.05.14_FN Res: 300ppi Designer: maf Proofed by: hf Summer Mountain Life Print Ad – HIKER C

M

Y

K

2015 SIGHT 7.1CARBON

SIGHT 7.1 650B // 140 MM // ALL MOUNTAIN : KEITH VALENTINE

: TOP: CHRISTOPH BAYER BOTTOM / INSET: MARGUS RIGA

EXPERIENCE FULL CONTACT

TRULY WATERPROOF DOWN INSULATION.

TRY A KILLER B AND CONNECT WITH THE TRAIL LIKE NEVER BEFORE

Visit the expert sales and service team at an Authorized Norco Bicycles Dealer or Rental Partner in the Sea to Sky Corridor to experience Gravity Tune, A.R.T. Suspension and 650B wheels for yourself.

DIG DEEPER.

PROUD SPONSOR OF:

RANGE 7.1 650B // 160 MM // ENDURO

AURUM 7.1 AURU 650B // 200 MM // DH RACE/PARK

Go big this season withforperformance fabrics, advanced technology, Bikes available Rental, Demo & Purchase at these Authorized Norco Bicycle Dealers and engineering that stands up to in-your-face conditions. Find all your backcountry essentials at Mountain Equipment Co-op. Comor Whistler MEC.CA/SNOW 4338 Main Street, Whistler, BC

WE ARE ALL OUTSIDERS

PROOF

FA

Fanatyk Co Whistler Unit #6 - 4433 Sundial Place, Whistler, BC P. 604-938-9455

Follow us

Get the MEC app mec.ca/iphone

#OUTSIDERS

Off the Edge Adventure Sports 5519 Wharf Ave, Sechelt, BC P. 604-741-0767

Republic Bicycles Ltd 41340 Government Rd, Squamish, BC P. 604-898-1953 Jordan Manley

Garbanzo Bike & Bean Carleton Lodge, Whistler, BC P. 604-905-2076

P. 604-938-8898

Rental & Demo bikes available at these authorized Norco Rental Partners

DOCKET #

13_CM_0034

ITEM

Snow Sports Campaign

Print Ad

ISSUE

IMAGE FILE

Allison Brownlie

8.375in x 10.875in

PHOTOGRAPHER

COLOURS

FILE NAME

13_CM_0034_SNOWSPORTS_MountainLife_8.375x10.875_FA

CMYK

PROOF DATE

21 Oct 2013

Andrew Querner

SIZE

CLIENT

PUBLICATION

Mountain Life Magazine

DESIGNER

[email protected]

AQ MEC_w2012_ski-8097_BW.psd

s n o w b o a r d s

s k i s

Cross Country Connection 7400 Fitzsimmons Rd S, Whistler, BC P. 604-905-0071

Sea To Sky Adventure Co. 38551 Loggers lane, Squamish, BC P. 1-888-284-2453

Spicy Sports 4557 Blackcomb Way, Whistler, BC P. 604-938-1111

Affinity Sports Rentals 4262 Village Stroll, Whistler, BC P. 604-938-8059

At Outdoor Research ®, we’re committed to making our products better, not just new or different. That’s why we wrapped high-loft 800+ fill goose down in our Floodlight Jacket™ with waterproof, breathable Per tex ® Shield+ fabric and constructed the baffles with bonded— not stitched — seams. This design ensures water never touches the down, meaning in even the coldest, wettest alpine conditions, you’ll always stay warm and dry. Innovation That Works is one of five Outdoor Research Core Beliefs. To learn about the others, visit www.outdoorresearch.com.

OUTDOOR RESEARCH. DESIGNED BY ADVENTURE.

Like us fb.com/mec

@mec

PROJECT

MOUNTAIN EQUIPMENT CO-OP 149 WEST 4TH AVENUE, VANCOUVER, BC V5Y 4A6 604.707.3300

Norco John Henry Bikes 400 Brooksbank Ave #100 North Van, BC P. 604-986-5534

THE FLOODLIGHT JACKET ™

Early Winter

AVOID WATER AND YOU MISS OUT ON 70% OF THE PLANET.

s p l i t b o a r d s

Est. 1990 Gretski

129-99.99-114

Redneck Superstar

Tyfoon

143-112-126

155-123-135

Feel the Difference

William Westwood

All of our Snowboards, Skis and Splitboards are handcrafted in house at Prior’s custom boardshop in Whistler BC. Each ride is built with care by skilled snow lovers using the finest quality materials while loud rock and roll is played.

priorsnow.com

[email protected]

1-877-937-7467

Handcrafted in Pemberton BC with locally harvested Yellow Cedar

It’s time to get wet. And it’s time to get dry, fast. The ALL OUT BLAZE SIEVE breathes like a pair of gills for your feet. So you can OUT.PERFORM in any

www.foonskis.com

water that crosses your path. Go farther at merrell.com

ADVERTISE PRINT ADVERTISING 1x/Year

3x/Year (3 magazines)

Inside Front Cover

$3,540

$3,185

Page 3

$3,300

$3,060

Inside Back Cover

$3,420

$3,075

Outside Back Cover

$3,720

$3,350

Double Page Spread

$4,600

$4,200

Full Page

$3,000

$2,700

Half Page

$1,680

$1,510

Quarter Page

$900

$810

ONLINE ADVERTISING All Banner ads are run-of-site, $30.00 CPM and managed via Google’s Doubleclick for Publishers.

CUSTOM ADVERTISING With online options, a sister-publication in the Georgian Bay and Mountain Life Annual, we offer multiple advertising options and can customize a package that will target your audience and meet your marketing budget. Please contact your sales representative to discuss the customize package that will suit your needs.

AD SUBMISSION SPECS PRINT DEADLINES

Ad Booking Deadline

Print-Ready Artwork Deadline

Approximate Street Date

Fall/Winter Issue

September 26

October 4

November 1

Winter/Spring Issue

January 9

January 18

February 1

Summer Issue

May 9

May 18

June 1

FILE REQUIREMENTS & SUBMISSION PRINT – We accept PDF-X1A compatible files. All images must have an effective ppi of 300 and our maximal ink coverage is 300%. We do not guarantee the printed results of files not meeting these specifications. We offer in-house outstanding graphic design services. Please email your sales rep for more information. To submit an ad of less than 10MB, please email [email protected]. If the ad is larger, you may send it through We Transfer. Alternatively, you may upload the artwork to our FTP and notify us by email once the upload is complete. For technical support, call 604 966 7156. HOST: ftp.mountainlifecoastal.ca

USER ID: [email protected]

PASSWORD: ridepow!

WEB – We accept JPG files of approximately 40k. To submit an ad, please email [email protected].

PRINT AD SIZES

FULL PAGE

VERTICAL HALF

HORIZONTAL HALF

QUARTER

7.375” X 4.78”

3.6” X 4.78”

3.6” X 9.75”

DASHED LINE IS BLEED 8.625” X 11” SOLID LINE IS TRIM 8.375” X 10.75” DOTTED LINE IS • FULL PAGE NO BLEED • LIVE/SAFETY AREA 7.375” X 9.75”

WEB AD SIZES

BIG BOX

300 x 250

LEADERBOARD

728 x 90

DOUBLE PAGE SPREAD – TRIM 16.75” X 10.75”. PLEASE INCLUDE 1/8” BLEED AND LEAVE A SAFETY MARGIN OF 0.5” ON ALL SIDES AND AN INCH IN THE CENTRE, FOR THE GUTTER.