2017 EXHIBITOR BROCHURE

March 28-30, 2017 • PizzaExpo.com LAS VEGAS CONVENTION CENTER

FLOOR SPACE

is selling fast! 800-489-8324 (EXT. 2)

March 28-30, 2017 To find out about exhibit www.PizzaExpo.com opportunities, contact an Las Vegas Convention Center event representative:

Bobbie MacIntosh Account Executive (Companies: A–M) [email protected] 502-736-9515

Stacie Dennison Account Executive (Companies: N–Z) [email protected] 502-736-9508

IN 2016, NEARLY 7,000 QUALIFIED Independent, Chain and Franchise Pizzeria Buyers ATTENDED THE LARGEST PIZZA SHOW IN THE WORLD! If you’re looking to build your market share and brand in the pizza segment, there is one place you must do business—International Pizza Expo® 2017. With 10 consecutive sold-out show floors, Pizza Expo remains unchallenged as the industry’s premier event. It is now in its 33rd year as the nation’s largest gathering of pizzeria professionals and has been the fastestgrowing show in the foodservice segment in recent years, ranking as one of the Top 200 trade shows in the U.S. We're now number 177 on the 2015 Trade Show News Network list of U.S. trade shows. Maximize your opportunity to reach thousands of qualified buyers. And because our exhibitor retention rate is nearly 80 percent, it pays to reserve your slice of the exhibit floor TODAY!

Pizza Expo Serves Up Top Buyers and Decision-Makers

Pizzeria operators with buying power come to Pizza Expo ready and eager to do business.

Delivers Hours of Quality Face Time

When asked to compare the influence of seeing a product at Pizza Expo versus other available options, 77% indicated the show was more influential.

Show and Sell

Average planned spending per attendee during the next 12 months on new equipment and/or supplies is $101,595.

2016 increased by 4% over last year. • 80% of attendees consider Pizza Expo a “Must Attend” event. • 57% of our attendees indicated Pizza Expo is the only show they will attend this year. • 82% of our attendees are chief executives, owners, corporate officers or managers. • 53% of our exhibitors wrote orders at the show.

Reasonable Booth Rental Rates Bring Added Value

Base rate is $30.50 per square foot, with corner and island rates slightly higher. Standard booths are 10 feet by 10 feet (unless otherwise noted) and include: • Your company and products crossreferenced in the International Pizza Expo Directory • Your company listed among exhibitors in the Pizza Expo free mobile “app” for all smartphones and tablets, as well as on the PizzaExpo.com website • Highly qualified, paid attendance assured by a multi-faceted pre-show marketing campaign targeting YOUR customers • Exhibitor traffic-building contest—the New Exhibitor Treasure Hunt—with $3,000 in total prize money • Anchor booth floor design with planned non-competing adjacency to increase traffic flow to all booth locations

• • • •

Draped back wall and side rails Exhibitor identification sign 24-hour security Exhibitor badges and show registrations will be allotted based upon the total square footage of exhibit space • “New Product” recognition • “New Exhibitor” recognition • Exhibitor lounge with complimentary food and beverages during show days

Additional Services Available

• Utilities including electricity, gas, compressed air, refrigeration and freezer storage, water and drainage, and telecommunications • Lead retrieval systems to capture and track sales leads

The Bottom Line

Pizzeria operators attend International Pizza Expo motivated to learn about the industry and to look for your products and services. Exhibiting at International Pizza Expo will give YOU the competitive edge.

More Reasons to Exhibit

• Pizza Expo is the industry’s premier event and No. 1 way to reach new buyers. • Qualified attendance at Pizza Expo

March 28-30, 2017 www.PizzaExpo.com Las Vegas Convention Center

NEW OPERATOR Monday Sponsorships are available for pre-show programming tailored to new operators and early-arriving attendees.

2016 Attendee Demographics Attendee Titles Purchasing - 4%

Units Owned/Operated

Other - 17%

Attendance increased more than 4% in the last year

21-50 - 2% 50+ - 5%

Owner - 43%

1 - 56%

10-20 - 5%

Corp. Officer - 6%

6-9 - 6%

CEO/Pres. - 6% 2-5 - 26% Manager - 24%

Units Attendees Plan to Open in Next 12 Months

Business Type Other - 4%

Dealer/Distributor - 4% Mfg/Supplier - 4%

None - 38%

1 - 40%

Pizza Expo attendance has risen more than 50 percent since 2005! 2016 Validated Attendance: 6,981

Independent Op. - 68%

Food Broker - 2% Chain Operation - 7%

7000 6000

52

%

5000 4000 3000 2000 1000

20+ - 3%

Franchise Operation - 11%

11-19 - 1% 6-10 - 3%

2-5 - 15%

2005

Amount of Planned Spending On New Equipment and Supplies for Next 12 Months

Annual Sales Volume per Unit