International Review Gerry Murphy Group Chief Executive
Today’s agenda • • • •
Formal presentation General Q&A Buffet lunch Networking with International business heads
International business heads Gerry Murphy
Philippe Tible
Patrick Langlade
Steve Gilman
Castorama France
Brico Depot France
B&Q Asia
George Adams European Development
Didier Cantreau
Mariusz Gliwinski
Claude Acquart
Brico Depot Spain
B&Q China
Castorama Poland
Yi Liu
Peter Partma
B&Q Taiwan
Castorama Russia
David Williams
Giulio Maleci
B&Q Home, Korea
Castorama Italy
Levent Cakiroglu Koctas, Turkey
Kingfisher at a glance • World’s third largest home improvement retailer • Retail sales: £8bn, 50% non UK • Over 680 stores in 11 countries in Europe and Asia
Kingfisher – Europe’s no 1 home improvement retailer Sales €m
12
11.1
10 8 6
5.2
5
4
3
2
2.2
2.2
1.9
1.7
1.3
1.3
Source: Verdict - 2005
ak tik er H om eb as e B au ha us H or nb B ac ric h om ar ch e Fo cu s W ic ke s
B I O
Pr
K
in gf is Le he ro r y M er lin
0
Consistent strategy… • Build on strong leadership positions – UK, France
• Expand proven growth businesses – Screwfix, Poland, Italy, China and Taiwan
• Invest in new opportunities – UK Trade, Spain, Russia, Korea, Turkey
• Capitalise on buying scale and international diversity
18 years of experience outside main domestic markets • In Europe since 1988 – Italy,1988 – Poland,1997 – Turkey, 2001 – Ireland, 2002 – Spain, 2003 – Russia, 2006
• In Asia since 1996 – Taiwan,1996 – China,1999 – South Korea, 2005
Successful, sustainable international development takes... • • • • • •
Time and money Vision and long-term support Champions/evangelists Strong local management Realism And the ability to adapt, adapt and adapt…
International – a huge opportunity • GROWTH – Big markets developing fast – £100 billion in International markets
• RETURNS – Ahead of the cost of capital – Supported by Group supply scale
• ACCELERATED INNOVATION – Global consumer trends – Sharing of products, ideas and talent
International Review Duncan Tatton-Brown Group Finance Director
Our international markets are four times the size of the UK… Markets size in £bn £bn 25
46 128 31 26
UK
France
Proven
New
Total
…with faster forecast growth Forecast DIY Annual Market Growth 20062006-2009 16% 14%
14.0%
12%
10.0%*
10%
7.2%
8%
7.1%
Weighted Average
6.9% 5.5%
6%
5.1%
4.9%
4.2%
4% 2%
* Based on historical growth Source: Euromonitor DIY markets 2005
I ta ly
Fr an ce
K U
an Ta iw
n Sp ai
I re la nd
Po la nd
ia us s R
C
hi na
0%
International – a balanced approach Sales 1
Invested Capital 2
Capex 3
B&Q UK
47%
69%
33%
France
34%
16%
29%
Developed
81%
85%
62%
Proven
17%
14%
28%
New
2%
1%
10%
1. 2. 3.
6 months to 29 July 2006 As at 28 January 2006 2006/07e
Attractive returns Russia
Returns
Turkey Above
Spain France China exc. OBI Korea
Group average
Ireland Taiwan Poland Italy
Below 2005/06 ROIC – size of bubble reflects invested capital weighting
Spain - the Market • Spain Population 44.1 million • Larger cities population: Madrid
2.9m
Barcelona
1.5m
Valencia
0.7m
Seville
0.7m
Zaragoza
0.6m
c. 20 towns 0.2m-0.5m
Sources: CIA World factbook Mongabay.com
Spain - profitable stores provide roll out confidence 2005/06 £m Overall retail loss
(5.5)
Central head office costs
(4.3)
PrePre-opening costs
(2.1)
Underlying store contribution
0.9
Spain - overall profits expected soon €m 20 15 10 5 0
e 11 20 e 10 20 e 09 20 e 08 20 e 07 20 06 20 05 20 04 20 03 20 02 20
-5 -10
Store rollout
International - strong control mechanisms • • • • • • • • •
Extensive country research prior to entry Board approval for new country entry Low cost entry model All store commitments agreed by CEO/CFO 5 year development plan – updated annually Annual budget sign off 3 monthly review with CEO/CFO Monthly accounts Daily sales
International - funding and property strategy • Local borrowing is a natural hedge • Freehold preferable – – –
Helps exit – e.g. Brazil Helps reconfigure – e.g. China Potential for additional value – Poland property cost £208m – Market value £269m*
* As at 28 January 2006
Freehold property - a key asset Market Values*
Yields
UK
£1.2bn
5%
France
£0.9bn
8%
Rest of Europe
£0.7bn
7-10%
Asia
£0.2bn
9%
£3.0bn
* As at 28 January 2006
Access to new products and suppliers Poland
China
Buying power - a local advantage Turkey 20022002-2006 growth Group product ranges Buying margin EBIT
+12% +500bps +204%
International Review Gerry Murphy Group Chief Executive
International - key principles • • • • • •
Retail rules! Vive la difference! Work together where it matters Work independently where it doesn’t Expand at the right rate Be prepared to exit
International - use local teams • Casto Poland – 6,000 FTE Polish – 1 French
• China – 10,000 FTE Chinese – 5 Europeans
International expansion - choosing the right markets • Potential RMI market big enough • No1 or 2 position achievable • Economics potentially attractive • Availability of products/employees • Short time to economic scale
International - using the right format • Castorama, Brico Dépôt or B&Q? • Big box versus small box? • Consumer offer versus trade?
Brand?....usually not critical Planning regime? Property costs?
Russia - a good example
• Population 144 m • 70% of wealth west of the Urals • 2 cities > 4 m
• 11 cities > 1 m • 20 cities > 0.5 m
Russia - growing economy GDP Per Head at PPP
£
8000
6000
R CAG
5.2 % Actual
4000
Forecast
2000
0
Consumer Spend
1995 1997
1999
2001
2003
2005
£m
10 ,0 0 0 9 ,0 0 0 8 ,0 0 0
GR CA
7 ,0 0 0
% 5. 9
6 ,0 0 0
Actual
5 ,0 0 0
Forecast
4 ,0 0 0 3 ,0 0 0 2 ,0 0 0 1,0 0 0 0
Source: EIU 2004
1995 1997
1999
2001
2003
2005
Russia - attractive home improvement market Russian DIY Market Size
£m
Market Fragmentation
6 ,0 0 0
.9 % 0 1 R: G CA
5 ,0 0 0
4 ,0 0 0
Wholesalers
3% Organised Stores
27%
3 ,0 0 0
2 ,0 0 0
70%
1,0 0 0
Open markets 0 19 9 9
2000
2 001
20 02
20 03
20 04
Total market size 2004 £3.8bn
Sources: Euromonitor 2004; Verdict On European DIY retailing
The market is large and growing Free transfer from State
85% of flats need total “remont”
Mortgage market developing, property prices rising
80m sq.m new housing p.a
Apartments delivered bare
45% own a “dacha”
Est £5bn in Moscow alone!
Castorama Russia
Castorama Russia - store format
• • • •
Format based on Castorama Poland Harder offer Focused on building/maintenance EDLP
B&Q China - adapting
• • • • • •
300m+ households Growing middle class Home conscious HI market £27bn Western brands popular Limited DIY knowledge
B&Q China - adapting Offer heavily adapted by local management: • Different store format • Authenticity promise • Different ranges • Different service/services model
B&Q China - store environment
B&Q China - authenticity promise
B&Q China - adapted product ranges
B&Q China - adapted service model • More service – – –
More staff per store 350 vs 180 in UK Inc 200 vendor reps
• Full decoration service – New apartment fitfit-out
B&Q China - full decoration service
15,000 apartment fit-outs in 2005
B&Q China - clubs and DIY training
Children’s clubs and DIY training
B&Q China Comparison with B&Q UK (Warehouse stores)
Store Size Format Number of SKUs
B&Q China
B&Q UK
8-20,000 sq.m
1010-15,000 sq.m
Two floor/one floor with Warehouse – 1 floor mezzanine 50,000
32,000
350
180
Sales/sq. metre
£980*
£1,700
Rent/sq. metre
£40**
£155
Staff/store
* £1900 on purchasing power parity basis (ppp (ppp)) ** £80 on ppp basis
B&Q China Comparison with B&Q UK (Warehouse stores)
B&Q China
B&Q UK
Installed Product
30%
2%
Trade Gardening
20% 1%
11% 18%
Sales Mix:
Sharing format ideas Spain France Poland
Sharing merchandising ideas
B&Q, Wednesbury Castorama, Englos
Sharing new product ideas Disney in China
Disney in Turkey
Sharing international retail talent Claude Acquart – Castorama France 16 years – Castorama Poland CEO 9 years
Mariusz Gliwinski – Nomi Poland 7 years – B&Q Taiwan CEO 3 years – B&Q China CEO from November 06
Steve Gilman – B&Q UK 18 years – B&Q Asia CEO 10 years
Working together on global trends Feminisation
Busy lives
Global trends - Feminisation, busy lives “Dressed” rooms
Tradesman
Installation
International – a huge opportunity • GROWTH – Big markets developing fast – £90 billion International markets
• RETURNS – Ahead of the cost of capital – Buying power
• ACCELERATED INNOVATION – Global consumer trends – Sharing of products, ideas and talent
International Review Questions
Appendix Country level information….sources • Population and GDP data – EIU 2004 • RMI market sizes and own brand penetration – Kingfisher estimates • Sales, EBIT, KPI data – as reported
France Population
61m
GDP growth: average last 5 years
1.1%
GDP growth: forecast 2006
1.6%
Estimated market size Estimated market share
£31bn 9% (24% UNIBAL DIY & gardening)
Sales 2005/06
£2.7bn
EBIT 2005/06
£230m
Store numbers H1 2006/07
181
FTE employee numbers H1 2006/07
18,667
Own brand penetration
17.4%
Competitors
Leroy Merlin, Bricomarché , La Platforme, Bâtiment, Bricoman, Saint Gobain Group
China Population
1.3bn
GDP growth: average last 5 years
8.1%
GDP growth: forecast 2006
9.6%
Estimated market size Estimated market share
£27bn 1%
Sales 2005/06
£312.8m
EBIT 2005/06
£0.2m
Store numbers H1 2006/07
51
FTE employee numbers H1 2006/07
9,868
Own brand penetration
4.2%
Competitors
Orient Home, Homemart, Homeway, Home Improvement malls
Poland Population
38m
GDP growth: average last 5 years
2.9%
GDP growth: forecast 2006
5.2%
Estimated market size
£4bn
Estimated market share
10%
Sales 2005/06
£417.0m
EBIT 2005/06
£52.5m
Store numbers H1 2006/07
34
FTE employee numbers H1 2006/07
5,915
Own brand penetration
3.7%
Competitors
Leroy Merlin, OBI, Praktiker, Platforma, NOMI
Italy Population
58m
GDP growth: average last 5 years
1.0%
GDP growth: forecast 2006
1.8%
Estimated market size Estimated market share
£13bn 2%
Sales 2005/06
£266.9m
EBIT 2005/06
£28.7m
Store numbers H1 2006/07
27
FTE employee numbers H1 2006/07
2,156
Own brand penetration
5.4%
Competitors
Leroy Merlin, OBI
Taiwan Population
23m
GDP growth: average last 5 years
3.1%
GDP growth: forecast 2006
4.3%
Estimated market size
£2bn
Estimated market share
10%
Sales 2005/06
Not consolidated
EBIT 2005/06
£7.4m
Store numbers H1 2006/07
21
FTE employee numbers H1 2006/07
1,857
Own brand penetration
8.1%
Competitors
Hypermarkets, Department stores, Homebox
Spain Population
44.1m
GDP growth: average last 5 years
3.5%
GDP growth: forecast 2006
2.8%
Estimated market size
£5bn
Estimated market share
1%
Sales 2005/06
£49.3m
EBIT 2005/06
£(5.5)m
Store numbers H1 2006/07
7
FTE employee numbers H1 2006/07
473
Own brand penetration
n/a
Competitors
Leroy Merlin, Bricoman, Bricor, Bricorama, BricoGroup, Bauhaus, Saint Gobain Group, AKI
Turkey Population
74m
GDP growth: average last 5 years
4.7%
GDP growth: forecast 2006
6.0%
Estimated market size
£4bn
Estimated market share
3%
Sales 2005/06
Not consolidated
EBIT 2005/06
£2.0m
Store numbers H1 2006/07
9
FTE employee numbers H1 2006/07
1,039
Own brand penetration
17%
Competitors
Praktiker, Bauhaus, Tekzen, IKEA
Russia Population
142.8m
GDP growth: average last 5 years
6.0%
GDP growth: forecast 2006
6.4%
Estimated market size
£10bn
Estimated market share
n/a
Sales 2005/06
n/a
EBIT 2005/06
£(5.4)m
Store numbers H1 2006/07
2
FTE employee numbers H1 2006/07
565
Own brand penetration
n/a
Competitors
OBI, Leroy Merlin, K-rauta, Maxidom, Metrika, Starik Khottabych
South Korea Population
49m
GDP growth: average last 5 years
3.6%
GDP growth: forecast 2006
4.5%
Estimated market size
£6bn
Estimated market share
n/a
Sales 2005/06
£5.2m
EBIT 2005/06
£(6.3)m
Store numbers H1 2006/07
1
FTE employee numbers H1 2006/07
161
Own brand penetration
n/a
Competitors
Hanssem, LG Decovile, Enex