EYEWEAR COLLECTION
2014
treespectacles.com
URBAN TREE. treespectacles.com
EYEWEAR COLLECTION
2014
ABOUT Every company is inspired by a vision. Ours was of a spectacle frame made of a very special material, capable of communicating through touch. We have been producing spectacle frames since 1980 but this, our true inspirational vision, only made itself known to us in 2011. It had all the warmth of a living material and the simple yet smart style of a natural element. OUR VISION WAS CALLED WOOD. Now we were on the starting blocks. From there on the route was far from easy. We wanted a frame with a strong character but a lightweight heart, using a traditional craft material to make a contemporary design statement. We wanted it to reproduce the attraction of opposites, lightness and weight, light and shadow, the ancient and the modern. Now our vision had a purpose: to create the perfect spectacle frame. To build a bridge between art, technology and design, surpassing fleeting fashions to embody the concept of eternal beauty.
4
PROUDLY HAND MADE IN ITALY Ours is a global project, because it is destined for the WHOLE WORLD. The inspiration our designers draw on for our frames is a free spirit, an inspiration that transcends space and time, that breaks down geographic barriers. The raw materials we use come from the whole world over. HOWEVER, OUR EYEWEAR DOES HAVE A PRECISE LOCATION WHEN IT COMES TO THE MANUFACTURE OF EACH PIECE AND THE KNOWLEDGE THAT CREATED IT. Every model in our collections has been entirely designed and made in ITALY, because the experience and know-how we have accumulated over the years is indispensable and unequalled almost anywhere else on the planet.
5
NUMBERS
7 15 1 15 25 11
The journey from vision to the first spectacle frame took 7 months and dozens of tests.
15 people involved in the project finally made possible the product-launch in early 2012.
At our very first trade fair, MIDO 2012 in Milan, we presented just one model.
One year later, we brought a collection of 15 models to MIDO 2013.
For OPTI in Munich 2014 the collection grew to 25. Under the name Tree Spectacles, a creative concept took shape in a frame weighing only 11 grams.
6
TREESPECTACLES ONLY Other companies make wooden spectacle frames. The starting point for our quest for the perfect frame was an analysis of the most common problems encountered in the competing products. We didn’t want a heavy, uncomfortable frame, difficult to glaze. We didn’t want to be restricted to only one type of wood. IT HAD TO BE A WOOD FRAME THAT WAS UNIQUELY OURS.
Wood and Carbon sandwich construction Sandwich
Flex hinge Flex Hinge
Endless wood
11,00 Weight Ultra Light
Flex
Easy On
Endless wood
More flexible more resistance thanks to Carbon fiber Easy inserting of lenses
7
Sustainability Sustainability
Sandwich
TREE SPECTACLES
1.Sandwich After making dozens of prototypes, none of which were quite right, we realised that wood alone would not do. Then came the second vision. Carbon fibre. The frame is created using an artisan process in which layers of wood laminate are glued together with alternate layers of carbon fibre. THUS WAS OUR PATENTED SYSTEM CONCEIVED. By using wood in this special manner: Weighing only 11 grams Ultra Light
The frame is more flexible and therefore stronger Flex
Easy On
The frame is easy to glaze, without heating, just like a normal plastic frame, needing no special techniques, no screws or nylon and causing no sore fingers.
8
8
Flex Hinge
TREE SPECTACLES
2.Flex hinge A comfortable fit was another of our goals. We were already halfway there with such a lightweight frame, but something was still missing. A FLEX HINGE. A compact joint, easy to fit and in tune with the minimalist aesthetic. The perfect hinge for our perfect frame.
9
9
Endless wood
TREE SPECTACLES
3.Endless wood A single concept with infinite applications. This is what any idea needs to give it longevity, the ability to reinvent itself yet remain consistent with the concept. We couldn’t possibly limit the creative flair of our designers to just one type of wood. We realised that the way we treated the wood, our basic building block, made it possible to use practically any type. INFINITE POTENTIAL. Because we are not forced to use only certain woods, we select just the right type to fit the personality of each and every model.
10
Sustainability
TREE SPECTACLES
4.Sustainability We use only authentic, natural wood. All our wooden materials come from forests managed according to FSC standards. We use completely non-toxic glues, varnishes and dyes. Each manufacturing process is certified to guarantee quality, traceability and sustainability. THE FUTURE OF DESIGN IS SUSTAINABILITY. Our design philosophy must obey this imperative. The ethical standards we uphold make our eyewear exclusive. As exclusive as our target market, wearers who care about product quality and are attracted to superb design. Light years away from the mass marketing of other brands.
11
WALNUT Europe
EBONY
Sub-Saharan Africa
ZEBRANO West Africa
ASH
Europe
PINE
Europe
BOLIVAR
South America
EUCALYPTUS
ERABLE
Oceania
Europe
YAMA
DURMAST
Japan
Europe
LIME
AFARA
Europe
WENGÉ
Equatorial Africa
PALISANDER
WOOD
India
TAY (KOTO)
Equatorial Africa
TANGANIKA Africa
We use only authentic, natural wood. All our wooden materials come from forests managed according to FSC standards. We use completely non-toxic glues, varnishes and dyes. Each manufacturing process is certified to guarantee quality, traceability and sustainability. THE FUTURE OF DESIGN IS SUSTAINABILITY. Our design philosophy must obey this imperative. The ethical standards we uphold make our eyewear exclusive. As exclusive as our target market, wearers who care about product quality and are sensitive to superb design. Light years away from the mass marketing of other brands.
LATI
Tropical West Africa
Tropical West Africa 12
EYEWEAR COLLECTION
2014
OUTSIDE INSIDE
BOLIVAR
BOLIVAR
INSIDE
OUTSIDE
1030 BOLIVAR
BOLIVAR
53
18
LATI
BOLIVAR
1061
INSIDE
OUTSIDE
SPIRIT
INSIDE
135
OUTSIDE
1060
BOLIVAR ASSORTED WOODS
OUTSIDE
1117
INSIDE
WENGÉ
AFARA
1133 14
OUTSIDE INSIDE
EBONY PALISANDER INDIA
INSIDE
OUTSIDE
1022 WALNUT
EUCALYPTUS
INSIDE
OUTSIDE
1024 BOLIVAR ASSORTED WOODS
INSIDE
OUTSIDE
1116
135
53
SKY
BOLIVAR
BOLIVAR
WALNUT
INSIDE
OUTSIDE
1134
AFARA
1135 15
19
OUTSIDE INSIDE
WALNUT
EUCALYPTUS
OUTSIDE
1013
INSIDE
LATI
LATI
53
18
EBONY
BOLIVAR
1070
INSIDE
OUTSIDE
HORIZON
INSIDE
135
OUTSIDE
1014
EBONY
BOLIVAR
INSIDE
OUTSIDE
1138 BOLIVAR
BOLIVAR
1139 16
OUTSIDE INSIDE
WENGÉ ASSORTED WOODS
INSIDE
OUTSIDE
1003 BOLIVAR PALISANDER INDIA
TAY (KOTO)
INSIDE
OUTSIDE
1053
ASH
52
KATE
WALNUT
INSIDE
OUTSIDE
1054
135
LIME
INSIDE
OUTSIDE
1065 WENGÉ
BOLIVAR
1126 17
17
OUTSIDE INSIDE
WALNUT
WALNUT
OUTSIDE
1026
INSIDE
LATI
LATI
53
18
WENGÉ
EUCALYPTUS
1028
INSIDE
OUTSIDE
MIRABEAU
INSIDE
135
OUTSIDE
1027
EBONY
BOLIVAR
INSIDE
OUTSIDE
1058 AFARA
BOLIVAR
1141 18
OUTSIDE INSIDE
BOLIVAR
BOLIVAR
TAY (KOTO)
INSIDE
OUTSIDE
1087
LATI
INSIDE
OUTSIDE
1088 WENGÉ
BOLIVAR
INSIDE
OUTSIDE
1108
135
50
EPIC
WALNUT
WALNUT
1109
19
21
OUTSIDE INSIDE
LATI
EUCALYPTUS
INSIDE
OUTSIDE
1034 WALNUT
ZEBRANO
52
18
EBONY
TAY (KOTO)
1062
INSIDE
OUTSIDE
BLACK SAND
INSIDE
135
OUTSIDE
1035
EUCALYPTUS
BOLIVAR
OUTSIDE
1063
INSIDE
AFARA
ASH
1143 20
OUTSIDE INSIDE
EBONY ASSORTED WOODS
INSIDE
OUTSIDE
1075 TAY (KOTO) ASSORTED WOODS
INSIDE
OUTSIDE
1076 TAY (KOTO) ASSORTED WOODS
OUTSIDE
1077
135
52
ARYA
INSIDE
LATI
ERABLE
WALNUT
INSIDE
OUTSIDE
1078
YAMA
1255 21
19
OUTSIDE INSIDE
TAY (KOTO) ASSORTED WOODS
INSIDE
OUTSIDE
1083 TANGANIKA
BOLIVAR
53
BOLIVAR
ERABLE
1085
INSIDE
OUTSIDE
LOLA
18
INSIDE
135
OUTSIDE
1084
EBONY ASSORTED WOODS
OUTSIDE
1086
INSIDE
AFARA
LIME
1120 22
OUTSIDE INSIDE
ERABLE ASSORTED WOODS
INSIDE
OUTSIDE
1091 BOLIVAR ASSORTED WOODS
INSIDE
OUTSIDE
1092 TANGANIKA ASSORTED WOODS
INSIDE
OUTSIDE
1093
135
51
ENCELIA
TAY (KOTO) ASSORTED WOODS
OUTSIDE
1094 WENGÉ
INSIDE
18
LATI
1123 23
OUTSIDE INSIDE
ERABLE ASSORTED WOODS
INSIDE
OUTSIDE
1104 ERABLE ASSORTED WOODS
52
19
ERABLE ASSORTED WOODS
1113
INSIDE
OUTSIDE
KEIKO
INSIDE
135
OUTSIDE
1105
WENGÉ ASSORTED WOODS
TAY (KOTO)
INSIDE
OUTSIDE
1130
LATI
1132 24
OUTSIDE INSIDE
BOLIVAR
BOLIVAR
BOLIVAR
INSIDE
OUTSIDE
1095
EBONY
WALNUT
INSIDE
OUTSIDE
1096
LATI
INSIDE
OUTSIDE
1097
135
54
20
SOUL
EBONY
BOLIVAR
1098
25
OUTSIDE INSIDE
EBONY PALISANDER INDIA
WALNUT
INSIDE
OUTSIDE
1050
PINE
53
WENGÉ
LATI
1052
INSIDE
OUTSIDE
REEF
18
INSIDE
135
OUTSIDE
1051
BOLIVAR
BOLIVAR
1053
26
OUTSIDE INSIDE
EUCALYPTUS
WALNUT
OUTSIDE
1154
INSIDE
WENGÉ
LATI
DURMAST
INSIDE
OUTSIDE
1155
ASH
OUTSIDE
1156
135
53
GEO
INSIDE
EBONY
YAMA
1157
27
18
OUTSIDE INSIDE
EUCALYPTUS
WALNUT
INSIDE
OUTSIDE
1158 WENGÉ
BOLIVAR
53
18
ASH
1160 OUTSIDE
INFINITE
DURMAST
INSIDE
135
OUTSIDE
1159
INSIDE
EBONY
YAMA
1161
28
OUTSIDE INSIDE
EBONY PALISANDER INDIA
WALNUT
INSIDE
OUTSIDE
1162
PINE
INSIDE
OUTSIDE
1163 WENGÉ
BOLIVAR
INSIDE
OUTSIDE
1164
135
53
WIND
LATI ASSORTED WOODS
1165
29
18
URBAN TREE. treespectacles.com
Projected and distributed by:
Tree Spectacles Via Masiere 211/b 32037 Sospirolo (BL) ITALY
[email protected] www.treespectacles.com