EYEWEAR COLLECTION

2014

treespectacles.com

URBAN TREE. treespectacles.com

EYEWEAR COLLECTION

2014

ABOUT Every company is inspired by a vision. Ours was of a spectacle frame made of a very special material, capable of communicating through touch. We have been producing spectacle frames since 1980 but this, our true inspirational vision, only made itself known to us in 2011. It had all the warmth of a living material and the simple yet smart style of a natural element. OUR VISION WAS CALLED WOOD. Now we were on the starting blocks. From there on the route was far from easy. We wanted a frame with a strong character but a lightweight heart, using a traditional craft material to make a contemporary design statement. We wanted it to reproduce the attraction of opposites, lightness and weight, light and shadow, the ancient and the modern. Now our vision had a purpose: to create the perfect spectacle frame. To build a bridge between art, technology and design, surpassing fleeting fashions to embody the concept of eternal beauty.

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PROUDLY HAND MADE IN ITALY Ours is a global project, because it is destined for the WHOLE WORLD. The inspiration our designers draw on for our frames is a free spirit, an inspiration that transcends space and time, that breaks down geographic barriers. The raw materials we use come from the whole world over.   HOWEVER, OUR EYEWEAR DOES HAVE A PRECISE LOCATION WHEN IT COMES TO THE MANUFACTURE OF EACH PIECE AND THE KNOWLEDGE THAT CREATED IT.   Every model in our collections has been entirely designed and made in ITALY, because the experience and know-how we have accumulated over the years is indispensable and unequalled almost anywhere else on the planet.

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NUMBERS

7 15 1 15 25 11

The journey from vision to the first spectacle frame took 7 months and dozens of tests.

15 people involved in the project finally made possible the product-launch in early 2012.

At our very first trade fair, MIDO 2012 in Milan, we presented just one model.

One year later, we brought a collection of 15 models to MIDO 2013.

For OPTI in Munich 2014 the collection grew to 25. Under the name Tree Spectacles, a creative concept took shape in a frame weighing only 11 grams.

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TREESPECTACLES ONLY Other companies make wooden spectacle frames. The starting point for our quest for the perfect frame was an analysis of the most common problems encountered in the competing products. We didn’t want a heavy, uncomfortable frame, difficult to glaze. We didn’t want to be restricted to only one type of wood. IT HAD TO BE A WOOD FRAME THAT WAS UNIQUELY OURS.

Wood and Carbon sandwich construction Sandwich

Flex hinge Flex Hinge

Endless wood

11,00 Weight Ultra Light

Flex

Easy On

Endless wood

More flexible more resistance thanks to Carbon fiber Easy inserting of lenses

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Sustainability Sustainability

Sandwich

TREE SPECTACLES

1.Sandwich After making dozens of prototypes, none of which were quite right, we realised that wood alone would not do. Then came the second vision. Carbon fibre. The frame is created using an artisan process in which layers of wood laminate are glued together with alternate layers of carbon fibre. THUS WAS OUR PATENTED SYSTEM CONCEIVED. By using wood in this special manner: Weighing only 11 grams Ultra Light

The frame is more flexible and therefore stronger Flex

Easy On

The frame is easy to glaze, without heating, just like a normal plastic frame, needing no special techniques, no screws or nylon and causing no sore fingers.

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8

Flex Hinge

TREE SPECTACLES

2.Flex hinge A comfortable fit was another of our goals. We were already halfway there with such a lightweight frame, but something was still missing. A FLEX HINGE. A compact joint, easy to fit and in tune with the minimalist aesthetic. The perfect hinge for our perfect frame.

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9

Endless wood

TREE SPECTACLES

3.Endless wood A single concept with infinite applications. This is what any idea needs to give it longevity, the ability to reinvent itself yet remain consistent with the concept. We couldn’t possibly limit the creative flair of our designers to just one type of wood. We realised that the way we treated the wood, our basic building block, made it possible to use practically any type. INFINITE POTENTIAL. Because we are not forced to use only certain woods, we select just the right type to fit the personality of each and every model.

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Sustainability

TREE SPECTACLES

4.Sustainability We use only authentic, natural wood. All our wooden materials come from forests managed according to FSC standards. We use completely non-toxic glues, varnishes and dyes. Each manufacturing process is certified to guarantee quality, traceability and sustainability. THE FUTURE OF DESIGN IS SUSTAINABILITY. Our design philosophy must obey this imperative. The ethical standards we uphold make our eyewear exclusive. As exclusive as our target market, wearers who care about product quality and are attracted to superb design. Light years away from the mass marketing of other brands.

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WALNUT Europe

EBONY

Sub-Saharan Africa

ZEBRANO West Africa

ASH

Europe

PINE

Europe

BOLIVAR

South America

EUCALYPTUS

ERABLE

Oceania

Europe

YAMA

DURMAST

Japan

Europe

LIME

AFARA

Europe

WENGÉ

Equatorial Africa

PALISANDER

WOOD

India

TAY (KOTO)

Equatorial Africa

TANGANIKA Africa

We use only authentic, natural wood. All our wooden materials come from forests managed according to FSC standards. We use completely non-toxic glues, varnishes and dyes. Each manufacturing process is certified to guarantee quality, traceability and sustainability. THE FUTURE OF DESIGN IS SUSTAINABILITY. Our design philosophy must obey this imperative. The ethical standards we uphold make our eyewear exclusive. As exclusive as our target market, wearers who care about product quality and are sensitive to superb design. Light years away from the mass marketing of other brands.

LATI

Tropical West Africa

Tropical West Africa 12

EYEWEAR COLLECTION

2014

OUTSIDE INSIDE

BOLIVAR

BOLIVAR

INSIDE

OUTSIDE

1030 BOLIVAR

BOLIVAR

53

18

LATI

BOLIVAR

1061

INSIDE

OUTSIDE

SPIRIT

INSIDE

135

OUTSIDE

1060

BOLIVAR ASSORTED WOODS

OUTSIDE

1117

INSIDE

WENGÉ

AFARA

1133 14

OUTSIDE INSIDE

EBONY PALISANDER INDIA

INSIDE

OUTSIDE

1022 WALNUT

EUCALYPTUS

INSIDE

OUTSIDE

1024 BOLIVAR ASSORTED WOODS

INSIDE

OUTSIDE

1116

135

53

SKY

BOLIVAR

BOLIVAR

WALNUT

INSIDE

OUTSIDE

1134

AFARA

1135 15

19

OUTSIDE INSIDE

WALNUT

EUCALYPTUS

OUTSIDE

1013

INSIDE

LATI

LATI

53

18

EBONY

BOLIVAR

1070

INSIDE

OUTSIDE

HORIZON

INSIDE

135

OUTSIDE

1014

EBONY

BOLIVAR

INSIDE

OUTSIDE

1138 BOLIVAR

BOLIVAR

1139 16

OUTSIDE INSIDE

WENGÉ ASSORTED WOODS

INSIDE

OUTSIDE

1003 BOLIVAR PALISANDER INDIA

TAY (KOTO)

INSIDE

OUTSIDE

1053

ASH

52

KATE

WALNUT

INSIDE

OUTSIDE

1054

135

LIME

INSIDE

OUTSIDE

1065 WENGÉ

BOLIVAR

1126 17

17

OUTSIDE INSIDE

WALNUT

WALNUT

OUTSIDE

1026

INSIDE

LATI

LATI

53

18

WENGÉ

EUCALYPTUS

1028

INSIDE

OUTSIDE

MIRABEAU

INSIDE

135

OUTSIDE

1027

EBONY

BOLIVAR

INSIDE

OUTSIDE

1058 AFARA

BOLIVAR

1141 18

OUTSIDE INSIDE

BOLIVAR

BOLIVAR

TAY (KOTO)

INSIDE

OUTSIDE

1087

LATI

INSIDE

OUTSIDE

1088 WENGÉ

BOLIVAR

INSIDE

OUTSIDE

1108

135

50

EPIC

WALNUT

WALNUT

1109

19

21

OUTSIDE INSIDE

LATI

EUCALYPTUS

INSIDE

OUTSIDE

1034 WALNUT

ZEBRANO

52

18

EBONY

TAY (KOTO)

1062

INSIDE

OUTSIDE

BLACK SAND

INSIDE

135

OUTSIDE

1035

EUCALYPTUS

BOLIVAR

OUTSIDE

1063

INSIDE

AFARA

ASH

1143 20

OUTSIDE INSIDE

EBONY ASSORTED WOODS

INSIDE

OUTSIDE

1075 TAY (KOTO) ASSORTED WOODS

INSIDE

OUTSIDE

1076 TAY (KOTO) ASSORTED WOODS

OUTSIDE

1077

135

52

ARYA

INSIDE

LATI

ERABLE

WALNUT

INSIDE

OUTSIDE

1078

YAMA

1255 21

19

OUTSIDE INSIDE

TAY (KOTO) ASSORTED WOODS

INSIDE

OUTSIDE

1083 TANGANIKA

BOLIVAR

53

BOLIVAR

ERABLE

1085

INSIDE

OUTSIDE

LOLA

18

INSIDE

135

OUTSIDE

1084

EBONY ASSORTED WOODS

OUTSIDE

1086

INSIDE

AFARA

LIME

1120 22

OUTSIDE INSIDE

ERABLE ASSORTED WOODS

INSIDE

OUTSIDE

1091 BOLIVAR ASSORTED WOODS

INSIDE

OUTSIDE

1092 TANGANIKA ASSORTED WOODS

INSIDE

OUTSIDE

1093

135

51

ENCELIA

TAY (KOTO) ASSORTED WOODS

OUTSIDE

1094 WENGÉ

INSIDE

18

LATI

1123 23

OUTSIDE INSIDE

ERABLE ASSORTED WOODS

INSIDE

OUTSIDE

1104 ERABLE ASSORTED WOODS

52

19

ERABLE ASSORTED WOODS

1113

INSIDE

OUTSIDE

KEIKO

INSIDE

135

OUTSIDE

1105

WENGÉ ASSORTED WOODS

TAY (KOTO)

INSIDE

OUTSIDE

1130

LATI

1132 24

OUTSIDE INSIDE

BOLIVAR

BOLIVAR

BOLIVAR

INSIDE

OUTSIDE

1095

EBONY

WALNUT

INSIDE

OUTSIDE

1096

LATI

INSIDE

OUTSIDE

1097

135

54

20

SOUL

EBONY

BOLIVAR

1098

25

OUTSIDE INSIDE

EBONY PALISANDER INDIA

WALNUT

INSIDE

OUTSIDE

1050

PINE

53

WENGÉ

LATI

1052

INSIDE

OUTSIDE

REEF

18

INSIDE

135

OUTSIDE

1051

BOLIVAR

BOLIVAR

1053

26

OUTSIDE INSIDE

EUCALYPTUS

WALNUT

OUTSIDE

1154

INSIDE

WENGÉ

LATI

DURMAST

INSIDE

OUTSIDE

1155

ASH

OUTSIDE

1156

135

53

GEO

INSIDE

EBONY

YAMA

1157

27

18

OUTSIDE INSIDE

EUCALYPTUS

WALNUT

INSIDE

OUTSIDE

1158 WENGÉ

BOLIVAR

53

18

ASH

1160 OUTSIDE

INFINITE

DURMAST

INSIDE

135

OUTSIDE

1159

INSIDE

EBONY

YAMA

1161

28

OUTSIDE INSIDE

EBONY PALISANDER INDIA

WALNUT

INSIDE

OUTSIDE

1162

PINE

INSIDE

OUTSIDE

1163 WENGÉ

BOLIVAR

INSIDE

OUTSIDE

1164

135

53

WIND

LATI ASSORTED WOODS

1165

29

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URBAN TREE. treespectacles.com

Projected and distributed by:

Tree Spectacles Via Masiere 211/b 32037 Sospirolo (BL) ITALY [email protected] www.treespectacles.com