DANA-NICOLETA LASCU Robins School of Business, University of Richmond Richmond, Virginia 23173 Tel. (804) 289-8586; Fax (804) 289-8878; [email protected] EDUCATION Ph.D., Business Administration, University of South Carolina (Marketing), 1991 Master of International Management, Thunderbird School of Global Management (Marketing & Finance), 1985 B.A., University of Arizona, 1983 (English and French) ACADEMIC POSITIONS 1991-Present

University of Richmond, Robins School of Business: 2002-2014, Chair, Department of Marketing 2006-Present, Professor of Marketing 1997-2006, Associate Professor of Marketing 1991-1997, Assistant Professor of Marketing

Fulbright Distinguished Chair in International Business and Professor of Marketing, Johannes Kepler University of Linz, Austria, March-June, 2006 Visiting Professor of Marketing  January, 2013 Western Pomeranian University of Technology, Szczecin, Poland  July, 2011 IESEG School of Management – Paris Campus, France  July, 2008 Vienna University of Economics and Business (WU), Austria Visiting Associate Professor of Marketing, Thunderbird School of Global Management, Jan.-May, 1999 Research Assistant/Instructor, University of South Carolina, Department of Marketing, 1987-1991 COURSES AND COURSE MODULES TAUGHT (undergraduate and MBA) Global Consumer Culture and Digital Marketing; International Marketing; Marketing Research (also International); Principles of Marketing; Advertising – Integrated Marketing Communications; Retailing; Consumer Behavior; Problems in Marketing (case); Business Statistics; Marketing Management ; Strategic Marketing; Luxury and Fashion Marketing. TEACHING AWARDS State Council for Higher Education of Virginia Outstanding Faculty Award – of 11 awarded for over 11,000 faculty at Virginia colleges and universities, one in a lifetime award; Distinguished Educator, University of Richmond – top faculty award at the university. PUBLICATIONS 1. Refereed Articles (selected) D. Lascu, A. Manrai, L. Manrai, and F. Brookman-Amissah, “Online Marketing of Food Products to Children: The Effects of National Consumer Policies in High-Income Countries,” Young Consumers, Vol. 14 (1), forthcoming 2013. D. Lascu and K. Clow, “Website Interaction Satisfaction: A Reassessment,” Interacting with Computers, Vol. 25, forthcoming 2013. L. Manrai, A. Manrai, and D. Lascu, “Retailing in the Transition Economies of Poland and Romania: A Comparative Analysis” Journal of Marketing Channels, Vol. 19 (4), 2012, pp. 272-294.

B. Jamiyansuren and D. Lascu, “Consumer Aspirations and Intentions: An Evaluation of Housing Products and Services in Mongolia,” Innovative Marketing, Vol. 8 (4), 2012, pp. 35-45. J. Hernik and D. Lascu, “An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: The Case of Poland,” Equilibrium, Quarterly Journal of Economics and Economic Policy, Vol. 7 (2), 2012, pp. 117-136. J. Hernik and D. Lascu, “Small and Medium Enterprises’ Service Pricing Strategies in an Economic Crisis Environment,” Folia Oeconomica, 298 (69), 2012, pp. 29-27. D. Lascu and E. Soto-Amesquita, “Branding the Controversial: Challenges in Destination Branding,” Innovative Marketing, Vol. 3 (June), 2011, pp. 23-29. D. Lascu, A. Manrai, L. Manrai, Z. Bilgin, and G. Wuehrer, “A Comparative Study of the Degree, Dimensionality, and Design of Consumer Ethnocentrism in Austria, Poland, Turkey, and USA,” Journal of Euromarketing, Vol. 19, No. 4, 2010, pp. 227-246. J. Hernik and D. Lascu, “Post-Communist Country Branding: The Case of Poland,” The Central European Journal of Regional Development and Tourism, Vol. 2, No. 2, 2010, pp. 54-70. D. Lascu and K. Clow, “Website Interaction Satisfaction: Scale Development Considerations,” Journal of Internet Commerce, Vol. 7, No. 3, 2008, pp. 359-378. L. Brouthers, D. Lascu, and S. Werner, “Competitive Irrationality in Transitional Economies: Are Communist Managers More Rational?” Journal of Business Ethics, Vol. 83, No. 3, 2008, pp. 397-408. D. Lascu, L. Manrai, A. Manrai, and R. Kleczek, “Interfunctional Dynamics and Firm Performance: A comparison between firms in Poland and the United States,” International Business Review, Vol. 15, No. 6, 2006, pp. 641-659. J. Al-Khatib, C. Robertson, and D. Lascu, “Post-Communist Consumer Ethics: The Case of Romania,” Journal of Business Ethics, Vol. 54, No. 1, 2004, pp. 81-95. L. Manrai, D. Lascu, A. Manrai, and H. Babb, “A Cross-Cultural Comparison of Style in Eastern European Emerging Markets,” International Marketing Review, Vol. 18, No. 3, 2001, pp. 270-285. L. Manrai, A. Manrai, and D. Lascu, “A Country Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe,” International Business Review, Vol. 10, No. 5, 2001, pp. 517-549. D. Lascu, L. Manrai, A. Manrai, and H. Babb, “Gender Differences in Information Search and Comparison Shopping: A Cross-Cultural Study of Shopping Behavior in Bulgaria, Hungary, and Romania,” Journal of East-West Business, Vol. 7, No. 1, 2001, pp. 65-82. D. Lascu and L. Kenman, “International Business-Related Perceptions and Preferences of Future Global Managers: An Empirical Evaluation and Implications for Teaching in International Business,” Journal of Teaching in International Business, Vol. 11, No. 4, 2000, pp. 81-98. 2

D. Lascu and G. Zinkhan, “Conformity: Review and Applications for Marketing Theory and Practice,” Journal of Marketing Theory and Practice, 1999, Vol. 7, No.3, pp. 1-12. Lead article. L. Manrai, D. Lascu and A. Manrai, “How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania,” Journal of East-West Business, 1999, Vol.5, No. 1/2, pp.145-172. D. Lascu, H. Babb, and J. Bodine, “Western and Own-Country Product and Service Evaluations: Perspectives from Eastern Europe,” Journal of East-West Business, Vol. 4, No. 4, 1999, pp. 49-67. L. Manrai, D. Lascu and A. Manrai, "Interactive Effect of Country of Origin and Product Category on Product Evaluations," International Business Review, Vol. 7, No. 6, 1998, pp. 591-615. L. Manrai, A. Manrai, D. Lascu and J. Ryans, "How Green Claim Strength and Country Disposition Affect Product Evaluation and Company Image," Psychology and Marketing, Vol. 14, No. 5, 1997, pp. 511-537. D. Lascu, H. Babb, and R. Phillips, “Gender and Investment: The Influence of Gender on Investment Preferences and Practices,” Managerial Finance, Vol. 23, No. 10, 1997, pp. 69-83. D. Lascu, L. Manrai, and A. Manrai, “Environmental Dimensions of Emerging Markets: Introducing a RegionRelevant Market Analysis Matrix,” Journal of East-West Business, Vol. 3, No. 1, 1996, pp. 27-42. L. Manrai, A. Manrai and D. Lascu, "Eastern Europe's Transition to Market Economy: An Analysis of Economic and Political Risks,” Journal of Euromarketing, Vol. 5, No. 1, 1996, pp 7-35. Lead article. D. Lascu, L. Manrai and A. Manrai, "Value Differences Between Polish and Romanian Consumers: A Caution Against Using a Regiocentric Marketing Orientation in Eastern Europe," Journal of International Consumer Marketing, Vol. 8, No. 3/4, pp. 145-168, 1995. D. Lascu and T. Giese, "Exploring Country Bias in a Retailing Environment: Implications of Retailer Country of Origin," Journal of Global Marketing, Vol. 9, 1995, pp 41-58. D. Lascu, T. Giese, C. Toolan, J. Mercer and B. Guehring, "Sport Involvement: A Relevant Individual Difference Factor in Spectator Sports," Sports Marketing Quarterly, Vol.4, No. 4, 1995, pp. 41-46. D. Lascu, N. Ashworth, T. Giese and M. Omar, "The User Information Satisfaction Scale: International Applications and Implications for Management and Marketing," Multinational Business Review, Vol. 3, no. 2, 1995, pp. 107-115. D. Lascu, W. Bearden and R. Rose, "Norm Extremity and Interpersonal Influences on Consumer Conformity," Journal of Business Research, Vol. 32, No. 3, 1995, pp. 201-212. D. Lascu, L. Manrai and A. Manrai, "Status Concern and Consumer Purchase Behavior in Romania: From the Legacies of Prescribed Consumption to the Fantasies of Desired Acquisitions," Research in Consumer Behavior, 1994, Vol. 7, pp. 89-121. D. Lascu, L. Manrai and A. Manrai, "Marketing in Romania: The Challenges of Transition From A Centrally-Planned 3

Economy to a Consumer-Oriented Economy," European Journal of Marketing, 1993, Vol. 27, No. 11-12, pp. 102120. M. Omar and D. Lascu, "Development of a User Information Satisfaction Scale: An Alternative Measure with Wide Applicability," Journal of Information Technology Management, Vol. 4, 1993, pp. 1-19. 2. Books D. Lascu, International Marketing, 2013, Textbook Media, Third Edition, CENGAGE Learning, 2009; second edition, 2007; first edition, 2002.  Also, accompanying Instructor’s Supplements: Instructor’s Manual, Test Bank, and PowerPoint Presentations, Textbook Media 2013. D. Lascu and K. Clow, Marketing Principles, fourth edition, Textbook Media, 2012. Third Edition, CENGAGE Learning, 2009; second edition, 2006; first edition, 2003.  Also, accompanying Instructor’s Supplements: Instructor’s Manual, Test Bank, and PowerPoint Presentations, Textbook Media 2012. D. Lascu, J. Lindquist, and M. J. Sirgy, Shopper, Buyer, and Consumer Behavior Casebook, Atomic Dog Publishing 2004. D. Lascu, International Marketing Casebook, Atomic Dog Publishing, 2003. 3.

Book Chapters (selected)

L. Korenich, D. Lascu, L. Manrai and A. Manrai, (2013), “Social Media: Past, Present, and Future,” The Routledge Companion to the Future of Marketing, Luiz Moutinho, Enrique Bigné and Ajay K. Manrai (eds.), 2013. T. Scott and D. Lascu (2011), “Demographic Trends: The Changing Face of the Global Market,” International Business in the 21st Century, Bruce Keillor, Andrew Thomas, and Timothy Wilkinson (eds.), Westport, CT: Praeger, pp. 235-264. G. Wuehrer and D. Lascu (2007), “Tackling Consumers in Eastern Europe,” Marketing in the 21st Century, Bruce Keillor, Andrew Thomas, and Timothy Wilkinson (eds.), Westport, CT: Praeger, Vol. 1, pp. 48-64. L. Manrai, A. Manrai and D. Lascu (1999), “A Comparative Study of Distribution and Promotion Strategies Used By Multinational Versus Local Companies in Romania,” in Marketing in Transition Economies, Rajiv Batra (ed.), Boston, MA: Kluwer Academic publishers, pp. 191-201. T. Cosse, T. M. Weisenberger, and D. Lascu (1999), "Mexico and U.S.A. Country of Origin/Country of Manufacture Stereotyping Effects," in Backhaus (ed.), Contemporary Developments in Marketing, Paris, France: Editions ESKA, pp. 535-545. D. Lascu, Z. Ahmed and M. Vatasescu (1997), “Applications of the Marketing Concept Philosophy in Romania,” in Romania in Transition, L. Stan ed., Dartmouth Publishing Co., pp. 183-190. 4

EDITORIAL WORK Journal of Global Fashion Marketing Editorial Board Member, Design and Culture Marketing (2010-Present) Journal of Global Business and Technology Regional Editor (2004-present) Journal for Global Business Advancement Editorial Board Member (2005-present) Journal of Research in Interactive Marketing (formerly, Direct Marketing: An International Journal) Editorial Advisory & Review Board (2006-present) Journal of East-West Business Book Review Editor (1999-2009) Associate Editor (1997-1999, 2002) Journal of Macromarketing Manuscript Review Board (1995-2008) AMS Quarterly (Academy of Marketing Science) Editor (2006-2008) Journal of Transnational Management (Development) Editorial Review Board Member (1997-2006) Journal of International Consumer Marketing Editorial Review Board Member (2003-2004) Editor, International Consumer Marketing News (1996-2001) Psychology and Marketing Consulting Editor (1995-2002) Journal of Global Marketing Editor, Global Marketing News, (1996-2001) SELECTED INDUSTRY CONSULTING EXPERIENCE          

Yellow Book USA, Inc.; evaluated client data Highland Lamb and Wool Products Value Added Opportunities Feasibility Study for the United States Department of Agriculture; created marketing plan Ford Motor Company; evaluated survey research data Aquasource North America; evaluated survey research data Hayes Wheels International; evaluated field research data I.D.V. North America; conducted survey for Bailey’s Irish Cream Albright and Wilson; analyzed client-satisfaction research data Tobacconist; translated/adapted a hard-cover book on cigars from French to English Stihl; evaluated advertising claims CARMAX; evaluated field research data and related analysis

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