Deloitte Business Simulation Game How to use the power of games to engage employees on sustainability
Februari 26, 2013
Content
Deloitte & sustainability
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What is gamification?
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Benefits of gamification to engage people on sustainability
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Experiences of gamification at Deloitte
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Tips
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Louise van Hoof Director Online Services
Game: Zelda
Q&A
Arjan ten Cate Manager Risk Consulting & Sustainability
Game: WordFeud
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© 2013 Deloitte The Netherlands
Deloitte & Sustainability
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Deloitte: Integrating sustainability in all professional services
Sustainability & Climate Change Strategy
Sustainability Governance & Risk Intelligence
Developing a roadmap to help address sustainability issues in support of business objectives
Developing strategies and governance to address sustainability and climate related risks
Energy & Natural Resource Management
Human Capital & Stakeholder Engagement for Sustainability
Managing energy, natural resource consumption, and emissions within sustainable limits
Strategic communications and organizational design to engage employees in sustainability initiatives
Sustainable Operations & Supply Chain
IT for Sustainability
Integrating sustainability throughout supply chains, product lifecycles, and internal operations
Information management capabilities to enable sustainability strategies, programs, and reports
Sustainability Reporting, Assurance, & Compliance Collecting and reporting data in compliance with laws, regulations, and stakeholder expectations
Sustainable Innovation Create business opportunities focused on sustainable value. Using Fast, Innovator or Growth Track methodologies.
© 2013 Deloitte The Netherlands
Deloitte: Practice what you preach
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(example NL Annual Report 2012)
© 2013 Deloitte The Netherlands
Key to success: Engage the hearts, the mind and leadership
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© 2013 Deloitte The Netherlands
What is gamification?
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What is gamification?
Gamification is about taking the essence of games – fun, play and passion – and applying it to real-world, non-game situations. The average game player today is 37 years old, and 42% of game players are women. There are different types of motivators and incentives:
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© 2013 Deloitte The Netherlands
Benefits of gamification
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Learning
People learn best from the mistakes they’ve made... People remember what they(1)
More
DO
SAY or WRITE
HEAR
“Tell me, and I will forget – show me, and I may remember – involve me, and I will understand” - Confucius, 450 B.C.
SEE
READ
Less
(1) Edgar Dale (1969) 9
© 2013 Deloitte The Netherlands
Megatrend: gaming All over the world we have 500 million gamers today
An average WoW game player spends 22 hours on gaming - per week
So far, we spent 5.93 million years playing World of Warcraft
10.000 hours of gameplay of kids between 5th grade and high school (in countries with gaming culture)
Malcolm Gladwell ‘10.000 hours rule’: if you spend more than 10.000 hours on anything before 21 you will be ‘virtuous’ at it (see ‘Outliers’) Within one decade we will have 1.5 billion gamers consuming more than 10 billion hours gaming time a week
3 billion hours of online gaming - weekly
Games create collective intelligence – the WoW Wiki is the world’s second Largest (after Wikipedia)
Epic adventures have the potential to create ‘transformative experience’
The next generation gaming will be low-energy, wireless, totally online (cloud sourced) Games offer the opportunity to achieve epic wins and realities
Gamers are ‘super-empowered hopeful individuals’
We are seeing a mass exodus to virtual worlds and online game environments
…so let’s use the power of gaming to solve real sustainability issues and learn about the opportunities of systemic changes … let’s create future! “By 2015, more than 50 per cent of organizations that manage innovation processes will gamify those processes” - Gartner © 2013 Deloitte The Netherlands
Area’s of application (examples)
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Effectively implement change management
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Prototype new business models or processes (complex/innovative)
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Management / Leadership Development
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Recruitment assessment
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Raise awareness • Corporate Responsibility / Sustainability • Integrity • Compliance • Risk Management • ......
• ‘Learning by doing’ method - enable immersive learning • Creates impact on behaviour • Appeal to: • solution-oriented consensus building • generation-Y employees • Connect cross silo’s • Effective talent development • Increase ‘out of the box’ thinking
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© 2013 Deloitte The Netherlands
Experiences of gamification at Deloitte
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References
SHELL
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© 2013 Deloitte The Netherlands
Deloitte Business Simulation game: Finding the Right Balance
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© 2013 Deloitte The Netherlands
Aim of the Game (leadership example) Take a seat in the management board Experience pressure, team collaboration & decision-making Lead your company to success and beat the other teams Explore your idea of future strategy and leadership Share your thoughts & experiences with the group Last, but definitely not least: Have Fun! 15
© 2013 Deloitte The Netherlands
The World of Globeaus Focus on value drivers and balanced performance... Employee satisfaction Social acceptance Business reputation Customer satisfaction
Profit
Resource optimization Process & Product innovation Environmental performance
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© 2013 Deloitte The Netherlands
Company specific events 20 main themes are included. Company specific I/Os can be defined within any of these themes, or new themes can be defined when relevant. 1
Brand Strategy & Reputation
11 Innovation through joint venture
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Criminal act
12 Investment decisions
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Customer satisfaction
13 Merger & Acquisition
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Disaster
14 Optimization of depots
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Emission trading
15 Philanthropy
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Employee satisfaction
16 Policy alignment
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Environmental management
17 Shareholder influence
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Facilitation payments
18 Staff layoff
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Fuel supply
19 Subcontracting
10 HR program
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20 Transport dangerous goods
© 2013 Deloitte The Netherlands
Example feedback slides
Sustainability Program
Some observations Accept drop of demand
Cash or KPI awareness?
Good (& sometimes long) discussions
Team Roles & Responsibilities
Remember your strategy & risk profile?
A lot of fun Decision-making models Balanced vs ad hoc decisions 18
© 2013 Deloitte The Netherlands
Tips
Important: Framing & Follow up
Introduction
Example set up
Playing the Game
Feedback / Analysis
Plenary wrap-up
Report
Follow up
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© 2013 Deloitte The Netherlands
Q&A
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 182,000 professionals are committed to becoming the standard of excellence. This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.
© 2013 Deloitte The Netherlands
