© Copyright 2012 EMC Corporation. All rights reserved.

1

Vblock™ Systems The World’s Most Advanced Converged Infrastructure Matthew Tilley Lead vArchitect, APJ/C VCE

© 2012 VCE Company LLC, All rights reserved.

VCE TODAY Industry Drivers Market Landscape Value Proposition Company Products and Services © 2012 VCE Company LLC, All rights reserved.

3

INFORMATION TECHNOLOGY IS CHANGING  Converged infrastructure simplifies physical architecture  Virtualisation dramatically improves utilisation  Advanced system management tools emerge  New frameworks speed application development  Private leads public to hybrid cloud

© 2012 VCE Company LLC, All rights reserved.

4

ENTERPRISE CLOUD = NEW THINKING Old World – Physical

New World – Virtual Apps Dev

Apps Dev

Dedicated, Vertical Stacks

© 2012 VCE Company LLC, All rights reserved.

Dynamic Pools of Compute & Storage

5

WHY CLOUD Attributes

On-demand resources with measured services

© 2012 VCE Company LLC, All rights reserved.

Dynamic

Agile

Flexible

Scalable

Pooled

Efficient

Low Cost

Secure

6

TECHNOLOGY EVOLUTION = CUSTOMER VALUE Build Your Own

Reference Architecture

Converged Infrastructure System

Select each component

75% of time & budget spent “keeping the lights on” © 2012 VCE Company LLC, All rights reserved.

VSPEX Proven Infrastructure

Vblock™ Systems Fastest deployment. Eliminate ongoing operational burdens. 7

VCE IS THE ONLY COMPANY TO PROVIDE

A fully integrated and fully virtualised cloud infrastructure system

© 2012 VCE Company LLC, All rights reserved.

8

VBLOCK™ SYSTEMS UNIQUELY SOLVE KEY IT CHALLENGES Business Challenges Operational Challenges

Financial Challenges

Speed to Deliver

Management and Operational Complexity

Environmental and Facilities Costs

SLAs & High Availability for Mission Critical Apps

Vendor Management

Investment Lifecycle Protection (TCO)

Running IT: roadmap planning, new feature adoption, upgrades, interoperability, patches, change management, performance envelopes, compliance, security, etc. Overworked IT Staff

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011 © 2012 VCE Company LLC, All rights reserved.

9

VCE CUSTOMER VALUE Optimise Infrastructure Secure Environment

Speed Deployment Lower Cost

Promote Innovation Pre-Engineered, Pre-Validated, Pretested

© 2012 VCE Company LLC, All rights reserved.

10

VCE PRODUCT STANDARDISATION System Mgmt

Converged Infrastructure and Cloud Computing

Virtualization

 Pre-Engineered, Validated, and physical and logical integration  Simplified Management  Solutions Validation

Storage

Network

Compute © 2012 VCE Company LLC, All rights reserved.

 Virtualisation, Server, Storage, Networking and Security

 Roadmap planning, interoperability testing, change management and upgrades  VCE™ Support experience 11

VCE - ACCELERATING

Reference Architecture

Announced Nov 2009 © 2012 VCE Company LLC, All rights reserved.

1st Vblock System

2010 2010

Enterprise Customer Acceptance

125+ Partners

2011 2011

$1B Run Rate

Product Line Expansion

$3B Global Outlook

2012 2012 12

VCE CUSTOMER PROFILES

Global Financial Services Regional Healthcare

X86 Scale Out

Next Gen Apps

U.S. Insurance Global Payments

A Major U.S. Airline U.S. Federal Government

© 2012 VCE Company LLC, All rights reserved.

Tier 1

Mixed Workloads

Global Eye Care Global Systems Integrator

13

VCE THOUGHT LEADERSHIP Gartner Datacenter Conference Live Polling Dec 2011

VCE

“Which vendor would you perceive to be the most competent to deliver on a fabricbased strategy in your enterprise?”

23%

Cisco

22%

HP

20%

VMware

9%

IBM

8%

Oracle

Dell

7% 0%

None

6%

Don't know

5% 0%

© 2012 VCE Company LLC, All rights reserved.

5%

10%

15%

20%

25%

14

IDC RESEARCH: VCE CUSTOMER VALUE  5X FASTER speed to deployment ̶

From 5 weeks to 1 week

 4X LESS staff resource time to configure and deploy  83X BETTER availability ̶

From 71 hours to 51 minutes of server downtime per year

 3X LOWER cost per user ̶

From $1304 to $472

*IDC White Paper, April 2012, Case Studies of 5 VCE customers © 2012 VCE Company LLC, All rights reserved.

15

WHAT WE DO WHEN WE BUILD SYSTEMS ̶

What equipment is used in system

̶

How equipment is racked in system

 Base Logical Build ̶

What software is used on system components ̶

How software base configuration is deployed ̶

How equipment is connected in system

VMware Hypervisor

Storage

Network

Compute

Base Logical Build

Logical Build Customization

 Vblock™ Systems Physical Build

 Logical Build Customization ̶

How the systems advanced configuration is implemented for customer standards / requirements ̶

How the systems advanced configuration is optimized for customer application/workload

© 2012 VCE Company LLC, All rights reserved.

Vblock System Physical Build 16

VBLOCK™ SERIES 700 Enterprise-class, mission-critical system

 Best director-class fabric switch  Most advanced fabric-based blade server

 Most trusted storage system For the world’s most demanding workloads and service levels

© 2012 VCE Company LLC, All rights reserved.

17

VBLOCK™ SERIES 300 Agile and efficient data center-class system

 High-density, compact fabric switch  Integrated fabric-based blade server  Best-in-class unified storage Modular, scalable performance

© 2012 VCE Company LLC, All rights reserved.

18

VBLOCK™ SOLUTIONS OPTIMISATION Messaging

ERP

Collaboration

Virtual Desktop

Application Development

Engineered, Pre-Integrated, Validated © 2012 VCE Company LLC, All rights reserved.

19

SOLUTION ACCELERATION VCE Accelerates Application and Infrastructure Agility and Reliability For A Global Specialized Eye Care Corporation

 Use case ̶

̶

Mixed use environment running custom applications Business requirement for standardization to run any application in virtualized environment

 Results ̶ ̶

̶ ̶

̶ ̶

Server Virtualisation from 40% to 90% Application processing up to 800% faster Build times reduced by 50% Database backups 50% to 75% faster Storage provisioning 66% faster Overall cost reduction

© 2012 VCE Company LLC, All rights reserved.

Vblock Series 700 Clusters in US and Western Europe Avamar replication and Data Domain

20

VBLOCK™ DATA PROTECTION  EMC Avamar:

Fast and efficient virtualisation aware backup and recovery through a complete software and hardware solution

 EMC Avamar & Data Domain:

Fast, efficient deduplicated backup, archiving and disaster recovery architecture

 EMC RecoverPoint:

Replication with Continuous Data Protection & Consistency groups

 EMC VPLEX: Protect business critical data with a zero data loss architecture & enable workload mobility for application and data platform portability © 2012 VCE Company LLC, All rights reserved.

21

VCE SERVICES TO IMPLEMENT, OPERATE AND OPTIMISE Implementation

Advanced Services

Custom Services

Site Readiness Assessment

Residency

VMware vShield Install Service

Deployment & Implementation

Infrastructure Migration

Security Assessment

Production Readiness

VDI Accelerator

Unix to X86 migrations

Software Upgrades

P2V & V2V migration service

Hardware Expansion

Health Check Services

Management and Orchestration Services

Provided by VCE Partners & VCE Professional Services © 2012 VCE Company LLC, All rights reserved.

22

VCE SUPPORT    

Single contract for support and warranty Seamless support experience Three tiers of support 24 x 7 follow-the-sun access VCE Plus Support VCE Core Support Integrated VCE support

Expanded support providing proactive care and software management

VCE Premier Support Comprehensive support with complete system and software lifecycle management

VCE Integrated Systems (B2B & CRM), Web Portal, Phone Support

VCE Technical Support (TSRs and vPSEs), Escalation Support VCE Release Management (Code Currency), Tech Alerts, Matrices Consolidated Support Contracts (Parts, Logistics, Field Service) © 2012 VCE Company LLC, All rights reserved.

23

VCE CUSTOMER EXPERIENCE  Easier configuration & ordering  Faster deployment  Better security & performance  Advanced systems management

 Validated ongoing configuration management, operations and upgrades  Agile application development  High availability  Streamlined support with single accountability © 2012 VCE Company LLC, All rights reserved.

24

VCE VALUE Optimise Infrastructure

Secure Environment Speed Deployment

Lower Cost Promote Innovation

© 2012 VCE Company LLC, All rights reserved.

25

© 2012 VCE Company LLC, All rights reserved.

3D Model of the Vblock™

© 2012 VCE Company LLC, All rights reserved.

© Copyright 2012 EMC Corporation. All rights reserved.

28