A NEW WAY INTO MASCHINE

MASCHINE JAM - KEY FEATURES

8X8 CLICK-PAD MATRIX

- Advanced multi-track step-sequencing - Drum, melody & chord programming - Direct access to patterns for fast-track arrangement sketching

MASCHINE JAM - KEY FEATURES

8 MULTI COLOURED “SMART STRIPS”

- Tweak up to 8 parameters with two hands at the same time - Direct access to JAM's unique „Performance Instruments & FX“ - Lock feature: the fastest way to experiment without losing control

MASCHINE JAM - KEY FEATURES

PREMIUM SOUND INSIDE

- 22GB of samples, patterns, songs, instruments and effects - Renowned Drum Synths + brand new „Performance Instruments and FX“ - Komplete 11 Select (incl. Monark, Massive, etc.) -> MAP £149

MASCHINE JAM - KEY FEATURES

INTEGRATED SYSTEM

- JAM hardware runs on powerful new MASCHINE 2.5 software which is constantly evolving (free updates!) - Fast and flexible workflow: total recall, use multiple instances, no latency issues, no cumbersome external audio recording, unified sound browsing, constantly evolving - The computer is today's modern production environment - JAM seamlessly integrates in any DAW environment

HARDWARE MUSIC-MAKING… PAD PLAYING

MASCHINE (Mikro, Mk2, Studio): - Playing (finger-drumming) on touch-sensitive pads (not quantised) - Sampling & Slicing - Fast creation of a master loop as the foundation of the song MASCHINE JAM: - Programming via step-sequencer on click-buttons (quantised) - Advanced manipulation of instrument & FX parameters - Fast creation of multiple loop patterns and arrangement parts

STEP PROGRAMMING

…NEEDS TWO INTERFACES PAD PLAYING

STEP PROGRAMMING

Software

Jam

- The power of our system comes from the Maschine 2.5 software - Jam opens up a new stream to enter the world of Maschine - Position parallel to current MASCHINE family (a new interface)

MASCHINE JAM POSITIONING

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JAM = Roland TR-8 + Korg ChaosPad + Omnichord + NI renowned sound quality

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MASCHINE JAM - MAIN TARGET GROUPS

AIMED AT NEW CUSTOMERS

- Not yet Maschine users - loop based music - don’t like MPC, live-playing, workflow

MASCHINE JAM - ADDITIONAL TARGET GROUPS

COMPLEMENTS MASCHINE

- Is a complementary perfectly integrated controller for more direct access to - arrangement features - advanced step-sequencing - unique „Perform FX + Instruments“

MASCHINE JAM - MAIN TARGET GROUPS

KOMPLETE USERS

- The perfect step-sequencer for NI (Battery, Damage, Drumlab, etc) and 3rd- party drum plug-ins - Unified browsing and parameter mapping for all NKS plug-ins (Arturia, Heavyocity, Rob Papen, etc.)

MASCHINE JAM - MAIN TARGET GROUPS

KEYBOARDS USERS

Komplete Keyboard owners - the only perfectly integrated companion to quickly create arrangement sketches and tweak sounds

MASCHINE JAM - ADDITIONAL TARGET GROUPS

DAW USERS

Ableton Live - JAM comes with a powerful Ableton Live controller template - Instantly switchable between Maschine and Ableton software - Alternative hardware controller to Ableton Push, Akai APC 40, Novation Launchpad, etc

MASCHINE JAM - KEY BENEFITS

FAST & TACTILE WORKFLOW

ADVANCED PARAMETER TWEAKING

UNPARALLELED SOUND QUALITY

1) Ultra fast & tactile workflow: instantly experiment with pattern combinations for track arrangement 2) Tweak up to 8 parameters simultaneously: unique hands-on creative composition and sound manipulation 3) Unparalleled sound quality: comes with professional instruments, effects and a vast sample library for a wide range of music genres

MASCHINE JAM Includes Maschine 2.5 (Free) Komplete 11 Select (£149) Price: £299 In-Store: 29th of September 2016

BUILD ON STRONG BRAND REPUTATION

Build on strong MASCHINE brand reputation but with alternative workflow: - > professional sketch pad - >deep SW/HW integration - >fast workflow - >big unparalleled sound

MASCHINE JAM - MARKETING CAMPAIGN

1X OVERVIEW VIDEO

Overview Performance - 1:30 min 5 x videos released on Announcement 3 x additional ones on Sept. 13th

8 X FEATURE DETAIL VIDEOS

MASCHINE JAM - MARKETING CAMPAIGN

SEASON 4 - JAM FOCUS

- Season 4 fully focusing on JAM - TruTorials are NI’s most successful tutorial video format ever - Made to inspire and to high-light most interesting and unique workflows

MASCHINE JAM - MARKETING CAMPAIGN

CAMPAIGN TIMING 08.09. -> Announcement with Newsletter, Overview & Feature Videos 13.09. -> OddKidOut Performance Video and More Feature Videos 21.09. -> Native Session Berlin (w/ JAM focus) 29.09. -> In-Store Announcement Newsletter 06.09. -> In-Store Events Berlin and UK Oct/Nov -> Artist Features, TruTorials Season 4, Events (Native Sessions, ADE)

MASCHINE JAM - MARKETING CAMPAIGN

POINT OF SALE Cardboard Unit Posters Banners T-Shirts

JAM CARDBOARD UNIT