A NEW WAY INTO MASCHINE
MASCHINE JAM - KEY FEATURES
8X8 CLICK-PAD MATRIX
- Advanced multi-track step-sequencing - Drum, melody & chord programming - Direct access to patterns for fast-track arrangement sketching
MASCHINE JAM - KEY FEATURES
8 MULTI COLOURED “SMART STRIPS”
- Tweak up to 8 parameters with two hands at the same time - Direct access to JAM's unique „Performance Instruments & FX“ - Lock feature: the fastest way to experiment without losing control
MASCHINE JAM - KEY FEATURES
PREMIUM SOUND INSIDE
- 22GB of samples, patterns, songs, instruments and effects - Renowned Drum Synths + brand new „Performance Instruments and FX“ - Komplete 11 Select (incl. Monark, Massive, etc.) -> MAP £149
MASCHINE JAM - KEY FEATURES
INTEGRATED SYSTEM
- JAM hardware runs on powerful new MASCHINE 2.5 software which is constantly evolving (free updates!) - Fast and flexible workflow: total recall, use multiple instances, no latency issues, no cumbersome external audio recording, unified sound browsing, constantly evolving - The computer is today's modern production environment - JAM seamlessly integrates in any DAW environment
HARDWARE MUSIC-MAKING… PAD PLAYING
MASCHINE (Mikro, Mk2, Studio): - Playing (finger-drumming) on touch-sensitive pads (not quantised) - Sampling & Slicing - Fast creation of a master loop as the foundation of the song MASCHINE JAM: - Programming via step-sequencer on click-buttons (quantised) - Advanced manipulation of instrument & FX parameters - Fast creation of multiple loop patterns and arrangement parts
STEP PROGRAMMING
…NEEDS TWO INTERFACES PAD PLAYING
STEP PROGRAMMING
Software
Jam
- The power of our system comes from the Maschine 2.5 software - Jam opens up a new stream to enter the world of Maschine - Position parallel to current MASCHINE family (a new interface)
MASCHINE JAM POSITIONING
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JAM = Roland TR-8 + Korg ChaosPad + Omnichord + NI renowned sound quality
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MASCHINE JAM - MAIN TARGET GROUPS
AIMED AT NEW CUSTOMERS
- Not yet Maschine users - loop based music - don’t like MPC, live-playing, workflow
MASCHINE JAM - ADDITIONAL TARGET GROUPS
COMPLEMENTS MASCHINE
- Is a complementary perfectly integrated controller for more direct access to - arrangement features - advanced step-sequencing - unique „Perform FX + Instruments“
MASCHINE JAM - MAIN TARGET GROUPS
KOMPLETE USERS
- The perfect step-sequencer for NI (Battery, Damage, Drumlab, etc) and 3rd- party drum plug-ins - Unified browsing and parameter mapping for all NKS plug-ins (Arturia, Heavyocity, Rob Papen, etc.)
MASCHINE JAM - MAIN TARGET GROUPS
KEYBOARDS USERS
Komplete Keyboard owners - the only perfectly integrated companion to quickly create arrangement sketches and tweak sounds
MASCHINE JAM - ADDITIONAL TARGET GROUPS
DAW USERS
Ableton Live - JAM comes with a powerful Ableton Live controller template - Instantly switchable between Maschine and Ableton software - Alternative hardware controller to Ableton Push, Akai APC 40, Novation Launchpad, etc
MASCHINE JAM - KEY BENEFITS
FAST & TACTILE WORKFLOW
ADVANCED PARAMETER TWEAKING
UNPARALLELED SOUND QUALITY
1) Ultra fast & tactile workflow: instantly experiment with pattern combinations for track arrangement 2) Tweak up to 8 parameters simultaneously: unique hands-on creative composition and sound manipulation 3) Unparalleled sound quality: comes with professional instruments, effects and a vast sample library for a wide range of music genres
MASCHINE JAM Includes Maschine 2.5 (Free) Komplete 11 Select (£149) Price: £299 In-Store: 29th of September 2016
BUILD ON STRONG BRAND REPUTATION
Build on strong MASCHINE brand reputation but with alternative workflow: - > professional sketch pad - >deep SW/HW integration - >fast workflow - >big unparalleled sound
MASCHINE JAM - MARKETING CAMPAIGN
1X OVERVIEW VIDEO
Overview Performance - 1:30 min 5 x videos released on Announcement 3 x additional ones on Sept. 13th
8 X FEATURE DETAIL VIDEOS
MASCHINE JAM - MARKETING CAMPAIGN
SEASON 4 - JAM FOCUS
- Season 4 fully focusing on JAM - TruTorials are NI’s most successful tutorial video format ever - Made to inspire and to high-light most interesting and unique workflows
MASCHINE JAM - MARKETING CAMPAIGN
CAMPAIGN TIMING 08.09. -> Announcement with Newsletter, Overview & Feature Videos 13.09. -> OddKidOut Performance Video and More Feature Videos 21.09. -> Native Session Berlin (w/ JAM focus) 29.09. -> In-Store Announcement Newsletter 06.09. -> In-Store Events Berlin and UK Oct/Nov -> Artist Features, TruTorials Season 4, Events (Native Sessions, ADE)
MASCHINE JAM - MARKETING CAMPAIGN
POINT OF SALE Cardboard Unit Posters Banners T-Shirts
JAM CARDBOARD UNIT