Gain maximum exposure to vacation ownership decision makers.

2016 Sponsorship & Advertising Opportunities

Speakers & Networking Social Events Trade Shows Research Education Advertising

www.arda.org

ARDA sponsorships are notable for their success in recognizing and branding the leaders in timeshare, fractional ownership, and private residence clubs.

Enjoy the recognition and returns of fully integrated promotion! ARDA sponsorships and advertising are your keys to unlocking the vacation ownership industry. The American Resort Development Association (ARDA) is the Washington, D.C.-based trade association representing the vacation ownership and resort development industries (timeshare). ARDA has nearly 750 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, industry vendors, suppliers, and consultants—as well as owners, through the ARDA Resort Owners Coalition (ARDA-ROC). ARDA promotes the growth and development of the timeshare industry through a variety of capacities including advocacy, networking, B2B partnerships and bridge-building, outreach, knowledge, and professional development. Developments magazine is the “voice of the timeshare industry” for ARDA, based in Washington, D.C. Developments speaks not only to the industry but also for the industry to its various constituencies—legislators, regulators, academics, financial analysts, sister organizations, and the media. In each issue, you will find insightful articles on matters that directly affect you, your professionalism, your growth, and ultimately, your bottom line. The magazine is a forum for the industry to express ideas and concerns and to address the constant changes in the industry. Developments is published 10 times a year, in print and online, which includes the double annual ARDA Convention and ARDA Fall Conference issues.

ARDA sponsorships and advertising opportunities offer the highest market visibility and directly target your audience—the vacation ownership industry. Sponsor an event or research. Sponsorship Opportunities 2016 ARDA World Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Signature Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Contributing Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Friends of the Convention Sponsorships . . . . . . . . . . . . . . . . . . . . . 10 Exhibitor Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Awards Program Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 AIF Golf Tournament Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . 13 AIF Research Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Trustee Retreat Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Fall Conference Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 National Outreach Programs Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . 18

www.arda.org/sponsor

Advertise in Developments in print or online. Advertising Opportunities About Developments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Why? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2016 Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Print Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Digital Developments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 eBlast Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 2016 ARDA World Convention Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Links to Developments Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

www.arda.org/advertise

ARDA WORLD 2016 CONVENTION OVERVIEW

The largest annual concentration of vacation ownership investment capital ever assembled in a single site. ARDA World 2016 Convention May 1–5 The Diplomat Resort & Spa Hollywood, Florida, USA Attendees know and appreciate that ARDA World Convention sponsorships make possible the cutting-edge programming, big-name speakers, innovative events, and high-end productions for which ARDA is famous.

As a sponsor of ARDA World, your company is showcased as an integral part of the entire Convention experience. Highly visible sponsorship opportunities generate leads and help you achieve your marketing and sales objectives. Build and reinforce name recognition for your company and your products. Enhance your visibility to achieve maximum exposure. How can you afford not to showcase your company in front of these industry professionals?

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

4

ARDA WORLD 2016 CONVENTION OVERVIEW

No other positioning opportunity reaches such a massive gathering of the industry.

Signature Sponsorships from $50,000 See pages 6–7 for more details

Contributing Sponsorships from $15,000 See pages 8–9 for more details

Friends of Convention Sponsorships from $3,000 See pages 10 for more details

Global Attendees*

Global Developers*

Argentina Aruba Australia Bahamas Barbados Belize Brazil British West Indies Canada Cayman Islands Chile China Colombia Costa Rica Dominican Republic Dubai Ecuador Finland Germany Greece Guatemala India Indonesia Ireland Israel Italy Jamaica Japan Korea Malaysia Mexico Panama Portugal Singapore South Africa Spain Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom Uruguay Venezuela

ADIT Brasil Advani Resorts (India) Anantara Vacation Club Beijing Route Management Bluegreen Corporation Brasil USA Resorts Club La Costa Spain Club Leisure Group Diamond Resorts International Disney Vacation Club Emirates Vacation Club Festiva Hospitality Group Fiesta Americana FONATUR Four Seasons Club Premier Grupo Pestana Brasil Hilton Grand Vacations Holiday Inn Club Vacations Hoteles Decameron Colombia Hyatt Residential Group Karma Royal Group Mahindra Resorts India Marriott Vacations Worldwide Presidente Club de Viajes Rio Quente Resorts Brasil Royal Resorts Caribbean Royal Resorts Mexico Scottish Development Int’l Sea World Parks Sol Melia Southern Sun Group Starwood Vacation Ownership TianLun Development Universal Resorts Vacaciones Centroamericanas Welk Resorts Wyndham Worldwide Yellow Sea Korean Free Economic Zone

*Partial lists, 2010–2015 ARDA World Conventions

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

5

ARDA WORLD 2016 SIGNATURE SPONSORSHIPS

ARDA’s Signature Sponsors are recognized as the ultimate leaders in the industry.

Signature Sponsorships from $50,000 General Session Keynote Speaker Sponsor Your company will be in a class of its own with this important sponsorship. Your logo will be the first thing attendees see as they walk into the general session and the last thing they see as they exit. The largest official attendee gathering at the Convention, the general session is a sure sponsorship win!

Awards Program Presenting Sponsor With recognition throughout the year, this premium sponsorship is like no other. Your company receives logo recognition on all Awards Gala promotional materials, press releases, nomination guides, exhibit hall, and at the Gala itself.

Monday Night Welcome Reception Sponsor

Companies representing every facet of vacation ownership— from resort development and exchange to financial services and in-unit products—participate as Signature Sponsors. With name and logo recognition throughout the year, Signature Sponsorship is the premier way to show your company’s dedication to the industry and gain maximum exposure to vacation ownership decision makers.

Monday night’s all-attendee welcome reception in the exhibit hall has always been a highlight of the Convention! Don’t miss the opportunity to host this party, which offers great networking, food and beverage, and the ability to brand the night as your own!

Breakfast of Champions Sponsor The ARDA Breakfast of Champions event has showcased motivational sports legends such as Don Shula and Rudy Ruettiger. As the sponsor, your company logo will be featured throughout the event, and your company representative will be asked to introduce the sports hero/legend and will be seated with the speaker.

Educational Underwriter Have your company name associated with every sector of the industry while targeting its most engaged and influential participants. The Underwriter will have recognition within the online and printed agendas and on signage throughout the convention.

VIP Networking Center Sponsor* Brand your company where all the best and brightest minds of the vacation ownership industry meet to network, conduct business, or just relax and grab a bite to eat during ARDA World. We will work with you to design a comfortable and welcoming atmosphere where all VIP Members mix and mingle. As the sponsor, you will receive signage throughout the lounge, a dedicated table for meetings, and increased access for employees.

CEO Panel Sponsor Demonstrate your industry leadership by sponsoring one of the Convention’s most valued sessions, where top executives share their visions of the industry’s future. Your color logo will be prominently featured before and after the session.

Room Key Cards Sponsor Fantastic brand recognition! Attendees will see your company name and color logo each time they enter their rooms at the host hotel.

Custom Package Our sponsorship team is also ready to custom-craft your own Signature package to ensure maximum exposure to exactly the audience you want to reach.

*Minimum of one (1) Trustee Membership required to sponsor.

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

6

ARDA WORLD 2016 SIGNATURE SPONSORSHIPS

CEO Panel (From left to right) Howard Nusbuam, ARDA – Franz Hanning, Wyndham Vacation Ownership – Steve Weisz, Marriott Vacation Club – Mark Wang, Hilton Grand Vacations – Don Harrill, Holiday Inn Club Vacations – John Burlingame, Hyatt Vacation Ownership.

The ARDA World Global Timeshare Event has more top decision-makers in attendance than any other annual vacation ownership industry event nationwide. Signature Sponsor Benefits l Your company’s color logo displayed on a mega-banner l Complimentary full-page ad in the Attendee List for each $50,000 of spending—a $2,400 value l Sponsorship recognition on the ARDA World Convention website, in all Convention publications including three issues of Developments magazine, in the Attendee List, and Signature Sponsor signage* l Sponsorship recognition in an ARDA press release pre-Convention* l Sponsorship recognition during the Convention’s General Session l Your booth (if applicable) highlighted on the Exhibit Hall maps in printed materials and on the standing map in the Exhibit Hall l Use of ARDA-created Signature Sponsorship logo for use on your promotional materials l First right of refusal to reserve (available) hospitality suites at the host hotel. Sponsor pays for all hotel-related expenses. l One complimentary ARDA World registration for each $10,000 of spending in your Signature Sponsor agreement l $1,000 discount on any Friend of the Convention marketing opportunity: Exhibit Hall Sponsor, Committee Breaks Sponsor, or Awards Gold Sponsor

*Date-sensitive benefits

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

7

ARDA WORLD 2016 CONTRIBUTING SPONSORSHIPS

ARDA’s Contributing Sponsors enjoy high visibility, personalized interaction with ARDA World 2016 attendees, and targeted messaging.

Contributing Sponsor Benefits l Recognition with company name on all sponsorship recognition ads on the ARDA website, in the Attendee List, and the three Convention-focused issues of Developments magazine l Recognition with company name in Convention signage in registration areas and the exhibit hall l Complimentary electronic convention attendee listing pre- and post-event l $1,000 credit for advertising in any of the three Convention-focused editions of Developments magazine l One complimentary registration for each $10,000 of ARDA World sponsorship spend

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

8

ARDA WORLD 2016 CONTRIBUTING SPONSORSHIPS

Be a part of the fun and excitement in Hollywood, Florida, with the following opportunities. Contributing Sponsorships from $15,000 Awards Gala Finalist Reception A “see and be seen” event, this private, blacktie, reception will offer your company the chance to shine! Your company is recognized through signage and in the Awards Gala Program. Also includes invitations for 20 attendees of your choice and the opportunity to address attendees at the event.

AIF Leadership Luncheon Sponsor This annual luncheon provides the industry with an opportunity to recognize our best and brightest professionals — those who have demonstrated commitment to the industry by earning their Associate Resort Professional or Registered Resort Professional designations. The luncheon will feature a respected industry leader who will reflect on their path to leadership and the qualities of a great leader after being introduced by the Sponsor.

Daily Planner Sponsor The Daily Planner sponsor receives an additional 100-word company profile and prominent logo placement on this handy and well-used reference piece.

Convention Attendee List Sponsor This publication has a longer shelf life than any other publications at ARDA World Convention! Kept on attendees’ desks all year long, everyone wants a copy for reference. Your logo appears on the front cover and your full-page ad on the inside front and back cover.

Awards Program Platinum Sponsor As a Platinum Awards sponsor, you will receive a table of 10 with preferred seating, and recognition on ARDA’s website, signage, onscreen during the Gala, and in printed materials.

Convention NewsFLASH! Sponsor Your company name, color logo, and a link to your website will be included on over 30,000 e-mails as the excitement builds for the annual ARDA World Convention.

Resort Operations/Management Forum Sponsor Enjoy premium positioning in front of the industry’s leading resort management companies, resort managers, and management executives from the major development organizations. As a sponsor, you will have your company logo on-screen, signage at the event, and recognition at the podium.

Industry Messaging Forum Sponsor …the story behind it. In this forum, we will share research by AIF that has led to external industry positioning and communications. Through interactive exercises, we will engage our participants in order to gain insight from our experts in the field and share experiences. As a sponsor, you will have your company logo on-screen, signage at the event, and recognition at the podium.

Owner Lifecycle Communications Forum Sponsor Too much communication. Too little communication. How do you find the balance? We’re going to discover the answer to that question and more in this interactive forum. We’ll focus on every phase of communication — from that first consumer contact, through the marketing and sales process to welcoming the new owner. As a sponsor, you will have your company logo onscreen, signage at the event, and recognition at the podium.

Awards Gala Wine Sponsor Nothing says “job well done!” like raising a glass of quality wine to the industry’s stars. At the Gala, our host will acknowledge your sponsorship and lead a toast for the 800+ attendees. Labeling options and premium wines for Preferred tables available at varying price levels. Your support is also noted in the Gala program and on table signage if private labeling is not utilized.

Lanyards/Neck Cords Sponsor One of the most visible sponsorships at ARDA World Convention, the neck cords will feature your company logo and/or website. Sponsor provides lanyards to ARDA specifications.

State Regulators Luncheon Sponsor Put your company in front of those decisionmaking legislators. Sponsor receives signage at the luncheon and the ability to welcome the regulators and attendees.

iPlanner App Sponsor As the sponsor of ARDA World’s app, you will be immediately associated with cuttingedge technology among the industry’s most forward-thinking leaders, and have locked in your cobranding of a concept that is sure to get more comprehensive with each ARDA Convention.

Educational Sponsor Nothing shows industry support and corporate citizenship more than supporting education. Company name recognition as Educational Underwriter on signage in the meeting room complex, the ARDA website, Attendee List, Daily Planner, and the iPlanner app wherever educational programming is referenced. You may also introduce up to three of our 50+ educational sessions.

Exhibit Hall Bag Sponsor Co-Sponsor This year, the ARDA World bag will be featured in the Exhibit Hall. A great way to brand your company with a printed logo on the bag utilized by all attendees to collect information and gifts from all ARDA exhibitors.

VIP Networking Center WiFi Connect with all of the VIP members at ARDA World by providing the WiFi in the VIP Lounge. You will gain exposure and credit for this highly appreciated amenity each time they log on to the Internet.

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

9

ARDA WORLD 2016 FRIENDS OF THE CONVENTION SPONSORSHIPS

ARDA’s Friends of the Convention Sponsorships offer cost-effective marketing options to build your brand and develop new business with ARDA World 2016 attendees. Friends of the Convention Sponsorships from $3,000 Exhibit Hall Sponsor An exclusive benefit for you to reinforce your presence in the hall as co-host of every food and beverage function on both days of the ARDA World Expo. • Signage with your company name and booth number in the exhibit hall • Easel sign to place in your booth noting your support of the Expo • Exclusive ability to participate in prize drawings both days of the Expo, May 3 & 4 • Your choice of a complimentary exhibitor booth upgrade.

Awards Program Gold Sponsor Show your support of the industry’s brightest stars by sponsoring the world’s largest vacation ownership recognition program. • Three complimentary tickets to the ARDA Awards Gala Dinner on May 4 • Recognition on the Awards website, printed materials, and signage.

Awards Program Photo Sponsor Your support will be long remembered by the top performers in the industry when they receive their Awards Gala photo with your company name or logo on the frame. Frame design to be developed with Sponsor, frame cost is in addition to Sponsorship fee.

Fundamentals of Timeshare Session Track Sponsor The very best opportunity to reach new industry entrants with a targeted message directly to your audience. Select from Resort Design & Development, Finance, Sales & Marketing, or Resort Operations. Sponsors may welcome attendees and provide a one-page company profile that will be included with speaker biographies provided each attendee.

Committee Breaks Co-Sponsor Reach the most engaged and enthusiastic Convention attendees by co-sponsoring the refreshment breaks for all ARDA, AIF, and ARDA-ROC committees. Benefits include signage at every food and beverage station.

Friend of Convention Sponsor Benefits l Recognition with company name on all sponsorship recognition ads on the ARDA website, in the Attendee List, and up to three Convention-focused issues of Developments magazine l Recognition with company name on Convention signage in registration areas and the exhibit hall l Complimentary electronic convention attendee listing pre- and post-event l $500 credit toward advertising in any of the three Convention-focused editions of Developments magazine

Need more than one marketing option? Your second option is just an additional $2,500, your third $2,000—or take all four for just $10,000 and we’ll upgrade your recognition level to Contribution Sponsor status—a $15,000 value!

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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ARDA WORLD 2016 EXHIBITION OPPORTUNITIES

Secure your ARDA World 2016 exhibit booth space now. Grow your business by increasing your visibility in the global marketplace.

With access to worldwide markets and over 2,500 decision-makers from more than 30 countries, ARDA is paving a path for you to meet one-on-one with key industry players and display the latest innovations within the vacation ownership and resort development industries.

Space is limited in the ARDA World Exhibit Hall, so don’t delay! Contact ARDA Exhibit Management (202) 367-2312 phone (202) 367-2137 fax [email protected]

www.arda.org/exhibit

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

11

ARDA WORLD 2016 AWARDS PROGRAM SPONSORSHIPS

ARDA’s Awards Program Sponsorships highlight your commitment to honoring the top achievements in the vacation ownership industry.

ARDA AWARDS

Awards Program Sponsorships from $3,000–$15,000 Awards Program Gold Sponsor / $3,000 • Three complimentary Gala tickets at the Gala dinner • Convention recognition and benefits at Friend of Convention Sponsor status (Page 10)

ARDA 2016 Awards Gala May 4 The Diplomat Resort & Spa Hollywood, Florida, USA

Awards Program Platinum Sponsor / $15,000 • A table of 10 with preferred seating at the Gala dinner • Company name usage upgraded to color logo • Convention recognition and benefits at Contributing Sponsor status (Page 9)

Awards Gala Wine Sponsor / $15,000 Nothing says “job well done!” like raising a glass of quality wine to the industry’s stars. At the Gala, our host will acknowledge your sponsorship and lead a toast for the 800+ attendees. Labeling options and premium wines for Preferred tables available at varying price levels. Your support is also noted in the Gala program and on table signage if private labeling is not utilized.

The ARDA 2016 Awards Program is committed to recognizing overall professional excellence, outstanding sales accomplishments, product design, advertising, and staff. Industry professionals know how important it is that ARDA has a venue to recognize the best and brightest in vacation ownership. ARDA Awards Program sponsorships highlight your company’s commitment to honoring those achievements.

ALL Awards Program Sponsors receive:

Your contribution guarantees you complimentary tickets with preferred seating, recognition throughout the year, and most importantly, a chance to give back to the industry’s mostrespected awards program.

l ARDA World on-site recognition on the ARDA Awards display board in registration area l Recognition in the ARDA Awards Nomination Guide sent to all members l Recognition on-screen at the 2016 ARDA Awards Gala Dinner

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

12

ARDA WORLD 2016 AIF OPEN GOLF TOURNAMENT SPONSORSHIPS

Support critical industry research and fund scholarships and professional development programs, with AIF OPEN Golf Tournament sponsorhsip.

AIF OPEN Golf Tournament Sunday, May 1, 2016 The Diplomat Golf and Tennis Club Hollywood, Florida ALL Golf Tournament Sponsors receive: l Logo on sponsor banner l Website recognition l 2016 ARDA World Convention recognition l AIF published research recognition l Developments magazine recognition

Each Tournament registration includes: l Green fees l Unlimited driving range access l Unlimited putting green access l Breakfast and on-course refreshments l Cart with water

Tournament Sponsors

Registrations

Course Sponsor $15,000 Eagle Sponsor $10,000 Birdie Sponsor $5,000 Trophy Sponsor $5,000 Hole-in-One Sponsor $3,500 Par Sponsor $2,500 Hole Sponsor $2,000

Additional recognition at tournament

12 8 4 4 2 2 1

Logo banner and tee or green signs Logo banner and tee or green signs Two tee or green signs Logo on trophy sign Exclusive tee sign Tee or green sign Tee or green sign

4 4

Logo sign on cart Logo sign on all player carts

$2,500 $2,500

2 2

Exclusive tee sign Exclusive tee sign

$2,500

2

$2,500

2

Cart Sponsors Beverage Cart Sponsor $5,000 Player Carts Sponsor $5,000

Speciality Holes Closest-to-Pin Longest Drive

AIF Tournament Contests Break the Glass Challenge Marshmallow Long Drive Challenge

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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AIF SPONSORSHIPS

The ARDA International Foundation relies on the generosity of members and friends to produce the essential research and education programs that advance the industry. The AIF provides opportunities for both individuals and corporations to sponsor Foundation research and education programs. As a contributor to the Friends of the Foundation Sponsorship Program, you will receive both Web and print recognition.

Sponsor Level Platinum Sponsor / $15,000 Gold Sponsor / $10,000 Silver Sponsor / $5,000 Bronze Sponsor / $2,500 Contributor / $1,000 Donor / $500 Friend / $250

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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AIF SPONSORSHIPS

Education Sponsorship Opportunities AIF Leadership Luncheon / $15,000 • Exclusive sponsorship opportunity • Color logo usage at the event • Five complimentary luncheon registrations • Opportunity to greet guests as they arrive • Opportunity for a company representative to welcome guests and introduce AIF Chairman • Recognition on AIF website

AIF Academic Outreach Scholarship Underwriter / $1,500 • Color logo usage at the event • Company recognition on AIF sponsor appreciation ads and on the AIF website • Recognition at the student breakfast • Two company representatives may attend Student Breakfast • Opportunity to provide a mentor for a university student during ARDA World

ARDA-WIN Advantage Convention Reception / $10,000 • Color logo signage at the event • Recognition in the printed and on-line agendas next to the sponsored event • Two company representatives may attend event

AIF Webinar Underwriter / $5,000 • Nine Webinars included in sponsorship package • Corporate logo will appear on Webinar landing page and on Webinar invitation sent to all speakers, registered attendees, and Webinar eblasts • Recognition on AIF website • Opportunity to introduce up to three Webinars

AIF Student Breakfast / $5,000 • Exclusive sponsorship opportunity • Color logo usage at the event • Three complimentary breakfast registrations • Opportunity to welcome students and other participants as they arrive • Opportunity for a company representative to welcome guests and introduce AIF Chairman • Recognition on AIF website

AIF Student Speed Lead / $2,500 • Exclusive sponsorship opportunity • Color logo usage at the event • Two company representatives may participate in Speed Lead • Opportunity to welcome students and other participants as they arrive • Recognition on AIF website

ARDA WIN Advantage Meeting Sponsor Program / $2,000 • Two (2) complimentary registrations • Opportunity to welcome the attendees • Opportunity to have promotional material available on a side table or credenza • Pre- and post-event attendee lists in Excel format • Company logo in the meeting program, signage, and the ARDA-WIN advantage website as an event sponsor • All published benefits for the relevant membership year, should they vary from those above • ARDA-WIN advantage highest level of regional sponsorship • Dedicated event as hosted event (reception, breakfast, luncheon, or guest speaker)

ARDA LEAPS Convention Reception / $10,000 • Color logo usage at the event • Recognition on AIF website • Two company representatives may attend event • Opportunity to greet honorees and guests as they arrive • Opportunity for a company representative to welcome guests and introduce ARDA Chairman or President

ARDA LEAPS Fall Conference Reception / $7,500 • Color logo usage at the event • Recognition on AIF website • Two company representatives may attend event • Opportunity to greet honorees and guests as they arrive • Opportunity for a company representative to welcome guests and introduce ARDA Chairman or President

Underwriting Program Benefactor / $4,000 • Recognition in four (4) issues of Developments magazine • Signage recognition at ARDA Regional meetings and ARDAWIN Advantage Regional meetings • Signage recognition at annual ARDA World Convention and Exposition • Sixteen (16) ARDA-WIN Advantage Individual Memberships • Access to ARDA-WIN Advantage Member Directory

Patron / $2,000 • Recognition in three issues of Developments magazine • Signage recognition at ARDA Regional meetings and ARDAWIN Advantage Regional meetings • Eight (8) ARDA-WIN Advantage Individual Memberships • Access to ARDA-WIN Advantage Member Directory

Friend / $1,000 • Recognition in two issues of Developments magazine • Signage recognition at ARDA Regional meetings and ARDAWIN Advantage Regional meetings • Four (4) ARDA-WIN Advantage Individual Memberships • Access to ARDA-WIN Advantage Member Directory

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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ARDA 2016 TRUSTEE RETREAT SPONSORSHIPS

ARDA’s Trustee Retreat sponsorship is ideal for high level visibility and networking opportunities with senior executives. ARDA 2016 Trustee Retreat February 29–March 1 The Willard InterContinental Washington, DC The ARDA Trustee Retreat is a two-day invitation-only business meeting for ARDA’s VIP Trustee members. The ARDA Trustee Retreat is packed with networking opportunities, professional development, and social outings. Trustee members represent the vacation ownership industry’s premier leadership and decision-makers. Trustee members represent all segments of the industry, including developers, property management, sales and marketing organizations and companies that provide a variety of value-added services and products such as law firms, financial institutions, title insurance providers, architecture, and design firms. Your sponsorship guarantees you the opportunity to network among these high level executives and to spotlight your company in front of the industry’s most prominent ARDA members.

Trustee Retreat Presenting Sponsorship from $25,000 Trustee Retreat Co-Sponsorships (limit 2) from $10,000 ALL Trustee Retreat Sponsors receive: l Two complimentary registrations l Pre- and post-event attendee lists in electronic format l Company name usage in signage, on ARDA’s website and in the meeting program as a Sponsor l Opportunity to have sales material available throughout the meeting l Opportunity to address the attendees (Dinner Event reserved for Presenting Sponsor)

Interested in becoming an ARDA Trustee member? See www.arda.org/join and select VIP Memberships to learn more, or call ARDA’s Membership Team at (202) 371-6700.

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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ARDA 2016 FALL CONFERENCE SPONSORSHIPS

ARDA’s Fall Conference sponsorship is your best vehicle to reach the industry’s senior executives in an exclusive environment. ARDA 2016 Fall Conference November 9–11 The Fairmont Hotel Washington, DC

Fall Conference Sponsorships from $1,500

This three-day conference brings together vacation ownership industry senior executives to meet on the current economic and political issues facing the industry. Members attend committee meetings, social functions, keynote addresses, and state of the industry updates. Sponsorships are available to put your company in front of the industry’s 300 top decision-makers.

Event Sponsor / $10,000 • Four complimentary registrations • Full-page ad in the ARDA Fall Conference edition of Developments magazine • Your company identified as the Sponsor of a major ARDA Fall Conference event of your choice • Company name usage upgraded to color logo usage

Contributing Sponsor / $5,000 • Two complimentary registrations • Half-page ad in the ARDA Fall Conference edition of Developments magazine • Your company identified as the Sponsor of a session or refreshment break of your choice

Friend of Fall Conference / $1,500 • One complimentary registration • Sixth-page ad in the ARDA Fall Conference edition of Developments magazine

ALL Fall Conference Sponsors receive: l Promotional materials or gift item distribution l Pre- and post-event attendee lists in electronic format l Company name/color logo in signage, on ARDA’s website and in the On-site Program as a Sponsor

To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

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ARDA 2016 NATIONAL OUTREACH PROGRAM SPONSORSHIPS

Education and networking—important reasons why participation in ARDA’s National Outreach Program is a critical component for your marketing plan. ARDA Regional Seminars:

Highlights:

Local and regional decision-makers have whole-heartedly endorsed our regional seminars for over a decade. Our new, wider geographical scope ensures the value of your sponsorship. With active chapters across the country, regional meetings are a great way to have national issues brought to a more intimate setting, while looking at concerns specific to the vacation ownership industry.

• Direct from the ARDA Convention, the Resort Management Forum will offer sponsors the option to participate as table leaders in an interactive environment.

ARDA Northeast June 23–24, 2016

• The Regional Marketplace will update our registration area to an all-day networking center with refreshments, comfortable seating — and your promotional materials — available all day every day of the meeting.

ARDA Southeast TBD 2016

ARDA Rocky Mountains TBD 2016

The Westin Portland, ME

National Outreach Program Sponsorships from $1,000 Event Sponsor / $3,000 • Captain or co-captain a round table discussion (limited space, first available) • Two items in Regional Marketplace • Two complimentary registrations • Pre- and post-event attendee lists • Recognition on ARDA website, signage, printed materials, and from event Chair • Opportunity to address attendee at your unique meal or educational event • Company color logo use

Regional Sponsor / $1,000 • Captain or co-captain a round table discussion (limited space, first available) • One item in Regional Marketplace • One complimentary registration • Pre- and post-event attendee lists • Recognition on ARDA website, signage, printed materials, and from event Chair • Company name use

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To secure your sponsorship, call Jonathan Fetsko, Director of Membership & Sponsorship Development, (202)371-6700 or [email protected].

DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

It pays to advertise in ARDA’s Developments magazine— The Voice of the Vacation Ownership Industry, in print and online.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

Advertising in Developments magazine is a cost-effective, budget-efficient way to reach all industry leaders. Developments Departments

Brand-building

Content

• Case Study

Customers who identify with and recognize a brand are more likely to purchase its products and services.

• International

Editorial for decision-makers

• Success Spotlight

Editorial material is written by timeshare industry leaders for timeshare industry leaders. Columns and articles come from peer-selected association members and business experts.

Developments reports on news and tracks trends around the vacation ownership industry today—the development, financing, marketing, and management of timeshare vacation ownership resorts, mixed-use projects, and more. Articles cover products, services, and technology of interest to the industry; the activities of prominent individuals and companies; environmental and operational issues of property management and development; and member profiles and informative discussions with leaders on a broad spectrum of topics relating to the fastest-growing segment of the hospitality industry.

• Education • Letter from ARDA’s Chairman

Comprehensive market share

• Advocacy • Member Profile: informative discussions with industry leaders in a question-and-answer format • Briefs and People: news, notes and upcoming events from around the industry

ARDA membership consists of 95 percent of the domestic timeshare industry. Deliver your message to the vast majority of the timeshare industry constituents.

Quality circulation All subscriptions are paid, renewed within one year and in the name of an individual. BPA audit pending. Publishing schedule is monthly with double issues for the spring ARDA World Convention and ARDA Fall Conference.

Columns Articles on sales, marketing, resort management, technology, industry innovations, finance, human resources, public relations, legal and regulatory issues, architecture and design, fractional ownership, education and other vacation ownershiprelated business issues.

• Letter from ARDA’s President & CEO, Howard Nusbaum • State Affairs • Industry News • VIP Listings • Foundation/Research • Owners • Technology • Construction & Design

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

When industry leaders are looking for fresh ideas, best practices, and the latest industry news, they reach for Developments magazine. Total reach Developments reaches 3,000 subscribers both international and domestic, with an average passalong rate of 3. Developments is also distributed at many industry-related events each year.

Target industry professionals The top decision makers in the resort and community development industry read Developments and are exposed to—and influenced by—its professional advertisements.

Reach your market Developments magazine is the only place your advertising reaches every prospect at once. ARDA members represent approximately 95 percent of the domestic timeshare market and, along with its global alliance partners, three-quarters of the $9 billion world vacation ownership market.

13% Other Goods, Services

Distribution 12% Financial Services

14% Exchange

• 52% of readers visit an advertiser’s website as a result of seeing an ad. • 40% learned about or researched the product or service. • 14% have called, e-mailed, or written an advertiser directly. • 9% recommend purchasing an advertised product/service.

Advertise in Developments and reach a vast majority of the domestic timeshare market.

12% HOA, POA Officers/ Board Members

Action taken after reading Developments*:

Contact [email protected] 6% Legal, Regulatory

Role in purchasing?*

5% Sales, Marketing 4% Property Management Operations

35% Developers Source: Developments Magazine 2007 Readership Survey

• 67% of readers approve/influence authorize the purchasing of products/services. • 20% recommend/specify the purchase of products/services. • 9% research products/services to buy.

*Based on a 2014 Developments Readership Survey

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

Developments Editorial Calendar 2016 Deadlines

Bonus Distributions

January Outlook/State of the Industry Articles due . . . . . . . . . . . . . . . . . November 3, 2015 Ads close . . . . . . . . . . . . . . . . . . November 13, 2015 Ad art due . . . . . . . . . . . . . . . . . . November 30, 2015

ARDA World Convention Americas Lodging Investment Summit (ALIS)

February 2016 ARDA World Convention Preview/International Articles due . . . . . . . . . . . . . . . . . December 4, 2015 Ads close . . . . . . . . . . . . . . . . . . . December 11, 2015 Ad art due . . . . . . . . . . . . . . . . . . December 30, 2015

ARDA World Convention

March The “Who’s Who”/People Issue Articles due . . . . . . . . . . . . . . . . . . . . January 4, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . January 15, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . January 29, 2016

ARDA World Convention ARDA Trustee Retreat

April Construction & Design Articles due . . . . . . . . . . . . . . . . . . . February 5, 2016 Ads close . . . . . . . . . . . . . . . . . . . . February 12, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . February 19, 2016

ARDA World Convention

May/June 2016 ARDA World Convention Issue Industry Innovations Articles due . . . . . . . . . . . . . . . . . . . . . March 3, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . . March 11, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . . March 18, 2016 July ACE Project of Excellence & AW16 Highlights Articles due . . . . . . . . . . . . . . . . . . . . . . . May 6, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . . . . May 13, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . . . . May 31, 2016 August Recreation & Amenities Articles due . . . . . . . . . . . . . . . . . . . . . . June 3, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . . . . June 17, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . . . June 30, 2016 September Resort Management/ Operations/HOAs Articles due . . . . . . . . . . . . . . . . . . . . . . . July 5, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . . . . July 15, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . . . . July 29, 2016 October Legal, Regulatory & Finance Articles due . . . . . . . . . . . . . . . . . . . . . August 5, 2016 Ads close . . . . . . . . . . . . . . . . . . . . . . August 12, 2016 Ad art due . . . . . . . . . . . . . . . . . . . . . . August 31, 2016 November/ Fall Conference Issue December Technology/Innovations Articles due . . . . . . . . . . . . . . . . . September 6, 2016 Ads close . . . . . . . . . . . . . . . . . . September 16, 2016 Ad art due . . . . . . . . . . . . . . . . . . September 30, 2016

ARDA Northeast ARDA Trustee Retreat

ARDA Northeast ARDA Southeast ARDA West

ARDA Northeast ARDA Southeast ARDA West World Waterpark Association ARDA Northeast ARDA Southeast ARDA West

ARDA Fall Conference

ARDA Fall Conference

For complete advertising contract terms and conditions, please visit www.arda.org/terms.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

Developments Rates & Specifications 2016 Four color

Convention Issue Only

1x

Full Page

3x

5x

10x

$3,100 $2,900 $2,675

$4,025

$3,300

2/3

$3,375

$2,850 $2,650 $2,450 $2,275

1/2

$2,825

$2,750 $2,185 $2,025 $1,800

1/3

$2,225

$1,850 $1,750 $1,625 $1,500

1/6

$1,825

$1,475 $1,425 $1,300 $1,175

Inside Front Cover

$4,575

$3,825

$3,575

$3,625

$3,075

Inside Back Cover

$4,375

$2,675

$3,475

$3,275

$3,000

Guaranteed Positions

Back Cover

$4,750

$3,900

$3,625

$3,375

$3,150

Preferred Page

$4,175

$4,000

$3,625

$3,200

$2,950

Gate Fold

$7,725

$5,150

Belly Band

$7,725

$5,150

2/3

page vertical 4.75 x 9.875”

Full page 7.375 x 9.875”

1/2

page horizontal 7.375 x 4.75”

Full page bleed 8.375 x 10.875” trim add 0.125” to four sides for bleeds

1/3

page vertical 2.3125 x 9.875”

1/3

For more information, contact: Katelyn Reitz [email protected] (202) 207-1074 Non-ARDA members add 15% Price protected during the term of the contract. Rates are per issue. Frequency discounts: Frequency rates are determined by the number of insertions appearing within a calendar year. Advertising schedules composed of mixed space units are entitled to frequency discounts. Multipage insertions count as one (1) insertion per advertising page.

page square 4.75 x 4.75”

Double page cross-over gutter bleed 15.75 x 9.875”

1/6

page vertical 2.3125 x 4.75”

1/6

page horizontal 4.75 x 2.25”

Double page bleed 17.125 x 11.25”

Color All ads print four-color process (CMYK) Bleed ads Keep live matter 0.4375” from gutter and trim edges Printing and binding Offset lithography, saddle-stitched The promotion of a non-member firm, property, or individual within an advertisement by a member firm carries a 15% premium for the ad, promotion to be defined as the use of a logo, quote, or a readily-identifiable image of a non-member firm, property or individual.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

Digital Developments advertising Don’t just advertise in Developments magazine. Sponsor the digital issue! As a sponsor, your company logo will be the first thing that readers will see when they open the magazine electronically. The logo’d wallpaper ensures your organization is branded throughout the entire interactive experience. All print advertising in Developments is automatically upgraded to an online advertisement through the digital issue of the magazine. Each digital issue is catalogued and archived on the ARDA Web site, exponentially increasing your ad’s shelf life. Turn your current print ad into an interactive experience. Your prospects won’t just “see” your ad, they’ll experience it. Interactive online advertising combined with print advertising creates a unique branding and lead-generation tool to efficiently market your products and services.

A video can turn your print ad into a customer testimonial or product demonstration. Digital Developments Presenting Sponsor / $2,500 • Background logo • Landing page (left-opening page) • Optional video can turn your ad into an interactive experience • Welcome verbiage recognition

Bring your ad to life with interactive advertising upgrades: Fading Links / $150 Use fading links in any color to draw attention to live Web links in your ad.

Flash Animation / $500 Enhance your print ad by providing your own flash animation to ARDA’s designers OR have our designers create simple animation effects to give your digital ad an added boost.

Custom Flash Animation / $750 Turn your static print ad into an attention-grabbing, animated message by having ARDA designers transform your ad into its own interactive experience.

GateFold / $750 Only available for two-page spreads running in the print edition.

Audio Ads / $900 Add music or sound clips to your ad.

Video Ads / $1,000 Incorporate video in your ad. Several player options available for easy customization.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 ADVERTISING OPPORTUNITIES

Direct traffic to your website, generate qualified leads, and build your organization’s brand through advertising in Developments’ monthly e-blast. Every month, Digital Developments is introduced to almost 3,000 subscribers through the monthly newsletter/e-blast. Spaces are limited and available only on a first come, first served basis. Contact Katelyn Reitz to learn more at (202) 207-1074.

Specs and Rates

Top Banner Ad

Left Hand Tower Ad/SkyScraper

Rates: 1X $1,550 6X $1,300 per ad 10X $1,050 per ad

600 pixels wide x 120 pixels high

165 pixels wide x 600 pixels high

Logo’d Button Ad

Rates: 1X $1,550 6X $1,300 per ad 10X $1,050 per ad

145 pixels wide x 200 pixels high Rates: 1X $600 6X $500 per ad 10X $400 per ad

Acceptable File Formats Preferred Formats: .eps or .psd Also include additional .jpg or .gif format

Supplement your print campaign by advertising in the Developments e-blast! Contact James Tvrdy at [email protected] to find out more.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 CONVENTION ADVERTISING OPPORTUNITIES

Advertise in and around the ARDA World 2016 Convention ARDA World is the premier event of the vacation ownership industry. Every year, roughly 3,000 timeshare constituents gather to network, share best-practice ideas, and learn about the latest trends and developments affecting our industry. Take advantage of the industry’s foremost event by utilizing Convention-centered publications distributed to ARDA World attendees and made available throughout the convention’s key function spaces (Attendee List, and the May/June issue of Developments).

Developments Package

Ad Size

Rate

Complete event coverage with placement in all three Developments Convention-related issues:

Full page 2/3 page 1/2 page 1/3 page 1/6 page

$8,865 $7,605 $6,300 $4,980 $4,020

Attendee List

Ad Size

Rate

The greatest longevity of any ARDA publication — the who’s who directory that sits on industry professionals’ desks all year long. Ads Close: January 31, 2016. See the Developments rate card for individual issue rates.

Full page 2/3 page 1/2 page 1/3 page 1/6 page

$2,400 $2,100 $1,900 $1,400 $1,000

ARDA World iPlanner App

Ad Size

Rate

Build your brand as the most tech-savvy attendees check out events and Convention agenda, set their schedules, and check out exhibitors! This opportunity is limited to ten advertisers.

Banner $2,000 Logo in ad rotation

• February 2016 Convention Preview • May/June 2016 Convention Double Issue* • July 2016 Convention Wrap-up

All ads are 4-color process.

Interested in out-of-the-box marketing opportunities? Add a blow-in card, belly band, or response card to Developments. Call (202) 371-6700 for more information.

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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DEVELOPMENTS 2016 MEDIA KIT

Links to additional 2016 Developments Media Kit resources

General Regulations

Submission Guidelines

File Formats and Media

Terms and Conditions

www.arda.org/GeneralRegs/

Share your knowledge

Specifications for graphic file submissions

www.arda.org/terms/

Writing for Developments is an excellent opportunity for industry professionals to share their expertise, gain peer recognition, and better their industry.

Quality is a priority for Developments, and we review all artwork submitted to guarantee that each issue best represents your organization and the vacation ownership industry. To help us maintain that high standard, please read and follow these guidelines.

www.arda.org/publish

www.arda.org/ ArtworkFileGuide/

For more information about advertising in Developments magazine, contact Katelyn Reitz at [email protected].

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www.arda.org

www.ARDA-ROC.org

www.vacationbetter.org

www.arda.org/developments www.aifeducates.org

1201 15th Street NW, Suite 400 • Washington, DC 20005 • (202) 371-6700 • (202) 289-8544 fax