2016 Print & Digital Media Guide

# OP&P publication in the industry!

FAST FORWARD

es Adult Outcom Pediatric Associated with P 38 Limb Deficiency

FROM PRETTY IN PINK To Blending In

P 46

QUANTUM LEAP

FROM TRANSITIONING ADULT CARE P 26 PEDIATRIC TO

Cutting-edge

information

ics, for the prosthet

orthotics, pedorthi

ns. healthcare professio cs, and allied

Magazine & Digital Flip Format

EDGE Media Group The O&P EDGE is an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic, prosthetic, and pedorthic communities directly, objectively, and with breadth and depth. Through technology and smart partnerships, we strive to offer the widest variety of print and online information and communications to the largest audience. Our passionate and professional staff is committed to serving our clients and readers, helping each one to navigate the Our team dynamic and evolving OP&P has more than healthcare landscape. 115 years of combined

experience in the OP&P industry.

Smart Partnerships We are proud to be involved in advancing the interests of the OP&P professions and its knowledge base through our longstanding partnerships with various businesses and organizations, including:

oandp.com Through our partnership with the #1 industry portal, The O&P EDGE is the leading online content source for the orthotics, prosthetics, and pedorthics industry.

The American Academy of Orthotists and Prosthetists The Academy TODAY, brought to you by the American Academy of Orthotists and Prosthetists (the Academy) and published by Western Media LLC/EDGE Media Group, is mailed quarterly with The O&P EDGE. Contact the Academy directly at 202.380.3663 for sponsorship opportunities.

Regular editorial updates about O&P policy and legislation provided by the National Y G A A Q O &P Association for the Advancement of Orthotics & Prosthetics P C (NAAOP). OUR OVERNMENT FFAIRS DVOCATE FOR UALITY RTHOTIC ROSTHETIC ATIENT ARE

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[email protected]

www.oandp.com/edge

WHO WE ARE

2016 EDGE MEDIA GUIDE

#

magazine website e-newsletter

EDGE Media Group Offerings Magazine

Page 4 The O&P EDG E

TAP INTO OUR HIGH-QUALITY READERSHIP

THE CORE ISSUE

We are pleased to report an unparalleled 100% confirmed subscription rate. The people who receive The O&P EDGE want to receive it.

ORTHOTIC MANAGEMENT OF OSTEOPOROSIS P 24 January 2015 I Vol 14, No 1

BACK AGAIN? P 32 AN ORTHOTIST’S DILEMMA P 40

FAST FORWARD

16,000 copies circulated monthly, on average.

www.oandp.com/edge

Adult Outcomes Associated with Pediatric Limb Deficiency P 38

To Blending In P 46

92% of our circulation is mailed directly to practitioners and

JULY 2015 oandp.com/edge

QUANTUM LEAP

FOCUS ON THE PATIENT July 2015 I Vol 14, No 7

industry professionals — more than any other OP&P magazine.

living with limb loss.

MITIGATING CHALLENGING

BUILDING A BETTER HAND WITH HAPTIX P 28 UNMENTIONABLES OF HEALTH P 34 SPECIAL CONSUMER FEATURE

THE MYTH OF A LOVELESS FUTURE P50

P 26

www.oandp.com/edge

Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions.

Powerful, practical, and positive

PATIENT SITUATIONS P 24

TRANSITIONING FROM PEDIATRIC TO ADULT CARE

20 to 1 preferred by industry professionals over other industry publications.

Supplement of The O&P EDGE

Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions.

The O&P EDGE

FROM PRETTY IN PINK

Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions.

Page 6

1,552,811: the average number of pages visited per month on oandp.com.

438,742: the average number of visits to oandp.com per month.

38,631: the average number of people who visit the oandp.com home page per month.

Page 8

Monthly newsletter e-mailed FREE to subscribers.

14,500+ subscribers, growing daily. 20% open rate. 15% click rate.

www.oandp.com/edge

Delivered to practitioner e-mail in-boxes.

[email protected]

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THE O&P EDGE MAGAZINE

2016 EDGE MEDIA GUIDE

Prosthetist/Orthotist 18% Orthotist 16% Prosthetist 11%

OUR SUBSCRIBERS ARE THE RIGHT PEOPLE AT THE RIGHT COMPANIES.

Manufacturer/Distributor 11% Support Staff 10% Consumer 9% Pedorthist 6% Student/Resident 6% Technician 5% Therapist/Nurse 5% Other 3% Percentage of 16,000 subscribers by occupation.

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Only EDGE provides 10 FREE services!

Value-Added Services

1 FREE showcase ad with each fullprice, full-page, 4-color display ad purchased.

6 FREE product information/ business reply card program.

2 FREE showcase highlight ad on oandp.com with purchase of a full-price print showcase ad.

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4

FREE print ad exposure in our online flip-magazine.

FREE company listing in the most comprehensive advertiser index in print.

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8

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FREE online posting of your print ad on oandp.com, including monthly ad report.

FREE online advertiser index that stores your display ads forever.

FREE analytics report to monitor views and clicks of print ads online.

5 FREE link in our flip-magazine on oandp.com with every print ad.

10 FREE online reader requests (often coming from ads in our archives).

www.oandp.com/edge 4

[email protected]

www.oandp.com/edge

THE O&P EDGE MAGAZINE

2016 EDGE MEDIA GUIDE

See page 9 for sample packages that include print + digital advertising.

2016 Display Ad Rates Full Page 4-Color

2-Page Spread 4-Color

1/2 Page 4-Color

1/4 Page 4-Color

1X

3X

6X

12X

24X

$3115

$2990

$2895

$2785

$2650

1X

3X

6X

12X

24X

$4990

$4850

$46850

$4525

$4350

1X

3X

6X

12X

24X

$2625

$2485

$2355

$2225

$2075

1X

3X

6X

12X

24X

$1755

$1680

$1605

$1450

$1785 20

Premium Positions

Showcase Ads

Back Cover........................................................... $3750 Maximum Exposure Inside Front Cover............................................. $3225 Inside Back Cover............................................... $3225 Pages 1, 3, 5, 7, 9.............................................. $2965

$550 or FREE with each full-price, full-page, 4-color display ad purchase. II 100 words or less II One image II No bullets II Production is free II Space is limited—first come, first served II Add logo or additional image for additional

n

Full-page n 4-color only n 12X run n See page 10 for ad specs

$50 each

ISSUE

EDITORIAL HIGHLIGHTS

January

Emerging Methods and Techniques in O&P

12/01

February

Meeting the Needs of Special Populations

1/01

Hanger Ed. Fair, Abilities Expo Los Angeles

March

Focus on Outcomes and Education

2/01

PrimeFare West, Academy Annual Meeting

April

They Grow So Fast… 3/01 ACPOC Annual Meeting Keeping Up With Pediatric Patient Needs

May

Around the World—International Perspectives

June

When Your Patient Leaves Your Office… 5/01 (Focus on Patient Issues in the Community)

July

Technology in O&P Fabrication

6/01

August

Meeting the Challenges of Lower-Limb O&P Interventions

7/01

Abilities Expo Houston

September

Your O&P Business Health

8/01

AOPA National Assembly

October

A Higher Calling, Managing Upper-Limb Issues

9/01

CAF Triathlon

November

Step Carefully (Addressing Feet and Ankle Issues)

10/01

Abilities Expo Bay Area,

December

Policy, Reimbursement, and Healthcare Trends

11/01

DS/USA Hartford Ski Spectacular











BONUS DISTRIBUTION PacRim



4/01

OT World-International, Abilities Expo New York PrimeFare East, Abilities Expo Chicago, Amputee Coalition National Conference



PFA Annual Symposium

Symbol denotes Amplitude magazine included with this mailing. Symbol denotes The Academy TODAY included with this mailing.

www.oandp.com/edge

DEADLINE

* Bonus distribution subject to change. * Editorial highlights subject to change.

[email protected]

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Custom Internet Advertising Solutions

MORE VISITS

Patron Sponsorship $1500/month Get the best of oandp.com.

=

Maximum Exposure

Patron sponsorship includes: Roadblock ads Tile ads Unlimited product directory listings 10,000 highlight views Your logo on the oandp.com home page

MORE VALUE 1,552,811 PAGE VIEWS

The average number of pages visited per month on oandp.com.

438,742 VISITS

The average number of visits to oandp.com per month.

38,631 HOME PAGE VISITS The average number of people who visit the oandp.com home page per month.

Tile Ad

Roadblock Ad

$250/month

$550/month for rotation throughout oandp.com

for rotation throughout oandp.com Roadblock ads receive more than 30,000 views per month.

Have your products featured in the largest ad available on the oandp.com home page, channel pages, and in news content. n 300 pixels wide x 250 pixels tall, 100 KB maximum ad size (except video roll). n Web address to which the ad should link. n PLUS: Add animated GIF for $100/month. n PLUS: Add video roll for $200/month.

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[email protected]

Have your ad on content pages where readers spend time catching up on the latest OP&P industry information. n 180 pixels wide x 150 pixels tall, 60 KB maximum ad size. n Web address to which the ad should link. n PLUS: Add animated GIF for $100/month. n PLUS: Add video roll for $200/month.

www.oandp.com/edge

Empower your business anywhere, anytime. Product & Service Directory Listing $60/month per category Featured listings include company name, address, phone, fax, e-mail, and website with link, plus product/company description, logo, premium view, online shopping website address, and Facebook/Twitter links. Another place for your print ad to be viewed online.

Practitioners can search for your company or product by category.

Patron Sponsorship $1500/month See top of page 6 for details.

Featured Video $250/month Display your products as video commercials before and within our video content, within the product directory, or as a separate product demonstration and/or webinar.

The O&P EDGE Free Flip-Magazine One link to your company’s home page at no charge with every print display ad.

www.oandp.com/edge

Product Directory Highlight $200/month per 5,000 views Have your products and services highlighted on the oandp.com home page and product directory page. 150-200 character description of your product or service, a photo or logo, and a direct link to your website.

Add your social media or product page URL for additional live linking. Each additional link $15/per month.

[email protected]

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EDGE DIRECT E-NEWSLETTER

2016 EDGE MEDIA GUIDE

a

g

Our monthly e-newsletter, EDGE Direct, provides the latest, most comprehensive roundup of OP&P industry news.

Advertising Options 1. Sponsorship................................................................................................... $2900/month Your name associated with our leading content. Includes top banner ad, skyscraper ad, and sponsored story.

a Top Banner Ad

468 pixels wide x 60 pixels tall, 100 KB maximum ad size.

b Skyscraper Ad

160 pixels wide x 600 pixels tall, 100 KB maximum ad size.

c Sponsored Story

250-500 words; 25-word preview with the rest of your story on oandp.com, including a free roadblock ad on that page.



d

b

Sponsorship ensures the greatest exposure! 2. Premium Placement Ads.................................................................. $850/month Choose one of two options.

c

d Featured Product Ad 50 words and a color photo/logo showcasing your new product with a direct link to your website.

e Tall Building Ad

160 pixels wide x 450 pixels tall.

e

3. Tile Ads..................................................................................................................... $300/month f An ad with a link directly to your website for easy tracking.

h

Tile Ads: 180 pixels wide x 150 pixels tall. *Add animated GIF for $100/month.

4. Classified Ads....................................................................................................... $50/month g See the Classifieds & Calendar Insertion Order for more details.

5. Calendar Ads........................................................................................................ $30/month h See the Classifieds & Calendar Insertion Order for more details.

14,500+

Call Kim or Claire at 303.255.0843 to create a customized package for the most exposure at the best value. 8

[email protected]

f

SUBSCRIBERS EDGE Direct is a great way to send information directly to practitioner e-mail in-boxes.

Combine print + Internet advertising for the best value. www.oandp.com/edge

THE O&P EDGE

2016 EDGE MEDIA GUIDE

Customized advertising packages are available for every budget and every need. Call us today!

Package Your Advertising & SAVE! For the most effective and budget-friendly advertising, combine print and Internet advertising.

EDGE Direct

oandp.com

The O&P EDGE

Sample Advertising Packages PACKAGE 1

PACKAGE 2

PACKAGE 3

PACKAGE 4

1 FP4C Display Ad

6 FP4C Display Ads

12 FP4C Display Ads

14 FP4C Display Ads

1 Showcase

6 Showcases

12 Showcases

14 Showcases

Product Info Card

Product Info Card

Product Info Card

Product Info Card

Ad Index Listing

Ad Index Listing

Ad Index Listing

Ad Index Listing

1 Display Ad Snapshot

6 Display Ad Snapshots

12 Display Ad Snapshots

14 Display Ad Snapshots

1 Digital Ad in The O&P EDGE Flip-Magazine

6 Digital Ads in The O&P EDGE Flip-Magazine

12 Digital Ads in The O&P EDGE Flip-Magazine

14 Digital Ads in The O&P EDGE Flip-Magazine



6 Roadblock Ads

6 Roadblock Ads

9 Roadblock Ads



4 Product Directory Highlights

4 Product Directory Highlights

6 Product Directory Highlights

1 Tile Ad

2 Tile Ads

4 Tile Ads

6 Tile Ads

2 Products & Services Directory Listings

24 Products & Services Directory Listings

24 Products & Services Directory Listings

48 Products & Services Directory Listings

2 Sponsorships

2 Premium Placement Ads

4 Premium Placement Ads

4 Premium Placement Ads

1 Tile Ad

4 Tile Ads

6 Tile Ads

Monthly Ad Report

Monthly Ad Report

Monthly Ad Report

Monthly Ad Report

Based on 12-Month Contract: $3,318

Based on 12-Month Contract: $20,995

SAVE

Based on 12-Month Contract: $36,277

SAVE MORE

Based on 12-Month Contract: $47,800

SAVE MOST

Sample packages contain discounts. Pricing is estimated on an annual basis.

FREE Added Value II Monthly Ad Report II Reader Service Number

Advertise with the

#

magazine website e-newsletter

II Flip-Magazine Advertising II Display Ad Snapshot II and more!

Have a 2015 contract? Call Kim or Claire today to renew your contract for 2016!

We offer in-house graphic design, marketing services, and consultation. You are good at developing new products; we are good at marketing them! Call Kim or Claire to discuss strategic marketing plans, within your budget, for the best value and the most exposure! www.oandp.com/edge

[email protected]

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THE O&P EDGE MAGAZINE

2016 EDGE MEDIA GUIDE

Print Advertising Terms & Mechanicals

Digital File Requirements: The O&P EDGE is produced in Adobe InDesign. Ad files may be submitted as press-resolution PDF files if all fonts and images are included in the file. Instructions for creating PDF files from standard software applications compliant with our printer are available upon request.

Digital Instructions: CMYK or gray scale images must be a minimum of 300 dpi. If you include crop marks on your ad, place them in the slug area, not in the .25" bleed space.



Delivery Instructions: E-mail files to [email protected] or place in our drop box at www.hightail.com/u/EDGE-Amplitude

Print Terms & Conditions

Ad Specs Ad Sizes



Specifications: The O&P EDGE is printed on 60-80# coated paper stock direct-to-plate on a web press with 150-line screen in 4-color. Binding is perfect bound. The trim size is 8.25" x 10.875". Bleeds of .25" are required by the printer. Keep all text and important logos/fine print inside the live area of 7.5 x 10".

Effective Rate Date: January 2016 for all advertisements.

Non-Bleed

Full-Bleed

2-page spread

16 x 10.375"

17 x 11.375"

Full page

7.5 x 10"

8.75 x 11.375"

1/2-page horizontal

7.1 x 4.675"

1/2-page vertical

3.4 x 9.365"

1/4-page

3.4 x 4.675"

LIVE AREA: Keep text and all important logos/fine print inside live area of 7.5 x 10". Full Page Ad: Trim size is 8.25 x 10.875" Bleed size is 8.75 x 11.375" Live area is 7.5 x 10"

2-page spread non-bleed Trim size: 16.5 x 10.875" Ad size: 16 x 10.375" Live area: 15.5 x 10"

Full page Trim size 8.25 x 10.875"

2-page spread full-bleed

Full-bleed 8.75 x 11.375"

Trim size: 16.5 x 10.875" Bleed size: 17 x 11.375" Live area: 15.5 x 10"

Live area 7.5 x 10"

Frequency: 12 times per year, first week of each month. Commissions and Discounts: Recognized agency commission is 15 percent of gross billing on space, provided the account is paid within 30 days of invoice date. After 30 days, gross billing is due in full. Mechanical preparation charges, showcase ads, calendar ads, classified ads, and inserts are non-commissionable. Contracts MUST be signed to receive any discounts and may not be canceled without a 60-day written notice to the publisher prior to the closing date.

Payment Requirements: 30 days net from invoice date; 1.5 percent interest per month on past-due accounts. Advertiser is responsible for any delinquent payments by recognized agencies. Extensions: If an extension date for material is agreed upon and material is not received, the advertiser will be charged for space reserved and the most recent ad of the same size placed by the advertiser will be picked up to fill the space.

Cancellations: All cancellations must be made in writing 60 days prior to the closing date. If an ad is canceled for any reason after the cancellation deadline, the publisher reserves the right to repeat a prior ad at the contracted rate. If an advertiser has not previously run an advertisement, the advertiser will be charged the contracted rate for a non-run ad. Positions and Changes: The O&P EDGE will make every attempt

1/2-page vertical 3.4 x 9.365"

1/2-page horizontal 7.1 x 4.675"

1/4-page 3.4 x 4.675"

to honor ad position requests for full-page ads but reserves the right to adjust positions should layout or production conflicts arise. Under no circumstances will changes be made to the content or design of any advertisement without written consent from the advertiser.

Questions? Contact [email protected] or 303.255.0843.

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[email protected]

www.oandp.com/edge

Brought to you by EDGE Media Group, providing full-service, high-quality, customized marketing solutions to the OP&P professions.

magazine

website

Contact Us Director of Sales & Marketing Kim Espinosa [email protected] Sales Representative Claire Koren [email protected] Classified/Calendar Sales Alyssa Peratt [email protected] Press Releases [email protected] Drop Box www.hightail.com/u/EDGE-Amplitude

online magazine

e-newsletter

www.oandp.com/edge 11154 Huron Street // Suite 104 // Northglenn // CO 80234 Phone: 303.255.0843 // Fax: 303.255.0844 // [email protected]