Print • digital • e-marketing • Social Media • Events

2015 Media Kit

Our Mission SLM Media Group knows St. Louis. Beyond our print products and digital offerings, we provide something more: a way to embrace all of the great things the region has to offer. A locally owned and operated company, we have built an audience that looks to us for information about where to eat, shop, and live. Through our dynamic fleet of products, we unearth the best in local fashion, dining, culture, home, medicine, and more. We connect readers, online followers, and event attendees with St. Louis.

Our flagship publication has undergone a cover-to-cover redesign for 2015. This new incarnation features expanded advertising options among the same award-winning editorial content: thought-provoking features, comprehensive best-of lists, discerning dining and cultural guides, and revealing profiles.

St. Louis Magazine

CIRCULATION & DISTRIBUTION PERCENTAGE OF PAID SUBSCRIBERS

69%

TOTAL READERSHIP

MONTHLY CIRCULATION

208,058 50,000

TARGETED DISTRIBUTION • Paid subscribers • Local events • Hotel Distribution Ameristar Casino resort spa

• Newsstands Barnes & Noble

CVS Pharmacy

Dierbergs

the Chase Park Plaza



Fields Foods



Lambert­—St. Louis International Airport



Left Bank Books

Hilton St. Louis frontenac



Sam’s Club

Hilton St. Louis downtown at the arch

Schnucks



The Cheshire



the Fleur-de-Lys Mansion



Four Seasons Hotel St. Louis



Moonrise Hotel

Renaissance st. louis Grand hotel

the Ritz-Carlton, st. louis



Sheraton st. louis City Center hotel & suites



The Westin st. louis

Straub’s Walgreens Walmart

Whole Foods Market



World News

St. Louis Magazine

subscriber profile 74%

Percentage of readers who frequently purchase products or services featured in ads

Gender

Education

Male

Advanced Degrees

31%

82%

Female

85%

69%

Percentage of readers who keep the magazine for at least a month

85%

Percentage of readers with an average household income of $75,000 or more

5.6

Age

Average number of readers per copy

25–54

62% 35–64

63%

Percentage of readers who earn more than $100,000 per year

67% Sources: Media Audit April 2013 and Circulation Verification Council December 2012 and March 2013

St. Louis Magazine

Editorial Calendar

april

March

February

January

Issue

editorial

• The Year In Preview • Winter Travel • Wellness Guide • Unveiled Supplement

online

• A-List Poll (Round 1)

Special sections

deadlines Space Close

• Bridal Profiles • What’s New in Education?

November 7, 2014

Print Ready

November 14, 2014

On Sale

December 30, 2014 • Best Pizza • Single in St. Louis • Legal Guide

• A-List Poll (Round 2) • Pizza Bracket

Space Close

• Valentine’s Day Guide • Leaders in Law Profiles • Buyer's Guide

December 12, 2014

Print Ready

December 19, 2014

On Sale

January 27, 2015 • Education Guide • Spring Fashion

• A-List Poll (Round 3) • Schools Poll

• School Profiles • Summer Camp Guide • Higher Education Profiles

Space Close January 9, 2015

Print Ready January 23, 2015

On Sale

February 24, 2015 • Neighborhoods • Top Dentists • Arts & Entertainment Preview

• Newcomer’s Guide

• Fundraising Event Calendar • Shop Local • Dental Profiles

Space Close February 13, 2015

Print Ready

February 20, 2015

On Sale

may

March 31, 2015 • Food Lover’s Guide • Excellence in Nursing • Senior Living Guide

• Patio Dining

• Faces of St. Louis • Mother’s Day Guide

Space Close March 13, 2015

Print Ready March 20, 2015

On Sale

June

April 28, 2015 • Get Outside • Popular St. Louis Summer Getaways

• Bridal

• Summer Planner • Father’s Day Guide • Susan G. Komen

Space Close April 10, 2015

Print Ready April 17, 2015

On Sale

May 26, 2015 Editorial content subject to change.

editorial

online

Special sections

deadlines

• A-List

• Lakes & Pools Guide

• Love Your Neighborhood • A-List Hall of Fame

Space Close

July

Issue

May 8, 2015

Print ReadY May 15, 2015

On Sale

December

November

October

September

August

June 29, 2015 • Best Doctors • Dining

• Doctors List

• Medical Profiles

Space Close June 12, 2015

Print Ready June 19, 2015

On Sale

July 28, 2015 • Shopping Guide • Fall Fashion • Fall Arts • Private-School Supplement

• Guide to LouFest • Retail Poll

• Ask the Expert: Cosmetic Surgery • Fall Travel

Space Close July 17, 2015

Print Ready July 24, 2015

On Sale

August 25, 2015 • Best New Restaurants • Weekend Getaways • Best Dressed List • Women’s Health Supplement

• The Arch Turns 50 • Winter Fashion • Holiday Gift Guide

• New Restaurants Bracket

• B&B Guide

• Women in Business Profiles • Chef/Restaurant Profiles • Open House Directory • Shop Local

Space Close

• Holiday Guide • Ask the Expert: Legal

Space Close

August 14, 2015

Print Ready August 21, 2015

On Sale

September 29, 2015

September 11, 2015

Print Ready

September 18, 2015

On Sale

October 27, 2015 • The Best Advice I Ever Got • Generation Now

• Holiday Events

• Holiday Look Book • Physician Profiles

Space Close October 9, 2015

Print Ready October 16, 2015

On Sale

November 24, 2015

St. Louis Magazine

Rates & Specs Full

1/3v

WHERE TO SEND FILES: ftp.stlfiles.com USER ID: stladvertising Password: stlmag1 If you have a file that is too large to email, then please use the website above. You can send files up to 100 MB at a time. This service is free. Files smaller than 5 MB can be emailed.

2/3v 1/3h

Trim (8.25 x 10.875 in.) Bleed (8.5 x 11.125 in.)

(2.2 x 9.4 in.)

(4.6 x 9.4 in.)

(4.6 x 4.6 in.)

1/2V 1/2h (7 x 4.6 in.)

1/4 (3.4 x 9.4 in.)

MARGINS & LIVE AREA Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don’t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

FILE FORMATS

1/6

(3.4 x 4.6 in.)

Production Guidelines

(2.2 x 4.6 in.)

BACK COVERS: Earned frequency plus 25% | INSIDE COVERS: Earned frequency plus 20% | Premium Placement: Additional 10% of earned frequency rate required to guarantee placement

Advertising Display Rates (Gross)

Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 350 dpi with embedded fonts.

IMAGES

Four-Color Rates 12X

6X

3X

OPEN

Spread Full 2/3 V 1/2 H, V 1/3 H, V 1/4 V 1/6 V

$6,650

$7,600

$8,550

$9,500

All images should be high-resolution (350 dpi) and included with all design documents. We cannot accept Web images that have been manipulated to a higher resolution.

$4,195

$4,795

$5,395

$5,995

COLOR

$2,900

$3,315

$3,730

$4,145

$2,475

$2,830

$3,180

$3,535

All color, including photos, must be process separation (4-color) CMYK. We don’t accept rgb.

$1,690

$1,935

$2,175

$2,415

FONTS

$1,275

$1,455

$1,640

$1,820

$725

$830

$935

$1,035

All fonts must be included with InDesign, Quark, or Illustrator files. Include both screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.

Insertions with a frequency of 18x or more receive a 10% discount from the 12x rate.

Advertising Display Rates (net) Profile Rates

Other Profile Rates

August Profile Rates

Spread Full 2/3 V 1/2 H, V 1/3 H, V 1/4 V

$5,645

$6,160

$3,570

$3,865

$2,695

$2,980

$2,000

X

$1,445

$1,585

$795

X

PROOFS Color accuracy can’t be guaranteed unless an industry-standard proof is submitted.

PRINTING PROCESS Web heatset

BINDING METHOD Perfect

St. Louis At Home is a guide to exceptional living, to elevating the home from a place that is merely occupied to a place that is enjoyed. Themed issues provide tips and trends for entertaining, decorating, cooking, crafts, and more. Produced quarterly, At Home polybags with St. Louis Magazine and is sold on newsstands.

St. Louis at home

CIRCULATION & DISTRIBUTION PERCENTAGE OF PAID SUBSCRIPTIONS

69%

TOTAL READERSHIP

MONTHLY CIRCULATION

196,040 40,000

At Home ’s Architect & Designer Awards honors the best work by local designers and architects, as judged by nationally recognized professionals.

TARGETED DISTRIBUTION • Paid subscribers • Local events • Newsstands Barnes & Noble Dierbergs

Fields Foods



Missouri History Museum

Schnucks Straub’s

St. Louis At Home

Editorial Calendar editorial

online

Special sections deadlines

• The Design Issue • Architect & Designer Awards

• The Second- and Third-Place Winners of the 2015 Architect & Designer Awards

• Expert Essentials

March

Issue

• The Top Five Landscape Designers

Print Ready January 23, 2015

On Sale

• Outdoor Trend Report

Space Close March 13, 2015

Print Ready March 20, 2015

may september

January 9, 2015

February 24, 2015

• Outdoor Living

On Sale April 28, 2015

Made in St. Louis furniture, glass, printmaking, and more

•  St. Louis’ 10 Most Beautiful Homes • Guide to Custom Building and Remodeling

• Five More Beautiful Homes in St. Louis • A Guide to Homebuilders

Space Close July 17, 2015

Print Ready July 24, 2015

On Sale August 25, 2015

• Kitchens/Culinary Guide

november

Space Close

• Chefs’ Favorite Holiday Recipes

Space Close September 11, 2015

Print Ready September 18, 2015

On Sale October 27, 2015

Editorial content subject to change.

Rates & Specs Full

1/3v

Production Guidelines WHERE TO SEND FILES: ftp.stlfiles.com USER ID: stladvertising Password: stlmag1

2/3v 1/3h

Trim

(2.2 x 9.4 in.)

(4.6 x 9.4 in.)

(4.6 x 4.6 in.)

(8.25 x 10.875 in.)

Bleed

(8.5 x 11.125 in.)

If you have a file that is too large to email, then please use the website above. You can send files up to 100 MB at a time. This service is free. Files smaller than 5 MB can be emailed.

MARGINS & LIVE AREA Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don’t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

FILE FORMATS

1/2V 1/2H (7 x 4.6 in.)

1/4 (3.4 x 9.4 in.)

(3.4 x 4.6 in.)

1/6 (2.2 x 4.6 in.)

BACK COVERS: Earned frequency plus 25% | INSIDE COVERS: Earned frequency plus 20% | Premium Placement: Additional 10% of earned frequency rate required to guarantee placement

Advertising Display Rates (Gross):

Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 350 dpi with embedded fonts.

IMAGES All images should be high-resolution (350 dpi) and included with all design documents. We cannot accept Web images that have been manipulated to a higher resolution.

COLOR All color, including photos, must be process separation (4-color) CMYK. We don’t accept rgb.

Four-Color Rates 4X

2X

1X

Spread

$4,470

$4,920

$5,900

Full

$2,880

$3,170

$3,805

2/3 V

$2,110

$2,395

$2,875

PROOFS Color accuracy can’t be guaranteed unless an industry-standard proof is submitted.

1/2 H, V

$1,705

$1,875

$2,250

1/3 H, V

$1,355

$1,485

$1,785

1/4 V

$900

$1,050

$1,200

1/6 V

$670

$735

$885

FONTS All fonts must be included with InDesign, Quark, or Illustrator files. Include both screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.

PRINTING PROCESS Web heatset

BINDING METHOD Perfect

St. Louis Family gives area parents the resources they need for their families and raising their children. Smart and entertaining, the magazine is packed with information about education, healthcare, entertainment, and more, covering topics relevant to children of all ages, from birth to teenagers. Produced twice a year, St. Louis Family polybags with the April and October issues of St. Louis Magazine.

St. Louis Family

CIRCULATION & DISTRIBUTION PERCENTAGE OF PAID SUBSCRIPTIONS

69%

TOTAL READERSHIP

196,040

St. Louis Family is the only print publication in this town giving parents the resources they want on everything from free activities to sports camps, healthcare, retail, education, and more.

MONTHLY CIRCULATION

40,000

TARGETED DISTRIBUTION • Paid subscribers • Local events • Newsstands Barnes & Noble Dierbergs

Fields Foods



Missouri History Museum

Schnucks Straub’s

Whole Foods

St. Louis Family

Editorial Calendar editorial

online

Special sections

• Sports & Fitness

• Top Sports Camps Outside the City

• Camp Guide

February 13, 2015 February 20, 2015

On Sale

March 31, 2015

• Family Getaways

OCTOber

Space Close Print Ready

APRIL

Issue

• Tips and Tricks for Traveling With Toddlers

Space Close August 14, 2015

Print Ready August 21, 2015

On Sale

September 29, 2015

Editorial content subject to change.

Rates & Specs Full

1/3v

Production Guidelines WHERE TO SEND FILES: ftp.stlfiles.com USER ID: stladvertising Password: stlmag1

2/3v 1/3h

Trim

(2.2 x 9.4 in.)

(4.6 x 9.4 in.)

(4.6 x 4.6 in.)

(8.25 x 10.875 in.)

Bleed

(8.5 x 11.125 in.)

If you have a file that is too large to email, then please use the website above. You can send files up to 100 MB at a time. This service is free. Files smaller than 5 MB can be emailed.

MARGINS & LIVE AREA Allow ¼-inch margins between the live area and trim of full-page and spread ads. Please don’t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

FILE FORMATS

1/2V 1/2H (7 x 4.6 in.)

1/4 (3.4 x 9.4 in.)

1/6

(3.4 x 4.6 in.)

(2.2 x 4.6 in.)

BACK COVERS: Earned frequency plus 25% | INSIDE COVERS: Earned frequency plus 20% | Premium Placement: Additional 10% of earned frequency rate required to guarantee placement

Advertising Display Rates (Gross):

Acceptable formats are TIF, EPS, or PDF. When sending a PDF, please make sure any crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. Preferred format for camera-ready is PDF, 350 dpi with embedded fonts.

IMAGES All images should be high-resolution (350 dpi) and included with all design documents. We cannot accept Web images that have been manipulated to a higher resolution.

COLOR All color, including photos, must be process separation (4-color) CMYK. We don’t accept rgb.

Four-Color Rates

2X

1X

Spread

$6,650

$7,125

Full

$4,195

$4,495

2/3 V

$2,900

$3,110

PROOFS Color accuracy can’t be guaranteed unless an industry-standard proof is submitted.

1/2 H, V

$2,475

$2,650

1/3 H, V

$1,690

$1,810

1/4 V

$1,275

$1,365

1/6 V

$725

$775

FONTS All fonts must be included with InDesign, Quark, or Illustrator files. Include both screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.

PRINTING PROCESS Web heatset

BINDING METHOD Perfect

SLM Media Group produces signature events throughout the year, with numerous sponsorship opportunities available. As a sponsor, clients can reach an engaged, influential audience to create brand awareness and generate sales leads.

SLM events SPONSORSHIP OPPORTUNITIES

EVENT MARKETING

Sponsor one of our signature events, and you’ll get the benefit of having your brand aligned with a sophisticated fête that brings out the best St. Louis has to offer.

THE AUDIENCE

SLM events draw thousands of partygoers each year and attract an affluent, educated audience to celebrate St. Louis food, night life, shopping, culture, and professionals. Those who attend an SLM event have their fingers on the pulse of St. Louis.

UNVEILED A boutique bridal event featuring a collection of the finest bridal vendors ATTENDANCE: 600 MONTH: January ST. LOUIS AT HOME ARCHITECT & DESIGNER AWARDS A celebration of the most talented designers and architects across the region ATTENDANCE: 400 MONTH: February EXCELLENCE IN NURSING Honoring outstanding nurses throughout the region, as chosen by a prestigious selection committee ATTENDANCE: 550 MONTH: April FOOD WINE DESIGN A weeklong dinner series featuring the city’s most celebrated chefs and designers ATTENDANCE: 850+ Month: June A-LIST A celebration of the area’s best in food, night life, shopping, culture, and more ATTENDANCE: 1,300 MONTH: July BEST DOCTORS An invitation-only event that gathers some of St. Louis’ top physicians and medical professionals ATTENDANCE: 700 PUBLICATION: August BEST DRESSED This evening of impeccable style honors the region’s most fashionable men and women. ATTENDANCE: 500 Publication: October

computer

tablet

phone

Following a complete overhaul in 2014, stlmag.com is now more attractive and intuitive than ever. A mobile-friendly format works for both iOS and Android devices. The website delivers timely articles, exclusive content, photo galleries, video, contests, promotions, and more.

By the Numbers

Page Views

487,226

Unique Visitors

160,221

New Visits

68%

Source: Google Analytics

Stlmag.com

Online Advertising Premium & Fixed Positions

Home page Fixed Position Your ad will be fixed on the home page and will not rotate on the site. (25% premium)

Pop-Up Display ad appearing over the browser window

Banner Display Ads

Leaderboard Ad

Leaderboard ad

(728 x 90 px.)

Large Rectangle Ad Premium Fixed Banner A fixed banner threaded throughout the site

(300 x 250 px.) Material Requirements

Road Block

Premium Fixed Bundle

Accepted Files:

All display ads can be purchased on any page, blocking out other advertisers.

A combination of a home page leaderboard and large rectangle ad

JPG, GIF Link: Include exact URL for link Max Size: 40 KB

large Rectangle ad

Custom Content

Custom Advertiser Opportunities St. Louis clients have access to enhanced content opportunities and leadgeneration programs. Contests, sweepstakes, online voting, and page-specific sponsorships are available and offer advertisers engagement with our online and e-marketing community. Professional Profiles Reinforce your message in St. Louis Magazine by including your profile on stlmag.com. We have options available for: Doctors, schools, dentists, wedding vendors, and women in business Choose from three different profile listings • 1–2 photos of your Basic Online Listing business Full page on stlmag.com • Google Map that features: • Social-media links • Company name, • Online for one full year address, and phone $480/year (print profile • Google Map purchase required) • Online for one full year $300/year (print profile purchase required) Premium Online

Listing Enhanced Online Listing Full page on stlmag.com that features: • Company name, address, and phone • 100 words of text

Full page on stlmag.com that features: • Company name, address, and phone • 125–150 words of text • 3–4 photos of your business

•Google Map • Social-media links with Facebook feed • Enhanced assets, including embedded video, advertiser coupons, reviews, and upcoming event announcements • Online for one full year $540/year (print profile purchase required)

Leaderboard ad

For those who prefer to have specific content delivered to them on a regular basis, we offer a collection of targeted e-marketing products. Thousands of subscribers opt to receive e-newsletters about dining, home, events and festivals, promotions, and more. If it’s a tailored, interested audience you seek, look no further.

E-Marketing

Social media

exclusive

The Scoop

The Scoop Exclusive

An update on the region’s top events, VIP parties, and contests

The Scoop Exclusive delivers only your content to readers.

Weekly (Tuesday) 38,000 opt-in subscribers Advertising opportunities include banner ads and promotional features.

Weekly* 38,000 opt-in subscribers *The Scoop Exclusive can run any day of the week besides Tuesday.

House Call

Design tips, recipes, real-estate highlights, and more from St. Louis At Home Bi-weekly (Wednesday) 12,000 opt-in subscribers Advertising opportunities include banner ads, sponsorships, and promotional features.

On the Burner

What’s hot in the local dining scene, including restaurant reviews, trends, news, and more Weekly (Friday) 18,000 opt-in subscribers Advertising opportunities include banner ads and promotional features.

When it comes to social media, the numbers say it all. In the past year alone, our number of fans and followers on Facebook and Twitter has nearly doubled. Savvy St. Louisans are increasingly turning to us for updates about goings-on around town.

21,000+ Facebook Likes

Inside Look

Top banner

An exclusive look at the latest issue of St. Louis Magazine Monthly 25,000 opt-in subscribers Advertising opportunities include banner ads and promotional features.

35,000+ Twitter Followers

Weekender

1,400+ Pinterest Followers

A guide to the upcoming weekend featuring events, movie reviews, and more Weekly (Thursday) 38,000 opt-in subscribers Advertising opportunities include banner ads, sponsorships, and promotional features.

1,200+

middle banner

skyscraper

Instagram Followers

Ad Positions & Specs Top Banner 468 x 85 px.

Middle Banner 468 x 85 px.

Skyscraper 160 x 600 px.

Print Capabilities We have the capacity to showcase your brand in a variety of ways. From custom content to special printing techniques, there are numerous options to obtain the level of exposure that you desire.

Bellyband

Grab readers’ attention before they even open the magazine. Your message can appear on the front and/or the back of the bellyband.

Reprints & Plaques

Add distribution to your insertion with overrun copies, or proudly display your message with promotional plaques.

Cover Flaps

Align your brand with the cover of any issue. Attached at either side, the front of the flap mirrors the cover image, and the back of the flap delivers your message.

Custom Publishing

Ideal for event programs or brochures, these projects can be bound into the magazine and reprinted for mass distribution.

Gatefolds

Create interest and maximize your ad space. These multipage foldouts can be built off the cover of the magazine or one of the interior pages.

Tip-in & Polybag Inserts

This flexible option allows you to convey your message to readers, while creating a stand-alone piece.

1600 South Brentwood Boulevard, Suite 550 St. Louis, Missouri 63144 Telephone 314.918.3000 • Fax 314.918.3099 stlmag.com