YOUR GUIDE TO
SOCIAL MEDIA AUSTRALIA & NEW ZEALAND Page 1
TIPS TO SUCCEED ONLINE SET SPECIFIC GOALS Instead of saying you want to “increase your Facebook Likes,” use specific figures and dates in your plan, such as “increase Facebook Likes by 150 by the end of the month.”
Following Herbalife on social media is more than just fun, it might be good for you! The articles, interviews, photos and videos we share on Facebook, Twitter, Instagram and YouTube can help you and your customers live a healthy, active life. Our noted experts in nutrition, health and beauty use social media to get the word out about the benefits of good nutrition and regular exercise. Our official social accounts are also an excellent way to connect with Herbalife experts, customers and other Members. Check out our online community and join the conversation today! We offer many ways to build your connections, to share official Herbalife content and to grow your social media presence.
LEARN THE LINGO Take the time to learn terms and abbreviations associated with your social networks. Soon you’ll be using terms like “RT” and “hashtag” like they’re second nature. ENCOURAGE SHARING Make it easy for others to share your social media content and ask them to do so! Be polite and persistent, but avoid overwhelming people with too many share requests. LEARN WHAT WORKS FOR YOU If you’re not “getting” how to use a particular network, then re-evaluate your activities on that network and prioritise your efforts on another network where they’ll be better rewarded. If you can’t get the hang of Twitter, you may find that you excel at Facebook – just don’t give up. BE PATIENT Have reasonable expectations, success on social media takes time. The key is to build an audience that cares about you and your message, and that’s something you can do with 20 followers or 20 million.
Facebook Facebook.com/Herbalife Twitter Twitter.com/Herbalife Instagram Instagram.com/Herbalife YouTube YouTube.com/Herbalife
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Social Media
Social media are computer mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social networking sites like Facebook, Twitter, YouTube and Instagram have become some of the most popular destinations on the Internet. Used effectively, social media can become a powerful marketing tool for recruiting and retention.
Benefits of Social Media
• Building a broad audience that is interested in what you have to say. • Direct communication with your network of friends, customers and downlines at any time. • Creating interest and leads to the people in your network, who can then make referrals to people in their own personal networks. • Learning more about your network by keeping track of personal updates and finding opportunities to make a positive impact. • Building a great business and personal reputation. Social media can bring you closer to your clients and allow you to quickly communicate accurate information precisely to the people who want it. There are proven ways to use social media that are effective, efficient, engaging and ethical. This guide will help you navigate social media and use it to its fullest potential as an Independent Herbalife Member.
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Choose Social platforms are always changing. Consider trying a few to find the best ones for you like Facebook, Twitter, Instagram, YouTube, Google+ or LinkedIn. Maintaining a profile takes time, and it’s bad etiquette to abandon an account if you decide you’re overstretched. Don’t create accounts without giving due consideration to the work involved.
Build Find connections with others who have common interests and who value your opinions. People respond best to human interaction. Be authentic—set yourself apart by telling people about the real you. Consider using your account to document your personal results or encourage participation at local events where you can meet your connections in person.
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Identify Proudly show everyone that you’re an Independent Herbalife Member. Utilise the profile photo and biography sections. Do not use the word “Herbalife” or any Herbalife product names or trademarks in your account name or profile name.
Caution Be sure to double check before posting something online. Keep in mind that unless you put restrictive privacy controls, your updates are public. When in doubt, consider communicating by phone, text or in person if possible.
Comply Use common sense; protect yourself and Herbalife when you’re posting on social media. Stick to the Herbalife social media guidelines, which can be found on MyHerbalife.com.
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Plan Prepare content ahead of time, with a schedule that sends out your posts on a regular basis. If you’re providing good quality content (and not being too pushy), people will stick around longer.
Monitor Be ready to receive comments and questions on your updates. It’s best to respond to questions and thank people for positive comments within 24 hours. If you see something negative then delete or ignore. Social media is not the place for arguments so always take the high road.
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Promote Social Media helps you connect and stay in touch with new people. Let your existing contacts know that you are on social media by providing links to your account(s).
Measure Use your time wisely. Every account you own deserves your time and attention. Now and then, look back at your older content to see what your audience responds to the best. The key is to set objectives and continuously strive to meet them.
Enjoy Social media is a rewarding platform to expand your personal connections and develop relationships. Be credible and professional, identify yourself properly and always use a positive tone. Remember to make time for personal one-on-one conversations, in person or on the phone too. Your contacts will appreciate the gesture.
Enhance Commit Set ground rules for your presence on social media. For example, you can commit to posting compelling content twice a week and analysing your accounts once a month. Social media is a long-term, ongoing commitment.
All your posts should be in good taste, enhance our Herbalife brand and comply with Herbalife rules regarding product, weight management and income claims. These can be found in your Herbalife Member Pack and on MyHerbalife.com. Independent Herbalife Members are not authorised to post on behalf of the company.
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Facebook On our Herbalife Facebook page you can join the conversation by commenting on any Herbalife posts. Visit Facebook.com/Herbalife to pick up fitness, nutrition and beauty tips as well as links to blog articles, videos, and motivational posts. Watch out for occasional contests and also updates from Herbalife Family Foundation and sports partners too!
Follow the official Herbalife Facebook Page
Identify Identify yourself as an Independent Herbalife Member. Include your real name and contact information to stay within Herbalife social media guidelines. Do not include “Herbalife” name in social media account or any logos, trade names or trademarks as social media’s profile photo.
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Pose The first thing people will see is your cover photo and profile picture. A goodquality photo always attracts more attention! The best ones we’ve seen include a friendly face in Herbalife apparel.
Facebook.com/Herbalife
Engage Interact with Herbalife on Facebook by liking Facebook.com/Herbalife. You can share all the news you see on your official page with your friends.
Interact Comment on other people’s status updates by offering advice and encouragement or giving someone a reaction. People will build a stronger connection with you as a result. Avoid pushing your own business out of context or people are likely to unfriend or ignore you.
Create Create compelling status updates and share interesting photos, links and videos to encourage conversations with your audience. Think about how you want to talk to your connections before posting anything. Ensure your posts are always in good taste, follow Herbalife established social media practices, show you looking your best, and help make the Herbalife brand shine!
Relate Help people feel they have a connection with you by creating back and forth, honest conversations. Always be friendly and professional. Remember you must comply with Herbalife’s product, weight management and income claim rules at all times. Find out more on MyHerbalife.com.
Share Include personal information on your profile description. People want to connect with you as a person before talking about business. Share your interests, hobbies and any other fun facts on your profile. Page 9
Twitter Interact with Herbalife customers, Members and enthusiasts—in 140 characters or less! Visit our Twitter.com/Herbalife feed for fitness, nutrition and beauty tips in short, concise phrases that are easy to share.
Tweet Being succinct is imperative on Twitter. You only have 140 characters to get your message out.
Hashtag A hashtag works like a search function on Twitter. Use the “#” symbol before a word or phrase to make your tweet easily searchable. Once you tweet, anyone can click it to find similar content. Our favourite hashtags are #Herbalife, #HerbalifeShake, #LoveMyShake, #GetActiveNow, and #IAmHerbalife.
# Retweet If you like someone else’s tweet, you can easily share their thoughts by clicking the “retweet” button. This reframes the tweet so all your followers can see who originally wrote it.
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#
Twitter.com/Herbalife
Link
Interact
Increase the relevance of your tweets by including links to articles, pictures and videos in your tweets. Check @Herbalife for official content you can retweet to your followers. You can also tweet about your healthy activities, your personal results and local events.
Build your follower number on Twitter by interacting with others. When you see a tweet you like, make sure to “like” it by hitting the heart symbol under the tweet. Engage in conversations by taking the time to reply.
*Before embarking on any physical activity, please consult your physician.
Pose Your profile picture and header image are the first things users will see when they look at your Twitter profile. Use flattering, wholesome photos that show off your smile! Wearing your favourite Herbalife tee is a nice touch too.
Follow Twitter can be a great source of information. Look for users with the same interests as you. Make sure your tweets are free of jargon and text-speak so that your followers can understand you easily.
Mention When you want to “tweet to” someone, use the “@” symbol with their Twitter handle (username) to mention them in your tweet. When you want to publically reply to someone, start your tweet with “@” and their Twitter handle.
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Instagram Join our digital community on Instagram to share and enjoy exclusive photo moments! On our Herbalife Instagram feed, Instagram.com/Herbalife, you can like and comment on the latest Herbalife pictures by following us. We also look forward to viewing your photos when you post new images with hashtag: #Herbalife.
Customise If you want to use Instagram, then decide on a unique user name and say a few catchy words about yourself. Be sure to indicate that you are an Independent Herbalife Member in your bio, don’t use the word “Herbalife” or product names and trade marks in your user name.
Connect Once you’re set up, you can start sharing your photos and videos! Create your network by connecting your Instagram account to your Facebook profile if you have them.
Snap Away You can take great photos with your camera phone by tapping the screen to focus. Make sure your flash is on in low-light conditions. Dress and act professionally in your photos so that people will respect you and the Herbalife brand.
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*Before embarking on any physical activity, please consult your physician.
Look Great Take a moment to create the perfect composition. Pay attention to the direction of light, how close you are to the camera and avoid distracting backgrounds. All your photos should be wholesome and should make you, and the Herbalife brand, look great.
Filter Instagram offers a variety of filters to enhance your photos and videos. Take a moment to play around — filters are half the fun of being on Instagram.
Instagram.com/Herbalife
Start Filming Have fun posting your videos to your Instagram account but remember, videos can only be 3-60 seconds long. Think about how you can enhance your activity with micro-videos too.
Hashtags Use hashtags to describe your photos and videos. Hashtags are search tools to help like-minded people to find your pictures and videos. The best hash tags are specific and relevant to your pictures. Some of our favourites are #Herbalife, #HerbalifeShake, #HerbalifeActive, #LoveMyShake, #GetActiveNow, and #IAmHerbalife.
Interact Interact with your community — social media connects you to the people in your life. Like, comment and build your social identity on Instagram with relevant, friendly and respectful photos.
Get Inspired If you need inspiration, visit our Herbalife Instagram account (user name: Herbalife). Be positive and motivate your followers to live a healthy, active life!
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YouTube
YouTube.com/Herbalife
Always looking for fun new videos? Subscribe to our official YouTube channel, YouTube.com/Herbalife and you can watch exclusive videos that feature company news, athlete updates and, of course, the latest beauty, nutrition and fitness advice. These byte-sized videos are a great way to kick off your day or to watch with friends when you all need a little encouragement.
Browse Look around for different categories that catch your interest. Subscribe to channels, like Youtube.com/ Herbalife, to see all the latest videos.
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Publish Add a compelling title and description for your video to encourage views. Most of all, be happy with the content you upload! Your video will be on the Internet forever and the entire world might decide to view it.
Do’s and Don’ts for Social Media Success We want to help you use social media in a way that’s authentic, friendly, and useful in building your business. These do’s and don’ts will start you on the right track.
DO’S
DON’TS
DO take it slow. If you’re new to social media, create accounts on just one or two sites, such as Facebook or Twitter.
Don’t just talk about the products and business opportunity. Instead, mix in valueadded information about yourself and your interests. Remember to follow the Herbalife Rules of Conduct when posting.
DO set aside a few minutes each day to update your account(s) and see what your connections have posted. DO use official Herbalife social media content to educate yourself about the company, nutrition, healthy activities and beauty. Consider sharing relevant information with your connections. DO let your social media network build slowly and naturally as you make more connections. In time, you may expand your network with other sites, or simply concentrate on just one really great account. DO follow the rules when it comes to marketing and promoting your business. Review the Herbalife Rules of Conduct for more information, and visit MyHerbalife. com for a list of advertising disclaimers required by law. DO ensure you’re using current Independent Herbalife Member branding (Members may only use trademarks and logos in a manner that clearly distinguishes them as Independent Herbalife Members).
Don’t use social media for price advertising. Stick with general product information only. Don’t post statements that are false, misleading, obscene, defamatory or negative in any other way. If you wouldn’t say something to someone’s face, you shouldn’t post it online. Don’t scan part or all of a corporate publication for use on your social media channels, unless Herbalife has granted you permission. Otherwise, you may be exposed to copyright liability. Don’t manipulate images to make them misleading. Don’t modify Herbalife trademarks or use them in a way that confuses Herbalife with other brands. Similarly, don’t suggest that Herbalife sponsors/endorses someone or something that it doesn’t.
DO comply with the Terms of Use for each social platform you’re on. Otherwise, you may be penalised and/or have your account deleted. DO take truthful and accurate “before and after” photos. Make sure the weight management disclaimer is as readable as the image. DO act in a professional manner. If you’re using social media to talk about Herbalife, keep your content respectable. Page 15
Social Media FAQ & Guide Q1: Where on myherbalife.com can I locate information about using social media? Information about the use of Social Media, as well as Social Media Rules are available on myherbalife.com through these locations: Keys to Success > Business Methods > Social Media
Members’ websites, URLs, blogs, social media accounts (i.e. Facebook account name, Facebook page), and email addresses may not contain Herbalife trade names such as “Herbalife”, “HLF”, Herbalife logo, product names, or any variations thereof. The use of “Herbalife” anywhere in your profile name, Facebook page, or URL implies your account is an official company account and violates trademark terms.
My Office > Documents and Policies > Policies > Rules of Conduct
Q3: Can I use Herbalife’s address and telephone number as my contact details on my social media account? Q2: Can I include the word “Herbalife” in the title of my Facebook page or use the Herbalife logo as a profile or cover photo? To avoid confusion in the market place, Members may only use Herbalife’s trade names and trademarks in a manner that clearly distinguishes them as Independent Herbalife Members.
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To avoid confusion in the market place, only Herbalife corporate can use Herbalife’s official addresses and telephone numbers. Members may not use Herbalife’s contact details as their own. All social media accounts must include the Member’s contact details including their real name, phone number and email address.
Q5: Can a Member post prices and pricing information on social media? To protect the direct sales channel by supporting a Member’s ability to establish and maintain a strong connection with existing and potential customers, the Herbalife Price Advertising Rule is applied to all online communications.
Q4: Can Members post images of Herbalife® products on their social media account? Yes, Members may post images of products however, it is not permissible to sell Herbalife® products through social media. Online sales may only be transacted from a Member’s website.
Members may not advertise or post prices or pricing information such as “special offer,” “ %,” “Free shipping” or “special discounts” on social media. Also, social media sites may not be used as a forum to conduct sales transactions. Online sales may only be transacted from a Member’s website. Q6: Can Members post images of Herbalife® products containing statements such as, “For more information, call 9999-9999”, or “PM me for more information”? Yes, these statements are permissible provided the statements do not imply that products are being sold. Social media may not be used as a forum to conduct sales transactions. Members may provide telephone numbers and email addresses however, links to retail websites are not allowed. All social media posts should adhere to all other Herbalife Rules. A few examples of permissible and nonpermissible statements are shown in the following table:
Disclaimer: These products are not intended to diagnose, treat, cure or prevent any disease.
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Social Media FAQ & Guide PERMITTED STATEMENTS
PROHIBITED STATEMENTS
Contact me
Order yours…
Let’s talk…
Purchase yours today…
Call me…
Contact me to order yours…
PM me for more information. Ask about our... Come down to our fit club * *Address of fit club or healthy active lifestyle activities may not be provided. However, Members may include their contact number.
Q7: Can Members post images of Herbalife® products from another country on their social media account? Yes, Herbalife® products from other countries may be posted on social media provided the postings are for general product knowledge only; include appropriate disclaimer. Herbalife Members are allowed to conduct international business but should always comply with Herbalife’s Export Policy. Q8: Can Members claim the percentage (%) of body fat or lean muscle gained? Yes, Members may state the percentage (%) of body fat or lean muscle gained in their weight management testimonials provided these claims are lawful, truthful and not misleading. Weight management is achieved through a combination of good nutrition, including Herbalife® products, a healthy active lifestyle, time and commitment. Weight management claims and testimonials must always be accompanied by an appropriate disclaimer.
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Q9: Can Members post raffle/lucky draw information on social media? Yes, Members may post raffle/lucky draw information or other promotion, as long as it complies with Herbalife’s Advertising Rules such as Price Advertising Rule, Use of Herbalife’s trade names, trademarks and logos, Social Media, and all other applicable Rules and local laws. Q10: Can Members share posts from Herbalife corporate official sites or pages? Members may share photos, content about the company, nutrition, fitness, beauty, and other information posted from Herbalife’s official Facebook page by using Facebook’s “share” feature.
Q11: Is it permissible to share a post from the Herbalife’s official Facebook page if it contains an image of Mark Hughes? Members may share a post containing an image of Mark Hughes, as long as the content is strictly shared from Herbalife’s official Facebook page by using Facebook’s “share” feature. The name and image of Mark Hughes may not be used in any other form of advertisement.
Q12: Can Members post product images or photos of themselves showing Herbalife® product(s)? Yes, Members may post images or photos of themselves showing Herbalife® product(s). Posts or photos which include product testimonials and claims must include an appropriate disclaimer.
This product is not intended to diagnose, treat, cure or prevent any disease.
This product is not intended to diagnose, treat, cure or prevent any disease.
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Social Media FAQ & Guide Q13: Can Members post “Before and After” pictures on social media? Yes, sharing images representing weight management results such as “Before and After” photos must include an appropriate disclaimer. In addition, when sharing weight management testimonials, Members should include healthy, active lifestyle changes, balanced diet, and regular use of Herbalife® products.
FOR NEW ZEALAND ONLY References to weight management must relate to the Herbalife weight management program and not directly to any particular product. Achieved ideal weight with Formula 1!!!
As Herbalife® products are not intended to diagnose, treat, cure, or prevent any disease, Members must not make any medical, therapeutic or curative claims.
Start with Weight Management Program + exercise & maintain healthy active lifestyle!
For Australia: These results are not typical. Individual results will vary.
For New Zealand: These results are not typical. Individual results will vary. All references to weight management relate to the Herbalife Weight Management Program which includes, amongst other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest.
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These results are not typical. Individual results will vary. All references to weight management relate to the Herbalife Weight Management Program which includes, amongst other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest.
Q14: Can Members post recruitment advertisements on social media? Members may post recruitment advertisements on social media. However, the advertisement must clearly state that what is being offered is a business opportunity. Advertisements must not imply that a job is being offered. Statements that imply employment include but not limited to:
Q16: Are Members allowed to use thirdparty images, logos, trademarks, trade names and other intellectual properties? Members may not use third parties’ trademarks, trade names or product names (or any variations thereon), texts, photo images, videos, or graphics owned or created by third parties unless Members have sought and obtained prior written consent from the owner.
ûûWanted ûûNeeded ûûFull time - $XXXX or part time $XXXX When sharing earnings-related testimonial, always emphasise your hard work and dedication and include the appropriate income disclaimer: Income applicable to the individuals (or examples) depicted and not average. Q15: Can Members share articles or news about Herbalife which are written by third parties? Yes, Members may share articles and news about Herbalife that are written or created by third parties provided all third-party intellectual properties must be properly referenced as the property of the third party, and Members must adhere to any restrictions and conditions the owner places on the use of such property.
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Social Media FAQ & Guide Q17: Can Members advertise the business opportunity, Weight Loss Challenge (WLC), Healthy Active Lifestyle activities on pages that are aimed at buying and selling such as “Buy, Sell, Swap” pages? Members may advertise the business opportunity, WLC or Healthy Active Lifestyle activities on Facebook pages provided the posts do not contain prices or pricing information. Such posts should not include product images/pricing or statements such as “order now”, “buy now” etc. Social media should not be used as a forum to conduct sales transactions. A few examples of permissible and nonpermissible statements are shown in the following table:
Q18: Can Member advertise their Weight Loss Challenge (WLC) on social media? Members may advertise WLC on social media provided the advertisement complies with Herbalife’s Rules. Members may not advertise or posts prices or pricing information in accordance with the Price Advertising Rule. Members may not state or imply that money will be paid merely by participating in a Challenge. Only four participants in each Challenge actually receive cash payouts. Ads may state or imply that persons who win the Challenge can earn money for doing so. Examples of Acceptable Ad Statements ‘Weight Loss Challenge winners can earn dollars for losing kilos!’ ‘Challenge winners can earn cash to lose weight!’
PERMITTED STATEMENTS
PROHIBITED STATEMENTS
Examples of Unacceptable Ad Statements
Contact me
Order yours…
‘Earn dollars for losing kilos!’
Let’s talk…
Purchase yours today…
‘We pay you to lose weight!’
Call me…
Contact me to order yours…
Q19: Are the social media rules different if my group Facebook is a private page?
PM me for more information.
50% Discount for first 10 Customers…
Ask about our...
FREE Delivery!!!
Come down to our fit club *
Buy 5 FREE 2 Meals!!! $5 only & Kids under 16 free
*Address of fit club or healthy active lifestyle activities may not be provided. However, Members may include their contact number.
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Yes, Members may only share limited information about Nutrition Club in a “Public” setting. However, Facebook groups that are set to “Private” must be operated in compliance with Herbalife’s Rules.
Q20: Can Members post Herbalife videos on their social media account?
As a reminder, Members may not post or link any postings or other materials that:
Herbalife provides a variety of professional photos that are available for Members to download at Assets Library and a variety of professional video/audio recordings of Company-sponsored events that are available for Members to download or at any site Herbalife makes available for that purpose. Such photos & recordings provided by Herbalife are acceptable for posting on both personal and social media websites.
• Is sexually explicit, obscene or pornographic. • Is offensive, profane, hateful, threatening, harmful, defamatory, libellous, harassing or discriminatory. • Is graphically violent, including any violent video game images. • Is solicitous of any unlawful behaviour. • Engages in personal attacks on any individual, group or entity. • Is in violation of any intellectual property rights of the Company or any third party.
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Stay up-to-date! You don’t need an account to view Herbalife content. Check out our official accounts for the latest news. For more social media guidelines, please visit MyHerbalife.com.au (AUS) or MyHerbalife.co.nz (NZ)
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Instagram.com/Herbalife
Twitter.com/Herbalife
Facebook.com/Herbalife
Youtube.com/Herbalife
