AUSTRALIA & NEW ZEALAND 2010-2014 (1) BY THE NUMBERS
(A) MARKET STATISTICS Screens • Australia • New Zealand • Total Theatrical admissions (millions) • Australia • New Zealand • Total Per capita attendance • Australia • New Zealand Box office (EUR millions) • Australia • New Zealand • Total Releases • Australia • New Zealand Domestic releases • Australia • New Zealand 1
2010
2011
2012
2013
2014
AVERAGE
1,994 324 2,318
1,991 409 2,400
1,997 407 2,404
2,057 407 2,464
2,041 408 2,449
2,016 391 2,407
84.6 15.3 99.9
85 14.2 99.2
85.9 14.5 100.0
82 14.5 96.5
78.6 14.9 93.5
83.2 14.7 97.8
4.1 3.5
3.8 3.2
3.8 3.2
3.5 3.3
3.3 3.3
3.7 3.3
820.3 101.7 922.0
866.8 102.1 968.9
879.0 109.9 988.9
712.3 111.1 823.4
725.6 117.0 842.6
800.8 108.4 909.2
328 287
343 277
423 291
422 273
407 262
385 278
29 6
38 7
26 7
26 6
28 6
29 6
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
2010
2011
2012
2013
2014
AVERAGE
137 150
155 128
160 148
183 123
149 126
157 135
73 62
128 63
162 68
94 60
91 48
110 60
6 3
4 4
6 4
5 4
9 6
6 4
Domestic market share • Australia • New Zealand
4.52% 5.25%
4.74% 1.60%
4.27% 2.91%
3.50% 2.11%
6.90% 2.16%
4.78% 2.81%
German market share • Australia • New Zealand
0.24% 0.61%
0.33% 0.56%
0.47% 0.46%
0.18% 0.51%
0.27% 0.47%
0.30% 0.52%
US releases • Australia • New Zealand European releases • Australia • New Zealand German releases • Australia • New Zealand
*EUR figures are calculated throughout as of December 31 of the year in question.
2
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
Australia & New Zealand: Market Shares 2010-14 8
Percentage of annual box office
7 6 5
Australia Domestic Australia German
4
NZ Domestic 3
NZ German
2 1 0 2010
3
2011
2012
2013
2014
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
Australia & New Zealand: Theatrical Releases 2010-2014 450 400
Australia Total
350
Australia Domestic Australia US
300
Australia European
250
Australia German
200
NZ Total
150
NZ Domestic
100
NZ US NZ Europe
50
NZ German
0 2010
4
2011
2012
2013
2014
Average
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
(B) THEATRICAL RELEASES TITLE
DISTRIBUTOR
RELEASE DATE
AUSTRALIA 2010 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE LAST STATION (Ger/Rus/UK) SOUL KITCHEN (Ger/Fr/It) DAS WEISSE BAND (Ger/Aut/It/Sp) WÜSTENBLUME (Ger/Aut) FRIEDLICHE ZEITEN (Ger) NORDWAND (Ger/Aut/Swz)
$AUS Becker Film Group Sharmill Films Paramount Pictures Australia Madman Entertainment Potential Films Rialto Distribution
01.04.10 06.05.10 06.05.10 09.12.10 14.01.10 18.02.10
NEW ZEALAND 2010 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE LAST STATION (Ger/Rus/UK) SOUL KITCHEN (Ger/Fr/It) DAS WEISSE BAND (Ger/Aut/It/Sp)
Rialto Distribution Rialto Distribution Paramount Pictures New Zealand
03.06.10 05.08.10 26.08.10
5
772,615 41,174 21,382 $AUS
Rialto Distribution Sony Pictures Releasing Australia Hoyts Australia Rialto Distribution Palace Films Icon Film Distribution Rialto Distribution Transmission Films Filmways Distribution
25.03.10 14.10.10 12.08.10 23.09.10 26.08.10 12.08.10 02.12.10 02.12.10 12.08.10
NEW ZEALAND 2010 GERMAN MINORITY CO-PRODUCTIONS FLICKAN SOM LEKTE MED ELDEN (Swe/Fr/Ger) LUFTSLOTTET SOM SPRÄNGDES (Swe/Den/Ger) RESIDENT EVIL: AFTERLIFE (UK/Ger/US)
1,397,342 495,330 322,475 288,656 61,624 12,411 $US
AUSTRALIA 2010 GERMAN MINORITY CO-PRODUCTIONS MÄN SOM HATAR KVINNOR (Swe/Ger/Nor) RESIDENT EVIL: AFTERLIFE (UK/Ger/US) THE GHOST (Fr/Ger/UK) FLICKAN SOM LEKTE MED ELDEN (Swe/Fr/Ger) LE PERE DE MES ENFANTS (Fr/Ger) MARIA LARSSONS EVIGA ÖGENBLICK (Den/Fin/Nor/Swe/Ger) LEBANON (Isr/Fr/Ger) ENTER THE VOID (Fr/Ger/It) VED VERDENS ENDE (Den/Ger/Aus)
BOX OFFICE
5,842,943 4,554,070 2,379,442 3,122,065 441,579 156,712 79,812 27,548 1,509 $US
Rialto Distribution Rialto Distribution Sony Pictures New Zealand
29.07.10 09.12.10 28.10.10
795,909 687,709 494,381
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
THE GHOST (Fr/Ger/UK) MAX MANUS (Nor/Den/Ger) LEBANON (Isr/Fr/Ger) ARN – TEMPELRIDDAREN (Den/Nor/Swe/Fin/Ger/UK)
Hoyts Distribution NZ Rialto Distribution Rialto Distribution Metropolis
11.11.10 18.02.10 18.11.10 25.03.10
AUSTRALIA 2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE THREE MUSKETEERS (Ger/Fr/UK/US) PINA (Ger/Fr) THE FUTURE (Ger/US) EL BULLI – COOKING IN PROGRESS (Ger)
$AUS Hoyts Australia Hopscotch Films Madman Entertainment Madman Entertainment
20.10.11 18.08.11 17.11.11 13.10.11
NEW ZEALAND 2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE THREE MUSKETEERS (Ger/Fr/UK/US) WÜSTENBLUME (Ger/Aut) PINA (Ger/Fr) EL BULLI – COOKING IN PROGRESS (Ger)
6
2,937,017 320,073 91,867 31,141 $US
Hoyts Distribution NZ Madman Entertainment NZ Hopscotch NZ Madman Entertainment NZ
13.10.11 13.01.11 20.10.11 08.12.11
AUSTRALIA 2011 GERMAN MINORITY CO-PRODUCTIONS UNKNOWN (US/Ger/UK/Fr) LUFTSLOTTET SOM SPRÄNGDES (Swe/Den/Ger) HANNA (US/UK/Ger) ANONYMOUS (UK/Ger) MELANCHOLIA (Den/Swe/Fr/Ger) CAVE OF FORGOTTEN DREAMS (US/Fr/Ger/Can) THE WHISTLEBLOWER (US/Can/Ger) THE ILLUSIONIST (UK/Ger) LA RAFLE (Fr/Ger) THE HUMAN RESOURCES MANAGER (Isr/Ger/Fr) CHALET GIRL (UK/Ger/Aut) LA PRINCESSE DE MONTPENSIER (Fr/Ger) CARLOS (Fr/Ger) LE QUATTRO VOLTE (It/Ger/Swz) HAPPY EVER AFTERS (Ire/Ger)
343,884 25,533 17,236 4,757
571,757 83,277 76,190 6,305 $AUS
Warner Bros. Entertainment Australia Rialto Distribution Universal Pictures International Australia Sony Pictures Releasing Australia Madman Entertainment Rialto Distribution Hopscotch Films Potential Films Sharmill Films Potential Films Paramount Pictures Australia Madman Entertainment Madman Entertainment Potential Films Hopscotch Films
17.02.11 03.03.11 28.07.11 03.11.11 15.12.11 22.09.11 29.09.11 28.07.11 05.05.11 05.05.11 01.09.11 19.05.11 28.04.11 03.03.11 07.07.11
5,654,148 2,434,850 1,944,267 983,571 635,152 465,494 386,770 196,112 171,840 156,600 135,698 127,093 47,661 26,339 17,793
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
MY SON MY SON WHAT HAVE YE DONE (US/Ger) A MATTER OF SIZE (Isr/Ger/Fr)
Umbrella Entertainment Umbrella Entertainment
19.08.11 01.12.11
NEW ZEALAND 2011 GERMAN MINORITY CO-PRODUCTIONS
$US
UNKNOWN (US/Ger/UK/Fr) HANNA (US/UK/Ger) MELANCHOLIA (Den/Swe/Fr/Ger) CAVE OF FORGOTTEN DREAMS (US/Fr/Ger/Can) THE WHISTLEBLOWER (US/Can/Ger) ANONYMOUS (UK/Ger) LA RAFLE (Fr/Ger) CHALET GIRL (UK/Ger/Aut) HAPPY EVER AFTERS (Ire/Ger)
Roadshow Entertainment NZ United International Pictures (NZ) Madman Entertainment NZ Rialto Distribution Hopscotch NZ Sony Pictures New Zealand Rialto Distribution Paramount Pictures New Zealand Hopscotch NZ
17.02.11 01.09.11 22.12.11 13.10.11 24.11.11 03.11.11 29.09.11 22.09.11 06.10.11
AUSTRALIA 2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) RESIDENT EVIL: RETRIBUTION (Ger/Can) A DANGEROUS METHOD (Ger/Can/UK/Swz) LORE (Ger/Aus/UK) WUNDERKINDER (Ger) VINCENT WILL MEER (Ger) KADDISCH FÜR EINEN FREUND (Ger)
Sony Pictures Releasing Australia Paramount Pictures Australia Paramount Pictures Australia Umbrella Entertainment Umbrella Entertainment Indies Film Distribution
13.09.12 29.03.12 20.09.12 06.09.12 15.03.12 01.12.12
7
3,984,322 1,150,860 315,645 65,357 38,655 3,894 $US
Sony Pictures New Zealand Paramount Pictures New Zealand Umbrella Entertainment Umbrella Entertainment
13.09.12 26.04.12 06.09.12 23.02.12
AUSTRALIA 2012 GERMAN MINORITY CO-PRODUCTIONS THE VOW (US/Brz/Fr/Aus/UK/Ger) TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) HYSTERIA (UK/Fr/Ger/Lux)
686,079 366,724 247,496 180,591 132,249 78,471 38,030 32,695 20,741 $AUS
NEW ZEALAND 2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) RESIDENT EVIL: RETRIBUTION (Ger/Can) A DANGEROUS METHOD (Ger/Can/UK/Swz) WUNDERKINDER (Ger) VINCENT WILL MEER (Ger)
5,329 1,473
580,155 50,365 28,813 12,056 $AUS
Sony Pictures Releasing Australia Universal Pictures International Australia EOne Entertainment/Hopscotch Entertainment
09.02.12 19.01.12 12.07.12
11,332,109 6,664,618 1,598,894
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
EN KONGELIG AFFÆRE (Den/Cz/Swe/Ger) HODEJEGERNE (Nor/Den/Ger) DEN SKALDEDE FRISØR (Den/Fr/It/Swe/Ger) STREETDANCE 2 (UK/Ger/It) LE HAVRE (Fin/Fr/Ger) ELENA (Rus/Ger) CARNAGE (Fr/Ger/Pol) ET SI ON VIVAIT TOUS ENSEMBLE? (Fr/Ger) IRON SKY (Fin/Ger/Aus) UN AMOUR DE JEUNESSE (Fr/Ger) HOLY MOTORS (Fr/Ger) 2 DAYS IN NEW YORK (Fr/Ger/Bel) IN DARKNESS (Pol/Ger/Can) SKOONHEID (SA/Fr/Ger) NOBELS TESTAMENTE (Swe/Ger) SIMON OCH EKARNA (Swe/Den/Ger/Nor/NL) BERBERIAN SOUND STUDIO (UK/Ger)
Madman Entertainment Rialto Distribution Madman Entertainment Hoyts Australia Sharmill Films Palace Films Sony Pictures Releasing Australia Madman Entertainment Hoyts Australia Palace Films Icon Film Distribution EOne Entertainment/Hopscotch Entertainment Village Roadshow Palace Films Rialto Distribution Champion Pictures Madman Entertainment
21.06.12 08.03.12 13.12.12 19.04.12 29.03.12 21.06.12 01.03.12 26.07.12 10.05.12 05.04.12 23.08.12 22.11.12 26.07.12 02.08.12 20.09.12 01.03.12 27.12.12
NEW ZEALAND 2012 GERMAN MINORITY CO-PRODUCTIONS THE VOW (US/Brz/Fr/Aus/UK/Ger) TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) HYSTERIA (UK/Fr/Ger/Lux) EN KONGELIG AFFÆRE (Den/Cz/Swe/Ger) LE HAVRE (Fin/Fr/Ger) STREETDANCE 2 (UK/Ger/It) HODEJEGERNE (Nor/Den/Ger) DEN SKALDEDE FRISØR (Den/Fr/It/Swe/Ger) THE MOST FUN YOU CAN HAVE DYING (NZ/Ger/Fr) NOBELS TESTAMENTE (Swe/Ger) CARNAGE (Fr/Ger/Pol) IRON SKY (Fin/Ger/Aus) I, ANNA (UK/Ger/Fr) AUSTRALIA 2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) 8
1,597,138 619,994 618,211 569,348 513,546 497,085 485,443 339,968 289,931 206,127 122,703 119,394 109,105 103,519 15,889 15,502 14,766 $US
Sony Pictures New Zealand United International Pictures (NZ) Hopscotch NZ Madman NZ Rialto Distribution Hoyts Distribution NZ Rialto Distribution Madman Entertainment NZ Rialto Distribution Rialto Distribution Sony Pictures New Zealand Hoyts Distribution NZ Madman Entertainment NZ
09.02.12 19.01.12 06.09.12 21.06.12 31.05.12 12.04.12 08.03.12 13.12.12 16.04.12 31.05.12 12.04.12 09.08.12 29.11.12
1,271,484 1,225,535 561,840 271,761 191,561 187,123 163,192 111,503 69,303 61,192 50,752 35,338 22,718 $AUS
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
CLOUD ATLAS (Ger/US) BARBARA (Ger) NIGHT TRAIN TO LISBON (Ger/Swe/Por) V TUMANE (Ger/Lat/NL/Belarus) ERRORS OF THE HUMAN BODY (Ger/US)
Warner Bros. Entertainment Australia Madman Entertainment Pinnacle Films Sharmill Films Curious Films
28.02.13 07.03.13 05.12.13 14.03.13 20.06.13
NEW ZEALAND 2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) BARBARA (Ger) DIE VERLORENE ZEIT (Ger) NIGHT TRAIN TO LISBON (Ger/Swz/Por) MR. MORGAN’S LAST LOVE (Ger/Bel/Fr/US)
$US Madman Entertainment NZ Arkles Entertainment Pinnacle Films Umbrella Entertainment
11.04.13 13.06.13 05.12.13 28.11.13
AUSTRALIA 2013 GERMAN MINORITY CO-PRODUCTIONS HANSEL & GRETEL: WITCH HUNTERS (US/Ger) RUSH (US/UK/Ger) THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can) SONG FOR MARION (UK/Ger) AMOUR (Fr/Ger/Aut) TABU (Por/Ger/Brz/Fr) KON-TIKI (Nor/UK/Den/Ger) ELLES (Fr/Pol/Ger) THE GATEKEEPERS (Isr/Fr/Ger/Bel) THE GRUFFALO (UK/Ger) THE FLAT (Isr/Ger)
9
411,060 236,246 81,798 59,316 $AUS
Paramount Pictures Australia EOne Entertainment Village Roadshow EOne Entertainment Paramount Pictures Australia Palace Films Paramount Pictures Australia Palace Films Madman Entertainment Village Roadshow Jiff Distribution
07.02.13 03.10.13 22.08.13 25.04.13 21.02.13 16.05.13 11.04.13 07.02.13 05.09.13 30.11.13 08.08.13
NEW ZEALAND 2013 GERMAN MINORITY CO-PRODUCTIONS THE MORTAL INSTRUMENTS: CITY OF BONES (Can/Ger) HANSEL & GRETEL: WITCH HUNTERS (US/Ger) SONG FOR MARION (UK/Ger) AMOUR (Fr/Ger/Aut) KON-TIKI (Nor/UK/Den/Ger) THE PATIENCE STONE (Arg/Fr/Ger/UK)
1,302,008 326,779 291,502 48,017 9,461
8,071,213 4,304,179 3,857,487 1,223,171 1,211,279 443,465 337,501 239,252 195,243 21,384 5,341 $US
Roadshow Entertainment NZ Paramount Pictures New Zealand Hopscotch NZ Madman NZ Madman NZ Rialto Distribution
22.08.13 31.01.13 09.05.13 22.01.13 16.05.13 22.08.13
705,242 564,052 532,511 253,082 168,806 15,162
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
AUSTRALIA 2014 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) LOVE, ROSIE (Ger/UK) DIE BIENE MAJA – DER KINOFILM (Ger/Aus) HANNAH ARENDT (Ger/Lux/Fr/Isr) HECTOR AND THE SEARCH FOR HAPPINESS (Ger/Can) MR. MORGAN’S LAST LOVE (Ger/Bel/Fr/US) THE GREEN PRINCE (Ger/Isr/UK) TARZAN 3D (Ger) LAUF JUNGE LAUF (Ger/Fr/Pol) FEUCHTGEBIETE (Ger)
$AUS Studiocanal Australia Studiocanal Australia Curious Films Becker Film Group Umbrella Entertainment Madman Entertainment Icon Film Distribution Jiff Distribution Madman Entertainment
06.10.14 01.11.14 13.03.14 23.10.14 06.03.14 04.12.14 11.09.14 27.11.14 04.09.14
NEW ZEALAND 2014 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) LOVE, ROSIE (Ger/UK) TARZAN 3D (Ger) HECTOR AND THE SEARCH FOR HAPPINESS (Ger/Can) HANNAH ARENDT (Ger/Lux/Fr/Isr) DIE BIENE MAJA - DER KINOFILM (Ger/Aus) DIE GELIEBTEN SCHWESTERN (Ger/Aut)
$US Studiocanal NZ Roadshow Entertainment NZ Becker Film Group Curious Film Studiocanal NZ Curious Film
23.10.14 26.06.14 30.10.14 13.03.14 30.10.14 02.10.14
AUSTRALIA 2014 GERMAN MINORITY CO-PRODUCTIONS THE BOOK THIEF (US/Ger) THE MONUMENTS MEN (US/Ger) POMPEII (Can/Ger) WADJDA (Saudi/Ger) KIS UYKUSU (Tur/Ger/Fr) KVINDEN I BURET (Den/Ger/Swe) NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) BETHLEHEM (Isr/Bel/Ger) MAPS TO THE STARS (Can/US/Fr/Ger) GRZELI NATELI DGEEBI (Geo/Ger/Fr) MY SWEET PEPPER LAND (Fr/Ger) EYJAFJALLAJÖKULL (Fr/Ger) THE CONGRESS (Isr/Ger/Pol/Fr/Bel) 10
1,772,364 256,164 234,447 223,725 183,394 118,714 100,953 20,139 18,571
289,525 227,345 99,922 36,503 13,009 6,050 $AUS
20th Century Fox Australia 20th Century Fox Australia Icon Film Distribution EOne Entertainment Sharmill Films Madman Entertainment Transmission Films Jiff Distribution EOne Entertainment Palace Films Sharmill Films Pinnacle Films Madman Entertainment
09.01.14 13.03.14 20.03.14 20.03.14 08.11.14 31.07.14 27.03.14 07.08.14 20.11.14 25.09.14 22.05.14 26.06.14 04.12.14
14,068,804 8,788,272 1,385,604 716,706 234,723 200,576 123,352 70,280 67,356 51,249 50,020 38,146 15,441
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
NEW ZEALAND 2014 GERMAN MINORITY CO-PRODUCTIONS
$US
THE GRAND BUDAPEST HOTEL (US/Ger) THE BOOK THIEF (US/Ger) THE MONUMENTS MEN (US/Ger) THE LUNCHBOX (Ind/Fr/Ger) POMPEII (Can/Ger) WADJDA (Saudi/Ger) ONLY LOVERS LEFT ALIVE (UK/Ger/Fr/Cyp) A MOST WANTED MAN (UK/US/Ger) KVINDEN I BURET (Den/Ger/Swe) EYJAFJALLAJÖKULL (Fr/Ger) NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel)
20th Century Fox New Zealand 20th Century Fox New Zealand 20th Century Fox New Zealand Madman NZ Roadshow Entertainment NZ EOne Madman NZ Roadshow Entertainment NZ Madman NZ n/a Madman NZ
10.04.14 09.01.14 13.03.14 18.09.14 20.03.14 20.03.14 01.05.14 23.10.14 04.09.14 26.06.14 03.04.14
2,081,934 1,832,436 1,182,136 388,250 226,647 175,808 104,482 68,990 27,009 23,004 20,670
(C) TOP 10 GERMAN FILMS IN AUSTRALIA & NEW ZEALAND AUSTRALIA RESIDENT EVIL: RETRIBUTION (2012) THE THREE MUSKETEERS (2011) LOVE, ROSIE (2014) THE LAST STATION (2010) CLOUD ATLAS (2013) A DANGEROUS METHOD (2012) SOUL KITCHEN (2010) DAS WEISSE BAND (2010) PINA (2011) BARBARA (2013)
ADMISSIONS
BOX OFFICE (EUR)
304,147 228,206 130,321 109,510 97,092 87,852 38,819 25,272 24,870 24,443
2,666,846 2,314,369 1,339,907 1,067,569 843,701 906,878 378,342 246,371 252,218 211,753
Average admissions for a German film in Australia, 2010-2014: 41,550 Average box office for a German film in Australia, 2010-2014: EUR 400,097 Positions may be affected by alterations in the exchange rate
11
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
NEW ZEALAND THE LAST STATION (2010) RESIDENT EVIL: RETRIBUTION (2012) THE THREE MUSKETEERS (2011) BARBARA (2013) LOVE, ROSIE (2014) DIE VERLORENE ZEIT (2013) TARZAN 3D (2014) HECTOR AND THE SEARCH FOR HAPPINESS (2014) WÜSTENBLUME (2011) NIGHT TRAIN TO LISBON (2013)
ADMISSIONS
BOX OFFICE (EUR)
81,328 61,069 60,185 43,269 30,476 24,868 23,931
591,113 439,757 441,396 298,430 239,148 171,515 187,787
10,518 8,766 8,610
82,536 64,290 59,385
Average admissions for a German film in New Zealand, 2010-2014: 18,571 Average box office for a German film in New Zealand, 2010-2014: EUR 135,513 Positions may be affected by alterations in the exchange rate AUSTRALIA AND NEW ZEALAND RESIDENT EVIL: RETRIBUTION THE THREE MUSKETEERS THE LAST STATION LOVE, ROSIE CLOUD ATLAS A DANGEROUS METHOD BARBARA SOUL KITCHEN PINA DAS WEISSE BAND
ADMISSIONS
BOX OFFICE (EUR)
365,216 288,391 190,838 160,797 97,092 93,154 67,712 43,153 32,890 27,523
3,106,603 2,755,765 1,658,682 1,579,055 843,701 945,055 510,183 410,295 311,037 262,748
Average admissions for a German film in Australia and New Zealand combined, 2010-2014: 27,730 Average box office for a German film in Australia and New Zealand combined, 2010-2014: EUR 251,672 Positions may be affected by alterations in the exchange rate
12
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
(2) DISTRIBUTORS OF GERMAN FILMS IN AUSTRALIA AND NEW ZEALAND AUSTRALIA (A) STUDIO AFFILIATE Paramount Pictures Australia 2010 DAS WEISSE BAND 2012 A DANGEROUS METHOD; LORE Sony Pictures Releasing Australia 2012 RESIDENT EVIL: RETRIBUTION Warner Bros. Entertainment Australia 2013 CLOUD ATLAS (B) INDEPENDENTS 6 TITLES Madman Entertainment 2010 WÜSTENBLUME 2011 EL BULLI – COOKING IN PROGRESS; THE FUTURE 2013 BARBARA 2014 FEUCHTGEBIETE; THE GREEN PRINCE 3 TITLES Umbrella Entertainment 2012 VINCENT WILL MEER; WUNDERKINDER 2014 MR. MORGAN’S LAST LOVE
13
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
2 TITLES Becker Film Group 2010 THE LAST STATION 2014 HECTOR AND THE SEARCH FOR HAPPINESS Curious Film 2013 ERRORS OF THE HUMAN BODY 2014 HANNAH ARENDT Sharmill Films 2010 SOUL KITCHEN 2013 V TUMANE Studiocanal 2014 DIE BIENE MAJA – DER KINOFILM; LOVE, ROSIE SINGLE TITLES 2010 Potential Films Pty FRIEDLICHE ZEITEN Rialto Distribution (Australia) NORDWAND 2011 Hopscotch Films PINA Hoyts Distribution THE THREE MUSKETEERS 2012 Indies Film Distribution KADDISCH FÜR EINEN FREUND 14
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
2013 Pinnacle Films NIGHT TRAIN TO LISBON 2014 Icon Film Distribution Pty TARZAN 3D Jiff Distribution LAUF JUNGE LAUF
NEW ZEALAND (A) STUDIO AFFILIATE Paramount Pictures New Zealand 2010 DAS WEISSE BAND 2012 A DANGEROUS METHOD Sony Pictures New Zealand 2012 RESIDENT EVIL: RETRIBUTION
(B) INDEPENDENTS 3 TITLES Madman Entertainment NZ 2011 EL BULLI - COOKING IN PROGRESS; WÜSTENBLUME 2013 BARBARA Umbrella Entertainment 2012 VINCENT WILL MEER; WUNDERKINDER 2013 MR. MORGAN’S LAST LOVE 15
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
2 TITLES Curious Film 2014 DIE GELIEBTEN SCHWESTERN; HANNAH ARENDT Rialto Distribution 2010 THE LAST STATION; SOUL KITCHEN Studiocanal NZ 2014 DIE BIENE MAJA - DER KINOFILM; LOVE, ROSIE SINGLE TITLES 2011 Hoyts Distribution NZ THE THREE MUSKETEERS Hopscotch NZ PINA 2013 Arkles Entertainment DIE VERLORENE ZEIT Pinnacle Films NIGHT TRAIN TO LISBON 2014 Becker Film Group HECTOR AND THE SEARCH FOR HAPPINESS Roadshow Entertainment NZ TARZAN 3D
16
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
(3) VOD AND DVD IN AUSTRALIA AND NEW ZEALAND
Australia: Films on Demand France US Australia & New Zealand Denmark Germany Other European Asian
Country of origin of films available for VOD download from the SBS World Cinema site in one sample week in May 2015. Other European = Albania, Austria, Belgium, Croatia, Czech Republic, Finland, Greece, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland and UK; Latin American = Argentina, Brazil, Chile, Colombia, Cuba, Mexico, Puerto Rico and Uruguay; Asian = China, Hong Kong, India, Japan, Kazakhstan, Korea, Kyrgyzstan, Singapore, Taiwan and Thailand; Other = Canada, Egypt, Iran, Israel, Jordan, Kenya, Lebanon, Palestine, Russia, South Africa, Tunisia and Turkey. German titles: A DANGEROUS METHOD; DREI; DRESDEN; GOETHE!; JUD SÜSS - FILM OHNE GEWISSEN; KEINOHRHASEN; KOKOWÄÄH; LAUTLOS; DAS LEBEN DER ANDEREN; LIFE, ABOVE ALL; MÄNNERHERZEN; MÄNNERHERZEN UND DIE GANZ GROSSE LIEBE; NIRGENDWO IN AFRIKA; NORDWAND; DAS PARFUM - GESCHICHTE EINES MÖRDERS; RATTEN - SIE WERDEN DICH KRIEGEN!; ROSENSTRASSE; SCHATTEN DER ZEIT; DER SCHUH DES MANITU; STURM; DER TUNNEL; DER UNTERGANG; VIER MINUTEN; VINCENT WILL MEER; VOM SUCHEN UND FINDEN DER LIEBE; VULKAN; WAS NÜTZT DIE LIEBE IN GEDANKEN; DIE WELLE; DAS WEISSE BAND; WER FRÜHER STIRBT IST LÄNGER TOT; DAS WILDE LEBEN; WINTERSCHLÄFER; WOMB; and WOMEN WITHOUT MEN.
17
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
New Zealand: Pay TV
US France UK Other Europe New Zealand Other
Country of origin of films available on Rialto TV Channel 39, 13-19 June 2015. Other Europe = Belgium, Italy, Portugal and Sweden; Other = Argentina, Australia, Canada, Israel, Korea and Palestine; No German films programmed in week surveyed.
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
Australia: Foreign-language DVD and Blu-Ray France Other Europe Germany Asia Other
Based on an analysis of online DVD and Blu-Ray retail sites DVD Warehouse and Quickflix. German titles available in June 2015: ALI: ANGST ESSEN SEELE AUF; ALLE ANDEREN; AM LIMIT; BARBARA; BEDWAYS; DER BLAUE ENGEL; DAS BOOT; CROSSING THE BRIDGE; ESSENTIAL WORLD CINEMA: GERMANY (DIE BÜCHSE VON PANDORA; EUROPA EUROPA; FITZCARRALDO); FASSBINDER 1 (ANGST VOR DER ANGST; EFFIE BRIEST; MARTHA); FASSBINDER 2 (CHINESISCHES ROULETTE; KATZELMACHER; SATANSBRATEN); FASSBINDER 3 (DER DRITTE GENERATION; MUTTER KÜSTERS FAHRT ZUM HIMMEL); FASSBINDER 4 (DER AMERIKANISCHE SOLDAT; GÖTTER DER PEST; DIE LIEBE IST KÄLTER ALS DER TOD); DIE FETTEN JAHRE SIND VORBEI; FEUCHTGEBIETE; FRIEDLICHE ZEITEN; HÄNDLER DER VIER JAHRESZEITEN; HANNAH ARENDT; HELL; DER HIMMEL ÜBER BERLIN; JUD SÜSS - FILM OHNE GEWISSEN; DIE KOMMENDEN TAGE; M; DIE MACHT DER GEFÜHLE; NOSFERATU, EINE SYMPHONIE DES GRAUENS; OH BOY; PALERMO SHOOTING; RHYTHM IS IT!; SASHA; SOPHIE SCHOLL - DIE LETZTEN TAGE; SOUL KITCHEN; SPEER UND ER; STALINGRAD; STROSZEK; TANNÖD; TOD FÜR FÜNF STIMMEN; UNSERE MÜTTER, UNSERE VÄTER; DER UNTERGANG; VINCENT WILL MEER; DIE WANDERHÜRE; WARNUNG VON EINER HEILIGEN NUTTE; DAS WEISSE BAND; WOLKE 9 and WOMEN WITHOUT MEN.
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
New Zealand: DVD & Blu-Ray
France US Asia Germany Other Europe Other
Based on a non-comprehensive analysis of titles available in the ‘Arthouse and World Cinema’ category of DVDs and Blu-Ray titles listed on New Zealand retail platform MightyApe.co.nz. German titles appeared to consist mainly of films recently released theatrically in New Zealand and (the majority) auteur movies from the directors who emerged from the New German Cinema movement of the 1970s.
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
(4) AUSTRALIA AND NEW ZEALAND: COMMENTARY The first thing that needs to be said is that Australia and New Zealand are quite distinct from one another both culturally and geographically. Both have seen a shift in the ethnic balance of their populations away from the waves of British and Irish immigration that settled the countries in the 19th and first half of the 20th centuries; but they remain as different in many respects as one would expect from the geographical distance between them (they are as far apart as London and Moscow). In cinematic terms, however, they are often lumped together – not as closely as the US and Canada, but with New Zealand treated (to the despair of New Zealanders) as an offshore subsidiary, much as Ireland is seen as a part of the UK market. There is some justification for this: the same films are released at around the same time, often by partner distribution companies – a situation which is especially marked in the foreign language and arthouse markets, where market leaders Madman and Rialto operate across both territories. Per capita attendance is roughly equivalent, and box office and admissions are proportionate: Australia’s population and annual box-office figures are roughly five and a half those of New Zealand. There can, however, be a marked difference in the performance of individual titles, both mainstream and arthouse; CLOUD ATLAS, for instance, was the fifth highest grossing German film of the five-year period in Australia, but was not even released theatrically in New Zealand; and BARBARA performed proportionally 10 times better in New Zealand than it did in Australia. One area which has seen a growth spurt in both territories is the programming of ‘live’ transmissions of (London) West End and Broadway successes, which now have a substantial market share in both Australia and New Zealand, with between 30 and 40 examples released annually. Although the number of screens in Australia peaked in 2013, the country, with its state-of-the-art cinema circuits and high standard of living, remains a key territory for North American movies, being the second-largest English-language market outside North America. But, with most of its 22 million population living in and around its five main cities (Brisbane, Sydney, Melbourne, Adelaide and Perth) and with those cities separated by large distances, it has tended to be a more problematic market for arthouse and foreign-language titles, with films from Europe (excluding the UK) accounting for only around 10% of all titles released in Australia theatrically each year. Given that New Zealand has a population of just over four million (only slightly more than that of Berlin), the opportunities for theatrical distribution of arthouse titles are necessarily limited, with arthouse screens restricted to the larger cities. But the overall screen count has increased by 30% over the past five years, which have also seen the emergence of a sizeable cine-literate audience, helped by the (for a small market) wide range of choice on the Rialto movie channel. And, whereas arthouse releases were previously restricted to films already acquired for Australia, there is now evidence of distributors taking the risk with NZ-only titles, as happened in 2013 with Arkles Entertainment’s very successful release of WWII drama DIE VERLORENE ZEIT – a title which did not open in any of the other territories in this survey. When it comes to TV, DVD and online viewing of foreign-language films, a recent major report by Screen Australia (Online and On Demand: Trends in Australian Online Video Use) proved somewhat inconclusive. Whereas there was clear evidence that Australian viewers used new technology to time-shift and catch up on missed programmes and Australian films, there seemed little evidence that the increased potential for niche (which would include foreignlanguage) product – something which was one of the key claims of the report – had become a market reality. In the chart below, adapted from the report, 21
Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
clear trends can be observed in the numbers of people who used new technology when it came to local and Hollywood films and programmes; but the responses for ‘indie’ and ‘arthouse’ films basically flatlined a point or two either side of 20%.
Australia 2014: Percentage of Viewers Using Platforms to View 70 60 50 40
Australian Hollywood
30
Indie & arthouse
20 10 0 VOD
Broadcast
DVD & BluRay
Cinema
There are no such recent reports available for New Zealand, where the most recent survey of the screen industry by Statistics New Zealand dates back to 2008. At that stage, the sector seems robust: the home entertainment business – DVD and BluRay – was estimated to be worth half as much again as the film exhibition business. But it remains Hollywood-dominated. Of the limited number of foreign-language titles available from online sales platform MightyApe (which covers a much wider range of goods than just home entertainment), German films were the fourth largest European selection – after France, the UK and Italy. In other respects, however, the NZ home entertainment market does seem to confirm the Anglophone-audience cliché about ‘foreign language’ equalling ‘French’.
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
In conclusion, while it is possible to have some idea of what titles are available for VOD and DVD/BluRay in Australia and New Zealand, it is, as everywhere, almost impossible to find any evidence of how many copies of those titles are bought, streamed or downloaded. Thus German filmmakers can take comfort in the fact that many of their films are available to viewers downunder; but they can only guess how many people are actually paying to watch them.
(5) GERMAN FILMS IN AUSTRALIA AND NEW ZEALAND When it comes to the performance of German films between 2010 and 2014, Australia and to a lesser extent New Zealand showed the patterns one would expect of an English-language market, with festival and arthouse films accounting for around a third of releases but (as the charts on the following page show) just 13% of box office. In New Zealand, the basic pattern was the same: films which could ‘pass for’ mainstream dominated the charts. But there were some unexpected results on the Kiwi side of the Tasman: serious drama THE LAST STATION outperformed popcorn fare such as RESIDENT EVIL and THE THREE MUSKETEERS, for instance, while BARBARA sold over 43,000 tickets – more than LOVE, ROSIE or WÜSTENBLUME. Notable disappointments on both markets were animated films DIE BIENE MAJA and TARZAN 3D – especially surprising in the case of the former since the film is a co-production between Germany and Australia and the children’s series on which it is based has aired regularly on Australia’s ABC channel. Also not much helped by a local connection (the director Cate Shortland is Australian) was German-language LORE, about the children of a high-ranking German soldier making their way across Germany in the summer of 1945. One striking success in New Zealand, meanwhile, was another wartime saga, DIE VELORENE ZEIT, about a concentration-camp romance in the same summer: a film unseen outside Germany, with the exception of Japan… and New Zealand, where it sold almost 25,000 tickets, ranking it sixth among all German films and majority co-productions released in the country between 2010 and 2014. In terms of distributors, Madman Entertainment, once the upstart outfit but now almost 20 years old, has been the most consistent acquirer of German films (four films in both territories, a further two in Australia alone) on all platforms. Umbrella Films has also been a regular buyer of German titles (three in the period examined). Another distinctive feature of the Australasian market has been the readiness of branches of the Hollywood majors or their Australian equivalents, Hoyts and Village Roadshow, to handle specialist fare: Paramount released DAS WEISSE BAND and A DANGEROUS METHOD in both territories, with Roadshow and Hoyts also releasing independent English-language films. On the home entertainment front, Madman has built a strong library of European films, but still appears hesitant to release all its theatrical titles on DVD, while Rialto, formerly active only in exhibition, has done much to make New Zealand more cinéphile-friendly over the past decade.
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
Australia: Titles released by category Festival & arthouse English-language Children's Local interest German stories Classic re-releases
Australia: Categories by box office Festival & arthouse English-language Children's Local interest German stories Classic re-releases
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
New Zealand: Titles released by category Festival and arthouse English-language Children's Local interest German stories Classic re-releases
New Zealand: Categories by box office Festival and arthouse English-language Children's films Local interest German stories Classic re-releases
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
(6) AUSTRALIA AND NEW ZEALAND: SOURCES AND ACKNOWLEDGMENTS International Monetary Fund, XE Currency Converter, Motion Picture Distributors Association of Australia, Screen Australia, European Audiovisual Observatory, Australian Bureau of Statistics, Oztam, World Bank, Trading Economics, Urban Cinefile (with special thanks to Andrew Urban and Louise Keller), Box Office Mojo, Statistics New Zealand, Motion Picture Distributors Association of New Zealand, Sky TV Annual Report, scriblogs.co.nz, the Rialto Channel, MightyApe.co.nz
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Market Study Australia/New Zealand 2010-2014, June 2015, by Split Screen for German Films
