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Your city. Your life. Your magazine.

MEDIA KIT

What is Paducah Life all about? What is PADUCAH LIFE all about? That’s the answer we’re seeking on the pages of this lively publication. Just as each individual resident is unique, so is the community in which we live. A city isn’t gauged by the number of square feet it occupies or the kind of businesses that are located there. A city bears a certain personality because of the relationships among its members, its connection to families and their sense of values, its balance between commerce and caring. Each issue of this bi-monthly publication includes full-length features supported by a host of other insightful and interesting items about people, places, events, business, community concerns, and much more! We hope you’ll be a part of it!

Your city. Your life. Your magazine.

(top10)

Reasons to Advertise with Paducah Life Magazine

1)

LONG shelf life; stays on newsstands 365 days a year; also get SIGNIFICANT visibility in waiting rooms via our “Lobby List” . . .doctors, dentists, barbers, salons, hospitals, attorneys, CPAs, anyone with a waiting area so often even previous issues are still being seen

2)

targeted buyers; the magazine is targeted to a higher income, higher educated market; HOWEVER, we also have strong female and elderly readership along with our chamber distribution which provides companies with Business-to-Business visibility

3)

people tell us they keep all the issues for reference and for their keepsake value

4)

our advertisers OWN the page; never see more than 3 ads per page and usually less; ads are NEVER lost on the page

5)

our readers tell us they read the magazine cover to cover and EVEN the ads because they’re such stand-out layouts and there are so few to each page

6)

quality layout and design by our professional design staff

7)

VERY cost effective; compare same size 1/3 page ad in the Paducah Sun—same size ad would cost $250 for ONE DAY

8)

same 1/3 page ad in Paducah Life would cost less than $5 a day and would be viewed for a 60-day cycle before the next issue arrives

9)

you don’t pay for people you don’t want; our distribution virtually guarantees you that the readers you communicate with are VIABLE buyers; with the discretionary income to make purchases and use quality services

10)

magazine is used by Chamber, Tourism, city government, realtors, bankers, industry to recruit and promote Paducah

For more information on how to advertise, contact Darlene Mazzone at 270.442.3338 or Paducah Life is a publication of Mazzone Communications. [email protected]. Advertising information can also be found at paducahlife.com! 1238 High Street



Paducah, KY 42001



270-442-3338



FAX 270-442-3231



E-mail [email protected]

(statements & & schedules) (statements schedules)

2014 Schedule 2014 Schedule Jan/Feb Dec 6 Deadline Jan/Feb Jan66 Dec Jan 6

Published Deadline Published

March/April Feb 7 Deadline March/April March 7 Deadline Published Feb 7 March 7 Published

May/June April 7 Deadline May/June May 9 April 7 May 9

Published Deadline Published

July/August June 2 Deadline July/August July 7 June 2 July 7

Published Deadline Published

Sept/Oct Aug 1

Deadline

Sept/Oct Sept 5 Published Aug 1 Sept 5

Deadline Published

Nov/Dec Oct 3

Deadline

Nov/Dec Nov 7 Published Oct 3 Nov 7

Deadline Published

Paducah Life Magazine is a publication of Mazzone Communications • 1238 High Street Paducah, KY 42001 • 270-442-3338 www.paducahlife.com Paducah Life Magazine is a publication of

Mazzone Communications • 1238 High Street Paducah, KY 42001 • 270-442-3338 www.paducahlife.com

“Congratulations on another beautiful, well written,impressive Paducah Life. The issue I received yesterdaybeautiful, is once again all-around WOW!!Paducah Life. “Congratulations on another well an written,impressive The issue I received yesterday is once again an I'm always impressed with the talented writers all-around you uncoverWOW!! in our immediate area. Whoimpressed would expect tothe findtalented so manywriters fine authors with tiesintoour Paducah? I'm always with you uncover immediate area. Who would expect to find so many fine authors with ties to Paducah? Constance Alexander, Herbert Martin, Rollie Bartlett, Nancy Backus and Judge Bill Alexander, Cunningham immediately come to mind when I think of some Constance Herbert Martin, Rollie Bartlett, Nancy Backus andof the authors showcased in Paducah Life in the past. And the current edition’s Judge Bill Cunningham immediately come to mind when I think of some of double whammy with poems by students Samantha Smith and Keith Hawkins the authors showcased in Paducah Life in the past. And the current edition’s was particularly powerful and moving. double whammy with poems by students Samantha Smith and Keith Hawkins was particularly powerfulopening and moving. Thank you for regularly our eyes to the brilliance around us!”

Thank you for regularly opening our eyes to the brilliance around us!” ~Martha Emmons & Hutch Smith

~Martha Emmons & Hutch Smith “I have enjoyed each issue of Paducah Life! The quality of the magazine, from the topics to the layout and design, is top notch. This is one publication “I have enjoyed eachfrom issuecover of Paducah Life! of re-read.” the magazine, that I not only read to cover, butThe I goquality back and from the topics to the layout and design, is top notch. This is one publication ~Jennie Boyarski that I not only read from cover to cover, but I go back and re-read.”

~Jennie Boyarski “A sincere thanks to you for the splendid article featuring our family in your magazine. Incredibly written and photographed, we have received “A sincere thanks to you the splendid article featuring familyarea, in numerous comments andfor compliments from readers in theour Paducah your magazine. Incredibly written and photographed, we have received Florida, Alabama and California! numerous comments and compliments from readers in the Paducah area, We enjoy your magazine and the positive way you showcase our area. Florida, Alabama and California! Thank you, again, for this honor.” We enjoy your magazine and the positive way you showcase our area. ~Dutch Charles, Schmidt Farms Thank you, again,&for this honor.”

~Dutch & Charles, Schmidt Farms “Your editorial was so inspiring! You are certainly filled with gratitude for each day, and you help all of us to duplicate your belief. It is always something to lookeditorial forwardwas to when your magazine at my doorstep. First of all, “Your so inspiring! You arearrives certainly filled with gratitude forafter the editorial and the major stories, I look to see if any of my former friends or each day, and you help all of us to duplicate your belief. It is always something their children or grandchildren are in the news. Since my graduation date was to look forward to when your magazine arrives at my doorstep. First of all, after 1932, probably not too many are still living in Paducah. the editorial and the major stories, I look to see if any of my former friends or their children are in the Just news. my graduation date was Thanks again or forgrandchildren a wonderful magazine. theSince title brings back many 1932, probably not too many are still living in Paducah. endearing memories.”

Thanks again for a wonderful magazine. Just the title brings back many ~Harry & Helen White, Former Paducah Resident in California endearing memories.”

~Harry & Helen White, Former Paducah Resident in California

Magazines create traffic jams! Based on a major study by BIGresearch that included 12 media, magazines ranked #1 in influencing consumers to go online to search for more information about a product or service— and ranked at or near the top across all gender and age breaks. Reading a magazine is an intimate, involving experience that fulfills the personal needs and reflects the values of the reader. Studies show that the average reader spends 45 minutes reading each issue.

PLUS! Motorcycle Church • Black Patch Hero • Geographic Views McCracken County, Kentucky and the Purchase Area

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$2.95 • February/March 2008

A river. A city. A destiny.

If you want to reach people who will see and read your message, call us today! Drive people to your website with your ad in PADUCAH LIFE Magazine and PADUCAH LIFE Styles! 2 7 0 .44 2 . 3 3 3 8

•

w w w. p ad u cah lif e .co m

•

1238 H ig h S tr e e t, Pad u cah

Dining Shopping Entertainment Art Music Movies Spas

Where do Paducah’s guests and business travelers look for the

IN places to go around town?

Books Doctors Lawyers

m agazin e

Mechanics Dentists Coffee Shops Gift Shops Medical Centers Realtors Investors Drug Stores Fitness Centers Liquor Salons

Now available in Paducah’s finest

hotels!

(advertising rates) Advertising Advertising Rates Rates Color Color ads ads

(PER ISSUE) (PER ISSUE)

66 issues issues

Full page $834* Full page $834* 2/3 page $660* 2/3 page $660* 1/2 page $474* 1/2 page $474* 1/3 page $354* 1/3 page $354* 1/6 page $234* 1/6 page $234* *Deduct 20% for black and white layouts. *Deduct 20% for black and white layouts.

Covers Covers

(four color only, contract only) (four color only, contract only)

Back Back Inside front Inside front Inside back Inside back

Life Life Support Support

$2,000 $2,000 $1,495 $1,495 $995 $995

33 issues issues $900* $900* $714* $714* $540* $540* $420* $420* $270* $270*

11 issue issue $954* $954* $780* $780* $594* $594* $474* $474* $318* $318*

$2,200 $2,200 $1,850 $1,850 $1,000 $1,000

1/3 1/3 V V

$2,500 $2,500 $2,000 $2,000 $1,200 $1,200

$115 per space $115 per space

1/6 1/6 H H

Digital Digital Requirements Requirements

We can ONLY accept digital ads created with these programs: We can ONLY accept digital ads created with these programs: QuarkXpress, InDesign, Illustrator, and Photoshop. All QuarkXpress, InDesign, Illustrator, and Photoshop. All graphics/images should be converted to either Grayscale or graphics/images should be converted to either Grayscale or CMYK and MUST be saved at 300 dpi. We cannot guarantee CMYK and MUST be saved at 300 dpi. We cannot guarantee the color accuracy of RGB images. Ads created in layout prothe color accuracy of RGB images. Ads created in layout programs (QuarkXpress and InDesign) must include all necessary grams (QuarkXpress and InDesign) must include all necessary supporting files used, including photographs, graphics, and supporting files used, including photographs, graphics, and fonts. We can also accept PDF files but in some cases we will fonts. We can also accept PDF files but in some cases we will need to request original working files to complete ad. We need to request original working files to complete ad. We accept digital files on CD or by E-mail (see below). accept digital files on CD or by E-mail (see below).

Note: Note: Any Any excessive excessive computer computer work work necessary necessary to to properly properly output the ad will be billed at the hourly rate output the ad will be billed at the hourly rate of of $35. $35.

E-mail E-mail Attachments Attachments

We can accept ads via E-mail by sending to We can accept ads via E-mail by sending to [email protected]. Note: Please be sure to include the [email protected]. Note: Please be sure to include the company name and ad size in the body of the E-mail message. company name and ad size in the body of the E-mail message.

Contract Contract and and Copy Copy

2/3 2/3 V V

1/2 1/2 H H

(black & white only, special medical advertising section) (black & white only, special medical advertising section)

1/10 space (3.375 wide x 1.700 tall) 1/10 space (3.375 wide x 1.700 tall)

1/3 1/3 S S

1/6 1/6 V V

Advertiser assumes liability for all ad content. Ad position is at Advertiser assumes liability for all ad content. Ad position is at the discretion of the publisher. Paducah Life reserves the right the discretion of the publisher. Paducah Life reserves the right to refuse any advertisement not meeting its standards. to refuse any advertisement not meeting its standards. Note: Paducah Life will assist with the design of ads at an Note: Paducah Life will assist with the design of ads at an additional charge of $35 per hour, minimum $35. additional charge of $35 per hour, minimum $35.

Full Full Page Page 1/2 1/2 V V

Advertising Advertising Sizes Sizes Trim Size Trim Size Full page Full page 2/3 vertical 2/3 vertical 2/3 horizontal (not shown) 2/3 horizontal (not shown) 1/2 vertical 1/2 vertical 1/2 horizontal 1/2 horizontal 1/3 vertical 1/3 vertical 1/3 square 1/3 square 1/3 horizontal (not shown) 1/3 horizontal (not shown) 1/6 vertical 1/6 vertical 1/6 horizontal 1/6 horizontal

Width Width 8.25 8.25 7.25 7.25 4.75 4.75 7.25 7.25 4.75 4.75 7.25 7.25 2.25 2.25 4.75 4.75 7.25 7.25 2.25 2.25 4.75 4.75

Paducah Life is a publication of Mazzone Communications. Paducah Life is a publication of Mazzone Communications. 1238 High Street • Paducah, KY 42001 • 270-442-3338 1238 High Street • Paducah, KY 42001 • 270-442-3338 E-mail [email protected] E-mail [email protected]

Height Height 10.75 10.75 9.75 9.75 9.75 9.75 6.75 6.75 7.25 7.25 4.75 4.75 9.75 9.75 4.75 4.75 2.75 2.75 4.75 4.75 2.25 2.25