Company Profile
Welcome to our dream. In 2010, we were two young men who had a powerful idea and an even more powerful will to bring the idea to life. Today, after much trials and tribulations, we are proud to tell you more about Saltycustoms. We believe that growing a business is a marathon instead of a sprint. We have been taking small but strong steps to create a solid foundation for our business, delivering products that are consistent in quality and services that are unrivalled. Our mantra – “If you want to go fast, go alone. If you want to go far, go together.” – has been, still is and will always be the foundation of our thinking, even as we continue to pursue our dream of becoming the biggest custom t-shirt brand in the world. Today, we want you to be part of that dream.
King Quah
Managing Director
Shannon Toh
Executive Director Business Development
Contents 3
Co-Founders
6
Vision
8
Mission
9
Brand Story
10
Channels
12
Apparel Consultants
14
Manufacturing
16
Design
18
Clientele
20
Case Studies
26
History
28
The Team
30
Contact
Facebook Uniform for Event Facebook Marketing Collateral for Event
Grab Uniform for Rebranding
Universal Music x The Rolling Stones Merchandise for Retail
Coca-Cola Uniform for Internal Marketing
Saltycustoms for everyone to express themselves. 6 | Vision
Vision | 7
To enable businesses around the world to spread their message through custom t-shirts.
Easy
Club Med Merchandise for Retail
Reliable
Beautiful
Saltycustoms is the easy and reliable way to make beautiful custom t-shirts. Saltycustoms is the easy and reliable way to make beautiful custom t-shirts. For decades, t-shirts have been used to unite, show affiliation and spread messages; they are the ultimate tool of expression. That notion has driven us to be in the business of helping businesses – from start-ups to multinational conglomerates – spread their messages through custom t-shirts that are beautifully designed and outstanding in quality. Our business is not just about making t-shirts. It’s about giving brands and people an avenue to communicate.
Food Network Marketing Collateral for Media and Partners
8 | Mission
Brand Story | 9
Easy
For everyone. Everyone has a preference. That is why we have different channels for you to create custom t-shirts with us. Whether through face-to-face meetings, our mobile application or a website walk-through, our Apparel Consultants are by your side every step of the way.
Face-to-Face Apparel Consultant
Online Web Application
On-the-Go Mobile Application
10 | Channels
Channels | 11
Reliable
Nobody knows t-shirts better than we do.
12 | Apparel Consultants
The idea behind Apparel Consultancy is to have t-shirt experts guide our clients through the entire process of developing custom-shirts. As Asia’s first ever Apparel Consultants, we are trained to understand our clients, identify their goals and give them complete peace of mind. Our holistic services encompass everything there is to custom-t-shirt-making – from idea generation to providing solutions like design, print, manufacturing, cost management, delivery and more. When you have Saltycustoms’ Apparel Consultants by your side, you can leave the tough decisions to the experts and focus on the one thing that matters most – the results.
Apparel Consultants | 13
Reliable
World-class production. Our sterling reputation for offering quality apparel, which include custom t-shirts, polos and microfibre jerseys, is backed by our stateof-the-art manufacturing facilities that have an output capacity of 80,000 pieces a month. A Saltycustoms product is birthed at its rawest form of textile. It then is dyed and tested, cut and sewn, printed and treated, packed and shipped. The entire process takes 20-30 working days, making us one of the fastest vertical manufacturers in the industry.
Clockwise from top left: • Saltycustoms t-shirts are circular-knitted with top German and Taiwanese machinery. • We offer innovative and trendy print solutions with over 14 print methods. • Saltycustoms products are precisely stitched according to our specifications. • We operate with heavy machinery to meet manufacturing industry standards.
14 | Manufacturing
Manufacturing | 15
Nescafé Marketing Collateral for Rebranding
Beautiful
Beautiful by design. FOX Sports x Roland-Garros Marketing Collateral for Event
At Saltycustoms, creating a t-shirt design is a discipline and a way of life. After years of practicing, learning and innovating, we have truly understood what works and what doesn’t when it comes to t-shirt designs. Our in-house creative team comprises talented and passionate individuals who are dedicated to help businesses get their messages across to the audiences via beautiful designs that are inspired by trends and driven by business identities and goals. View our work at behance.net/saltycustoms Repsol x Marc Márquez Merchandise for Event
Singapore Night Safari Merchandise for Retail
Projek57 Merchandise for Social Enterprise
16 | Design
Tiger Radler Marketing Collateral for Product Launch
Design | 17
Trusted around the world. We are proud to work with an array of clients we call friends, in both the start-up and enterprise industries. As your t-shirt partner or “division”, we value long-term relationships and collaborate towards results that span throughout the years.
18 | Clientele
Clientele | 19
Universal Music “Universal Music takes official merchandise seriously. That is why we chose to work with Saltycustoms. They produce high-quality t-shirts that we retail across Asia-Pacific, and provide amazing consultancy and customer service as well.” Kenny Ong, Managing Director
Working relationship since 2011
61,000 t-shirts produced
Representing 60 global artistes
Shipped to 8 countries across Asia-Pacific 20 | Case Studies
Case Studies | 21
ServisHero “Saltycustoms has been our partner since we started ServisHero. We are impressed by their professionalism and personalised service, in addition to the quality of their t-shirts. For our 1-year anniversary party, they were able to work under tight deadlines to produce t-shirts for our special occasion. They go above-andbeyond for us!” Karl Loo, CEO & Co-Founder
Working relationship since 2015
T-shirts as team uniforms
T-shirts as giveaways to clients
T-shirts as event door gifts 22 | Case Studies
Case Studies | 23
FOX Sports “Saltycustoms became our partner in creating and delivering retail-worthy apparel that received tremendous feedback. It extended beyond the events, becoming a long-term billboard for our brand and memorable for all the right reasons.” Jonathan Leow, Senior Marketing Manager
Working relationship since 2016
Marketing collateral for 2 global events
Roland-Garros “Summer of Slams” apparel
Wimbledon “Summer of Slams” apparel 24 | Case Studies
Case Studies | 25
This is our story.
Since our inception, we have made the Saltycustoms name synonymous with the easy and reliable way to make beautiful custom t-shirts. Our perseverance in pushing the boundaries of the industry proved to be rewarding. Within a few years, we grew from a small team armed with the determination to change the custom t-shirt industry to what we are today – a leading t-shirt maker with regional offices in Malaysia and Singapore, and an impressive list of global clients.
2010
2011-2012
2013-2014
2015-2016
2010 Saltycustoms was established as a B2B apparel company, focusing on quality, fit and design.
2011 Saltycustoms was featured on BFM, a national business radio station. From the feature, Saltycustoms received its “big break” with Monsoon Cup, whom remained as a client for 3 consecutive years.
2013 The organisation grew from a 5-man team to a workforce of more than 15 staff.
2015 Saltycustoms increased its global presence with the establishment of a regional office in Singapore.
2012 Saltycustoms was recognised as Asia’s first Apparel Consultancy by national media publications such as The Star, The Sun and more.
26 | History
2014 Saltycustoms made history at Big Bad Wolf Books, the world’s biggest book sale, selling over 10,000 t-shirts in 7 days.
2016 Saltycustoms has acquired over 1,000 clients worldwide, producing over 1.5 million t-shirts to date.
History | 27
If you want to go fast, go alone. If you want to go far, go together. Our core values have brought us to where we are today, and they will drive us to where we want to be tomorrow.
Under-promise, over-deliver.
28 | The Team
Think creatively.
The only constant is change and improvement.
The Team | 29
Contact us. Saltyskins Sdn Bhd (939518P) A513 & 515 Kelana Square, Jalan SS7/26 Kelana Jaya 47301 Selangor, Malaysia +603 7886 0777 / +6017 321 7522 Saltycustoms Pte Ltd (201525114K) 71 Ubi Road 1, #06-42 Oxley BizHub 1 408732 Singapore +65 6635 1088 saltycustoms.com
[email protected] facebook.com/saltycustoms instagram.com/saltycustoms linkedin.com/company/saltycustoms behance.net/saltycustoms
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