NEW
WEBSITE
Mediakit 2015
r e l o a d
www.ok-magazine.ru
b r a n d
d e s c r i p t i o n
WWW.OK-MAGAZINE.RU Star columnists, exclusive photo coverage of high-profile social events exposing everything left off-camera – pictures and videos from locations. Breaking news from domestic and foreign stars. Ratings of the most dramatic show biz events, star images and fads. Reviews of the latest cosmetic developments, expert opinions of makeup artists and advice from nutrition experts. Fashion trends, video reports from fashion-shooting locations, advice from top stylists and it-girls and live standups from fashion week shows. Announcements of film and theater premieres, exhibitions and concerts. Parent advice from star-mothers. Be the first to discover the most intriguing social events online www.ok-magazine.ru
online
www.ok-magazine.ru
e d i t o r - i n - C h i e f
EKATERINA ODINTSOVA editor-in-Chief www.ok-magazine.ru
Ekaterina, a journalist and a devoted enthusiast of Moscow’s social life, discusses in her blog the most catchy events of city’s night life.
online
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C e l e b r i t y
COL U M NISTS Yana Laputina TV presenter Yana Laputina knows everything about beauty and things any woman can do to look young, exquisite and healthy. This is the topic of her beauty column.
Alexander Seleznyov
Vadim vernik editor-in-chief ok! magazine
«Special from Vadim Vernik» heading includes heart-to-heart talks between the Editor-in-Chief and famous actors, musicians and athletes. Only with him do they trust what they hide from others.
The author of Culinary Class, he is the founder of his own confectionary house and the author of many cuisine books. Together with his star guests, he makes simple and tasty dishes on perfect recipes.
Irena Ponaroshku Our celebrity columnist entertains ОК! readers with malicious and witty comments on funniest western and Russian news in her column «Naposledok» («In the End»).
online
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m a g a z i n e
s t r u c t u r e
PERSONALITY Upfront and straightforward interviews with popular and emerging actors, musicians and athletes. Exclusive photo shoots. Challenging viewpoints of Vadim Vernik, magazine’s chief editor.
BEAUTY Beauty news, makeup and hairstyle of celebrities, commentaries and advice from makeup and style designers, and a complete guide to a healthy lifestyle: sports, yoga, healthy diets and beauty medicine
NEWS Buzz, hot love affairs, weddings, divorces and photo paparazzi
FASHION Latest trends, top-bloggers’ opinions, collection reviews, star looks, backstage photos, advice on style, jewelry, watches, accessories and much more
SOCIETY COLUMN Photo coverage of trendy events, premieres and other news of the fashion industry and show biz ОК! TOP-10 Reviews of news and events from behind-the-scenes, ratings of star images, cosmetic products and edgy wear ОК! COLUMNISTS Russian celebrity columns
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LIFESTYLE Events guide: where to go, what to see, read or listen to. New entertainment locations in Moscow, season menus. Unusual recipes. Trips to various destinations worldwide. CHILDREN Child care, advice from star-mothers, children’s parties and vacation spots
www.ok-magazine.ru
a d v e r t i s i n g Standard advertising formats on website’s main page and sections’ webpages 100% x 90
f o r m a t s Standard advertising formats on article pages 100% x 90
100% x 180
300 x 300 300 x 300
*banner can be placed in any of the columns at the second screen level
300 x 300* 300 x 300*
online
*banner can be placed in any of the columns at the second screen level
www.ok-magazine.ru
a d v e r t i s i n g NON-Standard advertising formats on website’s main page and sections’ webpages
NON-Standard advertising formats on article pages
100% x 180
100% x 180
300 x 600
online
f o r m a t s
300 x 600
www.ok-magazine.ru
a d v e r t i s i n g
f o r m a t s
Advertising formats of the photo gallery
100% x 90 300 x 300
online
www.ok-magazine.ru
a d v e r t i s i n g
f o r m a t s
Teasers and text and graphic boxes
100% x 90
Text and graphic boxes in the website header
100% x 180 300 x 300
Teasers in the News block
300 x 300
online
Teasers in the Most Read block
www.ok-magazine.ru
p r i c e Format
Dynamics per 1000 impressions (rubles, without VAT 18%)
100% х 90/ screenglide 100% х 270
700,00
300 х 300 1st screen
510,00
300 х 600
690,00
300 х 300/ screenglide 100% х 300
910,00
100% х 180 below the menu
660,00
package 100% х 90 below the menu + 300 х 300 right
930,00
package 100% х 180 below the menu + 300 х 300 right
1 100,00
full branding (package 100% х 90 above/below the menu + 300 х 300 right + 300 х 300 left)
1 500,00
300 х 300 2nd screen
320,00
300 х 300 2nd screen / screenglide to 100% х 300
380,00
100% х 90 in photo gallery
540,00
300 х 300 in photo gallery
560,00
package 100% х 90 + 300 х 300 in photo gallery
1 000,00
fullscreen
2 100,00
pre-roll (videospot 10 sec to plot)
500,00
post-roll (videospot 10 sec after plot)
400,00
l i s t WEBORAMA formats take-over
1 500,00
flip expand
1 300,00
cube Interactive
1 100,00
floorAd
1 200,00
banner mini-site
1 500,00
WOW pre-roll
2 000,00 Statics per week (ad placement through all pages)
FIX formats text-graphical block announce in page header
18 000,00
teaser in "news block"
20 000,00
teaser in "most popular block"
20 000,00
article «Advertising» (imposition and storage in archiv)
20 000,00
Contest contest (2 weeks)
90 000,00 Test
test (1 week)
120 000,00 Extra fee
geotargeting, temporal, R&F
20% for each type of targeting
seasonal factors (march, april, october, november) deadline for advertising materials deliver is not later two working days prior advertising camapign start.
10%
all rates without VAT 18%.
online
www.ok-magazine.ru
c o n t a c t s
ADVERTISING DIRECTOR Anna Shashlova E-mail
[email protected] Tel.: +7 495 107 9075, add. 1060 DEPUTY ADVERTISING DIRECTOR FOR ONLINE PROJECT Regina Tetslav E-mail
[email protected] Tel.: +7 495 107 9075, add. 1314 DEPUTY ADVERTISING DIRECTOR FOR ONLINE PROJECT Elena Sablina E-mail
[email protected] Tel.: +7 495 107 9075, add. 1275
online
ADVERTISING SENIOR MANAGER FOR ONLINE PROJECT Olga Ryabova E-mail:
[email protected] Tel.: +7 495 107 9075, add. 1167 ADVERTISING SENIOR MANAGER FOR ONLINE PROJECT Snezhana Morozova E-mail:
[email protected] Tel.: +7 495 107 9075, add. 1291 ONLINE PROJECT MANAGER Maria Cheremisina E-mail:
[email protected] Tel.: +7 495 107 9075, add. 1253
www.ok-magazine.ru