Video Advertising Platform
MEDIAKIT 2015
What is Advark?
The Advark video advertising platform offers every video format for any viewing device Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising formats (All-roll, Content Roll, Top-line, Video-banner, etc.)
Audience Coverage
25 000 000 unique visitors per month
81 000 000 video views per month
Audience breakdown
Sex
Age
Education
7%
18%
under 18 years
years and older
21%
18-24 years
35%
25-34 years
53% Male
47%
68%
19%
with a university education
Income
Employment type
35-44 years
Female
Employment
18%
72% employed
35%
with above-average incomes
white collar
30% specialists
15%
housewives
Content verticals
Content verticals available from our publishers:
Cars
Kids and parenting
Women’s interest, cooking
Games
Movies & TV
Music
Cartoons
News & Business
Lifestyle
Sport
Humor
MEDIAKIT
ADVARK VIDEO ADVERTISING ADVANTAGES 2015
Advark video advertising advantages
In-player, near-player and stand-alone video advertising formats for every device, mobile and desktop, for any geo with full targeting
Access audience in scale
Specialized ad formats to access audiences you haven’t yet reached
Target by content verticals
Advark video advertising advantages
By location
By content type
including country and city
including professional and user generated
By date and time
By site type
including views-per-visitor caps
including thematic portals covering women’s interest, sports, business and more
By ad frequency
By audience type
including views per visitor over
including visitor’s sex and age
time and across web properties
Advark video advertising advantages
KPI (Key Performance Indicators) Simple, clear and impactful KPI’s so advertisers and agencies can run campaigns that get results
Broad audience coverage Only pay for actual ad views Impressive click-through rates Click
Click Click
'ULYHKLJKFRQYHUWLQJWUDIͤFWR\RXU advertiser’s website Full statistics to track bounce rate and conversions
Advark video advertising advantages
Complete Statistics Advark gives you access to advanced, independent reporting via integration with Adfox and Google Analytics
MEDIAKIT
ADVERTISING OPTIONS 2015
Advertising options
Desktop
Mobile
All-Roll / Video-banner / Overlay / TopLine / Content-roll
Pre-roll / Mid-roll / Post-roll
Advertisement
Overlay A context ad that appears at the bottom of the video player
TopLine
during playback
A teaser at the top of the page (100% width x 35 px) that
Pause-roll
Pre-roll
Mid-roll
Post-roll
Video ad played when
Video ad played at
Video ad played during
Video ad played when after
a video is paused
video start
content playback
FRQWHQWSOD\EDFNͤQLVKHV
expands into a page takeover with a video advertisement. Great for longer branding advertisements
Video-banner Content-roll A video advertisement which opens within an article. Ideal for news sites close ad
A 300x250 video format that appears in the bottom right of the video player
Advertising options
All-roll (desktop, mobile)
$13 per 1000 views
Video in-stream advertising (pre-roll, mid-roll, pause-roll and post-roll formats) without targeting
Price list is valid from July 1, 2015 Prices indicated without VAT
Advertising options
Video-banner
Overlay
320 250
A 300x250 video format that appears in the bottom right of the video player Cost per 1000 views
Price list is valid from July 1, 2015 Prices indicated without VAT
$10
10 seconds
In-player Banner appears within the player for up to 10 seconds Cost per 1000 views
$6
Advertising options
TopLine 100%
Content-roll
35
close ad
A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser
Cost per 1000 views
Price list is valid from July 1, 2015 Prices indicated without VAT
$18
A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video
Cost per 1000 views
$13
Price List
Price List Advertising formats
Description
All-roll
Video in-stream advertisement (pre-roll, mid-roll, post-roll
Mobile
Video in-stream advertisement (pre-roll, mid-roll, post-roll
Video-banner
Video banner (300x250) that appears in the bottom right of the
Overlay
TopLine
Ad placement
In-player format
formats)
Price list is valid from July 1, 2015 Prices indicated without VAT
$13
In-player format
$13
In-player format
$10
In-player Banner appears within the player for up to 10 seconds
In-player format
$6
A teaser at the top of the page (100% width x 35 px) that expands
Page banner
formats)
video player
$18
into a page takeover with a video ad 3 seconds after a user mouses over the teaser
Content-roll
Cost per 1000 views
A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video
Native in-text player format
$13
Our Publishers
Ad formats available on our publishers’ websites
myvi.tv
tveda.ru
spruto.tv
smotri.com
piter.tv
smexo.tv
cybergame.tv
goodgame.ru
Mid-roll Pre-roll / Post-roll
Mobile
myvi.tv
tvmir.ru
tumar.fm
sibnet.ru
pik-tv.com
newstube.ru
tvzavr.ru
vklybe.tv
allhockey.ru
spruto.tv
smotri.com
tvmir.ru
animeonline.su
piter.tv
smexo.tv
newstube.ru
Our Publishers
Ad formats available on our publishers’ websites
Video-banner
Content-roll
myvi.tv
spruto.tv
smotri.com
justlady.ru
pinme.ru
kakprosto.ru
newstube.ru
tvmir.ru
animeonline.su
online.anidub.com
spruto.tv
povar.ru
pulsplus.ru
sibnet.ru
Overlay
myvi.tv
spruto.tv
TopLine
tvmir.ru
myvi.tv
spruto.tv
tvmir.ru
Our Publishers
Targeting and seasonal coefficients 6HDVRQDOFRHIͤFLHQWV
7DUJHWLQJFRHIͤFLHQWV Targeting by geo
+20%
January
0,65
Targeting by content verticals and site type
+30%
February
0,95
Targeting for mobile
+30%
March
1,1
Frequency capping
+15%
April
1,15
Charges for advertising longer than 20 seconds (30 seconds max)
+10%
May
1,05
June
1
Charges for offering users a ‘skip advertisement’ option
+15% July / August
0,8
September / October / November
1,2
December
1
Advark offers advertisers more!
Maxim Krasovsky Commercial Director
+7 812 655-50-39 +7 921 945-74-74
For advertisers:
[email protected]