Video Advertising Platform

MEDIAKIT 2015

What is Advark?

The Advark video advertising platform offers every video format for any viewing device Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising formats (All-roll, Content Roll, Top-line, Video-banner, etc.)

Audience Coverage

25 000 000 unique visitors per month

81 000 000 video views per month

Audience breakdown

Sex

Age

Education

7%

18%

under 18 years

years and older

21%

18-24 years

35%

25-34 years

53% Male

47%

68%

19%

with a university education

Income

Employment type

35-44 years

Female

Employment

18%

72% employed

35%

with above-average incomes

white collar

30% specialists

15%

housewives

Content verticals

Content verticals available from our publishers:

Cars

Kids and parenting

Women’s interest, cooking

Games

Movies & TV

Music

Cartoons

News & Business

Lifestyle

Sport

Humor

MEDIAKIT

ADVARK VIDEO ADVERTISING ADVANTAGES 2015

Advark video advertising advantages

In-player, near-player and stand-alone video advertising formats for every device, mobile and desktop, for any geo with full targeting

Access audience in scale

Specialized ad formats to access audiences you haven’t yet reached

Target by content verticals

Advark video advertising advantages

By location

By content type

including country and city

including professional and user generated

By date and time

By site type

including views-per-visitor caps

including thematic portals covering women’s interest, sports, business and more

By ad frequency

By audience type

including views per visitor over

including visitor’s sex and age

time and across web properties

Advark video advertising advantages

KPI (Key Performance Indicators) Simple, clear and impactful KPI’s so advertisers and agencies can run campaigns that get results

Broad audience coverage Only pay for actual ad views Impressive click-through rates Click

Click Click

'ULYHKLJKFRQYHUWLQJWUDIͤFWR\RXU advertiser’s website Full statistics to track bounce rate and conversions

Advark video advertising advantages

Complete Statistics Advark gives you access to advanced, independent reporting via integration with Adfox and Google Analytics

MEDIAKIT

ADVERTISING OPTIONS 2015

Advertising options

Desktop

Mobile

All-Roll / Video-banner / Overlay / TopLine / Content-roll

Pre-roll / Mid-roll / Post-roll

Advertisement

Overlay A context ad that appears at the bottom of the video player

TopLine

during playback

A teaser at the top of the page (100% width x 35 px) that

Pause-roll

Pre-roll

Mid-roll

Post-roll

Video ad played when

Video ad played at

Video ad played during

Video ad played when after

a video is paused

video start

content playback

FRQWHQWSOD\EDFNͤQLVKHV

expands into a page takeover with a video advertisement. Great for longer branding advertisements

Video-banner Content-roll A video advertisement which opens within an article. Ideal for news sites close ad

A 300x250 video format that appears in the bottom right of the video player

Advertising options

All-roll (desktop, mobile)

$13 per 1000 views

Video in-stream advertising (pre-roll, mid-roll, pause-roll and post-roll formats) without targeting

Price list is valid from July 1, 2015 Prices indicated without VAT

Advertising options

Video-banner

Overlay

320 250

A 300x250 video format that appears in the bottom right of the video player Cost per 1000 views

Price list is valid from July 1, 2015 Prices indicated without VAT

$10

10 seconds

In-player Banner appears within the player for up to 10 seconds Cost per 1000 views

$6

Advertising options

TopLine 100%

Content-roll

35

close ad

A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser

Cost per 1000 views

Price list is valid from July 1, 2015 Prices indicated without VAT

$18

A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video

Cost per 1000 views

$13

Price List

Price List Advertising formats

Description

All-roll

Video in-stream advertisement (pre-roll, mid-roll, post-roll

Mobile

Video in-stream advertisement (pre-roll, mid-roll, post-roll

Video-banner

Video banner (300x250) that appears in the bottom right of the

Overlay

TopLine

Ad placement

In-player format

formats)

Price list is valid from July 1, 2015 Prices indicated without VAT

$13

In-player format

$13

In-player format

$10

In-player Banner appears within the player for up to 10 seconds

In-player format

$6

A teaser at the top of the page (100% width x 35 px) that expands

Page banner

formats)

video player

$18

into a page takeover with a video ad 3 seconds after a user mouses over the teaser

Content-roll

Cost per 1000 views

A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video

Native in-text player format

$13

Our Publishers

Ad formats available on our publishers’ websites

myvi.tv

tveda.ru

spruto.tv

smotri.com

piter.tv

smexo.tv

cybergame.tv

goodgame.ru

Mid-roll Pre-roll / Post-roll

Mobile

myvi.tv

tvmir.ru

tumar.fm

sibnet.ru

pik-tv.com

newstube.ru

tvzavr.ru

vklybe.tv

allhockey.ru

spruto.tv

smotri.com

tvmir.ru

animeonline.su

piter.tv

smexo.tv

newstube.ru

Our Publishers

Ad formats available on our publishers’ websites

Video-banner

Content-roll

myvi.tv

spruto.tv

smotri.com

justlady.ru

pinme.ru

kakprosto.ru

newstube.ru

tvmir.ru

animeonline.su

online.anidub.com

spruto.tv

povar.ru

pulsplus.ru

sibnet.ru

Overlay

myvi.tv

spruto.tv

TopLine

tvmir.ru

myvi.tv

spruto.tv

tvmir.ru

Our Publishers

Targeting and seasonal coefficients 6HDVRQDOFRHIͤFLHQWV

7DUJHWLQJFRHIͤFLHQWV Targeting by geo

+20%

January

0,65

Targeting by content verticals and site type

+30%

February

0,95

Targeting for mobile

+30%

March

1,1

Frequency capping

+15%

April

1,15

Charges for advertising longer than 20 seconds (30 seconds max)

+10%

May

1,05

June

1

Charges for offering users a ‘skip advertisement’ option

+15% July / August

0,8

September / October / November

1,2

December

1

Advark offers advertisers more!

Maxim Krasovsky Commercial Director

+7 812 655-50-39 +7 921 945-74-74

For advertisers:

[email protected]