WE DEVELOP COMPLEX PRODUCTS FASTER THAN OUR CLIENTS, FASTER THAN THE COMPETITION.

We partner with clients to develop products that go beyond expectations, creating meaningful, memorable experiences that sell.

WE ARE A FULL SERVICE PRODUCT DEVELOPMENT TEAM SINCE 2001 INTENSELY COLLABORATIVE INTEGRATED DESIGN & ENGINEERING 40+ DESIGNERS & ENGINEERS 4 DOGS

OUR TEAM IS DESIGN + ENGINEERING

OUR CAPABILITIES INDUSTRIAL DESIGN + UI/UX User-driven, brand-focused design Market research and definition | Market opportunity analysis | User research and definition | Persona development | User un-needs assessment | Strategic opportunity finding | Human factors and ergonomics | User workflow analysis | Emerging technol ogy investigation | Brainstorming | Sketching | Product -line strategy | Brand + product integration | Sustainability considerations | Conc ept generation | Concept modeling | User interface design | User interface prototyping | Proof of concept models | User testing with p rototypes | Design language development | High resolution renderings | Packaging design | Product graphics and labeling | Brand guidelin es and templates

MECHANICAL ENGINEERING Speed, innovation, and horsepower, horsepower, horsepower Complex advanced surfacing | Complex mechanisms | Composite design | Electronics packaging | Motion control systems | Opto-mechanical design | Precision positioning mechanisms | Flexure mounting | Design for decoupled DOF motion | Molded part design | Material selection | Datum selection | Manufacturing processes | Tooling Design | Documentation | Tooling Design Support | Manufacturing Ramp Up Support | Global Sourcing | Prototype and Production Tooling | Process Debug | Offshore manufacturing set up + support | Kinema tic analysis | Tolerance analysis | Structural analysis | Linear and nonlinear static analysis | Normal modes analysis | Transient a nd frequency response | Random vibration | Steady state and transient heat transfer | Test -analysis correlation | Computational fluid dynamics | Operational testing | Create testing goals

ELECTRICAL ENGINEERING Smart solutions with a strategic perspective Consumer electronics | Medical devices | Industrial control | Industrial test equipment | Concept to realization | Concept to manufacturing hand off | Offshore manufacturing set up and support | Design for high volume manufacture and testing, Six Sigma Methodologies | User interface designs | Embedded systems: sensors, control | Regulatory, reliability, and compliance testing oversight: EMI/EMC, ESD, l ife testing | Test and measurement | Analog and Digital design | Schematic development and capture | SPICE simulation | PCB design and layou t management | Digital bus: I2C, SPI, LVDS | Microcontrollers: Microchip PIC, Atmel, Cypress PSoC | Sensors: accelerometers, gyros, magnetometers; position, pressure, temperature | Capacitive touch sensing

SOFTWARE + FIRMWARE ENGINEERING The connection between people and technology Hardware-Software co-design for microprocessor based systems | Building processes and products from the ground up in standards driven environments | Extensive background in Medical/Commercial/Consumer industries | Working within customers’ quality systems + building systems as required | Concept to production and maintenance | We deliver in high complexity domains | Embedded systems developm ent | Architecture development, failure analysis and mitigation, RTOS or bare metal, make vs. buy | Processor & tool chain selection | Softw are Development for verification and manufacture test | Manufacturing support | Algorithm development | Process review and improvement | Microprocessor and DSP software/firmware | Device and display drivers | Application development | SPI | 12C | USB device development

WE BELIEVE IN A COLLABORATIVE PROCESS

DISCOVERY

CONCEPT

REFINEMENT

PRODUCTION

RESEARCH USER VOICE INSIGHT

SKETCH PROTOTYPE USER TEST

MECHANICS PILOT BUILD VALIDATE

COMMUNICATE SPECIFY VERIFY

WE BELIEVE IN SYMBIOSIS

BRAND

EXPERIENCE

DESIGN MARKETING BUSINESS OBJECTIVES STRATEGIC TARGETING

USER RESEARCH AND TESTING OBSERVATION + OPPORTUNITIES INSIGHTS TO INTERACTIONS

PRODUCT POSITIONING INDUSTRIAL DESIGN + UI ENGINEERING

WE BELIEVE IN OUR CLIENTS

CASE STUDIES

KEEPS FOOD SAFE BY TESTING FOR BACTERIA DURING FOOD PROCESSING

HOW IT WORKS Food prep surfaces are swabbed. The swab is placed in the chamber where a chemical reaction occurs which emits light. The amount of light released indicates how clean or dirty the surface is. Results are clearly displayed and recorded.

TECHNOLOGY INNOVATION A GROUNDBREAKING SOLID STATE PHOTON COUNTER WAS DEVELOPED BY PENSAR IN COLLABORATION WITH HAMAMATSU SENSORS

COMPLETE ID/UX TURNING CUSTOMER NEEDS INTO A MODERN ICONIC FORM AND INTERFACE.

COMPLETE FIRMWARE, SOFTWARE, & ELECTRICAL DEVELOPMENT

COMPLETE MECHANICAL ENGINEERING

FINAL DEVICE

INTUITIVE / ERGONOMIC/ RUGGED

ONE-TOUCH CHAMBER DOOR RELEASE

COLOR TOUCHSCREEN ERGONOMIC FORM & SILICONE GRIP

MAGNETIC KICKSTAND LATCH

REGULATORY LABELS HIDDEN UNDER KICKSTAND

ICON COMPUTER SOFTWARE DESIGN QUICKLY ASSESS FACTORY STATUS ORGANIZED AND INVITING EASY TO USE

SOFTWARE SCREENS

ONE-STEP REPORTING

ICON DEVICE UI DESIGN ICONOGRAPHIC INTUITIVE, CLEAR HEIRARCHY FLEXIBLE

DEVICE SCREENS REFINED FOR VISIBILITY AND CLARITY

A DESIGNED EXPERIENCE START TO FINISH

RESEARCH Construction is dangerous work. In order to fully understand the context and the user needs, we visited a range of construction sites and viewed different activities including traffic control, ironwork, and project engineering. Our goal of making construction workers’ jobs safer distilled down to three driving principles: BE RUGGED – It’s dirty, wet, and cold. Their gear needs to be durable. BE BRIGHT – Workers need to be seen. Safety vests are not enough. BE HANDS FREE – Tasks are varied, and often require two hands. Our observations and the input we received from workers helped us design a simple, intuitive solution. The Halo Light enables workers to both see and be seen.

DESIGN We focused on making the light itself a distinctive brand element. We took a “minimize product, maximize light” approach, reducing the housing and emphasizing the lens. The Halo is part high technology, part rugged tool. Inside the Halo are state of the art, high performance LEDs. Outside is a rugged shell designed to withstand brutal environments and circumstances. Our objective is to create a product that becomes a trusted ally of construction professionals working in low-visibility environments.

ELECTRICAL Pensar electrical engineering designed the LED layout and componentry to maximize light and minimize cost. The lensing is tuned to optimize the way the light is dispersed.

MECHANICAL The mechanical engineering team designed an extremely tough exterior to house the LEDs and components. The Halo Light construction features an IP65 rating which protects the product against driving rain and daily dirt exposure. This is critical for construction use.

SOLUTION

An intuitive, light-weight ring of LEDs that illuminates a worker’s task area and makes him visible to passing motorists and equipment operators.

Spring clips are simply pushed on and pulled off, while holding tightly to the hard hat during use.

A single button toggles through Halo, Hi-Alert, Task and Dim. Safety-release connection to the battery pack

TESTING Abuse testing is on-going. The first round included submerging for one minute, then stomping on it in the mud, then dropping it from a second story window, and then a third story window, then placing it under a heavy toolbox, then running over it with a Jeep – STILL WORKS!

Note: this was all done with the same unit. See the videos here.

WE BUILT IT FROM THE INSIDE OUT Microsoft chose Pensar again to deliver the mechanical engineering for the world’s best gaming console. We’re committed to continuously raising the bar for Microsoft, and all of our clients.

FULL FORCE ENGINEERING Microsoft chose Pensar as the sole mechanical integration and detail partner for the new Xbox console, from the ground up. A few key contributions include: + Design for high-volume manufacturing (20M+ ARU) + Key contributions to the thermal system design and execution + Full ownership of CAD data, production model structure, and details + System shock and vibration analysis, mitigation, solution definition and execution + Guarding of Industrial Design intent + In-depth interaction with tooling design and detailed part manufacturing + Ownership of manufacturing tooling for inspection and assembly + Deep involvement in qualification and testing process of all parts to the full system

ENGINEERING Pensar has also worked with Microsoft on several accessory products such as the Xbox Speed Wheel. 100% of the mechanical design was developed by the Pensar team. A few key contributions include: + + + +

Innovative battery placement solution Single LED light rings Design for high-volume manufacture Master model creation

KICKSTAND + KEYBOARD CONNECTION ENGINEERING

GAMER Fully featured handheld game controller for the iOS ecosystem

35

USER PROFILE

ACTIVE + TREND SAVVY + CASUAL GAMER

SEAMLESS + MOBILE + CONNECTED

LIFESTYLE

MARKET NICHE PLAYFUL SOPHISTICATION

EVERYDAY MOBILITY

SKETCH FORM, FUNCTION, & ERGONOMICS

HAND HELD HAND MADE

BLIND TESTING FOR ERGONOMIC EVALUATION

EXPLORE iPHONE INTEGRATION

VALIDATE IDEAS THROUGH PROTOTYPING

REFINE FORM & CMF STRATEGY

DELIVER DESIGN FAMILY COHESION

ENGINEERED FOR EXTREME ABUSE

ENGINEERED DURABILITY + Increased Lifepak 15’s drop performance and overall durability + Survives a 5’ drop, with screen intact + Shock-absorbing handle + Double-layer screen + Protected plugs + Rugged bumpers See how tough the Lifepak 15 is here.

M-TURBO + MICROMAXX S SERIES

Designing + Engineering Imaging Innovation Pensar worked with Sonosite on the design and engineering for the MicroMaxx, Mturbo, Mobile Docking System and S-series, including thermal management and engineering for drop testing..

MOBILE DOCKING SYSTEM

ELECTRICAL ENGINEERING Turbo-series, MicroMaxx, and NanoMaxx Pensar EE was part of the SonoSite team that developed the detailed system architecture for these state-of-the-art ultrasound systems, including system design, signal optimization and data throughput, Matlab algorithm development, image optimization, and acoustic beam design and analysis.

WHAT OUR CLIENTS ARE SAYING Pensar not only delivers above expectations on design, but continues to meet or exceed our expectations on tight deadlines, professionalism on presentations and pro-activity in offering ideas and understanding our brand. Andreea Trufasu - Director of Product Development, Gunnar Optiks

I have been impressed with the level of skill and professionalism they have shown. Several times we ran into a design challenge or resource limitations at the eleventh hour and Pensar, with little notice, came in and allowed the due dates to be met. Steve Bunce - Sr. Mechanical Engineer, Liposonix

Pensar showed us the customer’s true experience with our products, and revealed needs and opportunities that we hadn’t considered. Mark Denis - Ozone International

Pensar's team members are constructive, open minded and can handle any R&D environment where ambitions, budget/schedule constrains and manufacturability are a constant battle. They are extremely efficient and detailed when it comes to modeling complex surfaces in 3D. It is a pleasure working with them. Uli Rankers - Director Industrial Design Engineering at Medtronic and former Director at Philips Electronics

CONTACT US John Murkowski Founder + Mountain Guide [email protected]

www.pensardevelopment.com