Vision for the global hospitality investment community.

hospitality asset management

Unique in experience, unique in expertise, Vision Hospitality Asset Management is the leading asset management consultancy within the hospitality sector, providing independent advice to investors,

Case study

Strategic Advice When financial difficulties hit tenant operators our clients can turn to us

property owners, funders and operators across

to advise them on the difficult choices ahead.

Europe and the Middle East.

One such client was left with three choices when a major tenant operator

Vision was formed in 2002 to help and advise

had financial problems; to agree to a reduced rental obligation, support

individuals and businesses on their investments and

a financial restructuring or take vacant possession of the hotels and seek

properties within the hospitality sector, ensuring the

new operators.

delivery of optimum returns through development,

We evaluated the options and advised our client that the best route

operational efficiencies and identification of

forward in this instance was to take vacant possession and seek

opportunities.

alternative operators. Through a competitive operator appointment

Managing the assets of more than 130 hotels around

programme Vision was able to consider all the bids and negotiate on

the world, Vision has a unique insight into the sector;

behalf of the client to secure the best possible deals.

one that allows us to offer impartial and independent

The resultant cash flows and robust covenants led to a 15% increase in the

advice that provides growth, improved cash flow and

capital value of the hotels.

long term returns. Vision provides a range of services, from advising on the development and rebranding of properties to analysing operations in detail, all with the aim of achieving enhanced revenue from an investment. Our role is to look after the interests of the investor, property owner and funder using our knowledge and experience to improve return on investment across their portfolio.

Identifying how to get the best return from an investment is a complicated task that requires experience and detailed market insight. Vision helps you explore these opportunities.

invest in your vision explore your vision

Investing without vision can be a risky business. Vision’s expertise helps you to reduce risk and improve returns across every aspect of your hospitality investment.

Whether negotiating new operator agreements, co-ordinating refurbishments and development projects or driving operational performance, our focus is on results; protecting our client’s investment and adding value.

Vision provides a range of services that can be categorised in two ways,

Case study

Macro Advice and Micro Management:

Property Repositioning

Macro Advice

Repositioning a property can be a complicated business, but Vision’s experience and expertise ensures that it will be a success.

Micro Management

Macro Advice examines the long term positioning

Micro Management takes a close look at the day-to-

When asked to help reposition a mid-tier 900 room hotel in a central-

and development of a property and includes

day operations of the business, analysing budgets,

city location Vision planned, organised and managed a complete

development, repositioning, space allocation,

cash flows, forecasting, sales and marketing

refurbishment of the property, resulting in a design-led 1,019 room

extensions and alternative uses. We approach the

and performance to ensure that the property is

hotel. The hotel is now regarded as a leading deluxe hotel and includes a

investment from every direction, evaluating all the

being managed efficiently. The relationships

1 Michelin Star Restaurant and a bar that is popular with celebrities.

opportunities and advising on how to capitalise on

that we have built with the world’s leading hotel

Vision worked closely with the owner and operator to deliver this

them. Macro Advice helps ensure that our clients’

operators provide us with the insight and detailed

successful repositioning and continues to asset manage the property.

properties are suited to current and future hospitality

understanding of their operations to ensure that

trends, whilst generating an optimum level of return

revenues are maximised, and that the optimum level

for the future.

of return is achieved.

have vision with insight Case study

Benchmarking Revenue and Performance The Vision team has many years of experience,

Vision holds a unique position within the hospitality sector. The breadth

covering every aspect of the hospitality sector.

of the properties we manage gives us an insight into the market that no

Combining investment, development, sales and

other company has access to.

marketing and operational know-how, we provide our clients with a comprehensive service that adds value to every aspect of their investment. We advise clients across Europe and the Middle East,

Benchmarking a range of criteria has enabled us to review revenue and performance of many of the assets we manage. One asset in particular was able to benefit from a 10% increase in cash flow due to improving efficiencies we were able to identify through benchmarking.

managing assets that range from individual properties to larger portfolios and from boutique hotels to those with 1,000 plus rooms. The support that Vision provides helps our clients to make sound investment decisions, whilst also focusing upon improved cash flow and returns.

have a different vision Macro and Micro management of an asset secures revenues for today and the future.

Identifying and evaluating an opportunity requires expert knowledge and advice that you can rely upon to deliver results. Vision adds value to hospitality investments by providing independent analysis, helping investors to focus upon their priorities and make an informed decision. Through benchmarking against the market we ensure optimum performance from operators, accurate presentation of results and the agreement of realistic forecasts. Our unique view of the sector allows us to identify potential issues early and advise on corrective procedures in a timely fashion, reducing any negative impact upon returns. Vision provides our clients with the reassurance they need to make informed decisions and successful investments.

Case study

For independent and expert advice on the hospitality

Determining and Ensuring Forecast Accuracy

sector in Europe and the Middle East, Vision has the knowledge and insight to support your

Through the management of many hospitality assets Vision has a

investment decisions.

unique overview of the sector which allowed us to identify that the level

Our expertise helps our clients to optimise and drive value from their investments whilst building a successful and profitable portfolio.

of forecasting accuracy was particularly poor in one of our managed portfolios. A robust forecasting system is an imperative for any business if it is to control its costs and thereby maximise profits and cash flows.

To find out how Vision Hospitality Asset Management can help improve returns on your investments email [email protected] or visit www.vision-am.com.

Vision developed a bespoke forecasting tool that enabled this portfolio to improve the level of accuracy of its forecasting, resulting in a proactive response to cost control and, subsequently, a greater investor confidence in the portfolio.

expand your vision hospitality asset management

hospitality asset management Vision for the global hospitality investment community.

For further information email: [email protected] visit: www.vision-am.com or contact one of our offices below: European Office telephone: +44 (0) 20 7637 3600 Devon House. 171-177 Great Portland Street. London. W1W 5PQ. United Kingdom. Middle Eastern Office telephone: +971 (0) 4 305 0752 Level 25. Monarch Office Tower. One Sheikh Zayed Road. Po Box 333840. Dubai. United Arab Emirates.

Vision Asset Management Co. (Holdings) Ltd | Registered Office: Devon House. 171-177 Great Portland Street. London. W1W 5PQ. | Registered in England No: 616 0512