Unlock your mobile world
WHY KEY? KEY products are universally necessary. They are core to any smartphone or tablet user. From car and wall charging options to data cables and screen and device protection our products are sure to fit any customer’s busy lifestyle. Customers need to keep their devices charged and protected with case options that don’t have to sacrifice style or color for functionality. KEY products are cool. What makes Key unique is the combination of the value our clients will receive on the high volume core accessories while being able to offer innovation in the KEY Enhanced Products that is missing from other universal accessories manufacturers and surprises and delights the KEY consumer.
BRAND OVERVIEW
BRAND VALUES
BRAND OVERVIEW
BRAND VALUES VALUE Key enhanced products allow you to maximise your mobile experience with great performance at an affordable price point
SMART The Key enhanced product range is optimised for the most popular smartphones and provides everything you need from one brand
QUALITY Key enhanced products are designed and manufactured for reliability and performance
ACCESSIBLE We believe that accessories don’t need to be complicated. Key enhanced products offer everything you need to unlock your mobile world.
INNOVATION With Key enhanced products you can build exciting new customer propositions including digital content for an all round experience
BRAND POSITIONING
OUR POSITION IS CLEAR UNIVERSAL APPEAL
1
Our target market • 18 years plus • Pragmatic Consumer • Tech Aware • Consumer of digital content • Practical thinker
PRICE
• Connected
Affordable Smart Accessible Key Enhanced delivers a great choice and quality at a universally appealing price point
Your mobile world is waiting. Let KEY unlock it for you. KEY Enhanced Products offers valuable and innovative “smart” accessories including a broad line-up of universal products and inventive pieces that leverage an additional “wow” factor through strategic partnerships, great quality at a reasonable price, and the application of a Mobile Digital (MDS) solution.
OUR PROMISE Clients will realize improved margins AND quality compared to competing products in the same category – improving profitability. Launched as a global ODM brand, KEY accessories are positioned to generate high margin products, gain wallet share from competing ODM brands, and create a new channels for penetration. A strong brand can be leveraged into doors on a global scale with precision and with the ecosystem that will drive revenue across the board.
Productivity
Protection
Power on the Go
Power at Home & Work
Charge and Sync
CORE CATEGORIES
KEY PRODUCT CATEGORIES
CORE CATEGORIES
Charge and Sync
CHARGE AND SYNC
MicroUSB Connect / Data Cable Micro USB Data cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging.
Features MicroUSB to USB Charge and Sync Available in 1M and 3M lengths Color: Black
1M Part # CDSM10001GLK 3M Part # CDSM30002GLK
Product positioning
ENTRY
Suggested retail price
$14.99 3M $19.99 1M
CHARGE AND SYNC
Apple Lightning™ Connect / Data Cable Lightning™ Data cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging.
Features Apple Lightning™ to USB Charge and Sync Available in 1M and 3M lengths Color: Black
1M Part # CDSL10006GLK 3M Part # CDSL30007GLK
Product positioning
ENTRY
Suggested retail price
$24.99 3M $29.99 1M
CHARGE AND SYNC
MicroUSB with Apple Lightning™ Connector Connect / Data Cable Heavy duty Charge/Sync Cable with Lightning™ and Micro USB Adaptors connects your mobile device to a car/wall charger and can also be used to connect your device to a computer for data transfer and charging.
Features MicroUSB to USB, Micro to Apple Lightning™ Charge and Sync Available in 1M length Color: Black
1M Part # CDSU10003GLK
Product positioning
PREMIUM
Suggested retail price
$24.99
CORE CATEGORIES
Power at Home & Work
POWER AT HOME OR OFFICE
AC Charger with MicroUSB or Lightning™ Cable Power / AC Charger Fast, convenient, and reliable charging for smart phones and tablets with MicroUSB and Lightning™ options.
Features 5V/2.4Amp 1X USB Available with/without Lightning™ USB cable or MicroUSB Charge/Sync Cable AU
Region: US/UK/EU/AU
Product positioning
Suggested retail price
UK
MID-RANGE EU
Plug only $24.99 MicroUSB $24.99 Lightning™
USB 2.4 Amp Single Un-Wired AC 2.4Amp Dual Output (US) w/o Cable Part # PWUU20008USK + Micro USB Cable PWUM20010USK + Lightning Cable PWUL20014USK
2.4Amp Dual Output (UK) w/o Cable Part # PWUU20006UKK + Micro USB Cable PWUM20011UKK + Lightning Cable PWUL20013UKK
$29.99
2.4Amp Dual Output (EU) w/o Cable Part # PWUU20007EUK + Micro USB Cable PWUM20009EUK + Lightning Cable PWUL20012EUK
POWER AT HOME OR OFFICE
Dual Output AC Charger with MicroUSB or Lightning™ Connector Power / AC Charger Fast, convenient, and reliable charging for smartphones with MicroUSB and Lightning™ connector.
Features Rapid Charging 5V/3.4Amp Wired Connector + 1X USB AU
Region: US/UK/EU/AU UK
Product positioning
PREMIUM
MicroUSB $29.99 Lightning™
EU
3.4Amp Dual Output (US) MicroUSB Part # PWWM30015USK
Suggested retail price
3.4Amp Dual Output (US) Lightning™ Part # PWWL30016USK
$34.99
POWER ON THE GO
2.4 Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets.
Features Rapid Charging Output: 5V/2.4A Input: 12/24V Available with 1M MicroUSB and Lightning™ Cable Color: Black
2.4 Amp Car Charger Part # PCUU20003GLK 1M Apple Lightning™ Cable Part # PCUL30005GLK 1M MicroUSB Cable Part # PCUM20004GLK
Product positioning
ENTRY
Suggested retail price Plug only $19.99 MicroUSB $24.99 Lightning™
$29.99
POWER ON THE GO
3.4 Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets.
Features Rapid Charging 5V/3.4Amp 1X USB + 1X Wired Available with wired Lightning™ or MicroUSB connector Color: Black
3.4 Amp Micro Part # PCWM30006GLK 3.4Amp Lightning Part # PCWL30007GLK
Product positioning
MID-RANGE
Suggested retail price MicroUSB $29.99 Lightning™
$34.99
POWER ON THE GO
4.8Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets.
Features Rapid Charging 5V/4.8Amp 2X USB Charge 2 tablets at in the vehicle Color: Black
4.8Amp Part # PCUU40008GLK
Product positioning
PREMIUM
Suggested retail price
$34.99
CORE CATEGORIES
Protection
PROTECTION ON THE GO
Hard Case Protection TheHard Case provides smart protection for smartphones including a scratchresistant coating and sleek design.
Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S6, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4 Color: Black, White, or Clear iPhone 6: Black: SCHI60013BLK White:SCHI60014WHK Clear:SCHI60015CLK
Samsung Galaxy Note 4: Black:SCHN40022BLK White:SCHN40023WHK Clear: SCHN40024CLK
Samsung Galaxy S6 Edge: Black: SCH6E0054BLK White:SCH6E0055WHK Clear: SCH6E0041CLK
iPhone 6 Plus: Black: SCHIP0016BLK White:SCHIP0017WHK Clear:SCHIP0018CLK
Samsung Galaxy S5: Black: SCHS50019BLK White:SCHS50020WHK Clear: SCHS50021CLK
HTC One M9: Black: SCHM90061BLK White:SCHM90062WHK Clear: SCHM90045CLK
Samsung Galaxy S6: Black: SCHS60047BLK White:SCHS60048WHK Clear: SCHS60037CLK
PROTECTION ON THE GO
Rubberized Hard Shell Protection / Storage The Rubberized Hard Shell provides smart protection for smartphones including a scratch-resistant coating and sleek design.
Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4 Color: Black
Product positioning
MID-RANGE
iPhone 6 Part # SCRI60069BLK iPhone 6 Plus Part # TBD Samsung Galaxy S6 Part # SCRS60038BLK Samsung Galaxy S6 Edge Part # SCR6E0042BLK Samsung Galaxy Note 4 Part #TBD Samsung Galaxy S5 Part # TBD HTC One M9 Part # TBD
Suggested retail price
$19.99
PROTECTION ON THE GO
Secure Case with Surf Easy Protection for iPhone 6/6s and iPhone 6/6s Plus The Secure case dissipates shock and protects from possible drops or impacts.
Features • Super impact protective edge, 2 meter drop proof • Full access to function and ports • Ultra lightweight Color: Blue edge, Black edge, and Pink edge
Product positioning iPhone 6 Part # SCDI60104BLK iPhone 6 Part # SCDI60103BLK iPhone 6 Part # SCDI60106PIK iPhone 6 Plus Part # SCDIP0108BLK iPhone 6 Plus Part # SCDIP0110PIK
MID-RANGE
Suggested retail price
$34.99
PROTECTION ON THE GO
Folio Case with Surf Easy Protection / Storage for iPhone 6/6s and iPhone 6/6s Plus This Genuine Leather Folio case provides protection, style, and storage all in one place. From a sleek exterior to the convenience of the clean interior pockets, it’s the perfect accessory for any smartphone user.
Features • Detachable Case with Magnet • Genuine Leather exterior and interior Color: Black Leather, Brown Leather
Product positioning
MID-RANGE iPhone 6 Part # SCGI60111BLK iPhone 6 Part # SCGI60112BRK iPhone 6 Plus Part # SCGIP0113BLK
Suggested retail price
$34.99
PROTECTION ON THE GO
Screen Protector Clear Protector The Screen protector offers broad protection against scratching and denting in every day use
Features Custom made anti glare screen protector Shield and protect your screen from unwanted scratches and dents Non-adhesive backing, will not leave behind a residue 2 Pack - Comes with microfiber cleaning cloth
Product positioning
ENTRY iPhone 6 Part # SSCI60001GLK iPhone 6 Plus Part # SSCIP0002GLK Samsung Galaxy S6 Part # SSCS60009GLK Samsung Galaxy Note 4 Part # SSCN40004GLK Samsung Galaxy S5 Part # SSCS50003GLK HTC One M9 Part # SSCM90011GLK
Suggested retail price
$19.99
PROTECTION ON THE GO
Tempered Glass Screen Protection Tempered glass provides a 9H surface hardness protector against scratches, dents, and dings.
Features 9H hardness factor, tempered glass, ultra durable Anti-shatter & anti-scratch
Product positioning
PREMIUM
iPhone 6 Part # SSGI60005GLK iPhone 6 Plus Part # SSGIP0006GLK Samsung Galaxy S6 Part # SSGS60010GLK Samsung Galaxy Note 4 Part # SSGN40008GLK Samsung Galaxy S5 Part # SSGS50007GLK HTC One M9 Part # SSGM90012GLK
Suggested retail price
$34.99
PROTECTION ON THE GO
Smart Tempered Glass Screen Protection Smart tempered glass screen protection for iPhone. Tempered glass provides a 9H surface hardness protector against scratches, dents, and dings, with embedded buttons .
Features • • •
9H hardness factor, tempered glass, ultra durable Embedded Smart Right and Left Buttons for easy one-hand operation Includes a cleaning cloth and an application card
Product positioning
PREMIUM
iPhone 6 Part # SSGI60028GLK iPhone 6 Plus Part # SSGIP0029GLK
Suggested retail price
$39.99
CORE CATEGORIES
Productivity
PRODUCTIVITY ON THE GO
Stylus with Ballpoint Pen The Stylus offers increased accuracy over any capacitive touch screen. Perfect for smartphone or tablet users on the go.
Features Integrated Ballpoint Pen Smooth glide tip Clip attaches easily to folio, notebook, or pocket
Product positioning
ENTRY
Stylus Part # MPSUN0001BLK
Suggested retail price
$14.99
PRODUCTIVITY ON THE GO
Wired Selfie Stick with Remote Shutter Capture selfies of you and your friends anywhere, anytime. The 3ft extension includes your favorite landscape, with 180° rotation to ensure the perfect shot.
Features Compatible with iOS and Android devices Wired connector, requires no recharging Up to 3’ of extension
Product positioning
ENTRY
Stylus Part # MMTBT0002BLK
Suggested retail price
$19.99
PRODUCTIVITY ON THE GO
Wireless Selfie Stick with Remote Shutter Capture selfies of you and your friends anywhere, anytime. The 3ft extension includes your favorite landscape, with 180° rotation to ensure the perfect shot.
Features Compatible with iOS and Android devices Wireless Bluetooth connection with 100hrs of standby time Up to 3’ of extension
Product positioning
MID-RANGE
Stylus Part # MMTWR0003BLK
Includes GoPro Adapter
Suggested retail price
$29.99
