Mobile World Congress 2016 Conference Programme

Day 1 – Monday 22 February 2016 09:15-10:30 Keynote 1: Mobile is Everything César Alierta, Executive Chairman & CEO, Telefónica Mats Granryd, Director General, GSMA Shang Bing, Chairman, China Mobile Vittorio Colao, Chief Executive, Vodafone Jon Fredrik Baksaas, Chairman, GSMA

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10:30-11:00 Networking Break: featuring the Best of the Briefings at The Showcase Stage Every year the GSMA’s conference team meets a host of companies that amaze us in our summer briefings. Because of constraints of time or topic, in the past we have sometimes been unable to showcase some of the most exciting in the conference agenda, leading to bitter regrets about ‘the ones that got away’. Not this year! This Showcase Stage session will bring you live interaction with three very different companies that blew our socks off with their ideas and the implications they offer. Moderator: Reijo Pold, Head of Partnerships & Events, Wayra Open Future Julian Hughes, Acting MD, Consumer Electronics, Intelligent Energy Oliver Blower, CEO, VoxSmart Itzik Woda, Senior Product Marketing Manager, Media, Kaltura

11:00-12:00 5G: Creating Value for Consumers With its promise of a tenfold increase in data transmission speeds compared to current 4G capabilities, much lower system latency and improved spectrum and signalling efficiency, 5G offers huge capacity for operators to innovate. Evolving the existing mobile broadband business model to take advantage of these enhancements will prove vital to justify the investment that will be required in order for 5G to succeed and resonate with consumers. With early standardisation efforts still underway, this session will assess the real substance behind the 5G hype and explore how mobile operators globally are investing in their future, featuring the latest trial results and informed perspectives on the vital technology roadmap ahead. During the session, tweet your comments and questions to #MWC5G1 Moderator: Peter Jarich, VP, Consumer Infrastructure Services, Current Analysis Alex Jinsung Choi, CTO, SK Telecom Bruno Jacobfeuerborn, CTO, Deutsche Telekom Matt Grob, EVP & CTO, Qualcomm Incorporated Dr. Walter Weigel, VP, Huawei European Research Institute Guangyi Liu, CTO, Wireless Department, China Mobile Research Institute Ilker Kuruoz, CTO, Turkcell Pilar del Castillo, MEP, European Parliament 11:00-12:00 Brands Go Mobile First We have reached a stage where brands and businesses are now able to select, personalize and connect with consumers in an efficient, relevant and timely manner through mobile devices. Brands are aiming to establish better relationships with consumers, creating premium, high-impact experiences to personalise the customer experience and retain customers. This session will showcase some of the innovative campaigns taking place today, and will discuss the challenges and opportunities faced in putting mobility first. This session will address how operators and brands can benefit from leveraging personal and contextual data; big data, predictive analytics, mobile data and location technology. During the session, tweet your comments and questions to #MWCBMF Moderator: Michael Bayler, Business Transformation, Strategist & Author David Black, MD, Branding & Consumer Markets, Google Mary Clark, CMO, Syniverse Michael Kassan, Chairman & CEO, MediaLink Susie Kim Riley, Founder & CEO, Aquto Louis Paskalis, SVP, Enterprise Media Executive, Bank of America

11:00-12:00 Digital Identity for Connected Societies An increasing number of digital services, from financial to government services, are utilising digital identities to access these services. Several private and public sector deployments, sometimes in partnership, are underway across the world to drive the use of digital identities. Despite the complexity involved in deployment, digital identity solutions enable users to have greater direct control over their own digital identities and enable more effective identity management by service providers. What are the different technology approaches to digital identity solutions? How can digital identity solutions be scaled and managed across users or a geographic population? What are some of the use cases finding success? Find out in this session. During the session, tweet your comments and questions to #MWCIDT Moderator: David Birch, Director, Consult Hyperion Laurent Leboucher, VP, APIs & Digital Ecosystems, Orange Atreedev Banerjee, GM, Europe & VP, Product, Mobile ID & Authentication, Danal, Inc. Ajay Bhalla, President, Enterprise Security Solutions, MasterCard Jessica Westerouen van Meeteren, EVP, Government Identity Solutions Division, Morpho Mariana Dahan, Coordinator, Identification for Development (ID4D), The World Bank

11:00-12:00 Enterprise Wearables for Improved Productivity and Safety Whether for hospital surgeons, airline security, or for enabling warehouse workers to access information while keeping their hands free, enterprise wearables are now gaining traction across an almost unlimited range of industries. A recent study by Salesforce Research found that 76% of companies report improvements in business performance since deploying wearables in the enterprise. Indeed there is a possibility that the addressable enterprise market may prove even greater than for consumers. Tractica forecasts that enterprise and industrial use cases will drive the deployment of more than 75 million wearable devices during the period from 2014 through 2020. This session will demonstrate some of the leading applications of wearables in the workplace and reveal how they are delivering real business benefits. During the session, tweet your comments and questions to #MWCWRB1 Moderator: Stuart Carlaw, Chief Research Officer, ABI Research Gaia Dempsey, Co-Founder & VP, DAQRI Paul Günther, Co-Founder, ProGlove Vishal Shah, VP, Business Development, Atheer Labs Lance Anderson, VP, Enterprise Sales, Vuzix Corporation 12:15-13:00 Keynote 2: Mobile is Disruption Moderator: Shaun Collins, CEO, CCS Insight Ralph de la Vega, Vice Chairman, AT&T Inc. & CEO, AT&T Business Solutions & AT&T International Hans Vestberg, President & CEO, Ericsson Brian Krzanich, CEO, Intel Corporation

13:00-14:00 Networking Lunch: featuring Network Disruptors at The Showcase Stage Although traditional models of mobile network technology and deployment have delivered great results over the past two decades, we are reaching a point where new thinking is needed to meet the needs of today and tomorrow – to extend the reach of services more widely and to deliver the services in a way that makes sense for all parts of the value chain. To do this requires new business models hand in hand with new technology – a genuine reinvention rather than incremental innovation. This showcase highlights a range of inventions with the potential to help take the mobile ecosystem beyond its current bounds, either to complement existing businesses or disrupt them. Moderator: Chetan Sharma, Founder & CEO, Chetan Sharma Consulting Dave Black, CMO, Meshh Dion Jerling, Founder, Connect Africa Michal Stala, Co-Founder & CEO, Mistbase Kenny Ewan, CEO, WeFarm Steve Papa, Chairman, CEO & Founder, Parallel Wireless Mansoor Hanif, Director, Radio Access Networks, EE 14:00-15:00 Keynote 3: Mobile is Connected Living Moderator: Justin Springham, Managing Editor, Mobile World Live, GSMA Mark Fields, President & CEO, Ford Motor Company Dan Schulman, President & CEO, PayPal Guo Ping, Deputy Chairman & Rotating CEO, Huawei

15:15-16:15 Operator Customer Analytics If data is the new oil, operators have been sitting on some immense reserves for years. Today we are seeing operators make more creative and more flexible use of this data, driven by improved technical capacities to do so and the sheer business need for customer relevance. Used well it is benefitting the end user’s experience and engagement as well as driving fresh uplifts in ARPU. We examine some of the best examples here, together with a look behind the scenes at how operators overcame traditional roadblocks to fully leverage this information. Moderator: Chris Lewis, MD & Founder of the Great Telco Debate, Lewis Insight Kuan Moon Yuen, CEO, Consumer, Singtel Tanya Field, CEO, Smartpipe Dr. Andrew Tiller, VP, Marketing , AsiaInfo Dr. Jiwon Ashley Joo, SVP Product Marketing & MD T-Valley, SK Telecom Rob Rich, MD, Insights Research, TM Forum 15:15-16:15 Devices: Innovation or Commoditisation? Smartphone adoption has entered the late majority phase of technology adoption diffusion and the word “commoditisation” is being freely used. Certainly, high profile victims of this maturing market are multiplying. Is the consumer only interested in the price of their Android device? Innovation is the antidote to commoditisation, and the market is searching for the next great hope or hype. Wearables have yet to deliver, but is the market as undifferentiated as the doomsayers would have you believe? Where is the innovation gold in them there hills? In this session, we ask some of the main protagonists to respond and highlight where they are innovating and differentiating to enhance the consumer experience. During the session, tweet your comments and questions to #MWCDEV Moderator: Ben Wood, Chief of Research, CCS Insight Jean-Daniel Ayme, Corporate VP, IM Division, Samsung Stephane Maes, VP, Product Management & Planning, Motorola Nick Muir, CEO, Wileyfox Vikram Natarajan, SVP, Global Partnerships & Distribution, Cyanogen Tim McDonough, SVP, Marketing, Qualcomm Incorporated Francisco Montalvo, Director, Group Devices Unit, Telefónica S.A

15:15-16:15 Gaming The combination of increasingly sophisticated and immersive gaming experiences, streaming technologies and social media platforms is transforming the video games industry. The personal gaming experience is being supplemented or even replaced by a community experience, and moving from personal entertainment to spectator sport, with top e-sports events now drawing larger viewing audiences than many established sporting events, and attracting ever more investment as a result. This shift in consumer behaviour is creating new and exciting opportunities all along the gaming value chain, from the way games are developed and commercialised to enabling gamers themselves to monetise content streamed via their own channels and to their own audiences. How will these trends evolve over the coming years, and what impact will they have on the video games industry and beyond? How is mobile gaming being incorporated into this new paradigm? What can other digital media industries learn from gaming’s trans-media approach to content creation and audience engagement? During the session, tweet your comments and questions to #MWCGMG Moderator: Ivan Fernandez Lobo, Founder & Chairman, Gamelab Conference Bernhard Mogk, SVP Sales & Business Development, ESL Koh Kim, Head of Business, Mobcrush Peter Warman, CEO & Co-Founder, Newzoo Sean Lee, CSO, Wargaming

15:15-16:15 Smart Cities Sustainability This session will focus on the continued demand on smart systems in order to achieve long term attainment for smart cities. Operators, governments and platform providers need to harmonise efforts to improve sustainability, economic performance and quality of life whilst also reducing environmental impact. What are the main challenges involved in achieving and maintaining a sustainable environment? Industry experts will be brought together to showcase examples of successful smart systems and will discuss how the ecosystem is coming together to address the challenges of making smart cities a reality. During the session, tweet your comments and questions to #MWCSMTC Moderator: Steve Brumer, Partner, 151 Advisors Ms. Chen Jie, SVP, ZTE Corporation Vijay Sammeta, CIO, City of San Jose, CA Francisco Rodríguez Jiménez, Manager, Municipal Institute of Information Technology (IMI), Barcelona City Council Selina Lo, President & CEO, Ruckus Wireless Shrikant Shenwai, CEO, Wireless Broadband Alliance Mike Zeto, General Manager, Smart Cities, AT&T Mobility Charlie Sheridan, Director, Intelligent Cities Lab, Intel Hany Fam, President, MasterCard Enterprise Partnerships John Ellis, Software Developer & Business Development Veteran, MD, Ellis & Associates 16:45-17:45 NFV Implementation: Beyond Cost Savings Although NFV only arose as a concept a couple of years ago, there are already pioneers using virtualised functions in their networks. Beyond a means to reduce reliance on proprietary hardware and to reduce costs, NFV solutions can open up new options for the business in developing new capabilities and revenue streams. This session brings together some of the early adopters to share what they have done, why, and the impact that it has had for their companies to date. During the session, tweet your comments and questions to #MWCNFV Moderator: Gabriel Brown, Senior Analyst, Heavy Reading John Donovan, CSO & Group President, AT&T Technology & Operations, AT&T Bhaskar Gorti, President, Applications & Analytics, Nokia Francois Locoh-Donou, SVP & COO, Ciena Martin Guilfoyle, Chief Architect & Strategist, Cirrus Core Networks Chris Halbard, EVP & President, International, Synchronoss

16:45-17:45 Mobile Video Explosion Ericsson expects that almost 70% of all mobile data traffic will be from video by 2021, growing 55% annually during this period. The major drivers for this are the continuing increase in smartphone and tablet penetration across the globe along with improvements in network services, 4K screens, HD smartphone cameras and the way users consume video through applications. This changing interaction and production is creating a new age for video. During this session, thought leaders will showcase the latest innovations and discuss the key areas of opportunity and growth for advertisers, content owners and distributors, as well as the impact this will have on future networks and how they will support demand. During the session, tweet your comments and questions to #MWCVID Moderator: Joy Chen, Associate Principal, McKinsey & Company Alex Wellen, Chief Product Officer, CNN Edgar Schnorpfeil, COO, DOCOMO Digital Jane Schachtel, Head of Global Tech & Telco Strategy, Facebook Scott Mirer, VP, Device Partner Ecosystem, Netflix Kirill Filippov, CEO, SPB TV David Benson, Director, Brand Strategy EMEA, YouTube Bob Bakish, President & CEO, Viacom International Media Networks

16:45-17:45 Putting Privacy at the Core of Digital As devices, apps and services continue to expand users’ digital footprints on a massive scale, privacy has emerged as a key consideration for users, service providers and policymakers. The amount of user data generated from devices, apps and services today is unprecedented and is set to increase rapidly. How can devices, platforms, apps and services be designed in ways which put privacy at their core and give users clear privacy controls over how their data is collected and shared with third parties? How are policymakers ensuring the right data protection and privacy frameworks are put in place, particularly as the technological landscape rapidly evolves? This session will bring together some of the industry’s leading privacy experts to debate these questions and more. During the session, tweet your comments and questions to #MWCPVCY Moderator: Pat Walshe, Director & Consultant, Privacy Matters Ltd Dr. Pablo Rodriguez, Director, Research & Innovation, Telefónica Todd Simpson, CSO, AVG Technologies Katryna Dow, CEO & Founder, Meeco Stephen Deadman, Global Deputy Chief Privacy Officer, Facebook 16:45-17:45 Innovations in Digital Finance Digital finance is emerging as one of the most innovative areas in financial services. Established players and new market entrants are offering a variety of digital financial services aimed at different customer segments. Whether it’s replacing physical cash, displacing traditional financial services or creating new digital financial services, examples of innovation in digital finance can be found across developed and emerging markets. Digital financial services are extending beyond payments to savings, loans and insurance and utilise digital channels such as mobile phones, ATMs and point of sale systems. This session will explore recent innovations and developments in digital finance in developed and emerging markets, from the technology enablers to business models, and what conditions are required to build momentum. During the session, tweet your comments and questions to #MWCFIN Moderator: James Wester, Research Director, IDC Financial Insights Jon Prideaux, CEO, Boku Jonathan Hakim, President & CEO, Cignifi Inc. Tilman Ehrbeck, Partner, Omidyar Network Michael Foley, CEO, Telenor Pakistan

18:00-18:45 Keynote 4: Mark Zuckerberg, Facebook Moderator: Jessi Hempel, Senior Writer, WIRED Mark Zuckerberg, Founder & CEO, Facebook

Day 2 – Tuesday 23 February 2016 09:15-10:30 Keynote 5: Mobile is Securing the Digital ID Moderator: Michael O'Hara, CMO, GSMA Simon Segars, CEO, ARM Anne Bouverot, Chair & CEO, Morpho (Safran) Pavel Durov, Founder & CEO, Telegram Sigve Brekke, President & CEO, Telenor

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10:30-11:00 Networking Break: featuring Apps at The Showcase Stage It’s difficult to do justice to an area as wideranging as apps in just 30 minutes…but we’ll try. With thousands of new apps developed every month, we’ve cherry picked a few gems for you to feast on in this Tuesday morning session, from the only app you’ll need for your Smart Home to year-round fundraising. Come along, watch the demos and get handson with these inventive apps. Moderator: David MacQueen, Executive Director, Apps & Media, Strategy Analytics Philip Steele, Founder, nCube Damir Sabol, CEO, Photomath Henry Ludlam, CEO, Team First Agathe Evain, CMO, Lilymedia

11:00-12:00 5G: Creating Value for Industry Verticals As the Internet of Things (IoT) begins to transform the ways in which people and things interact, 5G is widely anticipated to prove a catalyst for enabling a range of new industry applications. These ultra-low latency networks will deliver the connectivity requirements necessary to revolutionise the prospects for autonomous cars and healthcare to name just two such examples. Deloitte predicts that 60% of all wireless IoT devices will be bought and used by enterprises and industries, and 90% of the services revenue will likewise be enterprise-driven. Thus providing critical security and privacy concerns can be allayed and solutions are in place to protect the huge amount of sensitive data that will be transmitted on these networks, 5G looks set to play a vital role in the Internet of Things across many verticals. This session will debate how operators can capitalise upon these exciting new market opportunities and ensure technology requirements can be fulfilled with their 5G investments. During the session, tweet your comments and questions to #MWC5G2 Moderator: Peter Jarich, VP, Consumer Infrastructure Services, Current Analysis Günther Oettinger, Commissioner, Digital Economy, European Commission Vish Nandlall, CTO, Telstra Hossein Moiin, EVP & CTO, Nokia Ulf Ewaldsson, CTO, Ericsson Roberto Viola, Director General DG CONNECT, European Commission Seizo Onoe, CTO & EVP, NTT DOCOMO Alex Jinsung Choi, CTO, SK Telecom 11:00-12:00 Mobile Advertising: Ad-Engagement and Ad-Blocking It is well recognised that mobile is a powerful platform for marketers to communicate with their target audience. Consequently, consumers are now being exposed to a significantly higher volume and sophistication of online advertising than ever before. However, it is vital to achieve the right balance between well-targeted, relevant offers and perceived intrusion in order to avoid abusing trust and alienating consumers, who are not always aware of the impact multimedia adverts can have on data allowances until it is too late. Accordingly, ad-blocking initiatives that provide consumers with more transparency and control over the privacy of their personal data are now gaining considerable traction. Certainly, Apple’s recent decision to support mobile ad-blocking with the release of Safari iOS 9 has brought this inflammatory subject into the public spotlight, forcing publishers and advertisers to consider their response carefully. This session will debate the future of the ad-tech revolution and seek to determine what approach is truly in the best interests of the consumer. During the session, tweet your comments and questions to #MWCADV Moderator: John Jackson, Research VP, Mobile & Connected Platforms, IDC James Hilton, Global CEO & Founder, M&C Saatchi Mobile Allie Kline, CMO, AOL Benjamin Faes, MD, Media & Platforms, Google Pete Blackshaw, VP, Digital & Social Media, Nestle Roi Carthy, CMO, Shine Nick Hugh, VP & GM Advertising EMEA, Yahoo

11:00-12:00 The New Digital Operator Under today’s business and financial pressures nobody can afford to stand still. We have already heard auto makers, financial houses and many others describe themselves as digital companies; and now operators are starting to describe themselves as becoming ‘digital services providers’ (DSP).What does that mean, in practice, to the operators? And what changes in business model, technology, organisation and business practices must they adopt to realise the aim of becoming a successful DSP? Leading lights share their plans, pain points and experiences so far. During the session, tweet your comments and questions to #MWCNDO Moderator: Susan Welsh de Grimaldo, Director, Wireless Operator Strategies, Strategy Analytics Shelly Swanback, Group Operating Officer, Accenture Digital Mike Sutcliff, Group, CEO, Accenture Digital Vasyl Latsanytch, CMO, MTS Group Masakatsu Fujiwara, Head of European R&D Representative Office, NTT Michael Duncan, CEO, Consumer, Telefónica 11:00-12:00 The Industrial Internet of Things This session will focus on the industrial internet of things (IIoT) and the opportunities for enterprises across industries around the world. Much discussion on the benefits of IoT to date has centred on creating efficiencies, however, crucial to companies now is how IIoT can drive revenue growth. The concept of industrial M2M isn’t new, but the opportunity has exploded as enterprises across a range of industries increasingly recognise the value of pairing big data analytics with IIoT. Through discussion and analysis of case studies in success, this session will explore the big applications for IIoT, the different approaches to capturing revenue growth with IIoT and the potential challenges ahead. During the session, tweet your comments and questions to #MWCIOT1 Moderator: Dan Shey, VP, B2B, ABI Research Ronald Zink, Director, On-Board Applications, John Deere & Company Angel Barrio, VP M2M, Etisalat Group Christopher Ganz, Group VP Service R&D, ABB Mats Myrberg, Senior Director, Business Development, IoT & Research, Microsoft

12:15-13:00 Keynote 6: Mobile is Media, Part Moderator: Rajeev Chand, MD & Head of Research, Rutberg & Company Jonah Peretti, Founder & CEO, BuzzFeed Ralf Reichert, CEO, Turtle Entertainment (ESL) 13:00-14:00 Networking Lunch: featuring the Entertainment Showcase at The Showcase Stage Technology today is changing people from passive consumers of entertainment and media into a much more active role creating, curating and interacting with content. From TV and music to virtual reality, politics and sports, we are on the brink of a much more exciting future that blurs the boundaries between our experience of the physical and digital. This showcase will highlight some of the most exciting developments at the cutting edge of entertainment today. Moderator: Avi Greengart, Research Director, Platforms & Devices, Current Analysis Grant Martin, VP, Business Development, Avegant Joerg Tewes, CEO, Avegant Yaw Asamani, CEO & Co-Founder, DooWapp Jon NEVERDIE Jacobs, Presidential Candidate, Virtual Reality Artem Kiselev, CEO, MinglVision Madhumita Halder, Co-Founder & DreamerRat, MadRat Games Rajat Dhariwal, Co-Founder, MadRat Games Yaw Asamani, CEO & Co-Founder, DooWapp 14:00-15:00 Keynote 7: Mobile is Media, Part 2 Moderator: Caroline Hyde, European Business Correspondent, Bloomberg TV Gavin Patterson, CEO, BT Group Laura Desmond, Chief Revenue Officer, Publicis Groupe & Global CEO, Starcom Mediavest Group Jonathan Skogmo, CEO, Jukin Media

15:15-16:15 Enterprise Mobility CIO Roundtable Enterprise mobility is emerging as a key enabler of business transformation to drive greater efficiencies, agility and customer engagement. The enterprise organisation will face numerous considerations, such as whether to develop enterprise mobility capabilities in-house or use external service providers; what mobile apps and services to deploy or business functions to mobilise; and how to deploy enterprise mobility securely. What are CIOs’ biggest priorities and investment areas when deploying enterprise mobility – for example, devices and connectivity, enterprise apps, mobile device management, or security? What is the best governance structure to support enterprise mobility? In this session, industry CIOs and C-level IT practitioners will discuss their companies’ respective paths to enterprise mobility. During the session, tweet your comments and questions to #MWCCIO Moderator: Nick McQuire, VP, Enterprise, CCS Insight Pere Nebot, CIO, CaixaBank Marc Decorte, VP, Connected Digital Technologies, Shell Isabelle Droll, CIO, TUI OneAviation, TUI Group Kalman Tiboldi, Chief Business Innovation Officer, TVH Group 15:15-16:15 Data Monetisation: Capturing the MNO Revenue Opportunity Operators have a unique perspective of their users; information which, in aggregate, can be a powerful resource both internally and for sharing with third parties. While privacy concerns have been an issue historically, more powerful techniques for collating, presenting and anonymising data in real time have made the potential MNO offering both safer and more compelling to partners in the public, NGO and private sectors. This session explores how operators are able to monetise the data they hold within the bounds of both privacy and public acceptance. During the session, tweet your comments and questions to #MWCDTMN Moderator: Dan Thomas, Technology Correspondent, Financial Times Richard Jarvis, Head of Threat Analytics Engineering, BAE Systems Yogesh Malik, Group CTO, VimpelCom Matt Beal, Director, Innovation & Architecture, Vodafone Group Rima Qureshi, Group SVP, Strategy, Ericsson

15:15-16:15 The Virtual Reality Opportunity This session will explore the evolution of virtual reality and the growth opportunities it presents. As the smartphone market becomes increasingly saturated, with less significant hardware innovations, a market opportunity is emerging for VR products, both in consumer and enterprise markets. VR is quickly approaching consumer readiness and with some significant VR product announcements recently, more companies are considering VR for their business and whether it presents a new growth opportunity. How can companies actually make money from VR and when should they invest and start planning? Beyond this, how can the industry move forward with Virtual reality and with what affect? Is this an important opportunity for the future of the mobile industry? During the session, tweet your comments and questions to #MWCVRO Moderator: Jefferson Wang, Senior Partner, IBB Consulting Edward Tang, Founder & CSO, Avegant Arthur van Hoff, CTO & Co-Founder, Jaunt Mihai Pohontu, VP, Emerging Platforms, Samsung Myles McGovern, CEO, Immersive Media 15:15-16:15 The Road to Connected and Autonomous Cars With a global market forecast of 44 million automated vehicles by 2030 (BCG, 2015), connected and automated driving is expected to have a huge economic impact. New laws are now mandating connectivity in Europe from March 2018, where all new cars and light vans must be equipped with ‘eCall’, an emergency notification system to deal with road accidents. Numerous societal benefits are anticipated with progress in this industry, including new jobs across the automotive value chain; increased road safety and lower fatalities; increased fuel-efficiency and lower environmental impact; reduction of traffic congestion and higher comfort standards for users. However the journey ahead is not without potential roadblocks. This session will examine how the automotive and mobile industries can work closely together to enable the connected car market to deliver upon its full promise, and how key challenges including differing product lifecycles and safety/security concerns can be surpassed. During the session, tweet your comments and questions to #MWCATO Moderator: Dominique Bonte, VP, B2B, ABI Research Macario Namie, VP, Strategy, Jasper Michael Wanzeck, Head of Connected Car, Porsche David Bunch, Global VP, Shell Retail Marketing & Chairman, Shell Brands International Wilko Andreas Stark, VP, Strategy & Mercedes-Benz Cars Product Strategy & Planning, Daimler

16:45-17:45 Financial Transactions: The Rise of Digital Money The Digital Money Market is getting increasingly crowded, with banks joining a busy space already populated by scores of tech start-ups, device manufacturers, card based consortia and payment platforms, all struggling to find a foothold and vying for control of the customer service opportunity. All resulting in confusion for customers who are looking for more convenient, faster and more secure ways to pay for their purchases. This session will examine the opportunities, barriers and disruptions for the mobile and financial industries by looking at the latest developments and the associated benefits for the wider value chain and end consumer. Is there still an opportunity for mobile to innovate? Find out during this session. During the session, tweet your comments and questions to #MWCFNT Moderator: Samee Zafar, Director, Edgar, Dunn & Company Naveed Sultan, Global Head of Treasury & Trade Solutions, Institutional Clients Group, Citi Yair Finzi, Co-Founder & CEO, SecuredTouch Andi Dervishi, Fintech Global Head, IFC Anuj Nayar, Senior Director, Global Initiatives, PayPal Hiroyuki Sato, CEO, DOCOMO Digital 16:45-17:45 Cognitive Computing Artificial intelligence and cognitive computing have existed for some time now, but it hasn’t been until quite recently, as our ever more connected world ushers in the Big Data era, that these technologies have been brought into the mainstream. Broadly defined as simulating human thought processes in computerized models, cognitive computing is designed to facilitate useful interaction between human and computing systems that build knowledge, learn, understand language and reasoning while also being able to grasp more subtle concepts such as context. Beyond the incredible potential for scientific research, businesses and industries generating structured data at the necessary scale stand to benefit the most in the short term from insights gained from these new computing systems. In the longer term, these technologies promise to radically transform how we interact with an increasingly digital and automated world around us. Join this session for unique insights from pioneers of cognitive computing. During the session, tweet your comments and questions to #MWCCGC Moderator: Malik Saadi, MD & VP, Strategic Technology, ABI Research Michael Karasick, Ph.D., VP, Innovations, IBM Watson Group, IBM Jeff Gehlhaar, VP, Technology, Corporate Research & Development, Qualcomm Incorporated Werner Vogels, CTO, Amazon

16:45-17:45 Innovating for Inclusion Governments, NGOs and other institutions are increasingly leveraging ICT, and mobile in particular, to more efficiently deliver important services to existing constituents as well as to previously underserved individuals and communities. In many cases however, scaling up these activities to boost overall inclusion faces many challenges. From an access point of view, coverage remains a key concern, and efforts aimed at connecting the rest of the world to the internet must continue at pace, and will certainly require a blend of conventional solutions as well as more innovative or cost efficient solutions to achieve this goal. Digital literacy also presents a significant challenge given so many of the world’s underserved populations will be accessing such services for the first time, emphasising the need to educate users as well as developing intuitive and intelligent user interfaces. Finally, more will need to be done to move new and existing services into the digital space to increase their reach and positive impact, while also ensuring that such services are provided in a safe and secure environment. Join this session to learn how the mobile industry is working with different stakeholders to develop important and innovative solutions for inclusion. During the session, tweet your comments and questions to #MWCICN Moderator: Tarek Bazley, Science & Technology Editor, Al Jazeera English Mike Cassidy, VP & Project Leader, Project Loon, X (formerly Google[x]) Sebastian Tolstoy, VP, Business Unit Radio, Ericsson Yael Maguire, Head of Connectivity Lab, Facebook Vincent Gouarne, Global Head TMT & VC, IFC Rangu Salgame, CEO, Growth Ventures & Service Provider Group, Tata Communications Mark Kaplan, CEO, Tone Irfan Wahab Khan, Deputy CEO, Telenor Pakistan

16:45-17:45 Stadiums: Enhancing the Fan Experience This session will explore the evolution of stadiums as the ultimate incarnation of some of the most innovative consumer mobile experiences. Developments in technology, changing demographics and the opportunity for new revenues are driving large stadiums and industry stakeholders to think creatively about how they can enhance the fan experience and what is needed to enable this from a networking and infrastructure perspective. Through a series of world leading case studies the session will showcase examples of innovative broadcast technologies, applications and services for consumers in the stadiums of tomorrow. Complimentary to this, the session will discuss the technologies, solutions and strategies required to enable these new services and raise questions on how to commercialise the opportunity. During the session, tweet your comments and questions to #MWCSDM Moderator: Tony Poulos, Managing Editor, Disruptive Views Christine Pantoya, SVP, Mobile Strategy, NBA Laurence Sotsky, CEO, Hopscotch Chot Reyes, President, Media5 Doug Webster, VP, Service Provider Marketing, Cisco Systems, Inc. Matt Stagg, Head of Mobile Video & Content, EE Sergio Verdu, Director, Digital Media, ESPN Pierre-Louis de Guillebon, EVP, B2B Services-Paris, Euro2016, Orange Kate McKenzie, COO, Telstra

18:00-18:45 Keynote 8: Qualcomm & MERCEDES AMG Petronas Formula One Team Moderator: Nicki Shields, TV Presenter & Journalist , Formula E & CNN Derek Aberle, President, Qualcomm Incorporated Paddy Lowe, Executive Director, Technical, Mercedes AMG Petronas Lewis Hamilton, Driver, Mercedes AMG Petronas

Day 3 – Wednesday 24 February 2016 09:15-10:30 Keynote 9: Mobile is Transforming Industries Moderator: Naomi Climer, President, Institution of Engineering & Technology (IET) Chuck Robbins, CEO, Cisco William Ruh, SVP & Chief Digital Officer, GE & CEO, GE Digital Richard Fain, Chairman & CEO, Royal Caribbean Cruises Ltd. Kaan Terzioğlu, CEO, Turkcell

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11:00-12:00 The Reinvention of the MVNO In many countries MVNOs were first introduced as a regulatory mechanism for boosting competition, but often ended up supporting specific niches with relatively little impact on the market as a whole. Today, though, we are seeing MVNOs exploit new opportunities driven by the rapid changes in the technology and business environment. They are creating new markets and supporting drastically different business models, increasing their potential both as disruptive rivals and partners to the MNOs. In this session we showcase some of the most significant of this new wave. During the session, tweet your comments and questions to #MWCMVNO Moderator: Claude Achcar, Managing Partner, Actel Consulting Nicholas Constantinopoulos, President, FreedomPop International Emmanuel Walckenaer, SVP Cloud & Connectivity Services, Sierra Wireless Brent Newsome, VP, Business Development, NewNet Frank Bodewes, Telecoms Consultant, Enexis Murari Srinivasan, CEO & Co-Founder, Luminate Wireless

11:00-12:00 The Contextual Commerce Opportunity Contextual commerce presents significant opportunities as the entire shopping experience becomes seamless and automated, driving up consumer spend. This session will explore how the significant opportunities in contextual commerce can be realised by leveraging the numerous data sets available. From behavioural to demographic or situational data, what role do the different stakeholders in the ecosystem play in capturing, analysing and sharing these different data sets? What are the business models involved? How can the ecosystem work more collaboratively to build the context of a customer and deliver a better overall commerce experience for customers? Beyond this, the session will explore the potential pitfalls with breaches in privacy as ultra-convenience becomes king. During the session, tweet your comments and questions to #MWCCCO Moderator: Claire Maslen, Senior Manager, Financial Services, GSMA Michael Jaconi, Co-Founder & CEO, Button John Fontein, VP, Business Development , GoEuro Aunkur Arya, GM, Mobile, Braintree Scott Snyder, President & CSO, Mobiquity 11:00-12:00 Network Security Today’s increasingly complex IP-based networks are becoming harder and harder to protect with a perimeter-based form of security, while the increasing variety and sensitivity of data traffic is liable to render networks greater targets. Radically different approaches to data security, problem detection, mitigation and recovery will be essential to make sure that future networks are robust and, to end users, trustworthy. While it is early days still, there are pioneers doing striking work to rethink the way our networks are protected. Join them in this session to gain a glimpse of the most promising opportunities. During the session, tweet your comments and questions to #MWCSEC Moderator: Nik Willetts, Deputy CEO & Chief Digital Officer, TM Forum Dr. Anand Prasad, Executive Specialist, Chief Advanced Technologist, NEC Dave Palmer, Director, Technology, Darktrace William Chow, CTO & Co-Founder, Mobolize Eddie Garcia, Chief Security Architect, Cloudera

11:00-12:00 Unleashing the Value of IoT Platforms The Internet of Things continues to attract much industry interest but it is still in the early stages. While many devices are being developed today to support the Internet of Things, the majority are at the concept stage or exist as standalone devices, as yet unconnected to other IoT devices as interoperable solutions for the home or in industrial applications. The world of IoT platforms for application development is currently in flux, with a number of competing platforms using different protocols and based on different standards. What is the best approach for developers building apps for the Internet of Things? How are open standards evolving to enable IoT solutions to seamlessly interconnect in the future? How can IoT platforms facilitate data analytics to improve existing IoT solutions and support the creation of new products and solutions? During the session, tweet your comments and questions to #MWCIOT2 Moderator: Saverio Romeo, Principal Analyst, Beecham Research Philip DesAutels, Senior Director, IoT, The AllSeen Alliance Mihai Voicu, Chief Security Officer, Telit IoT Platforms, Telit Angelo Corsaro, CTO, PrismTech David Sharp, Head of Technology 10x, Ocado 12:15-13:00 Keynote 10: Mobile is Digital Inclusion Moderator: Anders Borg, Chair, Global Financial System Initiative, World Economic Forum Anthony Lake, Executive Director, UNICEF Ann Cairns, President, International Markets, MasterCard Karim Khoja, CEO, Roshan

13:00-14:00 Networking Lunch: featuring Emerging Markets at The Showcase Stage Creating successful and sustainable relationships between operators and innovators in Emerging Markets lies at the heart of this session. Whether delivering mobile services to underserved communities, or giving traditional social media players a run for their money, Wednesday lunchtime’s Showcase Stage will host a series of pitches and demos from some of the best and brightest innovators operating in Emerging Markets. From Product Health, who are helping to light up the developing world, to Farmerline, who provide critical market information to Ghanaian farmers, come and hear from the companies that are shaking things up and delivering a range of truly transformational services.. Nathalie Boulanger, SVP, Start-up Ecosystem, Orange David Gilarranz, VP, Digital Innovation, Millicom Ana Segurado, Director, Telefonica Open Future Rob Hygate, Operations Director, Africa Water Enterprises Virginia Gardiner, CEO, LooWatt Jason Simpson, Founder & Executive Director, Mobile4Energy Alloysius Attah, CEO & Co-Founder, Farmerline Tony Lynch, MD, Product Health 14:00-15:00 Keynote 11: Mobile is Commerce Moderator: Ina Fried, Senior Editor, Re/code Patrick Collison, Co-Founder & CEO, Stripe Dawn Airey, CEO, Getty Images Sir. Martin Sorrell, Chief Executive, WPP

15:15-16:15 Co-Opetition and Managed Services in the Digital Value Chain While the traditional ‘telcos’ move to become smarter, more agile providers of digital services, the ecosystem around them is shifting. More complex offerings in IoT and ‘x as a service’ force operators to coordinate partners more like a systems integrator. Ventures into media distribution, financial services and more, create new fields for competition and collaboration. Meanwhile traditional vendors are building their own managed service propositions which can take them direct to market as well as supporting MNOs in delivering their new generation of services. In short, the old supplier-buyer relationship is changing fast. The opportunities are astronomical for those leaders who can reinvent their processes, organisations and world view to embrace these new realities but it’s not easy. This session brings lessons from thought leaders positioning their companies to lead in the years ahead. During the session, tweet your comments and questions to #MWCDVC Moderator: Laurent Viviez, Partner, AT Kearney Mike van den Bergh, CMO & MD, HKT Global Development Services, PCCW Global Stephen Nolan, SVP, Tech Data John Lagerling, VP, Mobile Partnerships, Facebook Gary Miles, GM, Strategic Initiatives, Amdocs

15:15-16:15 MNO CEO Roundtable Operator revenue growth has seen significant variations between different regions over the past few years with emerging market economies maintaining healthy growth, as opposed to most of the rest of the world seeing slower and even negative growth rates. The global forecast for the coming years seems much more stable and uniform, though perhaps not so bright, with GSMAi predicting a 3.1% CAGR per annum through to 2020, down from 4% for 2008-14. While most markets will see similar forces driving this trend - such as regulatory action, increased competition and market saturation - decisions taken today will define how successful operators will be at beating the markets tomorrow. Indeed, the transition to data centric services enabled by next generation all IP networks is creating new opportunities to diversify revenue streams with new products, services and partnerships beginning to offset the loss of traditional operator revenues, as well as easing the burden of investment for future network deployments and upgrades. Join leading operator CEOs from around the world as they discuss how the mobile industry can best position itself to succeed in the face of the challenges our industry will encounter in the coming years. During the session, tweet your comments and questions to #MWCCEO Moderator: Boris Nemsic, Partner & Executive Board Member, Delta Partners Allison Kirkby, Group President & CEO, Tele2 Glenn Lurie, President & CEO, AT&T Mobility Dr. Khaled Biyari, CEO, Saudi Telecom Group 15:15-16:15 Enabling the Smart Workforce Mobility is now front and centre of any progressive companies IT strategy. While consumer initiatives grab the headlines and the vast majority of subscribers, enterprise accounts for a significant share of revenue and profit. For example 27% of Vodafone’s global revenue comes from enterprise, 40% in the UK. Employees now expect the flexibility that mobile solutions provide to enable a 21st century work/life balance. It is a key element of recruitment and employee retention. Businesses are looking far beyond productivity applications to unified communications, M2M, cloud and full service solutions across all device types, operating systems and things, for organizational and service efficiencies. The growth and complexity mobility adds to enterprise IT infrastructure requires significant strategic consideration and investment in enabling technology; security, cost, application and device management solutions. This session explores the options to ensure the right strategy and solutions to ensure success and a future-proof roadmap. During the session, tweet your comments and questions to #MWCWRB2 Moderator: Dan Shey, VP, B2B, ABI Research Ian Evans, VP & MD, EMEA, VMWare David Keane, CEO, Bigtincan Steve McGaw, CMO, AT&T Business Solutions, AT&T Francois Mahieu, VP, B2B Europe, Samsung Shamayun Miah, VP & European Mobile Leader, IBM Global Business Service

15:15-16:15 Wearables for Wellness and Lifestyle The wearables market is set to be worth an incredible $25 billion by 2019, with fitness and activity trackers predicted to account for more than half of the market in terms of units shipped, while smartwatches will contribute more than 50% of the revenue (CCS Insight, 2015). Spurred largely by the arrival of the Apple Watch, traditional watchmakers are now also entering the wearables space, with Fossil Group’s acquisition of MisFit possibly signalling the start of a wider trend. Yet the real promise of wearables is perhaps far greater than the digital tracking applications which dominate the market today. This session will explore the ways in which these gadgets are set to have a profound impact upon our everyday lives, in some cases with scope for truly life-changing capabilities. During the session, tweet your comments and questions to #MWCWRB2 Moderator: Stuart Carlaw, Chief Research Officer, ABI Research Robin Thurston, Chief Digital Officer, Under Armour Greg McKelvey, CSO & Digital Officer, Fossil Group Stephane Marceau, Co-Founder & CEO, OmSignal Aideen O'Colmain, Corporate Wellness Director, FitBit 16:15-16:45 Networking Break: featuring Accessibility at The Showcase Stage Through old age, accidents and a host of other reasons, many customers in all markets are either temporarily or permanently disabled in some way. With a projected spending power of $3.5trillion and growing, it makes sound business sense to make sure that disabled people can use your services. There are opportunities built in to existing products together with amazing new services that can help you get sizeable segments of your potential customer base connected and active online as a win-win. This is your chance to see and experiment with some of the most effective ways to support your customers, often with minimal effort Moderator: Chris Lewis, MD & Founder of the Great Telco Debate, Lewis Insight Mari-Satur Torre, Manager, Foundation Innovation, Vodafone Spain Foundation Sabine Lobnig, Deputy Director, Communications & Regulation, Mobile Manufacturers Forum Thomas Barmuller, VP, EMEA, Mobile Manufacturers Forum Dee O'Sullivan, Director, MyHealthApps.net Stan Karpenko, Founder & CEO, GiveVision Tomotaka Takahashi, Founder, Robo-Garage

16:45-17:45 The End of Subsidy? The mobile has an annual debate about the future of subsidy, however 2015 has seen some significant shifts in the use of subsidy, with greater tariff transparency, use of finance, flexibility and unbundling with the growth in SIM only contracts. Subsidy remains critical to high end device sales and subscriber acquisition in many, often advanced markets. If this trend continues, what will the impact be on mobile operator’s control of retail, a key customer touchpoint, it’s control of a devices network performance and the sales of high end devices, which are already under pressure? The end of subsidy could marginalize the mobile operator and accelerate the advent of eSIM in smartphones and other mobile devices. This session discusses the future of subsidy and the potential impact of its demise. During the session, tweet your comments and questions to #MWCSUB Moderator: Rachel Lashford, VP, Analysis, Canalys Markus Alexander von Böhlen, Director, Devices, SIM & Logistics, Telefónica Germany Biju Nair, President & CEO, HYLA Mobile Mr. Luo Zhongsheng, VP, CoolPad Ranjiv Dale, Head of Technology, GfK UK 16:45-17:45 Humanitarian Connectivity and the Mobile Industry From natural disasters to complex humanitarian emergencies, mobile technology can be a vital tool for those impacted by crisis. “Digital Aid” is transforming the way the global community responds and interacts- as demonstrated recently in the 2015 earthquake in Nepal, and in the ongoing refugee crisis in Europe and the Middle East. In this session, hear from thought leaders in the mobile and humanitarian sectors about the evolving role of mobile technology in humanitarian crises, from resilience to response. During the session, tweet your comments and questions to #MWCHMN Moderator: Alec Barton, Founder & Publisher, Developing Telecoms Dr. Hans Wijayasuriya, Regional CEO, South Asia Region, Axiata Group Eduardo Puig de la Bellacasa Aznar, Global Director, Stakeholder Engagement & Corporate Reporting, Telefonica Elaine Weidman-Grunewald, VP, Sustainability & Corporate Responsibility, Ericsson Jacob Korenblum, CEO & Co-Founder, Souktel Digital Solutions Pierre-Guillaume WIELEZYNSKI, Deputy Director, IT, World Food Programme

16:45-17:45 Retail: Convergence of Digital and Physical Like many others, the retail industry is experiencing significant disruption due to the opportunities created by mobile and digital platforms. As the consumer’s shopping expectations evolve, retailers are working to create a true ‘omni-commerce’ experience which recognises the changing roles of online and physical stores in purchasing decisions. Retailers are increasingly developing innovative approaches to mobile, social and physical storefronts and working to integrate the consumer shopping experience. From contextual buyable-pins and buttons, to beacons and native in-app purchasing, this session will look at strategies to make these experiences as seamless as possible as well as debate who now owns the consumer and commerce relationship. During the session, tweet your comments and questions to #MWCRTL Moderator: Shira Levine, Research Director, Service Enablement & Subscriber Intelligence, IHS Victor Ortiz, Director, Mobile Retail Engagement, Toys "R" Us Margarita de Miguel, Global Chief Digital Contents VP, Telefónica On The Spot Services Davor Sutija, CEO, Thinfilm Nick Jones, EVP, Innovation & Growth, Arc Worldwide/Leo Burnett 16:45-17:45 The Internet of Things: Connectivity Connectivity and communication technologies provide the fundamental plumbing to IoT solution enablement. All vertical markets are dependent on innovation in device and communication technologies to reduce costs, enhance services, and to enable a roadmap of new services. This portion of the value chain is complex for suppliers and end-users. Besides continuous hardware pricing pressure, device and module vendors need to rationalize portfolios for connectivity options, vertical market segments served, and services. For instance, cellular hardware is being challenged by new low-power wireless WAN technologies operating on unlicensed spectrum. This in turn is driving development of new LTE standards designed for M2M/IoT communications. This session will assess the most salient device, module, connectivity technology, standards and vertical market trends shaping the IoT market. During the session, tweet your comments and questions to #MWCIOT3 Moderator: Bengt Nordström, CEO, Northstream Paul Scanlan, President, Business & Network Consulting, Huawei Joyce Mullen, VP & GM, Dell OEM Solutions, Dell Rami Avidan, MD, IoT, Tele2 Art Miller, Senior Director, Business Development, Qualcomm Technologies, Inc. Daniel Collins, Co-Founder & CTO, Wireless, Jasper

Day 4 – Thursday 25 February 2016 09:15-10:30 Keynote 12: Mobile is Innovation Moderator: Paul Dowling, CEO, Dreamstake Professor Sir Konstantin Novoselov, FRS, , University of Manchester Xavier Carrillo-Costa, CEO & Founder, Digital Legends Philip McAleese, CEO, See.Sense Ed Rex, Founder & CEO, Jukedeck David Peto, Founder & CEO, Aframe Jon Reynolds, Co-Founder & CEO, SwiftKey

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11:00-12:00 New Paradigms for Delivering Cost Effective Quality of Experience To quote an operator CEO recently, “Without QoE we are dead”. The quality of users’ experience on the operator network is fundamental to the brand’s reputation, but throwing money at the network to ensure bandwidth has proven unsustainably expensive and, at times, just solves the wrong problem. New QoE-centric approaches to network building, monitoring and management paired with a clearer understanding of the end user’s actual experience offer the chance for the operator to compete better with less expenditure. In this session we examine best practices to deliver an excellent quality of experience. During the session, tweet your comments and questions to #MWCQOE Moderator: Monica Paolini, Founder & President, Senza Fili Raul Amaya, SVP, Strategy, Avantel Ozgur Genc, Director, Central Operations, Turkcell Group An Jian, President, Global Wireless Network Marketing & Solutions, Huawei Stephen Douglas, Solutions & Technical Strategy Lead, IoT, Spirent Biren Sood, CEO, Vasona Networks

11:00-12:00 Personalisation and the On-Demand Economy Fuelled by an increasing reliance upon the convenience of mobile phones to conduct everyday activities and transactions, expectations of near instant service availability have led to the unstoppable rise of the on-demand economy. With no less than $15 billion in funding for on-demand companies to date, so-called ‘Uber for X’ start-ups are now a force to be reckoned with and the opportunity is there for companies in an almost unlimited range of industries to take advantage of this trend and strive for greater consumer satisfaction. Leveraging scalable cloud-based communications platforms and social networks to connect people and finding new and efficient ways to deliver instant gratification and personalised services on-demand will prove fundamental to success. This session will demonstrate some of the success stories from the on-demand economy, providing invaluable takeaways for any company looking to exploit and profit from this transformative industry shift. During the session, tweet your comments and questions to #MWCODE Moderator: Tony Poulos, Managing Editor, Disruptive Views Roy Ng, COO, Twilio Mike Curtis, VP, Engineering, AirBnB John Jung, Chief Business Officer, Kakao 11:00-12:00 Mobile Innovation @ MWC2016: The Innovation of Things We are seeing a huge influx of start-ups and new products in the IoT space. This session will feature stand-alone presentations from established companies in this space and fast paced pitch presentations from young companies trying to gain a foothold in this environment. Finally, the session will conclude with a live audience vote to decide on the most innovative product or service. During the session, tweet your comments and questions to #MWCINO1 Moderator: John Occhipinti, Partner, Relay Ventures Cecilia Atterwall, Head of Strategy, Marketing & Communications, Business Unit Global Services, Ericsson Nicolas DeBock, Principal, Balderton Capital Mark Evans, Head of Payments Advisory, Global Payments & Cash Management , HSBC Omar Tellez, Executive Board, Moovit Todd Greene, Founder & CEO, PubNub Kenny Hawk, CEO, Mojio Gillen Bilbao Baro, COO, Change Alert Denis Vitchevsky, VP, Strategy, Neura Nathan Anderson, CEO, ScanTrust

11:00-12:00 Securing The Internet of Things The Internet of Things will enable unprecedented numbers of connected things from wearables and connected cars to smart homes and critical infrastructure. The possibilities are seemingly endless as new use cases emerge. However, with more connected devices comes a greater risk of potential security threats; hackers will always look for ways to expose new vulnerabilities. Industry approaches to tackling security weaknesses range from reactive measures to seeking to implement security at the design stage. What security threats does the Internet of Things pose? What is the industry, from device manufacturers and app developers to mobile operators and industry alliances doing to secure the Internet of Things? How can security and encryption be embedded into IoT platforms, apps and big data stores to protect against potential security hacks? Find out in this session. During the session, tweet your comments and questions to #MWCSIOT Moderator: Godfrey Chua, Principal Analyst, Machina Research Sven Schrecker, Chief Architect, IoT Security Solutions, Intel Marc Jones, Chairman & CEO, Aeris Communications James Lyne, Global Head of Security Research, Sophos Jimmy Johansson, Information Security & Privacy Officer, Telenor Connexion AB Martin Oerder, Head of Software Product Group, Professional Lighting Systems, Philips Lighting

12:15-13:15 LTE Network Diversity: LTE Unlicensed and Beyond Global mobile data traffic is set to continue growing at exponential rates over the next five years, and according to Cisco’s Visual Networking Index, Wi-Fi will account for just over half of all traffic from 2016 onwards. The development of LTE-U provides mobile operators with a compelling solution to address congestion within their licensed spectrum bands while also providing a superior user experience to Wi-Fi in the unlicensed bands, especially in those instances where Wi-Fi’s performance is likely to be tested. However, questions remain over the viability of running both Wi-Fi and LTE-U within the same bands, and concerns have been raised about the potential impact LTE-U deployments might have on existing and future Wi-Fi deployments. Beyond these technical considerations, how will consumers react to competition between a perceived free service in WiFi, to charged access via LTE-U? Given the potential impact on consumers, will telecoms regulators be tempted to intervene, and what implications could this have for future innovations in the unlicensed spectrum bands? Join experts from across the value chain as they debate the potential benefits and pitfalls of LTE-U. During the session, tweet your comments and questions to #MWCNDY Moderator: Peter Rysavy, President, Rysavy Research Shawn Covell, VP, 5G Advocacy, Intel Dean Brenner, SVP, Government Affairs, Qualcomm Incorporated Edgar Figueroa, President & CEO, Wi-Fi Alliance Alan Law, Distinguished Engineer, Vodafone & Chair, Small Cell Forum 12:15-13:15 News & Content on Mobile: New Trends in Consumer Consumption Against a backdrop of media fragmentation and technology evolution, mobile is playing an increasingly important role in the way that we consume and create news, video, music and other content. The outcome is the creation of new and dynamic business models for content providers in order to cater to new trends in consumer consumption. How is this impacting an established industry? It is unclear if mobile is seen as a threat or welcomed as a ground-breaker. This session will feature speakers from across the new media & content value chain, looking at how the technology industry is impacting the industry and to what effect. During the session, tweet your comments and questions to #MWCNMM Moderator: Sam Evans, Partner, Redshift Strategy Elisabetta Romano, Head of TV & Media, Ericsson Arlie Sisson, VP, Product & Design, Condé Nast Andrew Hawken, Head of Digital Media, Sky News Jimmy Maymann, EVP & President, AOL Content & Consumer Brands, AOL

12:15-13:15 Mobile Innovation @ MWC2016: Software and Services The second session in this year’s mobile innovation programme will feature four more finalists from young companies in the software space. Starting with standalone presentations from established companies in this space, the session will conclude with timed pitch presentations and live feedback from a panel of industry judges. Once again, the finalist will be decided by an audience vote. During the session, tweet your comments and questions to #MWCINO2 Moderator: Paul Lee, Global Head of Research, TMT, Deloitte Austin Hay, Product & Partner Growth Team Lead, Branch Metrics Mike Molinet, Founder & COO, Branch Metrics Didac Lee, Head of Innovation, FC Barcelona Jorge Ruiz, Global Digital Acceleration Head, Citi Ronen David, Director, Amdocs Innovations, Amdocs Ben Narasin, General Partner, Canvas Ventures Pat Phelan, CEO, Trustev Nick von Christierson, CEO & Co-Founder, Baby Bundle Anthony von Christierson, COO & Co-Founder, Baby Bundle Omar Tellez, Executive Board, Moovit Ted Nash, CEO, Tapdaq 12:15-13:15 The Graphene Revolution The race is on to harness the potential of Graphene and the mobile industry is in a leading position to benefit from its unique properties. Although at largely a conceptual stage, a number of companies are successfully working to create industry changing products and services that benefit from Graphene’s unique characteristics. This one hour session will showcase the companies currently working with Graphene to demonstrate the new products and capabilities in mobile technology that this material is supporting using its unique characteristics of strength and electronic support. How realistic is the promise of Graphene and what will it create in the future? See for yourself at Mobile World Congress 2016! During the session, tweet your comments and questions to #MWCGPH Moderator: Frank Koppens, Group Leader, ICFO Professor Andrea Ferrari, Director, The Cambridge Graphene Centre, University of Cambridge Tapani Ryhänen, Head of Business Line, Nokia Vittorio Pellegrini, Director, Italian Institute of Technology Thanasis Georgiou, VP, BGT Materials Mike Banach, Technical Director, FlexEnable

14:15-15:15 Crowdsourcing and Community Marketing With the global crowdfunding market predicted to be valued at $96 billion by 2025, platforms like Kickstarter and IndieGogo have become a formidable tool for raising capital and community engagement from existing supporters and potential new customers for product launches. Most of the iconic technology crowdfunding campaigns to date have been initiated by start-ups, seeking to innovate and harness the power of the crowd to compete with larger, better-funded rivals. Yet demonstrating the broad appeal of community marketing, increasingly we are now also seeing more established companies with much deeper pockets using these platforms for research and to gauge consumer interest in new products. Featuring a range of case studies from across the technology industry, this session will explore the impact of the rise of crowdsourcing and seek to understand how these platforms can be leveraged to increase consumer engagement. During the session, tweet your comments and questions to #MWCCRD Moderator: Goncalo de Vasconcelos, Forbes Contributor, Co-Founder & CEO, Syndicate Room Fredrik Lindahl, CEO, Flightradar24 AB Carlos Gomez, Head of Business Growth, Europe, Waze Nir Erez, Co-Founder & CEO, Moovit 14:15-15:15 New Security & Encryption Paradigms Mobile network security is paramount in today's world and it is a world that is changing rapidly. With everything connected, what will the future look like? How does the mobile industry continue to develop security and encryption into next generation networks and balance this with regulatory obligations across the world? What will be the future challenges of a hyper-connected society for confidentiality and privacy and how is overall cyber security maintained? This session will feature experts from across the security world who will discuss potential challenges and solutions. During the session, tweet your comments and questions to #MWCSEP Moderator: David Rogers, Founder & CEO, Copper Horse Ingrid van Engelshoven, Vice-Mayor, The Hague Raj Samani, VP & CTO, Intel Security EMEA Jason Porter, VP, Security Solutions, AT&T David Kleidermacher, Chief Security Officer, BlackBerry Ciaran Bradley, CTO, Adaptive Mobile

14:15-15:15 Mobile Innovation @ MWC2016: Hardware and Devices The concluding session in the Mobile Innovation programme at MWC16 will feature insight from leading commentators on the mobile industry, together with fast-paced demonstrations and presentations from young companies making a splash. As the communications ecosystem diversifies, can we break the mould on the hardware in our pockets? Find out here and vote on the most groundbreaking innovations. During the session, tweet your comments and questions to #MWCINO3 Moderator: Matt Guest, Head of Digital Strategy, Deloitte Marc Sommer, SVP Business Development & Partnerships, Deutsche Telekom Miquel Montana, Partner, Clifford Chance John Occhipinti, Partner, Relay Ventures Gary Stewart, Director, Wayra UK Tony Pham, VP, Marketing , Coin Richard Ollier, CEO, GIROPTIC Joanna Montgomery, CEO, Little Riot Dave Black, CMO, Meshh Mats Horn, CEO, Tinitell 14:15-15:15 Connecting the Home The rise of the Internet of Things has seen the concept of the connected home become a reality. With connected devices continuing to grow, evolve and benefit consumers, we are now seeing the connected home become one of the largest growth opportunities for the IoT ecosystem. As we become increasingly aware of the benefits of a connected home, the demand for solutions is gathering momentum. Barriers to adoption remain however; there is a strong need to establish interoperability among connected products and services in order to enable collaboration and allow network and service optimisation for example. Join some of the industry’s leading players as they discuss innovative solutions and the challenges and opportunities faced in achieving interoperability. During the session, tweet your comments and questions to #MWCCNH Moderator: Matt Hatton, Founder & CEO, Machina Research Suraj Shetty, VP & GM, Mobility Solutions, Cisco Systems, Inc Stephen Vincent, Executive Director, Business Development, Digital Life, AT&T Stephanie Huf, Head of Marketing & Communications Industry & Society, Ericsson