So, what do we need to do? Achieve our Ambition, so that in 10 years, hockey is:
A global game that inspires the next generation
That’s great! But what does it mean? To succeed, we have to achieve these four goals: 1
2
3
4
Develop innovative and exciting entertainment events
Increase the degree of professionalism in the sport
Build a recognised, powerful image for hockey
Generate millions more followers around the world
1 AMBITION
4 KEY GOALS
5 MAJOR INITIATIVES
4 CORE VALUES
Our 5 key initiatives 1
2
3
4
5
Fan-focused entertainment portfolio
World‐class content creation & distribution
Joined‐up global marketing
Commercial partners who share our vision
High Performing Sport
ENGAGE & EMPOWER
Initiative 1 Fan-focused entertainment portfolio
Tell me more This initiative includes •Re-defining the entire international event portfolio for the sport of hockey from 2019 onwards – as if starting from zero
Powerful branding Great sports presentation
•Creating a short format of the game to rejuvenate and reposition hockey •Ensuring our events are big, bold, packed and loud, delivered with consistency and professionalism
Impressive locations Packed stands with spectators closer to the pitch Great spectator services
Initiative 2 World‐class content creation & distribution
Tell me more This initiative includes • Working with STAR to enhance the viewer experience through innovative technology, match data and analytics and strong brand delivery through graphics including virtual reality • Delivering a dedicated platform on starsports.com for live coverage • Creating a great second screen experience on FIH digital channels • Providing amazing photography and video content demonstrating the speed, beauty and wizardry of hockey.
Initiative 3 Joined‐up global marketing
Tell me more This initiative includes • Strong brands We will build powerful, recognised brands for hockey, its events and players • Digital communities We will build a large and active fan base ready to listen and share • Joined-up campaigns FIH will lead global marketing campaigns executed by the whole hockey community • Far-reaching PR We will promote a common set of messages to consumers and grow our international relations
Initiative 4 Commercial partners who share our vision
Tell me more This initiative includes •Building a commercial culture within hockey •Attracting big brands to the sport •Ensuring that sponsors increase their involvement at events through on site activities •Aligning sponsor’s marketing campaigns with ours •Creating hockey ‘events/products’ that are designed to deliver commercial value
Initiative 5 High performing sport
Tell me more This initiative includes •People - having the right structures attracting and retaining ambitious and professional people, developing workforce training and living the values of the Hockey Revolution •Policies and processes – having strong aligned relationship with NAs and CFs, robust anti-doping and anti-corruption programmes, credible event documentation (tournament regulations, code of conduct) •Participation - increasing the funding and programmes to ensure the global spread of the game and stimulate grass roots opportunities including a global support network to ensure hockey facilities and equipment are accessible worldwide
The story so far
ROLL OUT UPDATE • EB – agreement on strategy and messaging • COMMITTEES – good Super Committee meeting. Others to follow
• Committees now working on alignment to strategy. Next step: follow up each one • CFs – greater alignment with strategy and MOUs with plans signed off. Next step: presentations to Continental Congresses • NAs – many positively engaging with FIH, one on one presentations to different NAs plus CEO Forum 1st July. Next Step: keep communicating and sharing plans
ROLL OUT UPDATE • STAFF – workshops and messaging tools to enable them to communicate to all stakeholders. Next step: integration of goals into their objectives
• OFFICIALS AND EVENT STAFF: presentations and briefings during WLSFs • ATHLETES – presentations to all teams at WL Semi Finals
• INDUSTRY – Alastair Cox meeting with manufacturers, next step FSB in October • IOC and ASOIF – presentation 1st September at FIH Office
ROLL-OUT AND MANAGEMENT PROCESS Strategy Launch
MI plans 22/23 Jan
FIH MI monthly reviews
CF Planning session 16/17 Feb
Major NA consultation on event portfolio Jan / Feb
CF sign MOU’s with plans March
Continental Congresses
CEO Forum 1st July
NA One to One Meetings
NOW
JAN-MAR
APR-JUN
Annual reviews with Major NAs
2019-2022 Event Assignment Process
Event portfolio design
Committees – Rules, Athletes & Competitions 8/9 May
CF Annual reviews
Umpires, Medical, Appointments, Masters
JUL-SEP
OCT-DEC
SUCCESSES • Greater alignment from CFs to hockey strategy • Several NAs wanting to engage with FIH and positive attitudes • Motivated and experienced new team at STAR sports in place • Very positive forward thinking Event Portfolio workshop held in Dubai • New event delivery model agreed and will be implemented in Belgium • Positive “Super Committee” meetings and messaging tools • Momentum building for HG with positive interest from potential partners • Great new staff hiring's – people choosing FIH over other Federations • Recent awards demonstrate hockey is being noticed
