The Senior Section Spectacular Branding Guidelines Introduction When asked how we should celebrate 100 years of The Senior Section, the resounding response from members was that it should be up to The Senior Section to decide. From choosing our Spectacular name, to planning activities and events, this year is all about letting young women take the lead. Empowering The Senior Section members to lead on celebratory challenges and adventures in their own area demonstrates the value they bring to a charity that it is truly girl led. Our messaging for this celebration is that this is a party led by girls and young women. The Senior Section Spectacular is a fantastic opportunity to highlight all the amazing things that our young women do and provide them with a platform to be the best that they can be, inspiring girls both inside and outside Girlguiding.

Colours When producing materials for The Senior Section Spectacular, these should use the branding colours and tints of The Senior Section as shown below. To add variety you can also use the other Girlguiding corporate colours as listed in the Girlguiding Identity Guidelines.

The Senior Section Spectacular Logo Specifications

You may use The Senior Section Spectacular logo in any of the four colours in all communications, internal and external, including: - When communicating information to raise the profile of The Senior Section Spectacular among members

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When producing resources for The Senior Section Spectacular on displays at member events such as camps and County days on websites intended for members on displays Promotional materials for the general public when communicating with the media.

The Senior Section Spectacular logo should appear along with your localised logo e.g for your region, county, area or unit, your local logo should be used as directed in the branding guidelines. -­‐ -­‐ -­‐

Do not edit The Senior Section Spectacular logo when promoting anything related to The Senior Section Spectacular e.g do not add any text, images or colours When re-sizing the logo the ratio between length and width should not be altered as this will lead to the logo being distorted The logo cannot be used as part of a pattern and should not be incorporated into a design e.g the centre of a flower.

You are welcome to create a different logo for your event but you should not use any of the branding elements from The Senior Section Spectacular logo. There is also a black and white version to use when it is not possible to print in colour e.g on letterheads or merchandise

Using the logo digitally We have created logo files in all four official colours of The Senior Section for use on social media which is sized to fit in social media profile pictures without distortion. Please ensure you use the files labelled ‘Social’ e.g Pink_Spectacular_Social.jpg There are also logo files in all four colours for use on websites, blogs and when branding photos with the logos. To ensure that the quality of the image is maintained please use the files named ‘Digital’ e.g Grey_Spectacular_Digital.png.

Talking about The Senior Section Spectacular The Senior Section Spectacular is the umbrella name for all things celebrating The Senior Section centenary in 2016. Please use this name and not ‘The Senior Section Centenary’ in all of your communications. If you wish to use the word centenary it should never be capitalised. Please note that you should always include ‘The’ when talking about The Senior Section and ‘T’ must always appear as a capital.

 

The Senior Section Spectacular will be celebrated in 2016. The Senior Section Spectacular events are taking place across the UK.

Never abbreviate the name to TSSS or TSS Spectacular.

The Senior Section will have lots to look forward to during TSSS. The Senior Section Spectacular (TSSS) will have lots for The Senior Section to look forward to.

Talking about The Senior Section Spectacular on social media Please use the hashtag #Spectacular2016 when talking about The Senior Section Spectacular on social media.

Naming your event When naming your local events you can use ‘The Senior Section Spectacular’ and add your Region, County, Area or unit name to clearly show that this is a local event. You can also use ‘Spectacular’ without including ‘The Senior Section’. You should not abbreviate ‘The Senior Section’ in any way. You can also come up with your own name for your celebratory event.

Producing localised materials Marketing materials When producing materials for your local events celebrating The Senior Section Spectacular (posters, flyers, invites, banners etc) these should use The Senior Section colours and include: -­‐ The Senior Section Spectacular logo (in any of the 4 colours) -­‐ Your local logo (minimum size, following the positioning guidance in the Girlguiding Identity Guidelines). This can be generated on the Online Print Centre. All other design elements are your choice but please ensure that you check that any images you do use are not under copyright. It is really important that you do not use any copyrighted images without written permission from their owner. If you produced badges featuring Mickey Mouse without permission from Disney, for example, you would run the risk of being sued for infringing copyright. If they are under copyright you will need to gain permission from the owner.

Badges When creating a localised badge for The Senior Section Spectacular, if you wish, you can use The Senior Section Spectacular logo in any of the colours but it should only be used as provided. You are not permitted to edit this logo in any way and the Girlguiding Badge Branding guidelines (Link to BUMPS) apply as normal. This means that -­‐ All badges need to include the local area name -­‐ All badges need to include the event name -­‐ The trefoil should not be used if The Senior Section Spectacular logo is used on the badge otherwise it will appear twice

The Trefoil should not be edited and should only appear in Girlguiding blue (PMS 2718, C70 M40 Y0 K0, R78 G136 B199)

The Trefoil should not be edited to be any shape other than circular

The Trefoil should always be on the logo in Girlguiding blue (PMS 2718, C70 M40 Y0 K0, R78 G136 B199)

The logo should not be edited to have the Trefoil appear more than once.

Merchandise

When using The Senior Section Spectacular logo on merchandise please ensure you always include your local Country/Region, County, area or unit name above or below the logo, we would advise you use Trebuchet font as this is the official Girlguiding typeface. The Senior Section Spectacular logo includes a trefoil in the design so you do not need to add this. If you include your event name this should also be above or below the logo. There will be a range of limited edition merchandise available from Trading to celebrate The Senior Section Spectacular.

Please email the Girlguiding Marketing Team at [email protected] for further advice and guidance.