Considerate Constructors Scheme Branding Guidelines Considerate Constructors Scheme Branding Guidelines | 1

One of the many benefits of registering with the Considerate Constructors Scheme is being able to promote your registration to the public, to show them that you will support the community and not become an inconvenience. Communities may be wary of construction work taking place in their area because of the poor image associated with the industry. By registering with the Scheme, you have made a commitment to work to the highest levels of consideration. However, the public will only know that your site or company has made this commitment by communicating with them and displaying your Scheme signage effectively. This Considerate Constructors Scheme branding guide is created to give a clearer understanding of how to use its logos and signage, without the need to contact the Scheme to seek approval. If you wish to use one of the Scheme’s logos in any way that is not shown in these branding guidelines, please contact the marketing department at the Scheme's office to discuss. Please note that once obtained, logos must remain in their original colours and must not be amended in any way.

Contents Site Registration

4

Registered Site logo National Site Awards logos Site Registration logo

Company Registration

6

Registered Company ID logo National Company Awards logos Company Registration logo

Supplier Registration

8

Registered Supplier ID logo National Company Awards logos Supplier Registration logo

Ultra Sites

10

Incorrect logo usage

10

Considerate Constructors Scheme

11

Scheme logo Best Practice Hub logo Ivor and Honor Goodsite

Image of Construction logo and branding

12

Building Social Value logo and branding

12

Displaying signage

13

Signage/product artwork

Scheme advocates

14

Associate Membership Client Partnership Company Partnership Scheme Supporters

Frequently asked questions

15

Trading Standards Institute

15

Copyright and trademarks

15

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Site Registration Any work that could be construed by the general public as ‘construction’ can be registered as a site. The Code of Considerate Practice commits those sites registered with the Scheme to care about appearance, respect the community, protect the environment, secure everyone’s safety and value their workforce.

Site Registration Registered Site logo All registered sites will be provided with a link to download the Registered Site logo which is also available upon request, on a site-by-site basis. It can be used on site information boards and other documentation such as residents’ newsletters, leaflets and custom-made signage.

vehicles as it is the site that is registered, not the company. If companies wish to use the Registered Site logo, but are unsure of what sites they have registered, the Scheme can provide a list upon request.

It can only be used on an organisation’s website if the information specifically relates to a registered site. The Registered Site logo is not to be used on

National Site Awards logos The National Site Awards are presented to the highest performing registered sites. The awards recognise those who have demonstrated exceptional levels of consideration against the Scheme’s Code of Considerate Practice. Approved award winners’ logos are available stating the level and year in which the award was won.

These logos can be displayed on sites which have entered into a new registered phase. These can also be used on company letterheads and company-related documentation, including websites, brochures and signage, but only if there is a clear reference to the award-winning site. For example, underneath the logo could read: 'Awarded to [winning project]'.

Site Registration logo The Site Registration logo is not available for general use and is only displayed on signage produced by the Scheme, for example posters, banners and flags.

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Company Registration Any company of any size can register with the Scheme, including large main contractors undertaking short duration work, specialist contractors, those who work in the supply chain, domestic contractors and individual tradesmen. The Code of Considerate Practice commits those companies registered with the Scheme to care about appearance, respect the ommunity, protect the environment, secure everyone’s safety and value their workforce.

Company Registration Company Registration ID logo The Company Registration logo is unique to every registered company as it contains their registration number. This logo can be obtained electronically and can be used on any registered company’s website or documentation without restriction.

magnets must be purchased from the Scheme. The Company Registration logo with registration number cannot be sign-printed onto company vehicles.

In order to comply with the Code of Considerate Practice, the logo must be displayed on all company vehicles in the form of vehicle stickers or magnets produced by the Scheme. Failure to display your registration is a breach of compliance. Vehicle stickers and

National Company Awards logos The Scheme’s National Company Awards recognise companies that have demonstrated exceptional levels of consideration against the Code of Considerate Practice.

Award logos are sent to award-winning companies following the ceremonies and can be used as per the Company Registration ID logo above.

Company Registration logo The Company Registration logo is not available for general use and is only displayed on signage produced by the Scheme, for example vehicle stickers, posters and plaques.

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Supplier Registration Supplier Registration allows any company supplying goods and materials to the construction industry to register with the Scheme. Suppliers perform a vital role in the construction process, and equally, they have a responsibility to behave in a considerate manner at all times to ensure they portray a positive image of the industry they represent.

Supplier Registration Supplier Registration ID logo The Supplier Registration logo is unique to every registered supplier as it contains their registration number. This logo can be obtained electronically and can be used on any registered supplier's website or documentation without restriction.

magnets must be purchased from the Scheme. The Supplier Registration logo with registration number cannot be sign-printed onto supplier vehicles.

In order to comply with the Code of Considerate Practice, the logo must be displayed on all supplier vehicles in the form of vehicle stickers or magnets produced by the Scheme. Failure to display your registration is a breach of compliance. Vehicle stickers and

National Supplier Awards logos The Scheme’s National Supplier Awards recognise suppliers that have demonstrated exceptional levels of consideration against the Code of Considerate Practice.

Award logos are sent to award-winning suppliers following the ceremonies and can be used as per the Supplier Registration ID logo above.

Supplier Registration logo The Supplier Registration logo is not available for general use and is only displayed on signage produced by the Scheme, for example vehicle stickers, posters and plaques.

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Ultra Site logo Ultra Sites is currently being piloted. The logo appears on Scheme-provided products only and should not be recreated in any way unless permission has been granted by the Scheme.

Incorrect logo usage When displaying your respective registration logo ensure it appears exactly how it was received. It must not be altered or edited in any way.

Below are ways in which the Site, Company or Supplier Registration logos should not be used:

DO NOT ommit elements from the logo.

DO NOT monochrome the logo.

DO NOT stretch or squash the logo.

DO NOT rotate the logo

DO NOT change the colour of the logo.

DO NOT place the logo on a similar colour background.

DO NOT place logo on a busy background

Do NOT change the font of the logo.

Considerate Constructors Scheme logos Scheme logo The Considerate Constructors Scheme Ltd logo is not available for use by sites, companies or suppliers as it is solely the copyright property of the Scheme, designed for its own exclusive use and should only be seen on Scheme-produced documentation.

If you would like to discuss the exceptional use of any logo, please contact the marketing department at the Scheme’s head office.

A Considerate Constructors Scheme logo can only be used once permission has been formally obtained, in writing, from the Scheme’s marketing department.

Best Practice Hub logo The Best Practice Hub logo is not available for sites, companies or suppliers as it is solely the copyright property of the Scheme. This logo has been designed for use exclusively on the Best Practice Hub and on any associated marketing.

Ivor and Honor Goodsite image and logo Industry mascots, Ivor and Honor Goodsite, are costumed characters developed by the Considerate Constructors Scheme and used by construction companies to engage with a younger audience, encouraging safety on and around construction sites and to promote all that is positive about the UK construction industry.

the Scheme's office. For more information on Ivor Goodsite, please visit www.ivorgoodsite.org.uk

Their images and associated branding are not for general use, and can only be used after obtaining permission from the Scheme. If you would like to discuss the use of their images, please contact the marketing department at

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Image of Construction logo and branding Image of Construction is the Scheme’s annual industry event for registered sites, companies and suppliers. The event logo and branding is for Scheme use only unless permission has been obtained from the Scheme’s marketing department.

Building Social Value logo and branding Building Social Value provides a professional, third-party report on the social value created through construction. The logo and branding is for Scheme use only unless permission has been obtained from the Scheme’s marketing department. When a site, company or supplier registers for the Building Social Value report, they will receive an A1 poster to promote their participation. This poster should be displayed externally in a prominent, public position.

Displaying signage Every registered site, company and supplier will receive Scheme products and signage to display externally and internally. This is to inform the public and its workforce that it has registered with the Scheme and has made a commitment to be a considerate constructor. Site, Company and Supplier Registration signage should be displayed in a prominent, public location as per the instructions in the Displaying Information guide found in your initial registration pack.

way. Signage should be kept clean and legible at all times.

All Scheme signage/products must be displayed as they are received, and should not be altered in any

Below are some examples of products the Scheme provides to promote your registration.

A1 registration posters

Banners

Flags

The posters contain contact information regarding the site, company or supplier and this should be kept up to date.

Vehicle registration stickers

Code in Action posters

Signage/product artwork The Scheme is unable to supply the artwork of any signage/product.

image of construction, it is essential that the Scheme’s signage is of the highest quality.

It is important that the public understands that the Scheme is an independent, third party organisation. This may not be clear if signage is incorporated into other artwork.

Through restricting the use of artwork and requiring sites, companies and suppliers to display only official Scheme-branded signage, the quality of both the materials used and the design can be ensured.

As an organisation which aims to improve the

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Scheme advocates Associate Membership Associate Members are companies who have proved their commitment to improving the image of the construction industry through a high number of registrations that have consistently performed to a high level. Associate Members agree to register all their sites with the Scheme and to comply with all aspects of the Scheme’s Code of Considerate Practice. The Associate Membership logo can be used without restriction by any registered Associate Member on documentation relating to that member’s company, including vehicles and on their website.

Client Partners Client Partners are organisations who are keen to help improve the image of the construction industry. Client Partners agree to recommend registration with the Scheme to all sites, companies and suppliers they control, and are expected to encourage compliance with all aspects of the Scheme’s Code of Considerate Practice. The Client Partnership logo can be used without restriction by any registered Client Partner on documentation relating to that client’s company, including vehicles and on their website.

Company Partners Company Partners are companies who have proven their commitment to improving the image of construction through being a registered company for a minimum of two years and having consistently performed to a high level. Company Partners agree to continue registering their company with the Scheme and to register all sites over six weeks in duration under Site Registration, where applicable. The logo can be used without restriction by any Company Partner on documentation, websites and vehicles.

Scheme Supporters Scheme Supporters understand and value the impact that the Considerate Constructors Scheme has on UK construction and would encourage all those working within the UK construction industry to support this valuable initiative. The Scheme Supporter’s logo can be used without restriction by any recognised Scheme Supporter on documentation and websites.

Frequently asked questions Can we use the Registered Site logo on our website, and refer to a site that has completed, therefore no longer registered with the Scheme? Yes, as long as the site was registered with the Scheme for its full duration i.e. all phases registered if over 78 weeks. The Registered Site logo may be used in this case, however all content must be written in the past tense. Can I obtain electronic versions of the artwork seen on Scheme posters and banners? No, the artwork of Scheme posters is not available electronically. Can our client(s) use a logo relating to our registered site? Yes. The client of your registered site may use both the Registered Site logo and award winners’ logos, where appropriate, and in compliance with the aforementioned guidelines. Can I use any of the Scheme’s logos to make my own custom-made signage instead of using the signage provided by the Scheme? No, in order to comply with the Code of Considerate Practice, any custom-made signage must be displayed as well as the signage provided by the Scheme upon registration. How can I obtain permission for Scheme logos? To obtain permission to use any of the logos in the Scheme branding guidelines, please contact the Scheme’s marketing department at [email protected] or call 0800 783 1423.

Trading Standards Institute

Copyright and trademarks

As stipulated in these Branding Guidelines, any use of a Considerate Constructors Scheme logo without permission, and the misuse of a Scheme logo, is a breach of the Consumer Protection from Unfair Trading Regulations 2008.

The Considerate Constructors Scheme is the owner and licensee of all intellectual property rights of these logos.

The Considerate Constructors Scheme reserves the right to request removal of any of their logos from a company’s documentation, website, vehicle or other medium in any instance where the usage does not comply with these guidelines. Failure to do so, when asked, may result in the matter being referred immediately to the company’s local Trading Standards Officer.

All logos are trademarked to the Considerate Constructors Scheme and are protected by copyright laws and treaties around the world. All such rights are reserved.

If you would like to discuss the exceptional use of any logo, please contact the marketing department at the Scheme’s head office on 0800 783 1423.

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Considerate Constructors Scheme PO Box 75 Ware Hertfordshire SG12 0YX Telephone 01920 4855959 Fax 01920 4855958 Freephone 0800 7831423 www.ccscheme.org.uk [email protected]

Published on 10/16

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