THE FREEVIEW VISUAL IDENTITY

30.10.2014 01. OVERVIEW THE FREEVIEW VISUAL IDENTITY CONTENTS 01. Overview 2 02. 2015 Freeview brand hierachy 3 03. Copy 4 04. Logos 5 ...
Author: Piers Norman
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30.10.2014

01. OVERVIEW

THE FREEVIEW VISUAL IDENTITY

CONTENTS 01. Overview

2

02. 2015 Freeview brand hierachy

3

03. Copy

4

04. Logos

5 - 12

05. Logo Usage 06. Icons

13 14 - 15

07. Colours

16

08. Typography

16

09. Legals

17

Our simple and confident wordmarks and logos are the cornerstones of our visual identity. They’re seen and recognised nationwide, across mobile phone apps, websites, digital, printed and TV adverts as well as our onscreen TV guide found in every Freeview home throughout New Zealand. Each appearance makes an impression and collectively these impressions form a part of our brand. We offer a range of modern and progressive options for TV viewing: • Freeview Satellite® • MyFreeview Satellite® • FreeviewPlusTM

• Freeview|HD® • MyFreeview|HD® • MyFreeviewPlusTM

Each of these options involve particular set-up requirements and offer a suite of distinct benefits. Applying the correct wordmark and logo to each option consistently is key in communicating to sales teams, viewers and consumers those specific set-up requirements and benefits. These guidelines intend to help you do just that. In so doing, we will create a clear and uniform understanding, not only around the range of Freeview offerings, but also for the essence of Freeview, among all New Zealanders.

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02. 2015 FREEVIEW BRAND HIERACHY

MASTERBRAND The free-to-air TV & radio platform for all Kiwi viewers to enjoy the most popular programmes on the big screen, free from monthly fees.

PLATFORMS

PRODUCTS/ SUB-BRANDS

• Satellite platform, available nationwide

• Terrestrial platform, available to 87% of New Zealanders

• Basic satellite service available to all of NZ

• Basic, HD and regional service available subject to coverage*

• Applies to Freeview approved satellite receivers or hybrid TVs

• Applies to Freeview approved HD receivers or TVs

• Satellite recording service available to all of NZ

• HD recording service available subject to coverage*

• Applies to Freeview approved twin-tuner satellite PVRs with in-built HDD

• Applies to Freeview approved twin-tuner HD PVRs with inbuilt HDD

• Connected services available subject to coverage* and broadband internet

• Connected services available subject to coverage* and broadband internet

• Applies to Freeview approved twin-tuner PVRs with in-built HDD and HbbTV compatibility

• Applies to Freeview approved HD receivers and TVs compatible with HbbTV

*Freeview|HD coverage extends to 87% of all NZ homes. Coverage check can be carried out at freeviewnz.tv/coverage

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03. COPY

FEATURES AND BENEFITS KEY FEATURES

BENEFITS OF FREEVIEW

• Enjoy the most popular shows • Digital quality pictures and sound

• 20+ nationwide channels

• 21+ channels in digital SD & HD

• Digital SD pictures

• Exclusive regional channels

• All the Freeview benefits

• Most prime time shows in HD on ONE, TV2 & TV3 • Dolby Surround on selected shows • All the Freeview benefits

• Global search across live and On Demand content • Featured section showcasing selected programmes • Set reminders and favourites • Enhanced TV guide • Go from live TV to OnDemand in a click of a button †

Features TBC 2015

• Enjoy TV when it suits you

• Enjoy TV when it suits you

• All Freeview|HD features

• Record & watch at the same time

• Record & watch at the same time

• All MyFreeview|HD features

• Record 2 channels at once

• Record 2 channels at once

• All FreeviewPlus features

• Record entire series with one click

• Record entire series with one click

• Pause & rewind live TV

• Pause & rewind live TV

• All the Freeview Satellite features

• Record any HD programme in HD

• 20+ channels, including regional services on Freeview|HD • One-off set up where you - the viewer - choose what device you buy based on your preferences • Record 2 channels simultaneously with MyFreeview • Check what's on in the next 8-days with an onscreen TV guide (or EPG) • Free from monthly fees

BENEFITS OF FREEVIEW APPROVED PRODUCTS

Freeview approved products are rigorously tested to ensure that they: • Are easy to install • Automatically scan for new channels when they launch • Are capable of receiving over-the-air software upgrades • Come with manufacturers warranty/service guarantee and support • Have parental control features • Can access captions where available

• And all the Freeview|HD features

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04. LOGOS

THE MASTER FREEVIEW LOGO

FREEVIEW LOGO OPTIONS

The master logo is the main tool for communicating the Freeview brand. Use this logo whenever you are referring to Freeview.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the Freeview logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions

Please do not apply it to any products or promotions of products. Freeview|HD, Freeview Satellite, MyFreeview|HD, MyFreeview Satellite, FreeviewPlus and MyFreeviewPlus logos should be applied to products or promotions of products.

The red, and the boxed logos are recommended for use on all communications about Freeview as an organisation or brand.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery and press when referring to Freeview as an organisation or brand. It may be used for promotions only when said promotion includes Freeview-approved products across all Freeview offerings.

LOGO USAGE RULES In order for the Freeview logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the Freeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options The black and white logos are for use in one-colour press. The same clearance rules apply to these logo version as their coloured variants.

10mm

The Freeview logo should not be reproduced smaller than the minimum size of 10mm wide.

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04. LOGOS

THE MYFREEVIEW LOGO

MYFREEVIEW LOGO OPTIONS

The MyFreeview logo signifies the Freeview recording service delivered through Freeview-approved twin-tuner digital recorders with in-built HDD. Please do not apply it to products or promotions of products; apply the MyFreeview|HD or MyFreeview Satellite logo instead.

Here are some examples for logo usage. If unsure of application, please contact Freeview. Preferred logo versions The red, and the boxed logos are recommended for use on all communications about MyFreeview.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material as well as promotional material for the recording service in general, i.e. the promotion should encompass both MyFreeview Satellite and MyFreeview|HD devices.

LOGO USAGE RULES In order for the MyFreeview logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the MyFreeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

12mm

Logo options The black and white logos are for use in one-colour press. The same clearance rules apply to these logo version as their coloured variants.

The MyFreeview logo should not be reproduced smaller than the minimum size of 12mm wide.

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04. LOGOS

THE FREEVIEW|HD LOGO

FREEVIEW|HD LOGO OPTIONS

Please use the Freeview|HD logo for any Freeview-Approved TVs or Digital Receivers compatible with UHF aerial.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the Freeview|HD logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the Freeview|HD logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the Freeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as Freeview|HD receivers and TVs with Freeview|HD built-in.

12mm

The Freeview|HD logo should not be reproduced smaller than the minimum size of 12mm wide.

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04. LOGOS

THE MYFREEVIEW|HD LOGO

MYFREEVIEW|HD LOGO OPTIONS

Please use the MyFreeview|HD logo for Freeview-approved twin-tuner digital recorders with in-built Hard Drives compatible with UHF aerial.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the MyFreeview|HD logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the MyFreeview|HD logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the MyFreeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as MyFreeview|HD digital recorders (have twin-tuners and HDD built-in).

15mm

Visual Identity 2014

The MyFreeview|HD logo should not be reproduced smaller than the minimum size of 15mm wide.

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04. LOGOS

THE FREEVIEW SATELLITE LOGO

FREEVIEW SATELLITE LOGO OPTIONS

Please use the Freeview Satellite logo for any Freeview-Approved TVs or Digital Receivers compatible with Satellite Dish.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the Freeview Satellite logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the Freeview Satellite logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Logo clearspace should be no less than the width of the Freeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as Freeview Satellite receivers and hybrid TVs.

12mm

The Freeview Satellite logo should not be reproduced smaller than the minimum size of 12mm wide.

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04. LOGOS

THE MYFREEVIEW SATELLITE LOGO

MYFREEVIEW SATELLITE LOGO OPTIONS

Please use the MyFreeview Satellite logo for Freeview-approved twin-tuner digital recorders with in-built Hard Drives compatible with Satellite Dish.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the MyFreeview Satellite logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the MyFreeview Satellite logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the MyFreeview ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as MyFreeview Satellite digital recorders (have twin-tuners and HDD built-in).

12mm

Visual Identity 2014

The MyFreeview Satellite logo should not be reproduced smaller than the minimum size of 12mm wide.

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04. LOGOS

THE FREEVIEWPLUS LOGO

FREEVIEWPLUS LOGO OPTIONS

Please use the FreeviewPlus logo for Freeview-approved devices (TVs or single-tuner receivers) that are compatible with UHF aerial are HbbTV-compatible and internet-ready.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the FreeviewPlus logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the FreeviewPlus logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the FreeviewPlus ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as approved HD receivers and TVs with HbbTV compatibility.

12mm

Visual Identity 2014

The FreeviewPlus logo should not be reproduced smaller than the minimum size of 12mm wide.

11

04. LOGOS

THE MYFREEVIEWPLUS LOGO

MYFREEVIEWPLUS LOGO OPTIONS

Please use the MyFreeview Plus logo for Freeview-approved twin-tuner digital recorders, with in-built Hard Drives, and are compatible with UHF aerial, HbbTV-compatible and internet-ready.

Here are some examples for logo usage. If unsure of application, please contact Freeview.

Always use approved digital artwork when incorporating the MyFreeviewPlus logo into communications. Please do NOT re-create or change the logo in any way.

Preferred logo versions The red, and the boxed logos are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

The red logo must either be used on white, or a light colour.

The boxed logo is generally applied to TV screen imagery, press ads as well as promotional material.

LOGO USAGE RULES In order for the MyFreeviewPlus logo to be clearly seen, clearspace around it is essential. The minimum space required is shown below.

Logo clearspace should be no less than the width of the MyFreeviewPlus ‘r’ in the logo. This width will differ depending on the size the logo is reproduced.

Logo options Apply to physical products, or packaging with black/grayscale printing.

Black Boxed Logo For use on light coloured device packaging with black or greyscale printing. If your device packaging is produced in full colour, please use the red boxed version above. Can also be used in one-colour press.

White Logo For use on black or dark-coloured physical devices such as approved twin-tuner PVRs with in-built HDD and HbbTV compatibility.

15mm

Visual Identity 2014

The MyFreeviewPlus logo should not be reproduced smaller than the minimum size of 15mm wide.

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05. LOGO USAGE

BEST PRACTISE EXAMPLES: ADVERTISING

BEST PRACTISE EXAMPLES: PRODUCT, PACKAGING, MAILERS. These examples are applicable to all Freeview Satellite, Freeview|HD, MyFreeview Satellite, MyFreeview|HD, FreeviewPlus and MyFreeviewPlus logo options. Please see clearspace guidelines on respective logo pages.

Enjoy free-to-air TV at its best with Freeview|HD Freeview|HD lets you unleash the true potential of your TV Brilliant high definition* pictures Superb sound with Dolby Digital surround* Loads of channels (21 national channels) Local content and exclusive regional stations And because it’s FreeviewTM, there are no monthly fees or contracts!

How to get Freeview|HD

Plus all the Freeview benefits

Packaging Usage

Product Usage

The logos can be applied either as a wrap or directly onto packaging. Please make the wrap to suit your packaging size.

The logo size will depend on the product size and space available. Use your own brand’s logo size as a guide.

sound, es, clearer stuff. hter pictur Enjoy brig nels and other good an loads of ch

Full HD Built in

• 20+ Channels • 8 day TV Guide • Parental control • Captions and more

This LCD TV as well as H images. The convenient p

1. Coverage check

You need Freeview|HD coverage (87% of us have it). You can check your coverage by entering your address at www.freeviewnz.tv/coverage (scan this QR code with your smartphone). Once you know you have Freeview|HD coverage, go for one of these combos.

NOW

2. Pick your equipment combo

You need a UHF aerial to get the signal and a Freeview|HD Device to tune in channels. Option 1. Use a new TV with Freeview|HD built in Option 2. Use a new or existing TV with a MyFreeview|HD Digital Recorder*

OR

Option 3. (If you can’t upgrade your CRT TV) Use your existing TV with a Freeview|HD Receiver* *ONE, TV2 & TV3 broadcast most prime time shows in HD and selected shows in Dolby Surround, check www.freeviewnz.tv/tv-guide. Viewing them in HD requires an HD TV and depending on your set-up, you may need extra equipment (like HDMI cables), ask in-store.

ONE, TV2 & TV3 broadcast most prime time shows in HD and selected shows in Dolby Surround, check www.freeviewnz.tv/tv-guide. Viewing them in HD requires an HD TV and depending on your set-up, you may need extra equipment (like HDMI cables), ask in-store.

Option A – Wrap showing the boxed Freeview|HD logo. Please use correct red colour values as referenced on page 16.

Freeview HD Receiver

Freeview HD Receiver NOW

Freeview HD Receiver MyFreeview HD Receiver

Flyer - example of using red logo on white background

Poster - example of using red logo on white background

FreeviewI HD Receiver

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

N

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

$199.00

The Freeview UHF high definition receiver is designed to provide The My Freeview definition receiver is designed provide stunninghigh 1080p HD NOW output to your HDTV.toUse the USB port to stunningconnect 1080p HD output to your HDTV. Usemusic the USB to files - or a USB HDD and play video, or port image connect abrowse USB HDD play video, musicyour or image files - or the and internet and check emails. browse the internet and check your emails.

$199.00

FreeviewI HD Receiver MyFreeviewI HD Receiver

N

The My Freeview high definition receiver is designed to provide MyFreeview HDNOW Receiver NOW $199.00 stunning 1080p HD output to your HDTV. Use the USB port to

$499.00

FreeviewI HD R

MyFreeviewI HD

connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

MyFreeview HD Receiver

The My Freeview high definition receiver is designed to provide stunning 1080p HD NOW output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

$499.00

NOW

$499.00

MyFreeviewI HD Receiver

Your Favourite Appli

Your Favou Your Favourite A

Option B – Packaging showing MyFreeview|HD

The above examples have used Freeview|HD and MyFreeview|HD logos, any applications of Freeview Satellite, MyFreeview Satellite, FreeviewPlus and MyFreeviewPlus logos should follow similar guidelines.

Flyer/Mailer usage example Full HD LCD TV Built in Freeview This LCD TV features a Full High Definition 1080 LCD panel as well as HyperReal Engine picture processor for precise images. The versatile ConnectShare USB input allows convenient playback of a wide range of digital content.

NOW

Freeview HD Receiver

The Freeview UHF high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW

Online - example of using red logo on white background

MyFreeview HD Receiver

FreeviewI HD Receiver NOW

$199.00

$199.00

The My Freeview high definition receiver is designed to provide stunning 1080p HD output to your HDTV. Use the USB port to connect a USB HDD and play video, music or image files - or browse the internet and check your emails.

NOW

$799.00

MyFreeviewI HD Receiver NOW

$499.00

$499.00

Your Favourite Appliance Store

Visual Identity 2014

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06. ICONS

FREEVIEW FEATURE ICONS

FREEVIEW FEATURE ICON OPTIONS

The Freeview feature icons are designed to highlight device- specific features or functionalities that are of particular interest to Freeview viewers.

Here are some examples for icon usage. If unsure of application, please contact Freeview.

Icons should be applied to promotional material or packaging of a product only when the corresponding feature is applicable for that product.

Preferred icon versions

Icons can be used with or without their descriptions. Always use approved digital artwork when incorporating the Freeview feature icons into communications. Please do NOT re-create or change the icons in any way.

The icon suite and the reversed versions are recommended for use on all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals or stickers and any software/Epop system in the device.

USB

USB

The icon suite must either be used on white, or a light colour.

USB RECORD Connect a hard drive to the USB input and record Freeview.

SERIES LINK Records and entire series at a touch of a button.

The reversed icon suite can be used on dark coloured backgrounds.

INSTANT REWIND Rewind back to the start of the show or from when you last started watching.

LIVE PAUSE Pause a live show to resume watching at your convenience.

UHF ANTENNA Receives Freeview|HD from a UHF aerial.

Logo options SATELLITE DISH Receive Freeview Satellite from a Satellite dish.

The black and reversed onto black icons are for use on product, one-colour packaging or press.

TWO CHANNEL RECORD Dual tuners allow you to record 2 different channels at the same time.

FREEVIEWPLUS Enjoy TV & ondemand together - quick, easy, free - on your big screen, plus a whole lot more.

Visual Identity 2014

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06. ICONS

FREEVIEW FEATURE ICONS

EXAMPLES: PACKAGING & MAILERS

Here are some examples for icon usage, If unsure of application, please contact Freeview.

These examples are applicable to all feature icons.

length

USB

USB length

x

length

x

Option A: Wrap showing MyFreeview|HD logo and feature icons (reversed icons are applied here due to the darker background colour of the wrap. Please use correct red colour values as referenced on page 16 when applying such a wrap on product packaging.

Layout When multiple icons are applied, they should be aligned horizontally or vertically, be equal in size and spacing.

length

USB

USB

USB

Option B: Packaging showing Freeview|HD logo and feature icons (black icon and black logo applied here due to the lighter background colour of the packaging).

USB

Icon proportions in relation to logo size: When applying icon alongside a Freeview logo, the icon must be no bigger than the height of the Freeview ‘w’ in the logo.

Flyer/Mailer usage example Feature icons applied alongside logos are:

In order for the icons to be clearly seen, clearspace around each icon is essential. The minimum space required is shown below.

+ adequately spaced and sized + equally spaced and sized + properly aligned

x: clearspace should be no lesser than the width of the outer circular band of the icon. This width will differ depending on the size of the icon.

10mm

Visual Identity 2014

Full HD LCD TV Built in Freeview

+ proportional to logo The same usage example can be applied to e-pop or adhesive labels for products.

USB

USB USB

USB

USB

This LCD TV features a Full High Definition 1080 LCD panel as well as HyperReal Engine picture processor for precise images. The versatile ConnectShare USB input allows convenient playback of a wide range of digital content.

NOW

$799.00

Your Favourite Appliance Store

The icon suite should not be reproduced smaller than 10mm.

15

07. COLOURS

08. TYPOGRAPHY

COLOURS - CORE PALETTE

TYPOGRAPHY: PRIMARY FONT (external use)

The colour palette plays a crucial role in communicating the Freeview brand.

Typography plays an important part in the Freeview Brand.

The primary brand colour is Pantone 485 (red). This colour should be used in all Freeview communications.

Various fonts are used for different types of communications.

Wherever possible, the Pantone red should be used. In situations where this is not possible, the following CMYK and RGB/Web colour options should be used as substitutes. RGB values must be used for web and other onscreen applications as well as internally produced Microsoft applications (Word, Excel and PowerPoint).

Century Gothic is the primary typeface for all external communications. It is used for all body copy and standard headlines.

Century Gothic Bold Century Gothic Bold italic Use this weight for headlines.

Century Gothic Regular Use this weight for headlines, or subheads and all body copy and captions.

Freeview Red

White

Pantone 485 CMYK: 100m 100y RGB: 227r 6g 19b

RGB: 255r 255g 255b

Black

Freeview Grey

CMYK: 100k RGB: 29r 29g 27b

CMYK: 70k RGB: 112r 111g 111b

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09. LEGALS

LEGALS TERMS AND CONDITIONS

REGISTERED TRADEMARKS:

• A one-off purchase of a Freeview-Approved Device is required, and if not already available to the viewer, a UHF aerial or satellite dish.

• The following trademarks (wordmarks and logos) are owned by Freeview Limited:

• No monthly fees or contracts • Channel line up may differ by region and/or platform • Access to Freeview|HD, MyFreeview|HD, FreeviewPlus and MyFreeviewPlus requires Freeview|HD coverage (check at www.freeviewnz.tv/coverage). • Access to FreeviewPlus & MyFreeviewPlus requires the FreeviewPlus or MyFreeviewPlus device to be connected to broadband internet. ISP data usage charges may apply.

> Freeview® > Freeview Satellite® > Freeview|HD® > FreeviewPlus™ > MyFreeview Satellite® > MyFreeview|HD® > MyFreeviewPlus™ • Use of these trademarks is subject to the approval of Freeview Limited and the adherence to the guidelines set out in this document. • Do not recreate or alter any of the Freeview logos or word marks. • Do not proceed to print, circulate or upload any material before it is signed off by Freeview.

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