VISUAL IDENTITY GUIDELINES Se p te m b e r 2 0 1 3

Table of Contents I n t r o d u c t i on

2



O f f i c i a l u n iv e r s i t y m ark s

university logo USE

3 4

university wordmark USE

7



University Seal use

9

athletics logo use

11

Branding structure

13



18

official colors

tagline

20

SIgnage

22



Typography

24

university name

24

fonts

25



S tat i o n e ry

27

letterhead

27



Business Card/ #10 envelope

28

Notecards

29



30

Notecard envelope

sa m p l e s

31



University Logo Use

31



University Wordmark use

32



University seal use

33

The information within this guide is subject to change and will increase in scope as the University brand is developed and documented.

Unauthorized Use of University Name No student may use the name or likeness of the University unless such has been approved, in writing, by the PVAMU Office of Marketing and Communications. Such use constitutes misrepresentation of the University and may equate to fraud.

I n tr o d u c t i on The name Prairie View A&M University (PVAMU) represents our history of excellence in teaching, research and service. Our goal is to produce clearly identifiable, high-quality marketing communications for the public that convey our commitment to preserving the reputation of this progressive institution now and in the future. A consistent visual identity is vital to Prairie View A&M University’s communication with the public. Simple things like colors, imagery and fonts, when used consistently, create a stronger brand and add to the public’s ability to identify PVAMU. The following pages elaborate on the significance of each of design element and provide guidelines for their proper use. The standards included in the Prairie View A&M University Visual Identity Guidelines were conceptualized by the PVAMU Office of Marketing and Communications and designed and organized by graphic professionals. The visual identity guidelines are designed for implementation in all internal and external publications, and both print and electronic communications. These guidelines provide general directions for using the University’s official trademarks and symbols, and are by no means comprehensive. This guide allows for flexibility and creativity in the production of marketing material by different entities, departments and schools, while maintaining the integrity of the University’s identity.

Contact the Office of Marketing and Communications should you have questions or need additional information.

Student Affairs and Institutional Advancement Office of Marketing and Communications PO Box 519; MS 1100 Alvin I. Thomas Building, Suite 102 Prairie View, Texas 77446 (936) 261-2130

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Of f ici a l u nivers it y marks The official University marks are major building blocks of Prairie View A&M University’s brand. Prairie View A&M University is the core brand under which all divisions, schools, departments, offices, programs and units are marketed. The purpose of branding is to be consistent in the visual representation of the University so that all materials have a uniform and recognizable appearance. Therefore, the University marks should be used consistently and correctly in all marketing, branding, advertising, publications, printed materials, web communications and other strategic communications.

University Logo

The University logo is the official symbol of the University. The logo must be the dominant mark on all PVAMU publications, websites and other forms of communication for easy recognition or branding.

University Wordmark

The wordmark must be used to identify the University on all printed and electronic materials that do not include the University logo. The wordmark can be used with the logo to give the University name predominance and further establish the brand.

University seal

The University seal is used only for formal academic ceremonies, legal applications, diplomas and official certificates typically issued by the Office of the President. It is not a symbol for publicizing, marketing, advertising or branding the University or any University programs or activities.

athletics Logo

The University athletics logo is used primarily by the PVMAU athletics program and affiliated teams. The logo may also be used in association with student activities or student interests. It is not the official identity of the greater University and should not be used as the University identity.

*Additional marks are used to represent specific athletic teams. The Sports Information Director is the keeper of these logos and marks.

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O f f i c i a l un i vers i ty ma r k s

University logo use

The official PVAMU logo should be the cornerstone of our comprehensive visual identity program. The logo must be the dominant mark on all PVAMU publications, websites and other forms of communication for easy recognition or branding.

color *see color section for more details Use official colors at 100% saturation and check printer proofs for accurate color matching. For print

PVAMU Purple (PMS 268) and PVAMU Gold (PMS 123)

For web

#990099 Purple and #ffcc33 Gold

minimum size 2” W x 1/2” H* Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.

Area of Isolation Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility within a design. Use the ampersand within the logo as a guide to visualize the area of isolation as shown below. For more information on how a sub-brand should relate to the logo, see Sub-brands.

Area of Isolation

This space should be clear of text or other logos

do not • Attempt to recreate the logo by typing it. • Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way. • Use colors other than PVAMU Purple (PMS 2592), PVAMU Gold (PMS 123) and black. • Use the low resolution JPG for printing.

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University logo with wordmark downloads The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file can be resized if the original proportions are maintained.

PVAMU two-color horizontal full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU two-color horizontal reversed full logo (use on dark background) Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU one-color horizontal full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU one-color horizontal reversed full logo (use on dark background) Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white horizontal full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white horizontal reversed full logo (use on dark background) Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU two-color vertical full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU two-color vertical reversed full logo (use on dark background) Scalable EPS

High resolution PNG

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Low resolution JPG

University logo with wordmark downloads The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file can be resized if the original proportions are maintained.

PVAMU one-color vertical full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU one-color vertical reversed full logo (use on dark background) Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white vertical full logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white vertical reversed full logo (use on dark background) Scalable EPS

High resolution PNG

Low resolution JPG

o f f i c i a l un i vers i ty ma r k s

University Wordmark use

The wordmark must be used to identify the University on all printed and electronic materials that do not include the University logo. The wordmark can be used with the logo to give the University name predominance and further establish the brand. The wordmark should be used instead of the logo when the print area is small and the logo would not be as readable as the wordmark. The two-line wordmark is the preferred format. The one-line wordmark provided can be use where the space is not ideal for the two-line version.

color

(see color section for more details) Use official colors at 100% saturation and check printer proofs for accurate color matching. The PVAMU wordmark may only be reproduced in PVAMU Purple (PMS 268), black, white and PVAMU Metallic Gold (PMS 871).

minimum size 1 4/5” W x 1/8” H Note: The wordmark should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.

do not • Recreate the wordmark by typing it. • Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way. • Use colors other than black, white, PVAMU Purple (PMS 268) and PVAMU Metallic Gold (PMS 871). • Do not use the low resolution JPG for printing.

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wordmark downloads The wordmark must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The scalable EPS file can be resized if the original proportions are maintained.

PVAMU purple vertical wordmark Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU reversed vertical wordmark (for placement over dark background) Scalable EPS

High resolution PNG

N/A

PVAMU black vertical wordmark Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU metallic hold vertical wordmark N/A

Scalable EPS

N/A

PVAMU purple horizontal wordmark Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU reversed horizontal wordmark (for placement over dark background) Scalable EPS

High resolution PNG

N/A

PVAMU black horizontal wordmark Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU metallic gold horizontal wordmark Scalable EPS

N/A

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N/A

O f f i c i a l un i vers i ty ma r k s

University seal use

The official PVAMU seal is used primarily in academic publications and for formal occasions, such as diplomas, academic brochures, invitations and ceremonial documents. Because of the implications of an official seal, you must obtain approval from the PVAMU Office of Marketing and Communications or Office of the President before use. Other seals should not be used to represent the University.

color Use official colors at 100% saturation and check printer proofs for accurate color matching. The background within the seal is white as shown right. The border of the seal is PVAMU Formal Purple.

PVAMU Two-color Seal is PVAMU Purple (PMS 2592) and PVAMU Metallic Gold (PMS 871) and these inks must be printed as a spot colors and not created in 4-color process printing. PVAMU Greyscale Seal is for print and web applications when the spot-colors of the Color Version are not available or feasible.

minimum size 3/4” W x 3/4” H* Note: The seal should be reproduced at a size where it is clearly legible. The seal must be reproduced larger than the minimum size when reproduced in a low-resolution media to maintain design integrity and legibility.

Area of

Is o la

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Th

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ld

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do not • Use other seals to represent the University. • Attempt to recreate the seal. • Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way.

• Place the seal on a PVAMU Purple background. • Use the low resolution JPG for printing.

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lo

Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility within a design. Use the capital “I” as a visual guide as shown below.

is space shou

Area of Isolation

cle

ar o oth f text or

er

University seal downloads The seal must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. The seal may be placed over a solid background or photo. Because the outer edge of the logo is PVAMU Purple, the seal should not be placed on a PVAMU Purple background. The Scalable EPS file can be resized if the original proportions are maintained.

PVAMU Two-color Seal

PVAMU Greyscale Seal

Scalable EPS

Scalable EPS

High resolution PNG

High resolution PNG

Low resolution JPG

Low resolution JPG

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O f f i c i a l un i vers i ty ma r k s

athletics logo USE

The University athletics logo is used primarily by the PVMAU athletics program and affiliated programs. The logo may also be used in association with student activities or student interests. It is not the official identity of the greater University and should not be used as the University identity.

Color

(see color section for more details) Use official colors at 100% saturation and check printer proofs for accurate color matching.

Minimum Size 1” W x 3/4” H* Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.

Area of Isolation Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility within a design.

Area of Isolation

This space should be clear of text or other logos

do not • Attempt to recreate the logo. • Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way. • Use adjust colors. • Place the logo on a black background. • Use the low resolution JPG for printing.

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athletic logo downloads The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file can be resized if the original proportions are maintained.

PVAMU full-color logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU full-color with white outline (for placement over dark background) Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white logo Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU black and white logo with white outline (for placement over dark background) Scalable EPS

High resolution PNG

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Low resolution JPG

o f f i c i a l un i vers i ty ma r k s

Brand structure

While PVAMU is primarily represented by the University logo and wordmark, brand extensions, subbrands and independent brands are also used to identify and differentiate colleges, schools, divisions, departments, offices, programs and other work groups within University. Brand extensions, subbrands and independent brands should support and compliment the primary brand of the University.

Brand Extensions Divisions, departments, offices, programs and other work groups are an important part of the PVAMU brand. While it is important to capture the uniqueness of each of our academic areas, it is even more important to create a unified image for Prairie View A&M University. Recognizing the impact that these groups have, we have illustrated how they are an extension of the University’s brand by developing standard brand extension packages for each unit identified.

College of Agriculture and Human Sciences

The Graduate School

Department of Agriculture, Nutrition, & Human Ecology Cooperative Agricultural Research Center Cooperative Extension Program

University College John B. Coleman Library

Marvin D. and June Samuel Brailsford College of Arts and Sciences

Northwest Houston Center

Department of Biology Department of Chemistry Division of Social Work, Behavioral & Political Science Department of Languages and Communications Department of Mathematics Department of Music and Theatre

Office of Student Affairs and Institutional Advancement

College of Juvenile Justice and Psychology

Equal Opportunity/Title IX Office of Marketing and Communications Alumni Relations Office of Development Multicultural Affairs

Department of Justice Studies Department of Psychology

Office of Business Affairs Office of Human Resources

College of Business

Office of Academic Affairs

Accounting, Finance, & MIS Management & Marketing EMBA Program

Enrollment Management Office of the Registrar Admissions Recruitment and Marketing Office of Financial Aid and Scholarships Center for Teaching Excellence

Roy G. Perry College of Engineering Department Department Department Department Department Department

of of of of of of

Chemical Engineering Civil & Environmental Engineering Computer Science Electrical and Computer Engineering Engineering Technology Mechanical Engineering

Office of the President Office of Research

Whitlowe R. Green College of Education

Office of Administration and Auxiliary Services

Department of Health and Human Performance Department of Educational Leadership and Counseling Department of Curriculum and Instruction Alternative Teacher Certification Program College of Nursing

School of Architecture

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Brand extension logo downloads The logo with brand extension must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file can be resized if the original proportions are maintained.

College of Agriculture and Human Sciences COL LEGE OF AGR IC ULTUR E AND HUMAN SC I E NCE S

Scalable EPS

High resolution PNG

Low resolution JPG

College of Agriculture and Human Sciences COL LEGE OF AGR IC ULTUR E AND HUMAN SC I E NCE S

(for placement over dark background) Scalable EPS High resolution PNG

Low resolution JPG

Marvin D. and June Samuel Brailsford College of Arts and Sciences Scalable EPS

High resolution PNG

Low resolution JPG

Marvin D. and June Samuel Brailsford College of Arts and Sciences (for placement over dark background) Scalable EPS High resolution PNG

Low resolution JPG

College of Juvenile Justice and Psychology COLLEGE OF J U V E NILE JUSTIC E AN D P S YC H OLOGY

Scalable EPS

High resolution PNG

Low resolution JPG

College of Juvenile Justice and Psychology COLLEGE OF J U V E NILE JUSTIC E AN D P S YC H OLOGY

(for placement over dark background) Scalable EPS High resolution PNG

Low resolution JPG

College of Business COL L E G E OF B U S I N E S S

Scalable EPS

High resolution PNG

Low resolution JPG

(for placement over dark background) Scalable EPS High resolution PNG

Low resolution JPG

College of Business COL L E G E OF B U S I N E S S

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Roy G. Perry College of Engineering ROY G. P E R R Y COLLEG E OF E NGINE E R ING

Scalable EPS

High resolution PNG

Low resolution JPG

Roy G. Perry College of Engineering ROY G. P E R R Y COLLEG E OF E NGINE E R ING

(for placement over dark background) Scalable EPS High resolution PNG

Low resolution JPG

Whitlowe R. Green College of Education Scalable EPS

High resolution PNG

Low resolution JPG

WH I T LOWE R . G R E E N COL L E G E OF E DU CAT I ON

Whitlowe R. Green College of Education WH I T LOWE R . G R E E N COL L E G E OF E DU CAT I ON

(for placement over dark background) High resolution PNG Scalable EPS

Low resolution JPG

School of Architecture SCHOOL OF ARCH I TECTURE

Scalable EPS

High resolution PNG

Low resolution JPG

School of Architecture SCHOOL OF ARCH I TECTURE

(for placement over dark background) High resolution PNG Scalable EPS

Low resolution JPG

The Graduate School T H E G R AD U AT E S C H OO L

Scalable EPS

High resolution PNG

Low resolution JPG

The Graduate School T H E G R AD U AT E S C HOO L

(for placement over dark background) Scalable EPS High resolution PNG

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Low resolution JPG

Sub-Brands Sub-brands are linked prominently to the core brand, but they have distinct identities defined services and specific missions. These marks use identifiers that keep them connected to the PVAMU brand.

PVAMU Athletics

NROTC

Undergraduate Medical Academy

AROTC

SA T  D 

Student Affairs

Access

Division of Student Affairs

P V AM U

Honors Program

Student Government Association

Continuing Education

Recreational Sports

Office of International Affairs

Northwest Houston Center

COMPASS M AR K E T ING AND C O M M U NIC AT IO NS

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Marketing and Communications

Independent Brands Several units and programs have established an independent identity that shows their connection to Prairie View A&M University. These brands have distinct identities, target audiences and provide specific products and services.

Small Business Development Center

Marching Storm Band

Black Foxes

Texas Juvenile Crime Prevention Center

Charles Gilpin Players Texas Institute for the Preservation of History and Culture

KPVU – 91.3 FM

E QUA L OP P ORTUN I TY A N D TI TLE I X C OMP LI A N C E

Equal Opportunity and Title IX Compliance

Cooperative Extension Program

Human Resources HUMA N RE SOU RCE S

Cooperative Agriculture Research Center

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o f f i c i a l un i vers i ty ma r k s

official colors

The official colors of Prairie View A&M University are Purple and Gold. Approved accent and complimentary colors are provided in an expanded color palette below. Depending on the application, printing process or computer monitor, colors may appear differently. Always check color accuracy by comparing printer proofs to official Pantone/PMS color chips. Because of the implications of certain color combinations, you should obtain approval from the PVAMU Office of Marketing and Communications to use colors not in the color palettes.

Color

Saturation 100%

80%

60%

40%

20%

PVAMU Purple

PMS/ CMYK Hexadecimal RGB Pantone Values Number Values PMS 268

82/100/0/12 #330066 80/45/127

Logo color

PVAMU Gold

PMS 123

0/24/94/0 #ffcc33 255/200/46

PMS 871

N/A N/A N/A

PMS 871

N/A N/A N/A

Logo color

PVAMU Formal Purple Accent color found in the University seal

PVAMU Formal Gold Metallic ink found in the University seal



Color use PMS/Pantone Number Used in printing, Pantone numbers allow precise color matching. The printer uses a specifically mixed ink (spot color) to print the artwork that has the Pantone number assigned.

CMYK Values Used in printing, CMYK is a process in which 4 inks are used to create all colors in the piece (4-color process). Cyan, magenta, yellow and black inks are overlayed in dots of varied saturations to create the desired colors. The values given are the percentage of each ink used to make up the color. This method of printing does not necessarily provide the exact color matches that spot colors provide. Therefore, it is more important to check printer proofs for color accuracy, especially for the official University colors above.

Hexadecimal Number and RGB Values These numbers and values are used in electronic media, such as computers, television and pda displays.

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expanded color palette*

These colors may be used to complement campus photography and add flexibility to your design. You may use any colors from the expanded color palette in all communications, but the official PVAMU logo may only appear in PVAMU Purple or Black (in black and white publications). To use colors not included in this palette you must obtain permission from the PVAMU Office of Marketing and Communications. *Colleges, schools, departments and programs may have visual identity guidelines separately defined from the PVAMU brand, including colors other than those found in the Expanded Color Palette. For more information, see Sub-brands.

Color

Saturation 100%

80%

60%

40%

20%

Black

PMS/ CMYK Hexadecimal RGB Pantone Values Number Values Black

Rich Black



0/0/0/100

75/68/67/90

#231f20 35/31/32

#000000 0/0/0

PMS 134

PMS 134

0/28/100/56 #fdd475 253/212/117

PMS 147

PMS 147

10/13/30/13

PMS 202

PMS 202

31/95/72/31 #872434 135/36/52

PMS 283

PMS 283

38/11/0/0

#97c5eb 151/197/235

PMS 358

PMS 358

36/0/55/0

#a9dc93 169/220/147

PMS 402

PMS 402

36/31/37/1 #a9a39b 169/163/155

PMS 404

PMS 404

52/48/55/17 #776f67 119/111/103

PMS 416

PMS 416

50/40/49/8 #83847b 131/132/123

PMS 431

PMS 431

65/51/44/16 #717f81 59/41/43/8

PMS 444

PMS 444

59/41/43/8 #330066 80/45/127

PMS 468

PMS 468

13/13/33/0 #ded3b0 222/211/176

PMS 5165

PMS 5165

PMS 534

PMS 534

94/82/32/19 #293e6b 41/62/107

Metallic Silver

PMS 877

N/A N/A N/A

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15/22/8/0

#705a29 112/90/41

#d6c5d1 214/197/209

o f f i c i a l un i vers i ty ma r k s

Tagline

Prairie View A&M University’s approved tagline is Our tradition. Your opportunity. The official tagline is typically used for communications that market the University. No other slogans, phrases or quotes should be used to market the University. The tagline should not be rephrased or paraphrased.

color

(see color section for more details) Use official colors at 100% saturation and check printer proofs for accurate color matching. The PVAMU tagline may only be reproduced in PVAMU Purple (PMS 268), black and white.

do not • Use the tagline on materials without the PVAMU logo or wordmark • Use at a size that is unreadable • Use when the communication is not intended to publicize the University or University programs/activities. • Change the font • Resize disproportionately causing the tagline to be distorted and/or stretched. • Reproduce in colors other than PVAMU Purple (PMS 268), black or white.

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Tagline downloads The tagline must be reproduced from official electronic files provided for download below by the PVAMU Office of Marketing and Communications. Choose the scalable EPS for optimum quality in printing, the high resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The scalable EPS file can be resized if the original proportions are maintained.

PVAMU Purple Vertical Tagline Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU White Vertical Tagline (for placement over dark background) Scalable EPS

High resolution PNG

N/A

PVAMU Black Vertical Tagline Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU Purple Horizontal Tagline Scalable EPS

High resolution PNG

Low resolution JPG

PVAMU White Vertical Tagline (for placement over dark background) Scalable EPS

High resolution PNG

N/A

PVAMU Black Vertical Tagline Scalable EPS

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High resolution PNG

Low resolution JPG

o f f i c i a l un i vers i ty ma r k s

Signage

PVAMU’s Signage Guidelines help create reinforce a sense of place: to make the campus, public areas or buildings more memorable to inhabitants and visitors. Consistency is maintained with the University’s identity program by using the University signature, logo and official University colors. The Physical Plant maintains record of all signage and is the only entity able to oversee such projects. A full guide is available at www.pvamu.edu/campusmasterplan. Other signs should use the logo and/or wordmark as deemed appropriate. Internal campus signs and building identifications do not require the logo. All signage must be reviewed by the Physical Plant and the Office of Marketing and Communications before production.

Temporary Signage Temporary signs are used for special campus events to help guide visitors to parking and the event location. They should be designed to visibly identify directions, etc. If you need help designing signs, the PVAMU Office of Marketing and Communications is able to assist. All parking signs must be approved by The Office of Parking Management.

Long-Term Signage Before creating a long-term temporary sign, please receive the appropriate authorization from the Facilities Maintenance and the Office of Marketing and Communications. These signs may require special installation and safety concerns that may be a hazard.

For Assistance Physical Plant Operations (936) 261-9703

Merchandise/Commercial Products

University bookstores and vendors who sell commercial products should consult the PVAMU Identity Standards and Guidelines to ensure that all products using the university’s name and/or logo are produced according to graphics and style standards. Strategic Marketing Affiliates (SMA) manages licensing for PVAMU. For information about how to become licensed to manufacture Prairie View A&M University merchandise, please visit the Strategic Marketing Affiliates website, www.smaworks.com or call Auxiliary Enterprises at 936-261-1700.

Promotional/Specialty Items University divisions, schools, departments and units are encouraged to use the official university logos on promotional items and in promotional activities. However, usage must adhere to standards and guidelines outlined by the PVAMU Office of Marketing and Communications. All promotional items using the PVAMU logo or any of the PVAMU sub-brands should be reviewed by the PVAMU Office of Marketing and Communicationss prior to ordering.

Clothing The institutional logo or wordmark should be used as the primary element on clothing. For clothing designed for internal audiences, such as shirts for college and departmental staff, it is not necessary to include the University name with the University logo. The seal should not be used on promotional materials. For staff shirts, please place the logo over the left pocket area of the garment. Appropriate colors for shirts are white, purple, gold, black or denim. *Additional color options are available; however, please contact the Office of Marketing and Communications for suggestions and subsequent approval. The University or department name should be reproduced in Purple on white shirts, Gold on Purple shirts. The logo should not appear larger than 10 inches in width or smaller than 3 inches in width. Any additional elements should be placed below the logo. College or departmental names should be set in Arial and placed below the logo.

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permanent and decal artwork on Vehicles Vehicles owned and used by Prairie View A&M University are seen by the community every day. The consistent use of seals and decals on our motor fleet helps strengthen PVAMU’s brand identity. The Transportation Center is responsible for insuring that the University fleet conforms to its state fixed vehicle cap. The Transportation Center will track fleet vehicles and install unit number, registration and proper University marks. PVAMU’s logo on vehicles will follow University and Transportation Center guidelines, including consistent placement on the doors of the vehicle.

P R A I R I E V I E W A &M U N I V E R S I T Y

ty p ogr a ph y university name History • The Fifteenth Legislature August 14,1876 - established “Alta Vista Agriculture & Mechanical College of Texas for Colored Youth” • The Sixteenth Legislature April 19, 1879 - established “Prairie View State Normal School” in Waller County for the Training of Colored Teachers • The Twentieth Legislature in 1887 attached the Agriculture & Mechanical Department to Prairie View Normal School • The Twenty -Six Legislature in 1899 changed the name to “Prairie View State Normal & Industrial College” • The Forty-ninth Legislature June 1, 1945 changed the name to “Prairie View University” • The Fiftieth Legislature March 3, 1947 established “The Texas State University for Negroes (Texas Southern University) and changed the name of Prairie View University to “Prairie View Agricultural & Mechanical College of Texas” • The sixty-third Legislature in 1973 changed the name to “Prairie View A&M University”

Use of the University name First Usage Prairie View A&M University

Subsequent Usage • PVAMU • the University (note: the “U” is upper case)

• Prairie View *you must be able to distinguish the college from the city • Prairie View A&M do not use • PV • PVAM • PVU

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t yp ogr a phy

typefaces/fonts

Font selection is an important aspect of creating successful communications. To further establish an identity for the University, we’ve provided recommendations below of fonts that are used frequently in University communications and work well with the existing University artwork. To accomplish a clean and uncluttered design, select classic typefaces and limit the number of fonts to 2-3 per project (one serif, one san serif and one script if appropriate). Avoid overly stylized fonts, effects such as drop shadows, bevels or outlines and excessive tracking, stretching or condensing. Use italicized, bold and script fonts sparingly and for emphasis.

recommended fonts for print

ITC Stone Informal (used in the logo and wordmark), Goudy, Helvetica Neue, and Arial are standard fonts that should accompany the PVAMU logo in print. These fonts are suitable for a variety of reproduction methods and materials. The font families work well together, for example using one for headlines and the other for body copy. It is recommended that you choose opposite font types for headers and body. For instance, if you choose a serif fonts such as Goudy as your header, you should use a serif such as Helvetica Neue as your body text.

Serif Fonts ITC Stone Informal and Goudy can be used for body text or headers. Aachen and Calvert MT should be used more sparingly and should not be used for body text.

Sans Serif Fonts Helvetica Neue and Arial are recommended as body text in print materials, and readability is improved with increased leading (spacing between text lines) and tracking (spacing between letters). Sans serif fonts are well suited for electronic materials, such as web sites and PowerPoint presentations, and in reverse type (white lettering on a dark background).

Script Fonts Bickham Script is elegant and works well as a compliment to other fonts. All script fonts should be used sparingly.

recommended fonts for web

Times New Roman is the recommended serif and Verdana is the recommended sans serif for web applications.

do not • Use more than three fonts per publication. • Use all caps in body text. • Overly stylize fonts. • Distort by excessive tracking, stretching or condensing text. • Excessively use effects such as outlines or underlines. • Choose font colors that decrease legibility.

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Print typefaces Serif

Sans Serif

ITC Stone Informal ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Helvetica Neue (sans serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Goudy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Minion Pro AB CDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxwz 1234567890 Aachen ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890 Calvert MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Script

Bickham Script A BC DE F G H I J KLMN OP QRS T U V W X YZ abcdefghijklmnopqrstuvwxwz 1234567890

Web typefaces Serif Times New Roman (serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

Sans Serif Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxwz 1234567890

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stat i on e ry While Prairie View A&M University visual identity standards allow flexibility in the design of print and online projects, the design of stationary (letterhead, envelopes, notecards and business cards) is limited to specific templates. These standards assist with maintaining our identity in the public and assist in resource savings in the design and production of stationary items.

Letterhead Paper Stock

Classic Crest, Avon Brilliant White

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70# Text

8.5” x 11”

s tat i one ry

Business card Paper Stock

Classic Crest, Avon Brilliant White

no. 10 envelope Paper Stock

100# Cover

2” x 3.5”

70# Text

No. 10 (4-1/8”x9-1/2”)

(Standard)

Classic Crest, Avon Brilliant White

John F. Doe Title Line 1 Title Line 2 (optional) Department Line 1 Department Line 2 (optional) T (###) ###-#### C (###) ###-#### F (###) ###-#### [email protected]

P.O. Box ### ; MS #### Jane S. Doe Bldg., Suite ### Prairie View, Texas 77446

28

s tat i one ry

notecards Flat Version Paper Stock

Classic Crest, Avon Brilliant White

Folded Version Paper Stock Classic

Crest, Avon Brilliant White

29

100# Cover

5-1/2” x 4-1/4”

100# Cover

5-1/2” x 8-1/2” flat, 5-1/2” x 4-1/4” folded

s tat i one ry

notecard envelope Paper Stock

Classic Crest, Avon Brilliant White

30

70# Text

A-2 (4-3/8” x 5-3/4”)

T.R. SOL teaching, research and service. is dedicated to fulfilling its land-grant mission of achieving excellence in schools. A member of The Texas A&M University System, the University

NORTHWEST HOUSTON CENTER

degrees and doctoral degree programs through eight colleges and nurses and educators, PVAMU offers baccalaureate degrees, master’s

Office fOr gradUate admissiOns Office Of UndergradUate admissiOns P.O. Box 519; MS 1009, Prairie View, Texas 77446 (936) 261-1070 | [email protected]

Contact Information

DR.

TRANSFER PREVIEW DAYS

With an established reputation for producing engineers, business leaders, public institution of higher education in Texas. was founded in 1876 and is the second-oldest

university Logo

RSITY

sa mp l e s

These information sessions are designed to acquaint you with

9449 Grant Road Houston, TX 77070

Meet with our faculty and administrators;

Nov. 16, 2012, Jan.12, 2013 or Mar. 1, 2013

discuss our academic programs, additional college scholarships and co-op and internships opportunities.

9 am

The Honors Program

RSVP today

Campus Map R

ST.

F res h man ad mi s s i o n • Completed ApplyTexas application (can be accessed at www.applytexas.org) • Non-refundable $25 application fee • Official high school transcript or GED certificate • “Recommended or distinguished” program must identified on the official high school transcript

Unconditional Admission



- Minimum test scores: SAT 820 (Combined verbal/critical reading and math only) or ACT 17;



2013 S.T.E.P.

- Cumulative GPA of 2.5 or above based on a 4.0 scale



Conditional Admission



- Minimum test scores: SAT 710 (Combined verbal/critical reading and math only) or ACT 15;



- Cumulative GPA of 2.5 or above based on a 4.0 scale

Summer Training and Enrichment Program

Tran s F er ad mi s s i o n • Completed ApplyTexas application

Direct connect Your opportunity. now, you can complete your bachelor’s degree at PVAMU and pay the same tuition and mandatory fees at the time of registration you would pay at your community college! This program is exclusively for transfer students who: • Have earned an associate’s degree • Have a 2.5 GPA or higher and at least 45 credit hours Students in Business, Communications, Sociology and Nursing can attend our conveniently located Northwest Houston Campus. Students in all majors and disciplines are welcome at our main campus in beautiful Prairie View, TX.

Don’t delay, APPLY TODAY!

www.applytexas.org

Our tradition of excellence in teaching, research and service is nothing new. For more than 135 years, we’ve

Apply today www.pvamu.edu 249

I-45

NORTHWEST HOUSTON CENTER

8

Houston

FOr mOre inFOrmATiOn

610

I-10 COLLEGE OF NURSING

[email protected]

• Official transcripts from all institutions attended • Transferring less than 15 semester credit hours will require the student to satisfy regular freshman admissions requirements • Required 2.00 cumulative GPA on a 4.00 scale Grad u aTe a d mi s s i o n • Completed Graduate School Application

Empower and challenge yourself

• Non-refundable $50 application fee • Official college/university transcripts

to learn through hands-on applicable experience during

• Three letters of recommendation

a summer internship at the state’s second oldest public

(936) 261-1081 | (936) 261-1037

institution of higher education. Positions pay up to $17

Additional criteria and testing may be required depending on specific program or course of study.

per hour and provide PVAMU students with the work

Deadlines

and career endeavors.

Fal l

P R A I R I E V I E W A &M U N I VE R S I T Y 290

• Non-refundable $25 application fee

• Submission of standardized test scores (GRE/GMAT)

provided students with a strong academic foundation, personal attention, a unique college experience and the opportunity to make their mark on the world.

sp ri n G

experience needed to enhance their academic pursuits

s u mmer

Eligible students must:

u n d erGrad u aTe ad mi s s i o n Jun. 1 Nov. 1

Apr. 1

i n Tern aTi o n al ad mi s s i o n Jun. 1 Oct. 1

• Have completed at least 60 hours by the conclusion of the spring 2013 semester

Mar. 1

Grad u aTe ad mi s s i o n Jul. 1 Nov. 1

Mar. 1

F i n an c i al ai d Mar. 15

May 1

Oct. 15

•

Have at least a 2.5 GPA; be in good standing and eligible to work in the U.S.

•

Be committed to working the entire internship experience (20–35 hours a week for up to 10 weeks)

•

Be registered for classes at PVAMU in Fall 2013 by April 30, 2013

u n i v ers i Ty c o l l eG e Freshman Housing Jul. 1 Dec. 1 N/A u n i v ers i Ty v i l l a G e Upperclassmen Housing May 1 Dec. 1 N/A

Some restrictions apply.

attitude

motto Prairie View Produces Productive People

Exhibit a positive desire to accept the challenges of college life, refusing to allow obstacles to impede progress toward your goals and aspirations.

A Member of The Texas A&M University System

[email protected] | (936) 261-1081

Prairie View A&M University does not discriminate against employees, students, or applicants on the basis of race, age, color, gender, national origin, religion, disability or veteran status.

L.W. MINO

Admissions

Our tradition.

to [email protected], to reserve a space for yourself and your guest(s).

RSVP should include full name, academic major of study, contact information and number of guests (limit 2 guests).

Apply Today! Applications Due: March

18, 2013

*All information must be received by 5:00 p.m.

To see job postings and download the application visit

www.pvamu.edu/summerintern Contact the Student Employment Office at (936) 261-1793 *Some restrictions apply

The PVAMU College of Nursing has a rich

tradition of educating

nurses, nurse educators and nurse leaders who are prepared to serve in a variety of roles in the healthcare industry. Seize your

opportunity now and enroll in one of our programs: BSN Program

MSN Programs

LVN-BSN Program

- Family Nurse Practitioner

RN-BSN Program

- Nursing Administration - Nursing Education Doctor of Nursing Practice Program

Our tradition.

Apply today

www.pvamu.edu

Your opportunity.

ST.

E.E. OB

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RE

ANNE P

s amp le s

university wordmark

Northwest houstoN CeNter

A V I E W

Scholarships Available

O F S E R V I C E

www.pvamu.edu/northwest A Histor y of the M ilit a r y

A Magazine for Alumni, Faculty and Supporters

P R A I R I E V I E W A &M U N I VE R S IT Y

Closer than you think.

Spring 2012

Gala 2013 and

Honorary Gala Chairs Marvin D. Brailsford ’59 and June Samuel Brailsford ’60 Invite you to

Gala 2013

An Evening of Entertainment Celebrating our Traditions in the Arts and Sciences Evening ofmusical Entertainment FeaturingAn a Broadway performance of An Evening of Entertainment Celebrating our Traditions in the Arts and Sciences Celebrating our Traditions in the Arts and Sciences

Jelly’s Last Jam

a Broadway of musical FeaturingFeaturing a performance the performance Broadwayofmusical

Jelly’sLast Last Jam Jelly’s Jam Saturday, April 13, 2013 5:30 p.m. Dinner 8 p.m. Show Opal Johnson-Smith Auditorium

Bright Lights, Center Field Female Drum Majors Shine Agriculture Proves Relevancy Traditional career field still viable option

Jackson Lives PVAMU Story

Willie A. Tempton, Sr. Memorial Student Center Prairie View A&M University Prairie View, Texas Attire: Black Tie

A+ Performance Student-athletes’ Grades Stand Out

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MBA & BA in Communications

Scholarships Available Enroll today! www.pvamu.edu/northwest

7 s amp le s

university seal

M e m b e r o f T h e Te x a s A & M U n i v e r s i t y S y s t e m

C ommencement C onvocation

2012 The one-hUndred And Second SUMMer coMMenceMenT

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