Request for Proposal

Visual Identity and Branding for GARDP

Dated: 12th October 2016

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Table of Contents

1. PROJECT OVERVIEW .............................................................................. 3 2. BACKGROUND ........................................................................................... 4 3. PROJECT SCOPE ....................................................................................... 5 4. PROPOSAL REQUIREMENTS................................................................. 6 5. PROPOSAL EVALUATION ...................................................................... 7 6. CONTRACT AND COMPENSATION ..................................................... 8 7. PROJECT SCHEDULE............................................................................... 9

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Project overview 

The Global Antibiotic Research and Development Partnership (GARDP) is a new joint initiative by World Health Organization (WHO) and the Drugs for Neglected Diseases initiative (DNDi) that seeks to develop new antibiotic treatments to address the major public health threat of antimicrobial resistance.

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Launched in May 2016, GARDP is now in its incubation, or start-up phase, hosted by DNDi. Until the end of 2017, GARDP is now building up its team, establishing a legal entity, and setting out its long-term strategy and roadmap.

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DNDi and the GARDP project team are seeking proposals to establish GARDP visual identity and branding ahead of launching of the GARDP Business Plan and announcing the start of R&D projects in early 2017.

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Background 

DNDi’s mission is to develop new drugs or new formulations of existing drugs for people living with neglected diseases, such as human African trypanosomiasis, leishmaniasis, and Chagas disease. Following consultations with its founding partners and key global public health actors, DNDi has recently taken on antibiotic resistance as a key area of need. Among the operating models was the possibility for DNDi to incubate a new initiative – GARDP – much in the way that DNDi itself was incubated by Médecins Sans Frontières in 2003.

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GARDP’s mission is to develop new antibiotic treatments addressing antimicrobial resistance and to promote their responsible use for optimal conservation, while ensuring equitable access for all in need.

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GARDP’s governance is de facto embedded into DNDi’s governance structure during its start-up phase. GARDP’s branding will therefore be used largely in conjunction with DNDi branding (and on occasion and where appropriate, with WHO’s logo) at least during the start-up phase.

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Project scope 

DNDi and the GARDP project team are seeking independent (or small agency) graphic designers and creatives to create a new brand identity, including logo and brand identity guidelines, and design specific marketing collateral, including: o

One logo with a visual and the letters “GARDP”, one associated logo with the same visual and the fully spelt-out wording “Global Antibiotic Research and Development Partnership” 

Logos should be given in four-color and grey-scale

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Logo variants should possess ability to be applied on black, white, or colour backgrounds

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Logos should be presented in a variety of appropriate formats for both digital and print platforms, and in JPG, PNG, EPS and AI (in vector format)

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Identification of primary and secondary corporate colours for corporate use, including in RGB, CMYK, PMS

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Identification of primary and secondary fonts for documents to be printed both professionally and in-house

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Application to a variety of stationary collateral including letterhead and envelopes, business cards, email template

o

A standard set of usage rules for staff and all contractors should be developed and included to ensure brand cohesiveness

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To inform the creative brief, the project scope will be refined during a kick-off meeting with the chosen graphic designer/graphic design firm, including discussion on GARDP values and desired look and feel

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Three design directions should then be presented by the chosen graphic designer/graphic design firm; three rounds of subsequent revisions should be envisioned.

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Proposal requirements Applicants should: 

Provide a basic description of your personal or your agency’s experience and capabilities.

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Describe in detail your approach and process for brand development and provide 2 to 3 case studies of your providing similar creative services, including a brief description of the services provided and a discussion of the outcome.

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For agencies, list all services provided in-house and services provided by any outside consultants. Introduce proposed project team, including consultants. Provide background information for all personnel assigned to the project including specific experience that each team member would contribute to the project. If any services are to be provided by outside consultants, please provide a brief description of the firm, its role, and capabilities.

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Submit a detailed schedule with your proposal for the project, assuming a start date of 14 November 2016.

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References: Supply at least two references that have used your professional services for a similar project. Include a contact name, address, and a contact phone number, as well as a project summary.

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Proposal evaluation Selection will be made by DNDi and the GARDP project team based upon the bidder’s: 

Responsiveness to work scope and program needs

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Demonstrated experience and expertise in similar projects

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Cost effectiveness

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Bios, qualifications of personnel assigned

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Contract and compensation Budget for this contract will be in the range of €15,000 inclusive of all research and design. This RFP does not commit DNDi to award a contract or to pay any costs incurred in the preparations or submission of proposals. DNDi reserves the right to reject any or all proposals received in response to this RFP and to negotiate with any of the vendors or other firms in any manner deemed to be in the best interest of DNDi.

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Project schedule 

RFP issued on 12 October 2016

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Proposals must be delivered by mail or email to [email protected] by close of business on 7 November 2016

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Invitation from DNDi to present during week 7-14 November 2016

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Decision on winning proposal by 14 November 2016

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Delivery of all work by 31 January 2017.

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