Visual Identity Guidelines February 2014
www.3plearning.com
Content
Hello.
This is a guide to the basic visual elements that make up the 3P Learning brand. Have a read, it will help you get to know us better.
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Our Logo
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Do’s & don’ts
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Our typeface
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Our colours
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Strapline
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Stationeries
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Style guide
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Photography
01 Logo on white or mostly white background Our logo is a bright and strong visual and wherever possible should be allowed to shine in it’s own right. When the use of photographic backgrounds is not applicable, it is not to be placed on strong dominant block colours. Our logo is blue and its favourite colour is white. Respect its wishes.
Our Logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms and it can’t fight back (our CMO and our lawyers however, are another story).
02 Logo on photographic backgrounds Wherever possible, our logo likes to sit in a real world context, through the use of placement in photographic backgrounds. These backgrounds help the logo feel part of its environment rather than an outsider at the party. A series of approved photographic background are available – featured later in this guide. In situations of darker or contrasting colours, the version with white lettering should be used.
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Do’s & don’ts You wouldn’t wear one blue and one purple sock. Take a moment to think about how you apply the 3P Learning logo. We are not a rules and regulations kind of company, nonetheless here are some examples of what we think is OK, and what should be punishable by a red-hot poker to the buttocks.
01 Space around the logo
02 Placing in context
03 Multi-lingual
Always leave some room for the logo to breathe. Don’t crowd it.
Where possible place the logo within relevant a photographic context.
For non-Roman alphabet versions of the logo, only approved positioning on the logo is permitted.
04 Not cool
05 Our logo is not radioactive
06 No shadow puppets
Only use transparent logo where visually applicable.
No shines, no gloss, no glow. Avoid backgrounds in a similar shade of blue.
Our logo is flat and strictly 2D. Like a cloudy day, it has no shadows.
07 Red alert!
08 No slants
09 No crash diets
Do not sit the logo on strong or overpowering colours.
Our logo likes to sit flat. It does not slant and it does not rotate.
Be sure to resize the logo in proportion (hold down SHIFT when dragging to resize).
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01 Bryant (OTF) - Light Alternate
02 Bryant (OTF) - Regular Alternate
03 Bryant (OTF) - Medium Alternate
This is the simplest – and finest – of all members of the Bryant family. It should be used in instances only where larger font sizes are applicable – such as our short branding headlines (for example the wording “our typeface” on this page). Light Alternate is less effective at smaller font sizes, such as in main body text.
This is a slightly meatier version of Bryant, with a slightly thicker character size. It is also the font of the 3P Learning logo itself and is the only permitted font for the logo strapline. This is the perfect font to be used for both headlines and body text – and should be the main font used in day-to-day production.
This is the thickest of all three Bryant versions. It is not to be used in headlines or at large font sizes, as at these sizes will cross the line between “simple” into “childish”. At smaller font sizes it is great for sections of body text that need emphasis. Do not use ‘bold’ for this font.
Headlines
Body Text
Logo strapline
Bryant Light Alternate Bryant Regular Alternate Bryant Medium Alternate
Our typeface. The Bryant type family is our corporate font. Not that any of us wear suits that often. Bryant is clean, simple, fresh and modern. Just like us. It is great for headlines and body text. Use one of the three approved Bryant fonts wherever possible. 6
Bryant (OTE) Regular Alternate
Bryant (OTE) Medium Alternate
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
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Bryant (OTE) Light Alternate
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Aa
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
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Aa Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789 7
01 3P Learning Blue (logos and primary branding and headline text) 3P Learning and blue go together like bacon and eggs.
02 3P Learning text – white
Our colours
are what we are. They give us our personality. We are bold, colourful and confident. They and bright and they are clear, without becoming “Primary School Wallchart.” Look after our colours.
Whenever possible with solid colour backgrounds text should be white.
03 3P Learning text - mainstream Dark blue and grey are the new blacks. Wherever possible, block body text should be either dark blue or grey. Black is too stark in partnership with the bright blues of 3P Learning.
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01 100%
CMYK RGB HEX PMS
100%
2/100/100/0 232/30/37 #E81E25 485C
100%
CMYK RGB HEX PMS 02
CMYK RGB HEX PMS
100%
100/89/3/0 33/65/150 #214196 7687C
100%
100/52/3/0 0/111/181 #006FB4 307C
CMYK RGB HEX PMS
CMYK RGB HEX PMS
84/15/100/3 24/151/71 #189747 347C
100%
62/28/3/0 96/156/206 #609CCD 549C
CMYK RGB HEX PMS
19/9/1/0 202/216/236 #C9D8EC 657C
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Aa Aa Aa CMYK 100/52/3/0
CMYK 0/0/0/100
CMYK 100/52/3/0
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A place for schools and families to love learning. This is our main strapline in English. • Wherever relevant, the 3P Learning logo should appear with the strapline. • Lower case L’s are a visual feature of the strapline. • Remember the full stop. • Font size should always match that of the logo text • The logo has been cleverly designed to accommodate the strapline in a number of set positions. Pick the one that best suits the usage. Keep things tidy. We love creativity, but we also like rules.
01 No strapline
02 Below right
no strapline
text commencing in the bottom-right portion of the logo, immediately after the fan.
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Stationeries
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POSTAGE PAID AUSTRALIA Level 18, 124 Walker Street North Sydney, NSW 2060 Australia
POSTAGE PAID AUSTRALIA Level 18, 124 Walker Street North Sydney, NSW 2060 Australia
with compliments
Australian Head Office, 3P Learning Australia Pty Ltd. Level 18, 124 Walker Street, North Sydney, NSW 2060 ABN : 29 135 793 609
Tel: 02 9019 2800 Fax: 02 8214 5869
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Style guide Reading Resolution Certificate In celebration of World Book Day
My Reading Resolution for 2014 is
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Signed The more you read. The more things you will know. The more you learn. The more places you’ll go – Dr Seuss
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17,000 schools from around the world started right here
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04 with your Learn more free 2 week trial
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Photography approved photo backgrounds. These should be defocussed prior to use.
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