THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 NOVEMBER 2–4, 2016 #celebratingFRESH
AT THE WESTERGASFABRIEK, AMSTERDAM
IMPORTANT ATTENDEE INFORMATION Thank you once again for registering to attend and/or exhibit at The Amsterdam Produce Show and Conference 2016 (APS). Presented by Produce Business magazine and PBUK, the APS is a brand new event bringing the international fresh produce community together in Holland, on November 2-4, 2016 at the iconic Westergasfabriek. This information sheet has been created with you in mind - to help you make the most of your time at the show and maximise your networking opportunities. Individual schedules have also been created for you to download giving you exact details on the events taking place during the trade show.
THE APS SCHEDULE OVERVIEW Wednesday November 2, 2016 at the Westergasfabriek 09.00 – 17.00 – Exhibitor set-up in the Gashouder 18.30 – 20.30 – Opening Gala Cocktail Reception in the Transformatorhuis
Thursday November 3, 2016 at the Westergasfabriek 07.30 – 09.15 – Thought Leaders Breakfast Panel in the Transformatorhuis 09.30 – 17.30 – Trade Exhibition in the Gashouder 09.30 – 17.00 – Student Programme in the Gashouder 10.20 – 17.00 – Main Stage Seminars in the Transformatorhuis 10.30 – 15.00 – Chef Demonstrations in the Gashouder 10.30 – 17.00 – Pop-up educational Seminars in the Gashouder 15.00 – 17.00 – Media Masterclass in the Gashouder 08.30 – 17.00 – Partner Programme – refer to schedule downloads (on event website and sent by email October 31, 2016) for seminar and chef demonstration timings
Friday November 4, 2016 at the Westergasfabriek From 08.00 – Industry Tours – refer to event schedule overview (on event website and sent by email October 31, 2016) for departure timings
THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 THE APS VENUE The APS takes place onsite at the Westergasfabriek on Wednesday November 2 – Thursday November 3, 2016 at: Westergasfabriek Haarlemmerweg 8E 1014 BE Amsterdam, Holland Tel: +31 (020) 586 07 10 The event takes place in the venue’s Gashouder and Transformatorhuis.
HOW TO GET TO THE VENUE Westergasfabriek is centrally located and easily accessible by both car and public transport.
Complimentary Shuttle buses There will be two free shuttle bus services: Wednesday 2 November Westergasfabriek – Central Station 08.30 – 21.00 Return trips from Westergasfabriek (Bus Stop 21 over the Gashoudersbrug) to Central station (stop is Rederij Lovers, Prins Hendrikkade 25, opposite Central station) Hilton Apollolaan Hotel – Westergasfabriek 08.30 – 21.00 Return trips from the Hilton Apollolaan to the Westergasfabriek (Bus Stop 21 over the Gashoudersbrug) Thursday 3 November Westergasfabriek – Central Station 07.00 – 19.00 Return trips from Westergasfabriek (Bus Stop 21 over the Gashoudersbrug) to Central station (stop is Rederij Lovers, Prins Hendrikkade 25, opposite Central station) Hilton Apollolaan Hotel – Westergasfabriek 07.00 – 19.00 Return trips from the Hilton Apollolaan to the Westergasfabriek (Bus Stop 21 over the Gashoudersbrug)
Public Transport From Central Station: Bus 21, get out at stop Westergasfabriek From City Centre/ Leidseplein : Tram 10, get out at stop Van Limburg Stirumplein
THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 Parking The Westergasfabriek is located in Westerpark and is a car-free environment. You can park your car at: Q Park Westergasfabriek Van Bleiswijkstraat 8 1051 DG Amsterdam Located opposite the Westergasfabriek (€ 2, – per 35 minutes / € 30, – a day) We are providing complimentary parking tickets for attendees. The car park has 400 spaces. It may say it is FULL but APS has reserved a set amount of spaces. Proceed to the gate and say you are parking for the APS and you will be admitted. *Please note - keep the ticket stub given on entry to the parking lot and collect your voucher at registration
REGISTRATION & TICKET PAYMENT Everyone onsite must be registered and wear a name badge. For security reasons, no person will be allowed onsite without registering. Unless you are a registered exhibitor, you can collect your attendee badge for the APS from the Registration Desk in the Gashouder from 18.00 on Wednesday November 2, 2016 through to 16.30 on Thursday November 3. You will receive your Show Directory and attendee bag with full exhibitor listing and event agenda when you collect your badge. Exhibitors will be able to register earlier on November 2, during the set-up period. Please bring your registration confirmation containing your unique barcode to make the registration process as efficient as possible. Any outstanding payments for tickets must be made before accessing any part of the APS event.
THE OFFICIAL APS SHOW DIRECTORY The official APS Show Directory contains a full schedule of events, as well as the exhibitor list to guide you round the show floor. You will receive this at Registration.
THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 THE APS EVENT PROGRAMME Opening Gala Cocktail Reception Wednesday November 2, 2016: from 18.30 - 20.30 in the Transformatorhuis, Westergasfabriek The APS opening Cocktail Reception will be a must-attend networking event not only in the Dutch produce calendar, but also the diary of the global produce industry. Featuring a fantastic mix of industry professionals from the dynamic and highly innovative Dutch produce and floral market and international buyers, growers, importers and exporters, this is a truly unique opportunity to network in an informal business environment with hundreds of key decision makers and catch up with peers at the official opening to the APS16 programme. Represent your business and invite your customers for a great evening at the heart of their industry – we look forward to #celebratingFRESH with you all. Dress code: smart / business
Thought Leaders Breakfast Panel Thursday November 3, 2016: 07.30 - 09.15 in the Transformatorhuis, Westergasfabriek World-renowned Perishable Pundit Jim Prevor will chair a discussion with some of the world’s leading produce and buying experts. Enjoy the conversation and an informal breakfast.
Trade Exhibition Thursday November 3, 2016: 09.30 – 17.30 in the Gashouder, Westergasfabriek Our boutique one-day exhibition features exhibitors from every corner of the globe. The show floor will showcase international growers, exporters and importers, distributors, wholesalers, foodservice suppliers and retailers and highlight the new products, innovations and technologies set to make an impact on the produce scene this year. Please refer to the Show Directory for the full exhibitor listing, booth numbers and product categories.
Educational Seminar Programme Thursday November 3, 2016 Main Seminar Stage from 10.20 - 17.00 in the Transformatorhuis, Westergasfabriek Pop-up Seminars from 10.30 - 17.00 on the show floor, in the Gashouder, Westergasfabriek The main seminar stage will focus on unique lessons that can be learned from the extraordinary role Holland plays in the global produce industry. Four feature zones on the show floor will look at the ways in which both Dutch and international companies are addressing the crucial topics of Innovation, Sustainability, Health and Education, and these these will run throughout the seminar sessions. Please refer to the Show Directory for detailed listings and timings.
THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 Chef Demonstrations Thursday November 3, 2016: 10.30 - 15.00 on the show floor, in the Gashouder, Westergasfabriek The APS Chef Demonstration Theatre will run alongside the main trade exhibition #celebratingFRESH. Our carefully selected group of leading Holland-based chefs demonstrate how they are placing fresh produce at the heart of their high-end menus and showcase a variety of cooking styles and trends using many of the products that visitors can view and source on the show floor. Please refer to the Chef Demonstration schedule in the Show Directory for detailed listings and timings.
Media Masterclass Thursday November 3, 2016: 15.00 –17.00 on the show floor, in the Gashouder, Westergasfabriek Members of the media are invited to attend the exclusive Media Masterclass, presented by Naresh Ramdjas. The Masterclass will open with a champagne reception. Jasper Udink ten Cate (Creative Chef) will introduce his new cookery book ‘How To Create a Mind-Blowing Food Experience’ and demonstrate a recipe. The Media Masterclass will conclude with a chef demonstration by pastry chef, Hidde de Brabande, who will demonstrate his fine taste for desserts using mostly vegetables and flowers.
Student Programme Thursday November 3, 2016: 09.30 – 17.00 on the show floor, in the Gashouder, Westergasfabriek The APS links students and horticultural educational institutions in Europe with the produce industry to establish connections that will help the industry find its next generation of business leaders. Horticultural and business students are led by experienced and respected industry mentors throughout a morning of seminars, and then hosted on a walk-through of the show floor to understand the breadth of opportunity awaiting them within the fresh produce industry. Pop-Up Careers Fair connecting industry with its emerging leaders Holland is home to some of the most advanced horti- and agri-food educational establishments anywhere in the world and at the APS, we will provide the industry with an opportunity to interact and engage with students and professors from the institutions that are expertly preparing the next generation of produce professionals. For the first time at one of our shows, we are also going to provide an area on the show floor for both Dutch and international students to take part in a Pop-Up Careers Fair and give attendees and exhibitors at the APS a one-off opportunity to meet a large and varied cohort of the young people it needs to fill widening skills gaps in the sector and drive this ever-changing industry forward. For two hours (15.00 to 17.00) on the main show floor, HAS University will host a vibrant group of students, all of who have their eyes firmly fixed on a career within the produce industry, whether that be in Holland or overseas, working anywhere along the supply chain or as a buyer, and many more besides.
THE AMSTERDAM PRODUCE SHOW AND CONFERENCE 2016 Partner Programme Thursday November 2, 2016: 08.30 - 17.00 The APS partner Programme is an opportunity for the “better halves” of exhibitors and attendees to relax and enjoy a VIP experience in the fun-tastic city of Amsterdam. If you haven’t booked your partner a place on this exclusive day exploring Dutch, gastronomic highlights, as well as some serious pampering, then don’t delay. There may still be space available. Go to www.amsterdamproduceshow.com to view the full itinerary and to book your ticket. Spaces are limited so be quick!
Industry Tours Friday November 4, 2016 from 08.00 Our four specialised Friday tours take in retail, production, trading and logistics to give a varied insight into the nuts and bolts of the Dutch produce industry. Selected tours will also take in local foodie and cultural destinations. The tours depart from the reception of the Hilton Amsterdam between 08.00-08.30. Please refer to your tour confirmation for the precise tour schedule. If you haven’t booked your space on one of the APS tours, there may still be availability. For more detailed information on each tour and to book your ticket, visit www.amsterdamproduceshow.com/industrytours Spaces are limited so be quick!
REFRESHMENTS THROUGHOUT THE APS TRADE SHOW Exhibitors and attendees may enjoy complimentary refreshments on the show floor, in the Gashouder, Westergasfabriek, on November 3 from 09.30 -17.30.
FINALLY We look forward to welcoming you to the APS next week. Should you have any queries in the meantime or at the event onsite, we are here to help so please ask us for any advice via email to
[email protected], or visit the Help Desk in the Gashouder on arrival. The APS Team
PRESENTED BY
@AMSProduceShow
