Brisbane

Sydney

Perth

6 – 9 October

12 – 15 October

17 – 20 November

Melbourne

Adelaide

Canberra

12 – 15 October

11 – 13 November

18 – 20 November

CPA Congress 2009 CPA Congress As the premier event in the finance professionals’ calendar, CPA Congress is an executive overview of the finance, accounting and business world covering a broad range of hot topics and issues relevant to members of the profession. The philosophy of CPA Congress is to showcase business concepts and innovation, as well as inspire participants through presentations by national and international thought leaders from government, business, academia and the community. CPA Congress provides the opportunity for your organisation to network with industry colleagues, to update participants’ knowledge of your product/services and challenge the way they think! Features of CPA Congress include: ++ Keynote and concurrent sessions ++ Business briefings ++ Business and networking luncheons ++ Business breakfasts ++ Social networking learning sessions This is your chance to create a presence and build significant profile to generate leads that contribute to building your business.

CPA Australia CPA Australia is a member organisation, whose core business is knowledge transfer. It aims to enhance members’ careers by: ++ providing products and services which provide valuable professional knowledge ++ offering a credential with an outstanding reputation that provides international portability ++ making available a community of colleagues that enriches the professional lives of members CPA Australia has more than 122,000 members in finance, accounting and business working in 100 countries around the world. CPA Australia is the largest professional finance, accounting and business body in Australia and the sixth largest accounting body in the world. Align yourself with an organisation that is forward thinking and encourages members to share, exchange and develop ideas.

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CPA Congress 2009 14% 14%

CPA Congress – Target Audience ++ CPA Australia members and non-members working in all industry sectors. Finance, accounting and business professionals, managers, key decision makers and influencers ++ New for 2009 will be the opportunity to reach new audiences globally from emerging markets to more developed nations via webinar and second life presentations

6% 6%

5% 5%

Public Practice Public Practice SME SME Corporate Corporate Level of Responsibility

6% 6%

Government Government NFP NFP Other Other

39% 39%

Membership 20,030 CEOs, CFOs and equivalents 22,053 Public Practice

27% 27%

37,132 Corporates 24,172 Small Medium Enterprise (SME) 16% 16%

17,680 Government / NFP 28,994 Overseas 3,164 Academics 6% 6%

2008 CPA Congress National Demographics

Industry

3% 3%

7% 7%

2% 2%

C Level C Level Partner or Owner Partner or Owner Financial Controller Financial Controller General Manager General Manager

Management Management Employee Employee Other Other

Size of Organisation

34%

40% 40%

35%

Corporate

21% 21%

6%

SME

16% 16%

14%

5%

Government

SME

NFP

Corporate

Other

15% 15%

Public Practice

9% 9%

6%

Public Practice

Other

1 to 50 1 toto50 51 200 51 to 201 to200 500

501 to 1000 501 to 1000 1000+ 1000+

201 to 500 3 Other

KEVIN TRANTALLIS CPA General manager, Christian Dior, Guam and Saipan

accountant+leader 4

CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit

Principal National Sponsor (1 place only)

Supporting National Sponsor (3 places only per location)

Exclusivity

Yes, in your product/service category

N/A

Complimentary Session Tickets

Two full registrations in each state with the opportunity to purchase more tickets at a Member rate

One full registration in each State with the opportunity to purchase more tickets at a Member rate

Complimentary catering

20 lunch tickets in each State Morning, afternoon tea and lunch for two exhibit staff

10 lunch tickets in each State Morning, afternoon tea & lunch for two exhibit staff

Branding

Logo on: Front page Main brochure

Logo on: Main brochure

On-site guide

On-site guide

Speakers papers

Congress banners

Title Slides D  elegate email marketing communication Menus at all lunches Congress banners  ebinar branding (logo on session W slides, hyperlink and slide at start of webinar)

Logo on Congress micro site with hyperlink, and 100 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times.

Logo on Congress micro site with hyperlink and 200 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times. Verbal Acknowledgement

30 word company profile presented on your behalf by chairperson at the official opening and closing address

As appropriate to a Supporting National Sponsor

Exhibit Space

Standard Double

Single

Distribution of Promotional Material

One promotional item included in the delegate satchel

One promotional item included in the delegate satchel

Display of Corporate Banners

Two retractable banners at elective business lunch in prime position Four banners in conference area

One banner in conference area

Opportunity to collect business cards

As part of an exhibit prize draw

As part of an exhibit prize draw

Second Life and Webinar

Stand in exhibit space for two months Avatar

Stand in exhibit space for two months

Logo on banners around venue

Avatar

Verbal acknowledgement

Logo on banners around venue Verbal acknowledgement 5

CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit

Principal State Sponsor (1 place only per location)

Supporting State Sponsor (3 places only per location)

Exclusivity

Yes, in your product/service category

N/A

Complimentary Session Tickets

Two full registrations with the opportunity to N/A purchase more tickets at a member rate

Complimentary catering

20 lunch tickets Morning, afternoon tea and lunch for two exhibit staff

Morning, afternoon tea and lunch for two exhibit staff and one full registration

Branding

Logo on:

Logo on: Main brochure

Main brochure

On-site guide

On-site guide

Congress banners

Congress banners

Webinar slides

Webinar slides

Congress micro site with hyperlink, web tile and 150 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times.

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Congress micro site with hyperlink, web tile and 75 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system potential delegates will be required to visit multiple times.

Verbal Acknowledgement

30 word company profile presented on your As appropriate to a Supporting State behalf by chairperson at the official opening Sponsor in official opening and closing and closing address address

Exhibit Space

Single

Single

Distribution of Promotional Material

One promotional item included in the delegate satchel

One promotional item included in the delegate satchel

Display of Corporate Banners

Two in conference area

One in conference area

Opportunity to collect business cards

As part of an exhibit prize draw

As part of an exhibit prize draw

Second Life and Webinar

Stand in exhibit space for two months

Stand in exhibit space for two months

Avatar

Avatar

Verbal acknowledgement and weblinks

Verbal acknowledgement and weblinks

CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit

Concurrent sponsor

Business Lunch

Exhibitor (15-20 places only per location)

Exclusivity

Yes, in your product/service category

Yes, in your product/service category

N/A

Complimentary Session Tickets

Four tickets to sponsored Concurrent series

N/A

N/A

Complimentary catering

N/A

Table of 10 at the sponsored Morning, afternoon tea, lunch Business Lunch and for two exhibit staff

Sponsor Logo

On-site guide

On-site guide

On-site guide

Session Title Slide

Menus at the sponsored Business Lunch

Congress banners

Congress banners

Session Title Slide Verbal 30 word company profile Acknowledgement presented by your company representative at your sponsored Concurrent Session

30 word company profile presented by your company representative at sponsored Business Lunch

As appropriate to an exhibitor in official opening and closing address

Exhibit Space

N/A

N/A

Single CPA Australia will provide a webinar pre-event for all exhibitors to understand how to get the most out of exhibiting

Distribution of Promotional Material

One promotional item at your chaired concurrent session

One promotional item at sponsored Business Lunch

N/A

Display of Corporate Banners

Two retractable banners at sponsored session

Two retractable banners at sponsored Business Lunch

Limited to your exhibit space.

Opportunity to collect business cards

N/A

N/A

As part of an exhibit prize draw

Second Life and Webinar

N/A

N/A

On Congress microsite with 30 word company profile and hyperlink

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CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit

Passport sponsor

Exclusivity

Exclusive category sponsor for CPA Congress period (October/November)

Complimentary Session Tickets

N/A

Complimentary catering

One ticket for last Lunch only for prize-draw announcement

Sponsor Logo

Brochure/website links On-site guide On-site passport

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Verbal Acknowledgement

During prize draw giving on last day of Congress

Exhibit Space

N/A

Distribution of Promotional Material

One promotional item in delegate satchel

Display of Corporate Banners

One retractable banner at conference

Opportunity to collect business cards

Yes, retain all contacts collected on Passport

Second Life and Webinar

N/A

nicolette sharp CPA consultant business strategy microsoft corporation, usa

accountant+advisor 9

CPA Congress 2009 When and Where The scheduled dates for CPA Congress 2009 are inclusive and reflect anticipated delegate numbers: QLD: 6 – 9 October 2009 1,500 Total Attendees Brisbane Convention & Exhibition Centre VIC: 12 – 14 October 2009  3,000 Total Attendees New Melbourne Convention and Exhibition Centre NSW: 12 – 15 October 2009 2,500 Total Attendees Sydney Convention & Exhibition Centre SA: 11 – 13 November 2009 Adelaide Convention Centre

1,500 Total Attendees

WA: 17 – 20 November 2009 1,000 Total Attendees Perth Burswood Convention Centre ACT: 18 – 20 November 2009 National Convention Centre

1,000 Total Attendees

Event Promotion Our far-reaching promotional campaign will ensure that CPA Congress 2009 delivers a high-quality audience. Here’s how: Direct Mail Campaign An Advance notice communication will be distributed to all members, past CPA Congress attendees and the wider finance, accounting and business communities. Total National circulation approx 110,000

APRIL 2009 $8.95 PP349181/00167

strategic thinking how business can win in a downturn sky high Why green rooftops make economic sense

The futurist

James Bradfield Moody’s global vision

For people who mean business

Going the distance What business can learn from triathletes

Main registration brochure will be distributed to all members, past CPA Congress attendees and the wider finance, accounting and business communities. Total National circulation approx 110,000 Four reminder emails despatched to entice registrations. Total email activity per state = 2 x Advance Notice emails, 2 x Early Bird emails Media Advertising ++ INTHEBLACK (Circulation 120,000) and CPA Update ++ BRW Magazine (circulation 41,002) ++ Advert placements with local media e.g. The Age, Sydney Morning Herald and Brisbane Times CPA Australia Congress Website ++ A dedicated CPA Congress 2009 microsite and associated URL links for CPA Congress ++ Our weekly member e-newsletter, CPA Update, will also include promotion of the event. (Circulation of 140,000)

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CPA Congress 2009 Sponsorship Level and Investment

Sponsorship contacts

We are seeking partners to join our CPA Congress series in a variety of levels but preference is given to those organisations that can provide value to the majority of conference delegates.

In order to maximise your sponsorship potential, please register your involvement ASAP.

National Pricing: ++ Principal National Sponsor

$180,000

++ Supporting National Sponsor $95,000 ++ National Exhibitor Sponsor

$25,000

++ Passport Sponsor

 15,000 plus 1 $ prize per Congress (6 prizes) to a total value of $2,500 ea.

State Pricing: ++ Principal State Sponsor

$30,500

++ Supporting State Sponsor

$22,500

++ Exhibitor Sponsor* VIC, NSW ACT, SA, WA, QLD

$5,500 $4,400

Bernadine Juretich Sponsorship Executive CPA Australia Level 8, 307 Queen Street Brisbane QLD 4000 T: 07 3100 6814 E: [email protected] Louisa Kane Sponsorship Executive CPA Australia Level 29, Bourke St Melbourne VIC 3000 T: 03 9606 9809 E: [email protected]

Business Lunch ++ VIC, NSW ACT, SA, WA, QLD

$5,500 $4,400

Concurrent Sponsor $5,000 per Concurrent series Add-ons available including social networking branding – please discuss with your Sponsorship contact. * Exhibition opportunities will not exist during Master Class days. * Inc GST

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CPA Australia Ltd ABN 64 008 392 452 cpaaustralia.com.au T 1300 73 73 73 Australian Capital Territory T +612 6267 8585 New South Wales T +612 9375 6200 Northern Territory T +618 8981 2116 Queensland T +617 3100 0100 South Australia T +618 7420 3100 Tasmania T +613 6281 8701 Victoria T +613 9606 9606 Western Australia T +618 9322 2242 CHINA Beijing T +86 10 8518 5575  uangzhou G T +86 20 8767 7922 Hong Kong China T +852 2891 3312 Shanghai T +86 21 3218 1860 Europe T +44 20 7240 8266 Fiji T +679 336 3968 Indonesia T +62 21 392 1824 Japan T +813 5437 7500 Malaysia T +603 2267 3388 New Zealand T +649 913 7450 Papua New Guinea T +675 321 3644 Singapore T +65 6836 1233 Vietnam T +84 43934 7413

cpaaustralia.com.au CPA122262 04/2009