Brisbane
Sydney
Perth
6 – 9 October
12 – 15 October
17 – 20 November
Melbourne
Adelaide
Canberra
12 – 15 October
11 – 13 November
18 – 20 November
CPA Congress 2009 CPA Congress As the premier event in the finance professionals’ calendar, CPA Congress is an executive overview of the finance, accounting and business world covering a broad range of hot topics and issues relevant to members of the profession. The philosophy of CPA Congress is to showcase business concepts and innovation, as well as inspire participants through presentations by national and international thought leaders from government, business, academia and the community. CPA Congress provides the opportunity for your organisation to network with industry colleagues, to update participants’ knowledge of your product/services and challenge the way they think! Features of CPA Congress include: ++ Keynote and concurrent sessions ++ Business briefings ++ Business and networking luncheons ++ Business breakfasts ++ Social networking learning sessions This is your chance to create a presence and build significant profile to generate leads that contribute to building your business.
CPA Australia CPA Australia is a member organisation, whose core business is knowledge transfer. It aims to enhance members’ careers by: ++ providing products and services which provide valuable professional knowledge ++ offering a credential with an outstanding reputation that provides international portability ++ making available a community of colleagues that enriches the professional lives of members CPA Australia has more than 122,000 members in finance, accounting and business working in 100 countries around the world. CPA Australia is the largest professional finance, accounting and business body in Australia and the sixth largest accounting body in the world. Align yourself with an organisation that is forward thinking and encourages members to share, exchange and develop ideas.
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CPA Congress 2009 14% 14%
CPA Congress – Target Audience ++ CPA Australia members and non-members working in all industry sectors. Finance, accounting and business professionals, managers, key decision makers and influencers ++ New for 2009 will be the opportunity to reach new audiences globally from emerging markets to more developed nations via webinar and second life presentations
6% 6%
5% 5%
Public Practice Public Practice SME SME Corporate Corporate Level of Responsibility
6% 6%
Government Government NFP NFP Other Other
39% 39%
Membership 20,030 CEOs, CFOs and equivalents 22,053 Public Practice
27% 27%
37,132 Corporates 24,172 Small Medium Enterprise (SME) 16% 16%
17,680 Government / NFP 28,994 Overseas 3,164 Academics 6% 6%
2008 CPA Congress National Demographics
Industry
3% 3%
7% 7%
2% 2%
C Level C Level Partner or Owner Partner or Owner Financial Controller Financial Controller General Manager General Manager
Management Management Employee Employee Other Other
Size of Organisation
34%
40% 40%
35%
Corporate
21% 21%
6%
SME
16% 16%
14%
5%
Government
SME
NFP
Corporate
Other
15% 15%
Public Practice
9% 9%
6%
Public Practice
Other
1 to 50 1 toto50 51 200 51 to 201 to200 500
501 to 1000 501 to 1000 1000+ 1000+
201 to 500 3 Other
KEVIN TRANTALLIS CPA General manager, Christian Dior, Guam and Saipan
accountant+leader 4
CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit
Principal National Sponsor (1 place only)
Supporting National Sponsor (3 places only per location)
Exclusivity
Yes, in your product/service category
N/A
Complimentary Session Tickets
Two full registrations in each state with the opportunity to purchase more tickets at a Member rate
One full registration in each State with the opportunity to purchase more tickets at a Member rate
Complimentary catering
20 lunch tickets in each State Morning, afternoon tea and lunch for two exhibit staff
10 lunch tickets in each State Morning, afternoon tea & lunch for two exhibit staff
Branding
Logo on: Front page Main brochure
Logo on: Main brochure
On-site guide
On-site guide
Speakers papers
Congress banners
Title Slides D elegate email marketing communication Menus at all lunches Congress banners ebinar branding (logo on session W slides, hyperlink and slide at start of webinar)
Logo on Congress micro site with hyperlink, and 100 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times.
Logo on Congress micro site with hyperlink and 200 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times. Verbal Acknowledgement
30 word company profile presented on your behalf by chairperson at the official opening and closing address
As appropriate to a Supporting National Sponsor
Exhibit Space
Standard Double
Single
Distribution of Promotional Material
One promotional item included in the delegate satchel
One promotional item included in the delegate satchel
Display of Corporate Banners
Two retractable banners at elective business lunch in prime position Four banners in conference area
One banner in conference area
Opportunity to collect business cards
As part of an exhibit prize draw
As part of an exhibit prize draw
Second Life and Webinar
Stand in exhibit space for two months Avatar
Stand in exhibit space for two months
Logo on banners around venue
Avatar
Verbal acknowledgement
Logo on banners around venue Verbal acknowledgement 5
CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit
Principal State Sponsor (1 place only per location)
Supporting State Sponsor (3 places only per location)
Exclusivity
Yes, in your product/service category
N/A
Complimentary Session Tickets
Two full registrations with the opportunity to N/A purchase more tickets at a member rate
Complimentary catering
20 lunch tickets Morning, afternoon tea and lunch for two exhibit staff
Morning, afternoon tea and lunch for two exhibit staff and one full registration
Branding
Logo on:
Logo on: Main brochure
Main brochure
On-site guide
On-site guide
Congress banners
Congress banners
Webinar slides
Webinar slides
Congress micro site with hyperlink, web tile and 150 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system - potential delegates will be required to visit multiple times.
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Congress micro site with hyperlink, web tile and 75 word company profile on dedicated sponsor webpage. Microsite serves as direct-response for all email and mail communications, and is the gateway to the booking system potential delegates will be required to visit multiple times.
Verbal Acknowledgement
30 word company profile presented on your As appropriate to a Supporting State behalf by chairperson at the official opening Sponsor in official opening and closing and closing address address
Exhibit Space
Single
Single
Distribution of Promotional Material
One promotional item included in the delegate satchel
One promotional item included in the delegate satchel
Display of Corporate Banners
Two in conference area
One in conference area
Opportunity to collect business cards
As part of an exhibit prize draw
As part of an exhibit prize draw
Second Life and Webinar
Stand in exhibit space for two months
Stand in exhibit space for two months
Avatar
Avatar
Verbal acknowledgement and weblinks
Verbal acknowledgement and weblinks
CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit
Concurrent sponsor
Business Lunch
Exhibitor (15-20 places only per location)
Exclusivity
Yes, in your product/service category
Yes, in your product/service category
N/A
Complimentary Session Tickets
Four tickets to sponsored Concurrent series
N/A
N/A
Complimentary catering
N/A
Table of 10 at the sponsored Morning, afternoon tea, lunch Business Lunch and for two exhibit staff
Sponsor Logo
On-site guide
On-site guide
On-site guide
Session Title Slide
Menus at the sponsored Business Lunch
Congress banners
Congress banners
Session Title Slide Verbal 30 word company profile Acknowledgement presented by your company representative at your sponsored Concurrent Session
30 word company profile presented by your company representative at sponsored Business Lunch
As appropriate to an exhibitor in official opening and closing address
Exhibit Space
N/A
N/A
Single CPA Australia will provide a webinar pre-event for all exhibitors to understand how to get the most out of exhibiting
Distribution of Promotional Material
One promotional item at your chaired concurrent session
One promotional item at sponsored Business Lunch
N/A
Display of Corporate Banners
Two retractable banners at sponsored session
Two retractable banners at sponsored Business Lunch
Limited to your exhibit space.
Opportunity to collect business cards
N/A
N/A
As part of an exhibit prize draw
Second Life and Webinar
N/A
N/A
On Congress microsite with 30 word company profile and hyperlink
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CPA Congress 2009 Sponsorship Benefits Sponsorship Level Benefit
Passport sponsor
Exclusivity
Exclusive category sponsor for CPA Congress period (October/November)
Complimentary Session Tickets
N/A
Complimentary catering
One ticket for last Lunch only for prize-draw announcement
Sponsor Logo
Brochure/website links On-site guide On-site passport
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Verbal Acknowledgement
During prize draw giving on last day of Congress
Exhibit Space
N/A
Distribution of Promotional Material
One promotional item in delegate satchel
Display of Corporate Banners
One retractable banner at conference
Opportunity to collect business cards
Yes, retain all contacts collected on Passport
Second Life and Webinar
N/A
nicolette sharp CPA consultant business strategy microsoft corporation, usa
accountant+advisor 9
CPA Congress 2009 When and Where The scheduled dates for CPA Congress 2009 are inclusive and reflect anticipated delegate numbers: QLD: 6 – 9 October 2009 1,500 Total Attendees Brisbane Convention & Exhibition Centre VIC: 12 – 14 October 2009 3,000 Total Attendees New Melbourne Convention and Exhibition Centre NSW: 12 – 15 October 2009 2,500 Total Attendees Sydney Convention & Exhibition Centre SA: 11 – 13 November 2009 Adelaide Convention Centre
1,500 Total Attendees
WA: 17 – 20 November 2009 1,000 Total Attendees Perth Burswood Convention Centre ACT: 18 – 20 November 2009 National Convention Centre
1,000 Total Attendees
Event Promotion Our far-reaching promotional campaign will ensure that CPA Congress 2009 delivers a high-quality audience. Here’s how: Direct Mail Campaign An Advance notice communication will be distributed to all members, past CPA Congress attendees and the wider finance, accounting and business communities. Total National circulation approx 110,000
APRIL 2009 $8.95 PP349181/00167
strategic thinking how business can win in a downturn sky high Why green rooftops make economic sense
The futurist
James Bradfield Moody’s global vision
For people who mean business
Going the distance What business can learn from triathletes
Main registration brochure will be distributed to all members, past CPA Congress attendees and the wider finance, accounting and business communities. Total National circulation approx 110,000 Four reminder emails despatched to entice registrations. Total email activity per state = 2 x Advance Notice emails, 2 x Early Bird emails Media Advertising ++ INTHEBLACK (Circulation 120,000) and CPA Update ++ BRW Magazine (circulation 41,002) ++ Advert placements with local media e.g. The Age, Sydney Morning Herald and Brisbane Times CPA Australia Congress Website ++ A dedicated CPA Congress 2009 microsite and associated URL links for CPA Congress ++ Our weekly member e-newsletter, CPA Update, will also include promotion of the event. (Circulation of 140,000)
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CPA Congress 2009 Sponsorship Level and Investment
Sponsorship contacts
We are seeking partners to join our CPA Congress series in a variety of levels but preference is given to those organisations that can provide value to the majority of conference delegates.
In order to maximise your sponsorship potential, please register your involvement ASAP.
National Pricing: ++ Principal National Sponsor
$180,000
++ Supporting National Sponsor $95,000 ++ National Exhibitor Sponsor
$25,000
++ Passport Sponsor
15,000 plus 1 $ prize per Congress (6 prizes) to a total value of $2,500 ea.
State Pricing: ++ Principal State Sponsor
$30,500
++ Supporting State Sponsor
$22,500
++ Exhibitor Sponsor* VIC, NSW ACT, SA, WA, QLD
$5,500 $4,400
Bernadine Juretich Sponsorship Executive CPA Australia Level 8, 307 Queen Street Brisbane QLD 4000 T: 07 3100 6814 E:
[email protected] Louisa Kane Sponsorship Executive CPA Australia Level 29, Bourke St Melbourne VIC 3000 T: 03 9606 9809 E:
[email protected]
Business Lunch ++ VIC, NSW ACT, SA, WA, QLD
$5,500 $4,400
Concurrent Sponsor $5,000 per Concurrent series Add-ons available including social networking branding – please discuss with your Sponsorship contact. * Exhibition opportunities will not exist during Master Class days. * Inc GST
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CPA Australia Ltd ABN 64 008 392 452 cpaaustralia.com.au T 1300 73 73 73 Australian Capital Territory T +612 6267 8585 New South Wales T +612 9375 6200 Northern Territory T +618 8981 2116 Queensland T +617 3100 0100 South Australia T +618 7420 3100 Tasmania T +613 6281 8701 Victoria T +613 9606 9606 Western Australia T +618 9322 2242 CHINA Beijing T +86 10 8518 5575 uangzhou G T +86 20 8767 7922 Hong Kong China T +852 2891 3312 Shanghai T +86 21 3218 1860 Europe T +44 20 7240 8266 Fiji T +679 336 3968 Indonesia T +62 21 392 1824 Japan T +813 5437 7500 Malaysia T +603 2267 3388 New Zealand T +649 913 7450 Papua New Guinea T +675 321 3644 Singapore T +65 6836 1233 Vietnam T +84 43934 7413
cpaaustralia.com.au CPA122262 04/2009