Register by March 20, 2015 and

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www.platts.com/steeleurope June 1 - 2, 2015 | Hotel Rey Juan Carlos | Barcelona, Spain

11th Annual

STEEL MARKETS

EUROPE CONFERENCE June 1 - 2 2015

Hotel Rey Juan Carlos Barcelona, Spain

Headline Industry Thought-Leaders:  arren D O’Riordan

Mattia Pellegrini

 onzalo G Delgado

Director General

Raw Materials Unit

CMO Flat Products

Stemcor Ansteel Joint Venture

European Commission

BD South West

Rana Som

I gal Zakuto

 ario M Borsese

Former Chairman &

Deputy CEO

Director

Managing Director

RZK Celik Servis Merkezi

Commercial

NMDC

Sponsored by

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ArcelorMittal

DP Trade

Supported by

www.platts.com/steeleurope

[email protected]

+44 (0)20 7176 6300

Register by March 20, 2015 and

SAVE $600

www.platts.com/steeleurope June 1 - 2, 2015 | Hotel Rey Juan Carlos | Barcelona, Spain

REASONS TO ATTEND IN 2015 GREATER CONTENT WITH 2 DAYS OF NOT-TO-BE-MISSED SESSIONS This essential event will continue to provide attendees with practical insights into the European steel sector while assessing its future competiveness in the wake of tough regulation and strong competition from other regions

GREATER NUMBER OF INDUSTRY LEADERS HEAR FIRST-HAND ACCOUNTS FROM THOSE AT THE FRONT OF DECISION-MAKING Exclusive insight from the steel industry’s leading producers highlighting key issues affecting day-to-day operations and long term planning. Can the European steel sector compete internationally?

WHO WILL BE THERE • Regional and international producers • Traders • Stockholders and service centers

Greater networking with our new event mobile app! Benefit from improved networking on-site by accessing the delegate list, exchange contact information electronically and send live messages to fellow attendees. Additionally, all presentations will be uploaded as soon as they are made available for publication by our speakers

• Consultancies • Raw material professionals • Steel end-users

COMPANIES PREVIOUSLY ATTENDING AB Industrivärden AFV ACCIAIERIEBELTRAME SPA ArcelorMittal Distibution Solutions Italy ArcelorMittal Flat Carbon Europe S.A Atkins Bank of Tokyo Mitsubishi UFJ Borcelik Broekman Group C. Steinweg-Handelsveem Cape Gate Cargill China Metallurgical Industry P&R Institute CME Group Cumic Steel DB Schenker Rail AG Dillinger Hütte DONG Energy Oil & Gas Dow Jones/WSJ EBRD Economic Research Unit (ERU), JPC Emirates Steel Industries PJSC ERDEMIR Group ESA Consulting Essar Steel Euroconstruct EUROFER EUROMETAL European Commission EUROPORTS Freight Investor Services Grand River Ironsands Hascon Engineering HCF International Advisers Ltd Heraeus Electro-Nite Int; NV Horizon Energy Limited HSBC IGM-Trade IIMA Ince & Co Indesit Instytut Metalurgii Zelaza Interfer Steel and Commodities International Steel Trade Association J.G. Special Steel Jaguar Landrover Jersey Shore Steel Company Kumba International Trading Landmark Investments Laplace Conseil Leggett & Platt Automotive Europe Leveltek International MainFirst Bank AG Maney Publishing McKinsey & Co Mechel Service Belgium Metinvest Holding LLC Metinvest International Midrex Technologies MTI - Ferro de Moncorvo, SA NLMK NLMK La Louvière NLMK Lalouviere Norecom North Atlantic Iron Corporation Nucor Corporation NV Bekaert OM Partners Pohjola Bank plc Port of Antwerp Posco Europe Office Raw Materials Group Sabic SafeRoad AS Sahaviriya Steel Industries UK (SSI UK) Sanistaal Sankaty Advisors Schmiedewerke Gröditz GmbH SGL CARBON SGX Ltd Sidermec Spa Singapore Exchange (SGX) SLOVAKIA STEEL MILLS Spa Coprac SSY Consultancy & Research SSY Futures Standard & Poor's Steel and Iron Ore Steel Markets Daily Steel Times International SteelConsult International SteelOrbis Stemcor UK Supremedy Ltd Tata Steel Tata Steel Europe The Steel Index Thomson Reuters ThyssenKrupp AG ThyssenKrupp Mannex GmbH ThyssenKrupp Steel Europe AG Traxys Europe SA Trinecke zelezarny, a.s. TSI U. S. Steel Kosice UECC Iberica UK Steel Vale Vanomet Vestel Beyaz Esya A.S. Wood Mackenzie World Steel Association Antwerp Port Authority MOL and many more...

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[email protected]

+44 (0)20 7176 6300

June 1 - 2, 2015 | Hotel Rey Juan Carlos | Barcelona, Spain

DAY ONE – MONDAY JUNE 1, 2015

LEADER PERSPECTIVES – ENTER THE DRAGON E xamining surging steel exports, steel quality and M&A expansion from China into Europe – How should the EU respond? – What impact is it having on prices and recovery?



08:00

08:50

 egistration and continental breakfast R – available to sponsor

33

 xploring overcapacity in China and how lower domestic E prices and weaker demand has resulted in higher availability of steel in the global market

33

 ow the Chinese government is promoting exports of H alloyed steels with tax rebates and the implications of this

33

 hat measures are being put in place to ensure Chinese W steel is tested to ensure quality standards

33

 ill China subsidize steel mills to keep them solvent and W ensure cheap steel flowing into Europe or will its focus on improving the environment result in steel capacity closures?

33

 hat would be the impact on market pricing should W Chinese mill closures come to pass?

33

 hat is China’s appetite for overseas investment in steel W and raw materials and where is it investing?

33

 pdate on trade barriers/WTO rules and how they U are impacting steel trade: Is trade in steel fair with international rules fully respected and enforced?

Chairman’s welcoming remarks

Francis Browne, Editorial Director, Price Group, Platts

THE BIG PICTURE – SETTING THE SCENE 09:00  The global picture: What factors have a bearing on

the European steel industry and its markets?

33

 lobal macroeconomic trends: What is the general G economic outlook

33

 hat do they mean for the economy and the European W steel industry?

33

In what geographies and industries do there remain good opportunities for European steel?

33

 o what extent is urbanization globally impacting T demand?

09:50

The European Union perspective

10:10

The association perspective

10:30

Networking and refreshment break – available to sponsor

11:00

The European producer perspective

11:20

The Chinese producer perspective

11:40

The trader perspective

12:00

The service center perspective

 Thorsten Zimmermann, Director, Metals & Mining Research, HSBC

09:25



T o what extent does the European steel industry remain in a structural crisis?

33

 hy has the recovery not come about up to now: Will W there be a revival in European steel demand in 2016 and beyond?

33

 hat levels of overcapacity is there in Europe? Why W have so few plants been closed?

33

 he need to adapt capacities to the new economic T realities and cut costs and production to ensure the right footprint for the size of the market today

33

 ow some producers are expanding outside of Europe H to emerging markets to maintain growth

33

 re European steel companies overall falling behind A their peers in China, India and Korea in terms of technology and innovation as they cannot afford to invest? Philippe Robert, Managing Director, Salzgitter France

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 attia Pellegrini, Raw Materials Unit, M European Commission

 ans Jürgen Kerkhoff, President, H German Steel Federation

 onzalo Delgado, CMO Flat Products BD South West, G ArcelorMittal

 arren O’Riordan, Director General, D Stemcor Ansteel Joint Venture

 orkem Bolaca, Managing Director, G Galex Steel International

Igal Zakuto, Deputy CEO, RZK Celik Servis Merkezi

12:20

The raw materials perspective

Rana Som, Former Chairman & Managing Director, NMDC

12:40 Group Q&A Presenters from the proceeding session will take questions from the Chair

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[email protected]

13:00

HIGHER END, HIGHER MARGIN, SPECIALTY PRODUCTS

Lunch and networking

RAISING FINANCE IN THE CURRENT CLIMATE 14:20 PANEL DISCUSSION

16:10  Focusing on higher-end, higher margin specialty steel

products to compete with cheaper Chinese prices

33

 Is the investment gap in the EU threatening future

competitiveness and what governmental steps should be taken to encourage investment?

33

 ill investors and bankers support reinvestment in the W current configuration of EU steelmaking?

33

 ould financial returns be better and will banks be W more willing to lend if price hedging was the norm?

33

 xploring the impact of recent M&As on the steel E industry and its ability to raise finance

END USER MARKETS 16:35 PANEL DISCUSSION

I nvestigating the latest opportunities and developments for steel in the offshore wind, automotive and construction sectors



33

 ifferent national opportunities: Short term outlook by D group of countries

33

 eveloping high-strength steels for the car industry in its D bid to make lighter, more fuel-efficient vehicles

33

 teel demand levels for European offshore wind S foundations

33

 verview of the state of health of the European O construction market - Size and structure

33

 he construction outlook by market segments: What T opportunities are there for non-residential building and civil engineering?

 Stefan Eitel, Director, Basic Industries, Metals & Mining, KfW IPEX-Bank

Dr. Benedikt Zeumer, Principal, McKinsey & Company Tommy Trask, Director of Corporate Ratings, Standard and Poor's

Moderated by: Peter Brennan, Associate Editor, Platts



RAW MATERIALS, TRADING AND STEEL PRICING 15:00 PANEL DISCUSSION

 aw materials, trading and steel pricing: Investigating R the trends and outlook, challenges and opportunities



 xamining the importance of focusing on making highE value technically advanced steel that distinguishes producers from China’s commodity steel production



Norbert Kretlow, CFA, Research – Construction, Commerzbank Corporates & Markets

Alejandro Hernández, Purchasing Manager, Bamesa

33

 xamining how producers have benefited from the sharp E drop in iron ore prices

Nikolaj Ager Hamann, Business Analyst, Procurement Excellence, DONG Energy

33

 ound up of new iron ore and coking coal supply: Where R is it coming from and what impact might they have? Is the iron ore deluge over?



Moderated by: Peter Brennan, Associate Editor, Platts

33

 hat are raw materials companies doing to maintain W margin in a lower pricing environment?

17:15

CLOSING ADDRESS

33

Why are North American steel prices so high?

33

Is more hedging occurring among miners and steelmakers?

33

 xamples of barriers towards steel trading in different E regional markets

33

 pdate on raw materials derivatives on SGX, Dalian Futures U Exchange, CME and others



Thorsten Zimmermann, Director, Metals & Mining Research, HSBC Tony Singer, President, International Steel Trade Association  Moderated by: Paul Bartholomew, Managing Editor – Australia, Platts

Networking and refreshment break – available to sponsor

+44 (0)20 7176 6300

T he blame game – is it the market, overcapacity, third country exports or the EU policy framework?



Mario Borsese, Director Commercial, DP Trade

Mattia Pellegrini, Raw Materials Unit, European Commission

15:40

Philippe Robert, Managing Director, Salzgitter France



33

The EU steel market: the long and winding road to recovery

33

EU overcapacity to remain a drag over the current decade?

33

Exports: the relief valve of the global steel sector

33

 U climate & energy policy: steel sector in need of realistic E targets and level playing field conditions

33

The way forward for EU steel producers  eroen Vermeij, Director for Market Analysis and Economic J Studies, Eurofer

17:40  Chairman’s concluding remarks and close of day one Francis Browne, Editorial Director, Price Group, Platts

NETWORKING RECEPTION

17:50 Join us immediately after the close of day one for drinks – available to sponsor

Register by March 20, 2015 and

SAVE $600 DAY TWO – TUESDAY JUNE 2, 2015

DISTRIBUTION BEST PRACTICES 11:40

08:30  Registration and continental breakfast – available to sponsor 33 09:20

Chairman’s review of day one



Francis Browne, Editorial Director, Price Group, Platts

export market for South Europe

33

 xploring the trend of trading to North Africa due to E oversupply

33

 o what extent will Algeria continue to support the T South European steel trade?

Francis Browne, Editorial Director, Price Group, Platts

09:55  Exploring steel growth in India and its implications

to the global market

33

 hat steel growth plans are there and what are the W motivations of doing so?

33

Is the demand there or will it just be more steel supply and overcapacity in the global marketplace?

33

Is the new Modi government making a difference?

33

 pdate on other Asian steel market dynamics (Japan, U South Korea, SE Asia)

 Guillermo Magnasco, Head of European Sales, Essar Steel

 o what extent will the shift in the value chain to T steelmakers continue due to downstream integration? Georges Kirps, Managing Director, Eurometal



WHAT’S THE FUTURE?

KEY MARKET DEVELOPMENTS – ALGERIA & INDIA 09:30  Examining developments in Algeria – the largest

 hat should European distributors do to tackle W a competitive environment resulting from overcapacity and mills pushing for direct deliveries – is the sector sustainable?

12:05

E uropean steel sector: An analysis of the profitability of the industry



Gianfranco Tosini, Head of Research, Siderweb

12:30

 hairman’s concluding remarks and close of C conference

Francis Browne, Editorial Director, Price Group, Platts

12:40

End of conference

MAXIMISE YOUR NETWORKING OPPORTUNITIES Showcase your products and services to senior-level decision makers. The Platts 11th Annual Steel Markets Europe conference offers you an excellent opportunity to maximize your 2015 marketing budget through these sponsorship opportunities: ✔ Executive Sponsor ✔ Name Badge & Lanyard Sponsor ✔ Networking Reception Sponsor ✔ Luncheon Sponsor ✔ Networking Break Sponsor ✔ Exhibitor To learn more about sponsorship and exhibition opportunities, please contact Daniel Davies on +44 (0) 207 176 6229 or email him at [email protected].

ACHIEVING OPERATIONAL EXCELLENCE 10:20  E AF v BOF/BF debate – Who’s winning and which

route is best for Europe?

Marcel Genet, President Director General, La Place Conseil

10:45

Networking and refreshment break – available to sponsor

Efficiency initiatives to improve financial 11:15  performance

33

 ocusing on cutting costs for sustainable financial F performance

Bhijit Sanyal, Flat Products – CMO Southeast, Europe, ArcelorMittal

GROUP DISCOUNTS AVAILABLE

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www.platts.com/steeleurope June 1 - 2, 2015 | Hotel Rey Juan Carlos | Barcelona, Spain

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VENUE

Hotel Rey Juan Carlos

DISCOUNTED ACCOMMODATION

Av. Diagonal 661-671, 08028 Barcelona Spain

Your conference registration does not include accommodation; however, we have reserved a limited number of rooms for Platts 11th Annual Steel Markets Europe conference participants at the Hotel Rey Juan Carlos at the preferential rate listed below. The discounted rates are for the nights of May 31 and June 1, 2015 only, and will be honored until 9th May - subject to availability

Tel: +34 902 051 111

ROOM RATES

Fax: +34 933 644 040

Single Room : €160 Breakfast: €176 Rates inclusive of breakfast buffet and service charge, does not include 10% VAT.

RESERVATIONS 11th Annual

STEEL MARKETS

EUROPE CONFERENCE

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TERMS & CONDITIONS To view full terms and conditions please visit http://bit.ly/PlattsTCs

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[email protected]

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