Shopping Centre

City in a City – 2018

2018 REDI.FI 100

REDI Reaches Higher AT THE INTERSECTION OF

3 –

MAJOR ARTERIAL ROADS WITH AN AVERAGE TRAFFIC VOLUME OF

OPENS IN

60,000 – SQUARE METRES OF GLA

100,000 2,000 – – CARS PER DAY

PARKING SPACES

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BEHIND REDI

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HELSINKI, FINLAND

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UNIQUE LOCATION IN URBAN SURROUNDINGS

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EMERGING AREA WITH BIG POTENTIAL

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MEET THE CUSTOMERS

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NEXT LEVEL OF RETAIL AND SERVICES

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TASTEFULLY DIFFERENT

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RIGHT ON TREND

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YOUTHFULLY REFINED

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SHOPPING AND THRILL

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WELLNESS WITH A VIEW

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WHY REDI?

2018 – 500 –

DAILY METRO STOPS ON THE 3RD FLOOR

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Photo © City of Helsinki / Lauri Rotko

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2018

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OPENS IN

2018 –

Behind REDI – THE INVESTOR CONSORTIUM AND BANKS SYNDICATE CONSISTS OF SOLID AND REPUTABLE FINANCIAL INSTITUTIONS. • Ownership: SRV 40%, Ilmarinen 30%, OP Pohjola Group 15% and LocalTapiola Group 15%. • Banks syndicate: Pohjola Bank Plc, Nordea Bank Finland Plc, Helaba Landesbank Hessen-Thüringen and Danske Bank Plc and Swedbank AB. • Construction started early April 2015. • Completion and opening of shopping centre and parking 3rd quarter of 2018.

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Photos © City of Helsinki / Lauri Rotko

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FINLAND IN NUMBERS (2014)

POPULATION

LAND AREA

5.4 million –

390,905 km

GDP PER CAPITA

TOTAL GDP

€

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37,351

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€

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204 billion

Helsinki, Finland – AS ONE OF THE FASTEST GROWING CITIES IN EUROPE, HELSINKI – THE VIBRANT CAPITAL OF FINLAND – OFFERS THE BEST POTENTIAL FOR BUSINESSES LOOKING FOR NEW OPPORTUNITIES. The Helsinki metropolitan area is the undeniable business and retail hub of Finland. Highly international and attractive to tourists, the Helsinki region is home to nearly 1.5 million people, which is one quarter of the Finnish population. As one of the fastest growing cities in Europe, the population of the Helsinki metropolitan area is expected to increase by 16 % by 2030. The area’s population

guarantees a high annual purchasing power of €43,000 per household. Helsinki offers diverse possibilities for developing new retail opportunities. Shopping centres are a constantly growing segment of Finland’s retail market. The overall sales of Finnish shopping centres grew by 3 % in 2014, reaching €5.9 billion. The number of visitors increased by 3 % to 366 million per year.

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Helsinki (Finland) OSLO (NORWAY)

STOCKHOLM (SWEDEN)

COPENHAGEN (DENMARK)

TALLINN (ESTONIA)

ST. PETERSBURG (RUSSIA)

RIGA (LATVIA)

VILNIUS (LITHUANIA)

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Photo © City of Helsinki / Lauri Rotko

The new residential area of Kalasatama

REDI

Downtown Helsinki

METRO MAIN ROUTES 0 6

REDI SHOPPING CENTER

0,5

1

1,5 km REDI.FI

3 AT THE INTERSECTION OF 3 MAJOR ARTERIAL ROADS

EASY ACCESS FROM ALL DIRECTIONS ENSURES A STEADY CUSTOMER FLOW.

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Unique Location in Urban Surroundings – REDI IS A DESTINATION AND SHOPPING HUB RISING IN THE MIDDLE OF VIBRANT, URBAN SURROUNDINGS. REDI’s location is unique in many ways. Accessible by metro, bus, tram, car, bicycle, foot and boat, REDI is a place that combines modern living with urban culture in a brand new way. REDI is surrounded by Helsinki’s trendiest neighbourhoods and attractions. Suvilahti and Teurastamo, REDI’s

neighbours to the west and north, are home for the music festivals and events. The area is known for its versatile leisure activity options. The iconic Helsinki Zoo, a favourite of Helsinkians and visitors of all ages, is also situated within walking distance from REDI.

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12 mil. –

VISITORS IN ITS FIRST FULL YEAR OF OPERATIONS

Emerging Area With Big Potential –

FIRST BLOCKS 2010-2017

KYLÄSAARI 2025-2030

HERMANNINRANTA 2021-2029

SUVILAHTI

REDI is the fastest expanding and most densely populated neighbourhood in the entire Helsinki region. REDI’s potential is ever-growing: it is expected to attract 12 million visitors in its first full year of operation and 17 million annual visitors by 2027.

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FLOATING APARTMENTS 2017-2020

VERKKOSAARI SOUTH 2015-2025

WITH AN ESTIMATED POPULATION GROWTH OF 30 % BY 2022, THE REDI AREA IS THE NEIGHBOURHOOD OF THE FUTURE ON ALL LEVELS. In 2018 REDI’s estimated catchment area will be 526,000 people, which is one third of the entire population living in the metropolitan area. 1.1 million people live within a 30-minute drive from REDI. With an estimated population growth of 30 % in the next few years,

VERKKOSAARI NORTH 2018-2026

HELSINKI WHOLESALE MARKET

HANASAARENKÄRKI 2022-2028

KALASATAMA CENTER 2011-2023

SOMPASAARI 2015-2023

NIHTI 2021-2026

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Photo © City of Helsinki / Lauri Rotko

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Area’s Customer in Brief 1. YOUTHFUL CITY DWELLER OF ALL AGE GROUPS 2. FASHION-SAVVY LIFESTYLE SHOPPER 3. INTERESTED IN FOOD TRENDS 4. SOCIAL AND CURIOUS, LOVES TO EXPLORE 5. TOURIST OR LOCAL

Meet the Customers – REDI BENEFITS FROM A VERY FAVOURABLE DEMOGRAPHIC PROFILE WITH A STRONG PURCHASING POWER FOR FASHION, ENTERTAINMENT, DINING, AND DAILY GOODS. The area’s customer is a youthful city dweller of all age groups. Spending a significant amount of money on lifestyle shopping, the REDI customer is curious and loves to keep up with urban culture, the latest fashion and food trends, but also enjoy everyday life.

As a result of REDI’s international profile, exceptional architecture and neighbouring urban areas, REDI will attract both locals and tourists. REDI will spark interest in those who want to explore and combine shopping with culture and enjoyment.

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STRONG CUSTOMER FLOW FROM THREE LEVELS:

T1

T2

T3

T8

37 % FASHION

T4 T7

T6

FROM THE THIRD FLOOR METRO AND BUSES, BICYCLE AND PEDESTRIAN PATH

13 %

T5

LEISURE

T1

T2

T3

T8

12 %

T4 T7

GROCERY STORES

T6

T1

T5

T2

T3

T8

9 %

FURNISHING AND HOME SUPPLIES

T4 T7

T6

T1

FROM THE STREET, TRAMS, BUSES, PEDESTRIAN BICYCLES

11 %

T5

T2

T3

T8

T1

CAFÉS AND RESTAURANTS

T5

T2

T3

T8

FROM THE UNDERGROUND PARKING

9 %

T4 T7

T6

COMMERCIAL AND PUBLIC SERVICES

4 %

OTHER SPECIALITY STORES

T4 T7

T6

T5

4 %

HEALTH AND BEAUTY

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Street level

Parking

Next Level of Retail and Services – REDI STANDS OUT FROM THE COMPETITION WITH UNEQUALLED RETAIL AND SERVICE MIX – AND BREATHTAKING ARCHITECTURE. REDI’s offering includes established fashion and home décor brands, supermarkets, cafés, restaurants, health and beauty services. At REDI, customers have convenient everyday services at their disposal, such as banks and a dental clinic. Designed by Architects Helin & Co., the centre’s unique architecture

strongly differentiates REDI from the competitors. The shopping centre is arranged in an organic, circular mall layout. Large retail units are along the perimeter and freestanding shopping islands of smaller units at the core. The circular layout allows a natural and efficient flow through the centre.

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T1 T2 T8 T3

-1 LOWER GROUND FLOOR: FOOD & SERVICES TOTAL GLA 16,300 m²

T7

T4

T6 T5

SUPERMARKETS AND LOCAL FOOD MARKET POP-UP STORES, OTHER SP. RETAILERS QUICK AND CASUAL RESTAURANTS AND CAFÉS HOME AND INTERIOR PHARMACIES AND NATURAL PRODUCT STORES, OPTICIANS, DRY CLEANER, SHOE REPAIR, POST OFFICE ETC.

Tastefully Different – REDI’S LOWER GROUND FLOOR IS AN OASIS OF DAILY GOODS AND DELISH TREATS. Located underground, the lower ground floor combines supermarkets, a local food market and grocery stores with restaurants and services, as well as home interior shops. The market hall and pop-up stores occupy the space between the larger supermarket units and REDI’s quick and casual restaurants and cafés. The fast casual restaurants on the lower ground floor cater to people looking for quick and easy high-quality

meals. Always in the know of the latest food trends, the REDI customers can find their favourites from a versatile and international selection of foods. Travelators and lifts lead into large parking facilities, allowing con¬venient access for customers with shopping carts. There will be a total of 2,000 parking spaces in the facility that connect seamlessly to the shopping centre and high-rises.

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T1 T2 T8 T3

1 FIRST FLOOR: FASHION & LIFESTYLE TOTAL GLA 15,600 m²

T7

T4

T6 T5

FASHION AND FOOTWEAR ACCESSORIES AND JEWELLERY BEAUTY AND COSMETICS CAFÉS AND RESTAURANTS ENTRANCE TO THE CLIMBING WALL GROCERY SPORTS

Right on Trend – REDI’S FIRST AND SECOND FLOORS OFFER THE PERFECT PALETTE OF FASHION AND FOOD TRENDS. Fashion is REDI’s largest retail segment, comprising over 30% of the shopping centre’s retail mix. REDI’s first floor offers the latest trends in adult fashion whereas the second floor is mostly dedicated to contemporary youth fashion. At REDI, shopping is always a fun and relaxing experience. The customer can stop by to enjoy refreshments while shopping at one of the many

restaurants and cafés located on the first and second floors. The customer can also dine on the terrace with a beautiful view over the park. To allow longer opening hours and outdoor seating, the restaurants will have outside entrances. Another highlight of the first floor is a climbing wall that stretches up to the third floor.

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T1 T2 T8 T3

2 SECOND FLOOR: YOUTH FASHION & HOME TOTAL GLA 15,700 m²

T7

T4

T6

YOUTH FASHION AND CHILDREN’S CLOTHING LEISURE, SPORTS HOME AND INTERIOR CHILD CARE ROOM RESTAURANTS BEAUTY AND COSMETICS

T5

Youthfully Refined – REDI’S SECOND FLOOR SETS THE SCENE WITH AN EMPHASIS ON FASHION, LEISURE AND HOME DÉCOR. The retail mix of the second floor focuses on contemporary fashion. It is home for men’s, women’s and youth fashion from newborns and toddlers to teens. The floor also has a play area for the youngest of the family. REDI’s second floor also hosts a cluster of up-to-the-minute dining options

including fashionable restaurants, trendy cafés and bars. In addition, the floor offers a wide selection of refined health and beauty, leisure, sports, home and interiors brands.

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T1 T2 T8 T3

3 THIRD FLOOR: LEISURE & ENTERTAINMENT TOTAL GLA 10,200 m²

T7

T4

LEISURE, SPORTS AND ENTERTRAINMENT HOME AND INTERIOR FASHION

T6 T5

Shopping and Thrill – REDI’S THIRD FLOOR IS DEDICATED TO THE SMALL AND BIG PLEASURES OF EVERYDAY LIFE. REDI’s third floor is divided into two sections: the northern side is dedicated to retail, the southern side to entertainment. The entertainment section has a direct access to the restaurants located in lower floors. This enables longer opening hours for entertaiment. In addition to home, interior and leisure retailers, REDI’s third floor emphasises enjoyment and experiences in an exciting way. Stretching from the lower ground floor, REDI’s climbing wall adds another visual element to the mix.

The third floor provides an easy access to the metro platforms and bus stops. The metro line and Itäväylä highway go through the third floor in an east–west direction. A unique construction technology will bring the metro line indoors and within visitors’ view. The tracks will literally run through the shopping centre behind glass walls and the metro will stop directly in front of REDI’s third floor entrance.

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T1 T2 T8 T3

4 FOURTH FLOOR: LEISURE & ENTERTAINMENT TOTAL GLA 4,300 m²

T7

T4

PRIVATE HEALTH SERVICES AND GYM HEALTH RELATED SERVICES

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T6 T5

FIFTH FLOOR: ROOFTOP GARDEN

Wellness with a View –

6 – 33 UPPER FLOORS: APARTMENTS

REDI’S FOURTH FLOOR IS A HAVEN OF WELL-BEING — CROWNED BY A BEAUTIFUL ROOFTOP GARDEN ON THE FIFTH FLOOR. The fourth floor of the centre holds a gym, a healthcare clinic and additional health-related services. A beautiful rooftop garden with stunning views is located on the fifth floor, accessible to both residents of the towers and visitors of the shop-

ping centre. A covered rooftop terrace offers a chance to relax and enjoy the splendid views after a hectic day of shopping, regardless of the weather. On the terrace, the visitor can also admire the REDI high-rises stretching up to 132 metres in height.

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Why REDI? – BUILDING PERMIT, INVESTORS AND FUNDING IN PLACE, THINGS ARE MOVING FAST. CONSTRUCTION WORKS ARE PROCEEDING RAPIDLY. LEASING IS RUNNING AT FULL SPEED. HERE ARE SOME REASONS TO CHOOSE REDI AS A PLACE OF GROWTH FOR YOUR BUSINESS. UNIQUE CONCEPT

TRENDY ENTERTAINMENT HUB

REDI is a novel, one-of-a-kind shopping centre and landmark in Finland with a 60,000m² of retail space.

Surrounded by urban city culture, the hippest music festivals and food markets, the REDI area is the new hot spot for entertainment both day and night.

SURPRISING ARCHITECTURE REDI combines shopping, experiences and living in a brand new way – stretching 132 metres towards the sky.

CENTRAL LOCATION Located at the intersection of three major arterial roads., REDI is the new must-see destination in Helsinki downtown area.

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GREAT ACCESSIBILITY All roads lead to REDI. It is the first shopping centre in Finland to be accessible by car, metro, bus, tram, bicycle, foot – and from the sea. The metro stops directly in REDI’s third floor.

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Sofia Palin Specialist, Leasing REDI Shopping Centre +358 40 656 5051 [email protected]

Jonna Majanen Leasing Manager REDI Shopping Centre +358 45 110 8802 [email protected]

Pia Svensk Commercial Director REDI Shopping Centre +358 50 389 0569 [email protected]

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Become a REDI tenant – Be a part of creating a next generation shopping experience. REDI is looking for tenants now. Are you one of them? Contact us today!

redi.fi [email protected] REDI.FI