Rough Rider Whisky Straight Bourbon Whisky, Bull Moose Three Barrel Rye Whisky and Pine Barrens Single Malt Whisky

Overview •  Three American Whisky Addi@ons –  Rough Rider Straight Bourbon –  Rough Rider Bull Moose Three Barrel Rye Whisky –  Pine Barrens Single Malt Whisky

•  All handcraAed and boBled by Long Island Spirits

Long Island Spirits •  Founded in 2007 •  Master dis@ller: Richard Stabile •  Located on the North Fork of Long Island in Bai@ng Hollow, NY •  Dis@llery is surrounded by 5,000 acres of potato farms •  Area is home to over 50 wineries and family owned farms •  Local ingredients sourced for produc@on, including corn, rye, and potatoes •  Farm-to-boBle dis@llery

Why American Whisky? •  We are in the midst of a Global Whisky Renaissance –  –  –  – 

Bourbon/ Tennessee whisky exports topped $1B in 2013* Worldwide taste for American heritage Cocktail culture expands around globe American Whiskey are two of the top spirits trends

•  CraA dis@lled American Whisky has grown +50% in volume and dollar sales for the last 2 consecu@ve 12 month period** •  Whisky category growth outpacing total spirits growth (6.2%vs. 4.4%)* •  Bourbon volumes up 6.8% in 2013, revenue up 10.2% * •  80% of Total spirits volume growth in 2013 comes from Whisky (3.1 Million of 3.9 Million cases)*









*DISCUS 2013 Industry Review











**2014 US Beverage Alcohol Forum



Name Inspira@on

In 1898 Teddy Roosevelt, a na@ve Long Islander, organized the United States First Volunteer Cavalry, who became known as the Rough Riders. This disparate group of men shared a common purpose – the pursuit of adventure, independence and excellence. Long Island Spirits, located just miles from where the Rough Rider disbanded, follows the same beliefs as these men and their leader. “IT IS HARD TO FAIL, BUT IT IS WORSE NEVER TO HAVE TRIED TO SUCCEED.” -Theodore Roosevelt

Key Label Elements Rough Rider/ Teddy Roosevelt Story

Dis@ller (Richard Stabile) signature, and batch number

Dis@lling and blending process explana@on with pictures on each whisky back label. ABV and Proof

Rough Rider Straight Bourbon Whisky Key Selling Points •  High rye content straight bourbon •  HandcraAed and aged in new American oak casks for a minimum of two years •  Double barrel matured in wine casks rinsed with high proof brandy •  Small batch dis@lled and handcraAed •  Mash: 60% corn, 35% rye and 5% malted barley •  Alcohol: 90% Proof; 45% ABV

Rough Rider Straight Bourbon Produc@on Process

Rough Rider Straight Bourbon Flavor Profile •  Floral to the nose with an incredibly smooth and well-rounded sweet flavor. •  Complex hints of caramel, vanilla and spice with a finish that is savory, supple and encored by a heady heat.

Bull Moose Three Barrel Rye Whisky Key Selling Points •  Triple casked matured, aged in charred new American Oak Casks •  Transferred to ex- bourbon barrels under the guidance of Master Dis@ller Richard Stabile •  Finished in Pine Barrens Single Malt Whisky pe@te casks •  Small batch dis@lled and handcraAed •  Mash: 95% Rye and 5% Malted Barley •  Alcohol: 90% Proof; 45% ABV

Bull Moose Three Barrel Rye Whisky Produc@on Process

RR Bull Moose Three Barrel Rye Whisky Flavor Profile •  Crisp with sweet fruit aromas on the nose. •  Spice, caramel, vanilla and blackberry on the palate with a long, warm, toasty, velvety finish.

Pine Barrens Single Malt Whisky Key Selling Points •  CraAed from barley wine ale •  Double pot dis@lled in small batches •  Hand boBled, and individually numbered •  Waters sourced from Glacial and Magothy aquifer •  From barley to boBle 100% at Long Island Spirits •  Embraced by craA beer lovers and whisky aficionados alike •  Alcohol: 95% Proof; 47.5% ABV •  375ml boBles

Pine Barrens Single Malt Whisky Flavor Profile •  The perfect fusion of craA brewing and small batch dis@lling. •  Spicy, rich velvety smooth mal@ness with sweet hints of nutmeg, cinnamon, and caramel on the finish. •  A hint of tangy biBerness from the hoppy ale wash shines through

POS Available •  Sell Sheets –  Available for download •  Neckers highligh@ng scores, accolades and tas@ng notes –  Neck hangers prepacked, on-boBle at dis@llery •  Added to Winebow website and trade tools

Product Specs •  Producer: Long Island Spirits •  Master Dis@ller: Richard Stabile •  Rough Rider Straight Bourbon –  ABV: 45% –  SRP: $36.95 –  Item #30103829

•  Bull Moose Three Barrel –  ABV: 45% –  SRP: $36.95 –  Item #30103828

•  Pine Barrens Single Malt –  ABV: 47.5% –  SRP: $42.95 –  Item #30082264

Spirits Contacts •  ScoB Tallon, Director of Spirits Extension 2418 •  Victoria Pustynsky, Imports Spirits Director Extension 2316 •  Adam Welch, Marke@ng Director, Italian Wine Porpolio and Spirits Extension 1754 •  Desiree Mitchell, Marke@ng Manager, Italian Wine Porpolio and Spirits Extension 1750