Exhibitor Prospectus & Sponsorship Opportunities

Reach Elevate Inspire DENVER MARCH 25-27, 2017

THE CONFERENCE FOR PUBLIC EDUCATION LEADERS

www.nsba.org/conference

BUILDING YOUR BRAND RECOGNITION DENVER

conference is $142 billion 2016 Conference Registrants by District Type

TOP REASONS WHY ATTENDEES CHOOSE THE CONFERENCE FOR PUBLIC EDUCATION LEADERS

• To learn about cutting-edge issues in education • To learn about education technology solutions • To see new products on the exhibit floor

By Region: 2016 Annual Conference Registrants

14% West

15% 44% 17% 24%



23% Central

Suburban

Urban

of survey respondents said they approve, recommend or oversee their district’s purchasing process.

30% South 15% Pacific

2016 Host City: Boston, MA 2017 Host City: Denver, CO

By Title: 2016 Annual Conference Registrants 74% Board Members 12% Superintendents/Assistant

Superintendents/Deputy Superintendents

5% District Administrative Staff (all titles) 3% Board Support Staff 1% Attorney/Consultant 5% Other Titles (Principal, Chief Financial Officer, Professor, Director, etc.)

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REACH

RETENTION

RELEVANCE

REPUTATION

REVENUE

Reach new customers looking for solutions in the education space.

Visit with current customers and fortify relationships.

Network faceto-face with school district leaders.

Showcase your products and services with the right audience.

Gain new customers that will increase your bottom line.

Exhibitions are Highly Valued in Achieving Marketing and Sale Objectives Perceived Value to Achieve Marketing Objectives is Stronger Today

90% Building or Expand Brand Awareness 83% Target Business Sector Promotions 87% New Product Launches 91% Target Audience Interaction with Products Perceived Value to Achieve Sales Objectives is Stronger Today

Town

of attendees are board members, superintendents, or district administration staff.

67%

18% Northeast

Rural

91%

Reach Industry Decision Makers Who Have a Vested Interest in Your Products and Services

Total buying power at the

87% Relationship Management and Engagement Efforts 85% Generating Sales Leads 66% Generating Orders 82% Growing sales Leads by Job Function Identify and Nurture Leads, Ultimately Enhance the Chances for Sales Conversion! SOURCE: 2016 CHANGING ENVIRONMENT OF EXHIBITIONS STUDY

Partner with NSBA 365 days a year NSBA offers an array of opportunities at focused times throughout the year that will enable your company or organization to both build brand awareness and directly engage with thought-leaders and decision makers. NSBA will develop a year-round marketing plan specifically tailored to met your strategic goals and budget. For partnership information, please contact:

Eric Hargis NSBA Corporate Alliance Consultant 301-512-8238 [email protected]

What They Said About the Conference... “In the crowded world of educational expos, it’s sometimes difficult to choose what shows to attend. The NSBA Exhibition is at the top of my list every year. From its engaged attendees, to its exclusive exhibit hours to its world-class staff, the NSBA is a can’t-miss stop for those serious about their educational business.”

— Matthew Buesing, Senior Director of Customer Marketing, French Toast

“NSBA (Boston, MA 2016) was a fantastic conference that drew an enthusiastic and diverse audience. Attendees were qualified, high-level and engaged which resulted in many thought provoking conversations. This was one of the best organized conferences we’ve been too which helped alleviate the time and effort in preparations. Many thanks to the organizers and leaders at NSBA!” — Tami Redes Vice President, Sales Professional Software for Nurses, Inc. (PSNI) “NSBA has provided a great networking environment for our business and exposed our product to many new creative School board leaders. Put-In-Cups will definitely be back next year!” – Randall Hunt, Inventor/Entrepreneur, Put-In-Cups

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SPONSOR BENEFITS BY LEVEL DIAMOND

PLATINUM

GOLD

SILVER

BRONZE

$50,000+

$25,000 $49,999

$12,500 $24,999

$6,000 $12,499

$3,000 $5,999

Complimentary Conference Registration

* (Seven)

* (Five)

* (Three)

* (Two)

* (One)

Company Listing on Conference Website

*

*

*

*

*

Company Listing on Sponsor Page in Conference Program Book

*

*

*

*

*

Company Listing on Sponsor Recognition Signs

*

*

*

*

*

Sponsor Level Signage at Exhibit Booth

*

*

*

*

*

Link from Conference Website

*

*

*

*

Company Name Recognition in ASBJ Conference Issue

*

*

*

*

Company Name/Logo on Event Materials

*

*

*

*

* (Seven)

* (Five)

* (Three)

* (Two)

*

*

*

*

* (Three)

* (Three)

* (Two)

* (One)

Educational Session (75-minutes)

* (Two)

* (Two)

* (One)

Conference Program Book Advertisement

* (Full)

* (Full)

* (Half)

Conference Mobile App Banner Advertisement

*

*

*

Opportunity to Secure Room at Headquarters Hotel

*

*

Pre- and Post-Show Attendee List (opt outs apply)

*

*

One Item in Virtual Tote Bag

*

*

Brief Company Drescription in Program Book

*

*

* (bi-weekly)

* (monthly)

Early Booth Selection 2018

*

*

Attendee Focus Group

*

Corporate Room (3 Days)

*

Attend Sponsored Event Company Name on Sponsor General Session Slides Study Hall (30-minute session)

Company Listing in Conference Email Blast

Presentation to NSBA Board of Directors

* (10 minutes)

Contracts must be signed by January 5, 2017 to guarantee placement in all Annual Conference materials.

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Booths are no longer included in sponsorship packages.

SPONSORSHIP OPPORTUNITIES AT NSBA ANNUAL CONFERENCE

DENVER

Conference Mobile App Banner Ad Our Conference App was downloaded more than 4,700 times during our conference! Advertisers are provided with metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of the app’s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate

Conference Program Book

Advertising Rates:

Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued reference tool.

Full Page $3,500 • Half Page $1,500 Issue Date: March 25-27, 2017 Space Close: January 5, 2017 Materials Due: January 26, 2017

Online Conference Daily

Advertising Rates:

Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries of key conference events. Advertisers will receive online ads on the website and within the daily email recap sent to over 5,000 attendees. It’s a great way to drive buyers to your exhibit booth, session, or website.

Full Page $3,500 • Half Page $1,500 Issue Date: March 25-27, 2017 Space Close: March 3, 2017 Materials Due: March 17, 2017

SPONSORSHIP OPPORTUNITIES FOR THOUGHT LEADERSHIP Educational General Session/$15,000

Educational Track/$15,000

Sponsor the Monday Educational General Session with the ability to bring 2-3 minute greeting

Choose up to five sessions of Subject Area Tracks with the ability to bring 2 minute greetings at the start of each session

General Session/$25,000 per session Sponsor the Saturday or Sunday General Session with the ability to bring 2-3 minute greeting

Master Class/$12,500 Bring 2-3 minute greetings at three Master Class Sessions

Focus Group/$15,000 Hold a Facilitated Focus Group and lunch with your choice of attendee demographic

Educational Session/$5,000 Choose one Education Session, to give 2-3 minute greetings

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SPONSORSHIP OPPORTUNITIES FOR ATTENDEE ACCESS AND NETWORKING Board Dinner/$25,000

Joint Caucus Reception/$10,000

Host a dinner attended by the Board of Directors and NSBA Senior Staff Monday evening

Leadership Reception/$25,000

Host members of the Black Council, Hispanic Council and American Indian/Alaskan Native Caucus and celebrate diversity in education at this evening reception

Exclusive invitation-only Leadership Event with the ability to brand and network with State and National Leadership

Council of Urban Boards of Education Luncheon/$12,500

Attendee Lounge/$25,000

Sponsor this annual luncheon featuring keynote speaker Judge Glenda Hatchett

Host our attendees on the exhibit floor in a branded lounge with food and beverage

Black Council Luncheon/$12,500

Relaxation Station/$25,000

Sponsor this dynamic luncheon for our National Black Council of School Board Members

One of the most popular features on the exhibit floor, your company invites all attendees for a complimentary massage at your branded relaxation station

CUBE Urban Night Out/$12,500 Celebration and networking opportunity with representatives from the top 100 urban school boards across the country

Hispanic Council Breakfast/$8,000 Sponsor this educational breakfast for our National Hispanic Council of School Board Members

American Indian/Alaskan Native Caucus Luncheon/$8,000 Sponsor this educational luncheon for our National Caucus of American Indian/Alaska Native School Board Members

Education Technology Luncheon/$6,000 Join tech-savvy board members as they glimpse the future with keynote speaker Steve Dembo

National Connection Lounge/$6,000 Exclusive lounge for National Connection, Technology Leadership Network and Council of Urban Boards of Education members with branding and networking opportunities

Off-Site Experiential Programs/$3,000-$5,000

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Visits to the Mapleton Public Schools and other area institutions highlighting technology in action. Variable sponsorship amounts

SPONSORSHIP OPPORTUNITIES FOR BRAND AWARENESS

DENVER

Tote Bags/$20,000

Staff Shirts/$5,000

Have your logo on the highly prized attendee tote bags

Have your brand on the NSBA staff shirt that will be worn by NSBA staff during conference

H2O (Deluxe)/$20,000

Coat Check/$5,000

Sponsor a water station and have logo branded water bottles for attendees to reuse throughout the convention center

Check in your coat at this branded coat check station

Lanyards/$12,500

Coffee Break/$3,000

Branded lanyards to be distributed to all attendees

Sponsor a branded coffee station during a session break on pre-conference days. Ability to network with attendees

Mobile App Sponsorship/$12,500

H2O (Regular)/$3,000

Branded Splash Screen on the Mobile App (plus banner ad)

Sponsor a water station for the conference attendees located in high traffic areas throughout the convention center

Wi-Fi/$10,000 Sponsor the Convention Center Wi-Fi where attendees will have to input the password of your choice for access

Column Signage/$3,000 Large branded advertisements that will be wrapped around the columns in high traffic areas.

Charging Station/$6,000 Provide attendees a dedicated charging space with your branding

Email Stations/$6,000 Put your logo on the splash screen with a direct link to your company’s website at these prominently displayed kiosks in the lobby area

Scooters/$6,000 Brand the rides that are highly visible throughout the conference

Transportation Sponsor/$6,000 Have your logo featured on transportation flyers as well as shuttle signs at the convention center and shuttled hotels

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EXHIBIT WITH NSBA IN DENVER BOOTH PRICING

EXHIBIT HOURS

10 x 10 inline

$1800

10 x 10 corner

$2100

10 x 20 inline

$3600

10 x 20 corner

$3900

10 x 20 two corners

$4200

20 x 20 island

$8400

10:30 AM - 4:30 PM

BOOTH RENTAL INCLUDES

Exclusive Hours: 11:45 AM - 1:30 PM 2:45 PM - 3:45 PM

• 5 Booth Badges per 10x10 booth that give full access to all sessions • Exhibitor Guide listing • Listing on the NSBA Conference website and the Mobile App Booths are no longer included in sponsorship packages

Six hours of dedicated, exclusive Exhibit Hall time!

Saturday—March 25

Sunday— March 26 11:30 AM - 4:00 PM

Exclusive Hours: 11:30 AM - 1:30 PM 2:45 PM - 3:45 PM

For more information contact Susan Clubb, Exhibit Sales Associate, 703-838-6167/[email protected]

THE PREMIER ADVOCATE FOR PUBLIC EDUCATION NSBA represents state school boards associations and their more than 90,000 local school board members. We believe education is a civil right, and public education is America’s most vital institution.

For more information, contact Damien Delgado, Sponsorship Sales Associate at 703-838-6779/ [email protected], Eric Hargis, NSBA Corporate Alliance Consultant at 301 512 8238/[email protected] and Susan Clubb, Exhibit Sales Associate, 703-838-6167/[email protected]

1680 Duke Street, FL 2 Alexandria, VA 22314-3493 Phone: 703-838-6722 www.nsba.org/conference