Partnership Opportunity

Ready 365 Giving Program

2 | American Red Cross Partnership Opportunity

Our Services Down the Street. Across the Country. Around the World.TM

Disaster Relief

3 | American Red Cross Partnership Opportunity

Biomedical

Preparedness, Health & Safety Services

International

Service to the Armed Forces

Our Work Impacts Lives Every Day Every 60 seconds

63

people are assisted by the American Red Cross.

4 | American Red Cross Partnership Opportunity

390,000

190

times a day a child receives a measles vaccination from the Red Cross and our partners.

times a day Red Cross volunteers help a family affected by a house fire or disaster.

30,000

380

times a day a person receives lifesaving Red Cross health, safety and preparedness training.

times a day we connect armed forces members with their families.

Our Brand is Trusted and Respected • More trustworthy than 99% of brands in the study, including nonprofit and profit.

• More socially responsible, straightforward, helpful and friendly than 95% of brands in the study, including nonprofit and profit. • More brand stature than any major charity, in terms of knowledge and esteem.

The Young & Rubicam BrandAsset Valuator (BAV) is the world’s longest-running and most extensive study of brands, covering 35,000 brands and dating back to 1993. The U.S. panel includes 15,600 nationally representative adults, with data collected quarterly. Base: BAV June 2012.

5 | American Red Cross Partnership Opportunity

The Power of the Red Cross Brand Multiples show how each charity compares to the average charity in brand stature.

The Red Cross has the most brand stature, reflecting the public’s strong esteem and respect of the brand. These attributes drive loyalty and awareness.

2.16x

1.96x

(Source: BrandAsset® Consulting; Base: BAV June 2012) 6 | American Red Cross Partnership Opportunity

1.85x

1.65x

1.56x

1.33x

1.18x

1.17x

0.64x

Our Efficiency An average of

91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs.

7 | American Red Cross Partnership Opportunity

Disasters on the Rise Reported disasters have increased globally by nearly 70 percent over the last 20 years. 500 450 400 350 300 250 200 150 100 50 0

Source: Annual Disaster and Statistical Review—The Numbers and Trends 2011 Centre for Research on the Epidemiology of Disasters

8 | American Red Cross Partnership Opportunity

More People Affected Each Decade Over 21 million U.S. adults were affected by disasters between 2002 and 2011. That’s more than 4 times more than in the prior decade. People Reported Affected 2002-2011

21,033,819

People Reported Affected 1992-2001

4,687,749

Source: 2012 World Disaster Report: International Federation of Red Cross and Red Crescent Societies

9 | American Red Cross Partnership Opportunity

365 days a year in your community and around the world… American Red Cross Partnership Opportunity | 10

…the American Red Cross is there.

11 | American Red Cross Partnership Opportunity

Providing Immediate Assistance Following Home Fires …when a family is displaced for weeks or even months at a time. …when an elderly couple has lost most of their possessions. …when loved ones don’t know where to turn. 12 | American Red Cross Partnership Opportunity

Helping Millions During Major Disasters …when a flood devastates an entire town or region. …when a tornado pulls homes off of their foundations. …when a severe winter storm leaves residents without heat or water. 13 | American Red Cross Partnership Opportunity

In FY2012, Red Cross responded to 61,058 disasters nationwide 57,653 Fires 728 Storms

214 Tornadoes 60 Blizzards/snowstorms

12 Hurricanes/tropical 573 Floods storms/typhoons 259 Explosions/hazardous materials/transportation accidents Source: American Red Cross National FOCIS FY12

14 | American Red Cross Partnership Opportunity

Red Cross Feeds We can provide up to one million hot meals a day within 72 hours of disaster notification. Our national infrastructure includes: A fleet of more than

And

320

71,000

emergency response vehicles

trained disaster workers

15 | American Red Cross Partnership Opportunity

Red Cross Shelters We can provide supplies (cots, blankets and comfort kits) to support 350,000 shelter residents. Our national infrastructure includes: More than

61,000 pre-identified shelter locations

16 | American Red Cross Partnership Opportunity

Enough disaster relief supplies to support

500,000 people

You Can Be There Too

American Red Cross Partnership Opportunity | 17

Ready 365 Giving Program in Action When you join Ready 365 Giving Program, our premium membership group, you enable us to provide comfort and hope when it’s needed most. You are with us as we… •

Provided food, clothing, shelter, emotional support and other medical necessities to 548 families devastated by 431 disasters, including home fires, severe storms and flooding

•

Collected 51,000 units of life-saving blood

•

Provided more than 54,000 people with valuable lifesaving skills training including first aid, CPR and water safety

•

Connected 1,387 deployed service members and their families

18 | American Red Cross Partnership Opportunity

Ready 365 Members When you join Ready 365, you also join a select group of businesses that…

• Value the local impact and global reach of the Red Cross; • Want to deepen their commitment to the Red Cross mission and • Are ready to help save lives every day of the year. Current Ready 365 Giving Program members:

More to be added!

19 | American Red Cross Partnership Opportunity

Ready 365 Benefits Ready 365 members are valued Red Cross partners. Their gifts are recognized through high-traffic communication channels and

spotlighted in front of other Red Cross supporters. 20 | American Red Cross Partnership Opportunity

Ready 365 Iowa Benefits Matrix Disaster Partners

GOLD ($25,000)

PLATINUM ($50,000)

Social media – upon agreement signing and annual renewals

X

X

Quote from Red Cross leadership for ’s use (for non-endorsement purposes)

X

X

Thank you certificate and letter signed by Red Cross leadership

X

X

Inclusion of level of partnership designation on news releases

X

X

PROGRAM BENEFITS

BRONZE ($5,000)

SILVER ($10,000)

Sustaining Partners

Marketing, Communications & PR

Facebook and Twitter links Recognition of on Ready 365 Iowa website

X

X

X

X

Name bolded

Logo

Logo

Logo w/ hyperlink

X

X

X

Face-to-face visit with thank you certificate presentation and photo opportunity

Disaster Partners window clings to display on business exterior door

X

News release posting of donor company and photo Access to Red Cross logo upon signed agreement

Limited

X

X

X

Local

Statewide

Statewide

Limited

Full access

Full access

Logo placement at corporate and individual stewardship events

X

Logo placement on sponsor slides for all Iowa events

X

Large, framed custom certificate (if desired)

X

Employee Engagement Ready Rating Program

X

X

Activation of employee giving microsite for disaster relief

X

X

X

X

Invite to visit Red Cross relief operation (when activated in Iowa) Red Cross disaster vehicle appearance at location for employee event (if available)

X

X

X

Holiday Mail for Heroes Program

X

X

X

X

Access to community education and volunteer opportunities

X

X

X

X

Gifts that count towards your Ready 365 commitment include: Episodic gifts, budget-relieving in-kind gifts, funds raised through customer donation programs, funds raised through workplace giving and event sponsorships.

American Red Cross Partnership Opportunity | 21

Thank You

American Red Cross Partnership Opportunity | 22