Nuremberg 1 – 6 Feb 2017

This is where your success story starts

Your Spielwarenmesse 2017 ®

Where the global toy industry convenes: well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives all combine to make the Spielwarenmesse® the most important event in the toy industry. The world’s leading trade fair is the place where business contacts are made, the year’s trends are born and the latest information is exchanged. And great enthusiasm always resonates:

Visitor

The Spielwarenmesse is a must; I’ve been visiting it every year since 1963. This is where I see the latest trends – and the best part of it is that, by visiting the fair, I can see and experience all the new products of brand and mass manufacturers. Leluliike Casagrande Renato Casagrande, CEO, Finland

Watch our impressions clip here: www.spielwarenmesse.de/en/exhibitors

Why you simply have to take part

94.4%

MEETING PLACE FOR ALL MARKET PARTICIPANTS:

WORLD’S BIGGEST PLATFORM IN THE INDUSTRY:

THE ATTENTION OF THE WORLD:

THIS IS THE BIRTHPLACE OF THE TRENDS OF THE YEAR:

make new business contacts, open up international sales channels and find new suppliers. More than

12 product groups in 18 halls over an area of

detailed coverage by 2,100 journalists

more than 1 million products,

70,000 trade visitors from 120 countries meet more than 2,800 exhibitors from over 60 countries. More

170,000 m², intelligently laid out to ensure short

from 37 countries.

including 75,000 innovations.

than 90% of visitors make purchasing decisions. You will not meet 20,000 buyers at any other exhibition.

distances and synergies.

of exhibitors plan on returning in 2017

92.2%

of visitors plan on returning in 2017

12

NCC West

8

10

11

7

9 6

NCC Mitte

Mitte

4

2

of all the trade fairs. It is clearly laid out, the halls are well structured by category and the contacts made are

Dolls, Soft Toys

Wooden Toys and Craftworks

Sports, Leisure, Outdoor

Model Railways and Accessories

Games, Books, Learning and Experimenting, Multimedia

Fashionable and Trendy Articles

Baby and Infant Articles

Technical Toys, Educational Toys, Action Toys

Festive Articles, Carnival, Fireworks

School Articles, Stationery, Creative Design

Multi-Product Group

5 1

The Spielwarenmesse is unequivocally our favourite out

Model Construction, Hobbies

NCC Ost

Messepark / Fair Park

ServiceCenter Mitte

Exhibitor

7A

Your stage for toys and more

3

4A

3A

high-quality! Razor Nick Tache, Marketing Manager, USA

Spielwarenmesse® means a lot more than toys. Capitalise on your best possible presentation platform. You decide which product group best fits your range.

Your products in their best light Three mutually compatible components for presenting innovations – PressPreview, ToyAward and TrendGallery – make your products the focus of trade visitors and international media representatives before and during the trade fair. Whether you are a start-up or trade fair expert, you will find unique ways to showcase your company here.

PRESSPREVIEW

TOYAWARD

TRENDGALLERY

Use the PressPreview to present your

The best new products at the trade fair are honoured each year

Your trade fair innovations are given pride

products and attract the attention of

with the prestigious ToyAward.

of place with exciting industry trends in the

the media even before the trade fair.

Winners can use the quality seal in their marketing and benefit

Watch this clip to find out more: www.spielwarenmesse.de/en/placinginnovations

TrendGallery.

The Spielwarenmesse was an unbelievable Exhibitor

For more than 400 international print,

from free secondary placement in the TrendGallery, international

Be there and showcase your products at this

radio and TV journalists as well as 500 top

reporting, increased awareness amongst buyers and numerous

heavily frequented area in the most architec-

success for us. The interplay of PressPreview, ToyAward, TrendGallery and our stand in

buyers, it is all about your new products.

additional marketing services.

turally spectacular exhibition hall in the world.

hall 4 was perfect. We‘ll be back! Boxine (nominated for the ToyAward 2016) Marcus Stahl, CEO, Germany

Global advertising campaign in trade magazines Telephone follow-ups

Worldwide roadshow for press and industry representatives

Multi-stage direct mailing campaign

Here are your visitors

Social media

with a target group of around 130,000 international retail contacts

VISITOR MARKETING FOR THE SPIELWARENMESSE® 2017:

Online campaign

E-mailing campaign and newsletter marketing

Public relations

We have the visitors you are looking for. Our close cooperation with purchasing cooperatives, manufacturers and multipliers as well as our

BASIS:

targeted international visitor marketing ensure

Market analysis of all relevant countries and target groups in cooperation with local representatives, purchasing cooperatives, manufacturers and multipliers

the maximum possible visitor quality for you.

Exhibitor

I love coming to the Spielwarenmesse in Nuremberg because the visitors are so international. Here, in this one place, we meet the most important buyers from all over the world: Asia, Africa, Europe and North America. Wishbone Design Studio Jennifer May McIver, Director, New Zealand

Of course, we also help you with your own visitor marketing. Be it before, during or after the trade fair – we offer the services you need to address your customers - Invitation vouchers, also in electronic form

- Letter stickers

- Stand parties

- Online banners

- Advertising at the

- Invitations with permit

- Mailing templates

- Visitor information flyer

- Video clips

exhibition grounds - Etc.

Everything for your success Get the most out of your time at the trade fair! You can look forward to professional support in all phases of your participation in the trade fair. This comes in the form of your personal point of contact but also all kinds of services:

COACHING FOR YOUR TRADE FAIR PARTICIPATION: Newsletter

Checklists

Webinars

With our exhibitor newsletter, you automatically

Regardless of when you receive your approval for the

To ensure you quickly amass practical trade

receive the key information about your attendance

Spielwarenmesse , we help you maintain an overview.

fair knowledge, we offer a series of free online

at the trade fair and the toy industry – direct to

We summarise what you need to get done by when and

training sessions with all you need to know

your inbox.

what information should be taken into account and

before, during and after the trade fair.

®

provide free checklists.

PERFECT SERVICES FOR YOU: Online Service Center

StarterPackage

Bonus system

From registration and stand design to advertising –

The StarterPackage encompasses the major services: besides

With “Spaceback – Your Bonus System”,

services for your trade fair attendance can be booked

the basic stand setup, power supply, stand cleaning and WiFi

you collect SpacePoints when you book special

quickly and conveniently in our Online Service Center.

it also includes additional media services, such as the display of

services. These can then be redeemed for

your logo and presentation of your company in the exhibitor

free stand space.

catalogue. The price depends on the size of your stand.

Exhibitor

The Spielwarenmesse was a complete success – we were looked after amazingly! Thank you very much for the professional advice and fast response in every situation. INDOMIGO Samson Kirschning, Marketing Director, Germany

Your organiser: Spielwarenmesse eG Exhibitor

Spielwarenmesse eG is a dedicated, professional trade fair organiser with an acute awareness of what matters to the industry. duo schreib & spiel Hans Jörg Iden, Managing Director, Germany

TRADE FAIRS ORGANISED BY AND FOR PROFESSIONALS

WE OPEN THE DOOR FOR YOU TO THE WORLD OF TOYS

WE HAVE A RESPONSIBILITY

Spielwarenmesse eG is the trade fair organiser

We are involved in the most attractive toy markets in

For us, corporate social responsibility is more than just

and marketing service provider for the toy industry

the world, with our own trade fairs in India and Turkey

a catchphrase – it is a need. For years, we have been

and other consumer goods markets. Besides the

as well as international pavilions at successful industry

dedicated to the interests of children in particular.

Spielwarenmesse , our event portfolio also includes

events. We make it easy for you to gain access to

For this reason, at the end of the Spielwarenmesse®,

Kids India in Mumbai, Kids Turkey in Istanbul and

these markets with our professional support and

we organise for donations to be presented to social

Insights-X in Nuremberg. Given our cooperative

all-inclusive package.

facilities. As an exhibitor, you are given the opportunity

®

structure, close dialogue with our customers is an

to donate a share of your products to a good cause.

essential part of our corporate strategy. With us, you are in the best hands! www.spielwarenmesse-eg.com

www.world-of-toys.org

www.spielwarenmesse-eg.de/responsibility

Your investment Your way to success REGISTRATION

Register online here: www.spielwarenmesse.de/en/application

PRICES

YOUR PERSONAL CONTACT

without stand construction and equipment per m2 floor space

We are happy to advise you on everything relating to your trade fair participation:

With two-storey stands (possible above 50 m2 ground floor space), the price per m2 upper floor area is calculated to be 35% of the respective ground floor space price.

Row stand

Corner stand

Head stand

Block stand

open on 1 side

open on 2 sides

open on 3 sides

open on all sides

€ 166*/ m2

€ 202*/ m2

€ 216*/ m2

€ 220*/ m2

Berlind Bernemann Tel.: +49 911 99813-60 Fax: +49 911 99813-860 [email protected]

Preise abstand 01.01.2015 Minimum size: 9 m2

Or send your registration – for the attention of your personal contact – to: Spielwarenmesse eG Münchener Str. 330 90471 Nürnberg, Germany

REGISTRATION FEE

Irena Lekavski Tel.: +49 911 99813-56 Fax: +49 911 99813-856 [email protected]

The registration fee is € 400* and will be deducted in full from the exhibiting fee upon approval. We can only process your registration after receipt of the registration fee.

MARKETING PACKAGE The obligatory marketing package costing € 300 includes the following: • • • •

Your company entry in the official print and online media of the Spielwarenmesse® A link to your company website and e-mail address in the online catalogue Basic Matchmaking account Invitation vouchers for 10 day-tickets for your customers

* All prices excl. VAT, see Item 6 of the Rules for Exhibitors 2017, plus further charges, e.g. AUMA fee, marketing package. A full m2 is charged for every m2 or part thereof.

Arthur Wagner Tel.: +49 911 99813-46 Fax: +49 911 99813-846 [email protected]

YOUR GLOBAL NETWORK Our representatives will give you on-site support to help with your arrangements for your time at the trade fair – worldwide! You can find the contact partner in your country here: www.spielwarenmesse-eg.de/representatives

Exhibitor

The Spielwarenmesse has contributed significantly to our success. Since we first took part in it in 2011, we have found many international distributors, have been listed with top European dealers, have established sales partnerships with other companies – and have even been able to bring on board valuable employees. Science4you Tiago Cavaco Alves, Senior VP / Head of International Business, Portugal

BRING YOUR SUCCESS STORY TO LIFE. BE THERE – AS AN EXHIBITOR AT THE SPIELWARENMESSE® 2017!

www.spielwarenmesse.de

You want more information on the Spielwarenmesse®? Subscribe to our newsletter at www.spielwarenmesse.de/en/exhibitor-newsletter and follow us on our social networks: /spielwarenmesse /+spielwarenmesse

/inttoyfair

Spielwarenmesse eG Münchener Straße 330 · 90471 Nürnberg · Germany Tel. +49 911 998 13-0 · Fax +49 911 869660 www.spielwarenmesse-eg.com