YOUR AMAZING STARTS HERE
ADDITIONAL AMAZING OPPORTUNITIES
GOLD $35,000
SILVER $25,000
The entire Ontario College system will be celebrating 50 years in 2017 along with Canada’s 150th. Our celebration provides us with an opportunity to pause and reflect on the tradition of excellence from our past, and to look forward to new and exciting developments that are underway. We invite you to join us as we reflect, and continue on our journey.
COPPER $15,000
Mohawk’s roots run deep in Hamilton. In 1947, we began as the Provincial Institute of Textiles (PIT) and then the Hamilton Institute of Technology (HIT) in 1957. In 1967, we officially opened our doors as Mohawk College of Applied Arts and Technology.
BRONZE $10,000
STEEL $5,000
In 2017, Mohawk College achieves a major milestone as we celebrate our 50th anniversary.
OR
(2) Lead Sponsor of Alumni Nine & Dine
EACH PACKAGE INCLUDES: Media & Promotion ¨¨ Placement of logos on marketing materials ¨¨ On-site branding
Internal College Promotion ¨¨ Presence on Mohawk College 50th Anniversary sponsor recognition page ¨¨ Internal Mohawk TV screens with 30 second spot (approx. 1,000+ contacts per week) ¨¨ Advertising in Alumni E-Newsletter (distributed to 60,000+ contacts)
Event Day Promotion Option 1
Option 2
¨¨ Welcoming remarks
¨¨ Hole sponsor
¨¨ Logo on confirmation message ¨¨ Corporate logo in event program ¨¨ Complimentary tickets to the event (4)
¨¨ Recognition banner at your sponsored hole and welcome table ¨¨ Foursome ¨¨ Sponsorship acknowledgement at dinner
ADDITIONAL AMAZING OPPORTUNITIES
GOLD $35,000
Celebration of Learning
SILVER $25,000
(1) Lead Sponsor of
COPPER $15,000
2 options available
BRONZE $10,000
ANNIVERSARY PACKAGE $5,000 each
STEEL $5,000
STEEL
Media & Promotion ¨¨ Placement of logos on marketing materials ¨¨ On-site branding ¨¨ Sponsor recognition on screens at event
Internal College Promotion ¨¨ Presence on Mohawk College 50th Anniversary sponsor recognition page ¨¨ Internal Mohawk TV screens with 30 second spot (approx. 1,000+ contacts per week) ¨¨ Campus posters 30 locations (approx. 1,000+ contacts per week) ¨¨ Placement on Mohawk College external screens 2 locations (approx. 5,000 contacts per week) ¨¨ Advertising in Alumni E-Newsletter (distributed to 60,000+ contacts)
Event Day Promotion Option 1
Option 2
¨¨ Welcoming remarks
¨¨ Welcoming remarks
¨¨ Logo on confirmation message
¨¨ Logo on confirmation message
¨¨ Corporate logo in event program
¨¨ Corporate logo in event program
¨¨ Complimentary tickets to the event (8)
¨¨ Complimentary tickets to the event (8)
ADDITIONAL AMAZING OPPORTUNITIES
EACH PACKAGE INCLUDES:
GOLD $35,000
OR (2) Lead Sponsor of Alumni Weekend
SILVER $25,000
(1) Lead Sponsor for 50th Anniversary Athletic Banquet & Hall of Fame Ceremony
COPPER $15,000
2 options available
BRONZE $10,000
ANNIVERSARY PACKAGE $10,000 each
STEEL $5,000
BRONZE
YOUR PACKAGE INCLUDES: Media & Promotion ¨¨ Placement of logo on marketing materials ¨¨ On-site branding ¨¨ Sponsor recognition on screens at events
Event Day Promotion ¨¨ Hole Sponsor – President’s Golf Classic and Alumni Nine & Dine ¨¨ Foursome – President’s Golf Classic and Alumni Nine & Dine ¨¨ Recognition banner at your sponsored hole – President’s Golf Classic and Alumni Nine & Dine ¨¨ Welcoming remarks at Alumni of Distinction Dinner ¨¨ Logo on confirmation message at Alumni of Distinction Dinner and “Reunion in a box” ¨¨ Corporate logo in event program for Alumni of Distinction Dinner
¨¨ Complimentary tickets to the Alumni of Distinction Dinner (4) ¨¨ Complimentary tickets to Alumni Weekend (2)
Internal College Promotion ¨¨ Presence on Mohawk College 50th Anniversary sponsor recognition page ¨¨ Internal Mohawk TV screens with 30 second spot (approx. 1,000+ contacts per week) ¨¨ Campus posters 30 locations (approx. 1,000+ contacts per week) ¨¨ Placement on Mohawk College external screens – 2 locations (approx. 5,000 contacts per week) ¨¨ E-blast to college contacts (distributed to 1,400 contacts) ¨¨ Advertising in Alumni E-Newsletter (distributed to 60,000+ contacts)
ADDITIONAL AMAZING OPPORTUNITIES
• Sponsor of Alumni Weekend “Reunion in a box” Event
GOLD $35,000
• Hole Sponsor at Alumni Nine & Dine
SILVER $25,000
• Hole Sponsor at President’s Golf Classic
COPPER $15,000
• Lead Sponsor for Alumni of Distinction Dinner
BRONZE $10,000
ANNIVERSARY PACKAGE $15,000
STEEL $5,000
COPPER
• Lead Sponsor of Alumni Weekend “Party in the Arnie” YOUR PACKAGE INCLUDES: Media & Promotion ¨¨ Placement of logo on marketing materials ¨¨ On-site branding ¨¨ Sponsor recognition on screens at events
Event Day Promotion ¨¨ Hole Sponsor – President’s Golf Classic and Alumni Nine & Dine ¨¨ Foursome – President’s Golf Classic and Alumni Nine & Dine ¨¨ Recognition banner at your sponsored hole – President’s Golf Classic and Alumni Nine & Dine ¨¨ Logo recognition at Food Station(s) – 50th Anniversary Celebration Event
¨¨ Logo on selected catering accessories – 50th Anniversary Celebration Event ¨¨ Welcoming remarks at “Party in the Arnie” ¨¨ Logo on confirmation message for “Party in the Arnie” ¨¨ Logo on attendee gift at “Party in the Arnie” ¨¨ Corporate logo in event program for “Party in the Arnie” ¨¨ Complimentary tickets to the “Party in the Arnie” (6) ¨¨ Complimentary tickets to the 50th Anniversary Celebration Event (8)
Internal College Promotion ¨¨ Presence on Mohawk College 50th Anniversary sponsor recognition page ¨¨ Internal Mohawk TV screens with 30 second spot (approx. 1,000+ contacts per week) ¨¨ Campus posters 30 locations and a wall adhesive 37” X 80” (approx. 2,000+ contacts per week) ¨¨ Placement on Mohawk College external screens – 2 locations (approx. 5,000 contacts per week) ¨¨ E-blast to college contacts (distributed to 1,400 contacts) Internal ¨¨ Advertising in Alumni E-Newsletter (distributed to 60,000+ contacts)
ADDITIONAL AMAZING OPPORTUNITIES
• Hole Sponsor at President’s Golf Classic
GOLD $35,000
• Food Sponsor at Alumni Nine & Dine
SILVER $25,000
• Food Station Sponsor at 50th Anniversary Celebration Event
COPPER $15,000
ANNIVERSARY PACKAGE $25,000
BRONZE $10,000
STEEL $5,000
SILVER
• Sponsor of Alumni Weekend “Pop up” Event • Food & Beverage Sponsor at the Staff Launch YOUR PACKAGE INCLUDES: Media & Promotion ¨¨ Placement of logos on marketing materials ¨¨ On-site branding ¨¨ Sponsor recognition on screens at events
Event Day Promotion ¨¨ Hole Sponsor – Alumni Nine & Dine and President’s Golf Classic ¨¨ Foursome – Alumni Nine & Dine and President’s Golf Classic ¨¨ Recognition banner at your sponsored hole – Alumni Nine & Dine and President’s Golf Classic ¨¨ Welcoming remarks at 50th Anniversary Celebration Event ¨¨ Logo on confirmation message for 50th Anniversary Celebration Event ¨¨ Logo on attendee gift – 50th Anniversary Celebration Event
¨¨ Logo in event program for 50th Anniversary Celebration Event ¨¨ Logo on confirmation message for “Pop Up” Event ¨¨ Logo on selected catering accessories – Staff Launch ¨¨ Complimentary tickets for the 50th Anniversary Celebration Event (10) ¨¨ Complimentary tickets for the “Pop up” Event (4) ¨¨ Complimentary tickets for Staff Launch (2)
Internal College Promotion ¨¨ Presence on Mohawk College 50th Anniversary sponsor recognition page ¨¨ Internal Mohawk TV screens with 30 second spot (approx. 1,000+ contacts per week)
¨¨ Campus posters 30 locations and a wall adhesive 37” X 80” (approx. 2,000+ contacts per week) ¨¨ Placement on Mohawk College external screens – 2 locations (approx. 5,000 contacts per week) ¨¨ E-blast to college contacts (distributed to 1,400 contacts) ¨¨ Paid advertising on social media ¨¨ Corporate logo on event page ¨¨ College events calendar promotion with logo ¨¨ Advertising in Alumni E-Newsletter (distributed to 60,000+ contacts)
ADDITIONAL AMAZING OPPORTUNITIES
• Hole Sponsor at President’s Golf Classic
GOLD $35,000
• Hole Sponsor at Alumni Nine & Dine
SILVER $25,000
• Lead Sponsor of the 50th Anniversary Celebration Event
COPPER $15,000
ANNIVERSARY PACKAGE $35,000
BRONZE $10,000
STEEL $5,000
GOLD
ADDITIONAL AMAZING OPPORTUNITIES STUDENT EVENTS
ALUMNI EVENTS
WELCOME PACKAGE Sponsor of Student Orientation
SHOW ‘N’ SHINE PACKAGE Sponsor of 1967 Car Show Display for Alumni Weekend
$40,000
• Prominent placement in all related marketing materials (to be provided by Mohawk) • Branded patio umbrellas • Branded patio tables • Branded volunteer t-shirts • Branded directional signage • Branded welcome gift to students • Branded jersey on Mo The Hawk (Mohawk mascot) • Sponsored “buskers” (caricature artist, temporary tattoos, etc.) • Overhead signage (e.g. “Your Name Here” Café)
STUDENT APPRECIATION DAY LAUNCH PACKAGE Sponsor of Student Launch (3 days, 3 campuses) $30,000
• Prominent placement in all related marketing materials (to be provided by Mohawk) • Branded cafe tables • Branded volunteer t-shirts • Branded directional signage • Branded hot chocolate & cupcake station • Overhead signage (e.g. “Your Name Here” Café)
$5,000
• • • •
Event day signage Named “People’s Choice” trophy Vehicle description signage Logo on prize display table
STAFF EVENT STAFF LAUNCH ANNIVERSARY PACKAGE $5,000
• • • • • • •
Lead sponsor for staff launch event Branded event invitation On-site branding Welcome remarks Logo on welcome table Branded signature drink Branded signature drink token
ADDITIONAL AMAZING OPPORTUNITIES
50TH ANNIVERSARY
50TH ANNIVERSARY
ADDITIONAL AMAZING OPPORTUNITIES CONTINUED SPECIAL OPPORTUNITIES FLASH ANNIVERSARY PACKAGE $12,000
Branded photo frames or picture sponsor at the following: • Foursome photo – President’s Golf Classic • Foursome photo – Alumni Nine & Dine • Photo booth with 1967 props – Staff Launch Event • Photo booth with 1967 props – 50th Anniversary Celebration Event
WHEELS ANNIVERSARY PACKAGE $10,000
Golf Cart sponsor for the following: • President’s Golf Classic • Alumni Nine & Dine • Alumni Weekend
GREENS ANNIVERSARY PACKAGE $8,000
Putting Green sponsor for the following: • President’s Golf Classic • Alumni Nine & Dine • Placement in all related marketing materials • Branded golf balls to all 288 golfers
AWARDS SPONSOR $1,500 each 9 available
Award Category Sponsor for Alumni of Distinction Dinner • • • •
Logo on awards display table Recognition during opening remarks and during award presentation Logo in program Logo on screen during event
CHEERS ANNIVERSARY PACKAGE In Kind
Sponsor of custom labelled wine at the following: • Partnership Dinner • Alumni of Distinction Dinner • 50th Anniversary Celebration Event
HYDRATION ANNIVERSARY PACKAGE Logo on branded sports water bottle at the following events: • • • •
$5,000 Staff Launch $5,000 Alumni Weekend $30,000 Student Appreciation Day Each package includes on site presence at each event
50TH ANNIVERSARY
CALENDAR OF EVENTS
STUDENT EVENTS
ALUMNI EVENTS continued Alumni of Distinction Dinner
Attendance: 250+
Audience: Mohawk Alumni, staff, students, community leaders, and corporate partners
Date: January 20, 2017
Attendance: 350+
Audience: Current and past Mohawk staff members
Date: August 30, 2017
Attendance: 500+
Audience: Mohawk staff members, and retirees
Date: October 2017
Student Appreciation Days
Date: January 23, 24, 25, 2017
Attendance: 5000+
Audience: Mohawk full-time students at each major campus (3)
OCAA Provincial Volleyball Championships
Date: February 23, 24, 25, 2017
Attendance: 1000+
Audience: Current students, staff, alumni, community, student athletes from schools across Ontario, and families
STAFF EVENTS
Celebration of Learning
Date: March 22, 2017
Attendance: 250+
Audience: Former award winners, alumni, student athletes, coaches, and staff
50th Anniversary Staff Launch
Athletic Banquet & Mountaineer Hall of Fame Ceremony
Date: April 1, 2017
Attendance: 500+
Audience: Former award winners, alumni, student athletes, coaches, current student athletes, and staff
President’s Breakfast
Student Orientation
Date: September 5, 2017
Attendance: 5000+
Audience: Mohawk full-time students and staff at each major campus (3)
COMMUNITY EVENTS
ALUMNI EVENTS Alumni Weekend
Date: May 26 & 27, 2017
Attendance: 500+
Audience: Mohawk Alumni, staff, students, community leaders, and corporate partners
Alumni Nine & Dine
Date: May 26, 2017
Attendance: 199+
Audience: Mohawk Alumni, staff, students, community leaders, and corporate partners
Partnership Dinner
Date: April 5, 2017
Attendance: 500+
Audience: Community leaders, corporate partners, and business leaders (CEOs and Executives)
President’s Golf Classic
Date: September 21, 2017
Attendance: 144
Audience: Community leaders, corporate partners, and business leaders (CEOs and Executives)
50th Anniversary Celebration Event
Date: November 10, 2017
Attendance: 400+
Audience: Mohawk Alumni, staff, student community leaders, and corporate partners
MOHAWK’S MEDIA SNAPSHOT
PRINT & WEB
SOCIAL MEDIA
The Hamilton Spectator
Mohawk & Alumni Followers 54,540
20,810
59,570
7,030
5,000
Alumni In Touch Magazine
• Open House
• All Alumni events
• Student Appreciation Day
• In Touch E-Newsletter (60,000+ subscribers)
• Alumni of Distinction • Partnership Dinner
YOUR AMAZING IMPACT Mohawk College’s 50th Anniversary celebrates the Start of Something Amazing. We celebrate the present and embrace the future, with a goal to renew and strengthen our commitment to our students. Mohawk students are the next generation of innovators, inventors and entrepreneurs; they are community builders and agents of social change. Your support will transform lives and benefit our students across all three campuses for years to come. Areas of targeted support: • Awards and Bursaries • Scholarships and targeted entrance incentives • Student Leadership & Athletics • Loyalty Program – to support increased student success • Access & Social Inclusion • Aboriginal • Community Initiatives & Discretionary Join us and celebrate Mohawk College’s 50th Anniversary. Your amazing starts here.
Interested in learning more? Contact: Robyne Balanuik | 905-575-2287 |
[email protected]