NAFTA Region Sergio Marchionne
Our plan leverages the resources of a global company
Architecture Sharing Industrial Infrastructure
Purchasing Synergies
NAFTA Region
Powertrains
Technology Sharing
We have 12 assembly, 8 stamping/support and 16 powertrain/component manufacturing facilities ACTIVE WORKFORCE
ASSEMBLY
000s
2009 2013
Manufacturing
33.1
3.2
Engineering
51.8
V
4.7
Other Industrial
2.8
4.9
Commercial/Corporate
6.9
9.7
46.0
71.1
London
H
Labor Contract Expiration Dates UAW - September 2015 Unifor - September 2016 CTM - May 2016 2A E MR PN
Grand Rapids 1 Lansing
I J 7 W X 4 D 3OF 5 B C Detroit L Q
Michigan
K8
Windsor
1 2 3 4 5 6 7 8
U
6G S T
Toronto
Southern Ontario
Conner, Detroit, MI Jefferson, Detroit, MI Sterling Heights, Sterling Heights, MI Toledo, Toledo, OH
(North & South)
Warren Truck, Warren, MI Brampton, Brampton, Ontario, Canada Windsor, Windsor, Ontario, Canada Saltillo (Truck), Saltillo, Mexico Saltillo (Van), Saltillo, Mexico Toluca, Toluca, Mexico
STAMPING / SUPPORT
POWERTRAIN / COMPONENT
Auto Die Tool & Die, Grand Rapids, MI
L M N O P Q R S T U V W X
Belvidere Stamping, Belvidere, IL Mt. Elliott Tool & Die, Detroit, MI Sterling Stamping, Sterling Heights, MI Warren Stamping, Detroit, MI Brampton Stamping, Ontario, Canada Saltillo Stamping, Saltillo, Mexico Toluca Stamping, Toluca, Mexico
AFFILIATE COMPANIES Magneti Marelli - 6 locations (3 US, 3 Mexico) Comau - 2 locations (US) Teksid - 1 location (Mexico)
NAFTA Region
A B C D E F G H I J K
Belvidere, Belvidere IL
Dundee Engine Plant, Dundee, MI
Indiana Transmission, Kokomo, IN
(1&2)
Kokomo Trans / Casting, Kokomo, IN Mack Engine Complex, Detroit, MI Tipton Transmission Plant, Tipton, IN Trenton Engine, Trenton, MI
(North & South)
Toledo Machining, Perrysburg, OH Etobicoke Casting, Toronto, ON, Canada
CPK Interior Products, Belleville, ON, Ca CPK Interior Products, Guelph, ON, Canada CPK Interiors, Port Hope, Ontario, Canada Saltillo North Engine, Saltillo, Mexico Saltillo South Engine, Saltillo Mexico
We have invested in our manufacturing infrastructure to improve processes and increase capacity ~ $4.2B invested in NAFTA assembly plants over the last 5 years Sterling Heights
• • • •
~$1.1B Invested New Flexible Body Shop New Paint Shop New Onsite Logistics Center
200
Toledo North
• ~$700M Invested • Body Shop Expansion • Retool General Assembly
Cherokee
Saltillo Van
• ~$600M Invested • All New Greenfield Plant
Belvidere
• ~$550M Invested • New Flexible Body Shop
Promaster
Dart
Added Shifts & Increased Capacity in 6 Assembly Plants
State-of-the-Art Body Shops
Jefferson North, Sterling Heights, Belvidere, Warren Truck, Toledo North, Saltillo Van
Allows production of multiple nameplates from the same architecture
NAFTA Region
We have invested in our manufacturing infrastructure to improve quality and optimize capacity ~ $3.8B invested in NAFTA powertrain plants over the last 5 years Kokomo Transmission
Trenton Engine
• ~$750M Invested • ~$700M Invested • All New Flexible Machining • All New Flexible Machining • >1M Units Produced Annually
8-speed ATX
6-speed ATX
Pentastar V6
Tigershark I4
Mack Engine
Tipton Transmission
• ~$300M Invested • All New Flexible Machining • Revitalization Of A Plant Scheduled For Shut Down
• ~$150M Invested • All New Plant And Flexible Assembly System
Pentastar V6
Added Shifts & Increased Capacity in 11 Powertrain Plants Kokomo (2), Trenton, Mack, Tipton, Dundee, Saltillo (2), Toledo, Indiana, Etobicoke NAFTA Region
9-speed ATX
We are optimizing our NAFTA manufacturing footprint Harbour FCA NAFTA Assembly Plant Asset Utilization 2009 – 2013 Actual, 2014-2018 Business Plan Forecast
100%
Volume
109%
Capacity Flexibility
43% 2009
2013
ACTUAL
2014
2015 *
2016
PLAN * Decline in utilization due to model conversion
NAFTA Region
2017
2018
Growth in NAFTA will be supplemented by production from other regions vehicle sales (000s)
IMPORT
LOCALIZED
2013
32
2,116
253
2018
360
2,590
380
Produced in other regions and sold in NAFTA
NAFTA Region
Produced and sold in NAFTA
EXPORT
Produced in NAFTA and sold in other regions
We have made significant enhancements to our product portfolio 2010
2011
70th Anniversary Commemorative
product actions across all nameplates
2012
2013
• We Have Launched Over 30 New or Significantly Refreshed Products Since 2009 • We Have Focused on Key Segments - Compact Sedan (Dart) - Mid-Size SUV (Cherokee)
- Full-Size SUV (Gr. Cherokee) - Small Cars (added Fiat brand) - Truck & LCV
refresh
NAFTA Region
Each of our brands is uniquely positioned in the market
NAFTA Region
NAFTA: Historical industry trend (1998-2013) (Millions)
19,6
20,3
20,0
19,9
19,6
20,0
20,2
19,9
19,3
18,7
18,1
17,5 16,2
15,6 14,2 12,9
17,4
16,0
17,8
17,5
17,1
17,0
17,3
17,4
17,1
16,5
14,8
13,5
10 Year NAFTA Average Industry: 19.7M
1998 NAFTA Region
1999
2000
2001
2002
2003
2004
10,6
(1998-2007)
2005
2006
2007
2008
2009
11,8
2010
15,9
13,0
2011
2012
2013
NAFTA: 2009-2013 Business Plan November 4, 2009
NAFTA TOTAL SALES
What We Said…
~2.1M
~1.2M
NAFTA Region
Nov. 4th Plan
Nov. 4th Plan
2009
2013
NAFTA: 2009-2013 Business Plan November 4, 2009
NAFTA TOTAL SALES
… What We Did
+82% 968K units
~1.2M
1.180M
Nov. 4th Plan
Actual
2009 NAFTA Region
~2.1M
2.148M
Nov. 4th Plan
Actual
2013
NAFTA: All brands have contributed to our growth (2009-2013)
Total NAFTA Sales (000s) BRAND
NAFTA Region
2009
2013
% Increase
445
736
+65%
277
557
+101%
258
463
+80%
197
332
+69%
3
60
BIG
1,180
2,148
+82%
NAFTA: Total sales & share league standings (2009-2013) RANK
TEAM
NAFTA NAFTA TOTAL VOLUME TOTAL SHARE GROWTH GROWTH
1
968 K
+2.3 ppts.
2
928 K
+0.2 ppts.
3
755 K
(2.0) ppts.
4
599 K
+0.7 ppts.
5
465 K
(2.5) ppts.
6
423 K
(1.0) ppts.
and the
7
367 K
+0.9 ppts.
8
320 K
+0.4 ppts.
HIGHEST TOTAL SHARE GROWTH
9
261 K
+0.6 ppts.
in NAFTA since 2009!
10
222 K
+0.6 ppts.
delivered the
HIGHEST TOTAL SALES GROWTH
Source: SIR
NAFTA Region
Digging a little deeper: U.S. Market U.S. retail share gain/loss
U.S. Retail Share Gain/Loss
3,3
(2010CY - 2013CY)
0,5
0,4
0,3 -0,2
-0,4
-0,4
-0,5 -1,3
is the FASTEST GROWING OEM at retail share since 2010 NAFTA Region
-1,4
NAFTA: Total market share by region (Q4 2009 – Q1 2014) 20%
Total Share
10%
12,5%
8,1%
0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14Q1
Q4 '09 2009
20%
2014
Total Share
16,7%
11,6%
10% 0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14Q1
Q4 '09 2009
10%
11,4%
2014
Total Share
7,2% 0% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14Q1
Q4'09 2009
NAFTA Region
2014
• Grew Total Share by 4.4 ppts. • Grew Retail Share by 6.5 ppts. • Fastest growing OEM in U.S. • 48 Consecutive months of YoY Sales growth • Grew Total Share by 5.1 ppts. • Fastest growing OEM in Canada • #1 Selling OEM 2014 CYTD • 52 Consecutive months of YoY Sales growth • Total Share down 4.2 ppts. • Removed low margin purchased products • Profitable replacement products in plan • Relationship with Hyundai ended
We will continue to manage our Fleet business in a manner to maintain brand equity Fleet Business Plan Objectives
U.S. Total Sales Mix
- Fleet mix at roughly 20% of total U.S. sales Fleet
36%
28%
26%
22%
- Concentrate on most profitable Fleet business - Improve vehicle mix within each Fleet channel PRIMARY FOCUS
Retail
64%
2010
72%
2011
74%
78%
COMMERCIAL
2012
2013
GOVERNMENT
Types of Fleet Business
- Significantly lowered Fleet mix - Residual values have increased ~9 ppts. since 2009 vs. industry average increase of ~6 ppts.* * source: Automotive Lease Guide NAFTA Region
DAILY RENTAL
Clear product priorities have been identified by our brands
STRENGTHEN OFFERINGS IN COMPACT AND MID-SIZE CAR SEGMENTS RENEWAL OF AGED PRODUCTS USING MODERN ARCHITECTURES REGAIN LEADERSHIP POSITION IN THE MINIVAN SEGMENT EXTEND MARKET COVERAGE OF RAM BRAND CONTINUED RENEWAL OF POWERTRAINS CONSISTENT PRODUCT CADENCE NAFTA Region
NAFTA growth driven by many factors
Strong Unique Brands
World-Class Products
High Capacity Utilization NAFTA Region
Broad Market Coverage
Robust Dealer Network
NAFTA industry outlook is favorable
+ + + + +
Moderate economic growth Positive job outlook Efficient credit markets Age of car parc at historic high Growing consumer confidence
NAFTA Region
- Increasingly competitive marketplace - Regulatory compliance costs - Tight capacity in supply base
We are forecasting NAFTA SAAR to remain stable over the plan period SAAR - FCA Forecast Millions of Units
Actual 1,0 1,6
1,1
1,2
1,6
1,6
1,2
1.6
Plan
1,1
1,1
1,7
1,0 1.0
0,9
1,7
0,8 0,8 1,5
17,0
17,3
17,4
17,1
1,3
1,3
1,7
1,7
1,7
1,7
1,7
16,6
16,9
17,0
17,0
1,7
1,6
1,6
16,5 14,8
13,5 10,6
1.7
1,2
1,3
1,2
11,8
16,3
15,9
13.1
-
Total NAFTA
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2014 2015 2016 2017 2018
19.6
19.2
NAFTA Region
20.0
20.2
19.9
19.3
16.2
12.9
14.2
15.6
17.5
18.7
19.5
19.9
20.0
20.0
NAFTA sales increase through the plan period on the strength of new product offerings NAFTA TOTAL SALES
WHAT WE PLAN TO DO … +~48% +~1M units
2.1M
3.1M 2.9M
2014-2018 Cumulative Sales
>13 Million Vehicles in NAFTA
Actual
2013 NAFTA Region
2018
2018
Jeep, Ram and Chrysler brands are key drivers of NAFTA volume growth Total NAFTA Sales (000s) BRAND
SUBTOTAL
NAFTA Region
2013
2018
% Change
736
660
- 10%
557
800
+ 44%
463
620
+ 34%
332
770
+ 132%
60
100
+ 67%
2.1 M
2.9 M
+ 38%
-
150
BIG
2.1M
3.1M
+ 48%
Our dealer network productivity and throughput will continue to grow Dealer Throughput
2013
1,404
Top OEM
1,138
566
342 2009
519
186
220
295
375
376
354
2013
2014
2015
2016
2017
2018
CJDR Network
Fiat Network
Facility Capacity to Increase • $1B Renovation/New Construction since 2009 • Optimize Metro Representation • Close Network Gaps
Industry Average
Strengthen the Backbone •
Increase Loyalty Sales and Service Advocacy Focus
− $400M further required
•
Increase Dealer Staff Sales Consultants Service Advisors Technicians
NAFTA Region
798
765
695
662
660
+ 25% + 20% + 25%
We have initiatives in place to improve margins in NAFTA
• Increase Brand Equity -
Clearly Defined Brands Minimize Showroom Overlap Distinctive Marketing Focused Fleet Strategy
• Strengthen Product Offerings - World-Class Quality - Increased Fuel Efficiency - More Refinement
• Manage Cost Structure -
Leverage Global Platforms Higher Component Commonization Efficiencies of Scale Limit Powertrain Complexity Optimize Industrial Footprint
NAFTA Region
Disclaimer Certain information included in this presentation, including, without limitation, any forecasts included herein, is forward looking and is subject to important risks and uncertainties that could cause actual results to differ materially. The Group’s businesses include its automotive, automotive-related and other sectors, and its outlook is predominantly based on what it considers to be the key economic factors affecting these businesses. Forward-looking statements with regard to the Group's businesses involve a number of important factors that are subject to change, including, but not limited to: the many interrelated factors that affect consumer confidence and worldwide demand for automotive and automotive-related products and changes in consumer preferences that could reduce relative demand for the Group’s products; governmental programs; general economic conditions in each of the Group's markets; legislation, particularly that relating to automotiverelated issues, the environment, trade and commerce and infrastructure development; actions of competitors in the various industries in which the Group competes; production difficulties, including capacity and supply constraints, excess inventory levels, and the impact of vehicle defects and/or product recalls; labor relations; interest rates and currency exchange rates; our ability to realize benefits and synergies from our global alliance among the Group’s members; substantial debt and limits on liquidity that may limit our ability to execute NAFTA Region
the Group’s combined business plans; political and civil unrest; earthquakes or other natural disasters and other risks and uncertainties. Any of the assumptions underlying this presentation or any of the circumstances or data mentioned in this presentation may change. Any forward-looking statements contained in this presentation speak only as of the date of this presentation. We expressly disclaim a duty to provide updates to any forward-looking statements. Fiat does not assume and expressly disclaims any liability in connection with any inaccuracies in any of these forward-looking statements or in connection with any use by any third party of such forwardlooking statements. This presentation does not represent investment advice or a recommendation for the purchase or sale of financial products and/or of any kind of financial services. Finally, this presentation does not represent an investment solicitation in Italy, pursuant to Section 1, letter (t) of Legislative Decree no. 58 of February 24, 1998, as amended, nor does it represent a similar solicitation as contemplated by the laws in any other country or state. Copyright and other intellectual property rights in the information contained in this presentation belong to Fiat S.p.A. Fiat and FCA are trademarks owned by Fiat S.p.A. “Fiat Chrysler Automobiles” (FCA) is the name expected to be used following completion of the merger of Fiat S.p.A. into a recently formed Dutch subsidiary.