MIPTV TH 50 ANNIVERSARY MEDIA KIT

SUMMARY 1.

50 YEARS OF TELEVISION AT MIPTV • Timeline: important dates for MIPTV combined with important dates of television history. • The 60’s • The 70’s • The 80’s • The 90’s • The 00’s

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HISTORY OF MIPTV • History in pictures

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MIPTV, NOT SUCH A CRAZY IDEA AFTER ALL • A few words from CEO’s Bernard Chevry, Xavier Roy and Paul Zilk who succeeded each other at Reed MIDEM since the first MIPTV

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MIPTV STORIES • Video interviews with VIP clients who share their memories.

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DISCOVER 50 EMBLEMATICAL TV SHOWS SELECTED BY THE WIT • The WIT – World Information Tracking – has selected 50 shows that have shaped the history of television around the world over the past halfcentury.

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EXCLUSIVE EVENTS

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Special events for MIPTV’s 50th anniversary

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PRESS CONTACTS

50 YEARS OF TELEVISION AT MIPTV

1963: Bernard Chevry launches MIPTV in Lyon with 327 participants

• November 63: JFK is assassinated and soap opera As The World Turns is interrupted on NBC to bring the news to America. • November 63: Doctor Who debuts on BBC Television. • 1964: French public broadcasting corporation ORTF is launched. • April 65: The world's first commercial communication satellite, called Intelsat I (nicknamed Early Bird), is launched into orbit. The first satellite television signal was relayed from Europe to the Telstar satellite over North America in 1962.

1965: MIPTV moves to Cannes, in the original Palais des Festivals

• September 66: Star Trek debuts on NBC. • January 67: The inaugural Super Bowl is simulcast on CBS and NBC. • June 67: The special Our World becomes the first live worldwide via-satellite TV broadcast, transmitting to 30 countries, culminating with the first performance of All You Need Is Love by The Beatles. • 1967: PAL and SECAM video standards are introduced. • 1968: Japan’s public broadcaster NHK begins research into HDTV. • September 68: 60 Minutes launched as a bi-weekly news programme on CBS in the US. • July 69: A live transmission from the Moon is viewed by 720 million people around the world, with the landing of Apollo 11 at 10:56 p.m. EDT on July 20, 1969 and Neil Armstrong and Buzz Aldrin stepping onto the surface of the Moon, broadcast live. • November 69: National Educational Television (the predecessor to the Public Broadcasting Service) in the US debuts the children's television programme Sesame Street.

50 YEARS OF TELEVISION AT MIPTV

• October 70: The Public Broadcasting Service (PBS) begins broadcasting. • September 71: Columbo (1971-1978) debuts as part of a rotation of detective shows on NBC Mystery Movie. • September 71: M*A*S*H debuts on CBS in the US. • November 72: Home Box Office (HBO) is launched, in Wilkes-Barre, Pennsylvania. 1974: Shirley MacLaine shines at MIPTV

• 1974: France dismantles public broadcasting corporation ORTF and launches TF1, Antenne 2 and FR3. • 1974: German police series Derrick airs for the first time. It goes on to sell in more than 100 countries and only ceases production in 1998 when lead actor, Horst Tappert calls it a day. • January 74: Happy Days debuts on ABC. • August 74: US President Richard Nixon resigns live on television. • September 74: Little House on the Prairie debuts on NBC. • November 75: Sony’s Betamax is the first videocassette to market. • 1976: Italy’s Constitutional Council rules that RAI’s broadcasting monopoly is anticonstitutional, paving the way for private television. • July 76: The Olympics, broadcast from Montreal, Canada, draw an estimated one billion viewers worldwide. • April 78: Dallas debuts on CBS.

1978: SFP Party in presence of Charles Trenet 1979: For the first time more than 100 countries are represented at MIPTV

• 1979: Mexican telenovela The Rich Also Cry is exported to Russia, China, the United States and a host of other countries, making it the first series of the genre to get international recognition beyond the Spanish-speaking market.

50 YEARS OF TELEVISION AT MIPTV • 1980: Silvio Berlusconi’s Canale 5 becomes the first Italian private broadcaster to reach national coverage. • June 80: Cable News Network (CNN) launches in the US from its base in Atlanta, founded by Ted Turner. • 1981: Japan’s NHK demonstrates HDTV in the United States.

• July 81: The marriage of Charles, Prince of Wales and Lady Diana Spencer takes place at St Paul's Cathedral. More than 30,000,000 viewers watch the wedding on television – the second-highest television audience of all time in Britain. • August 81: The MTV network debuts on cable television, playing music videos 24 hours a day. • April 82: The Satellite Channel is launched. In 1984 it is renamed Sky Channel after it is purchased by Rupert Murdoch and in 1989 it becomes known as Sky One. 1982: Mohamed Ali at MIPTV 1982: New Palais in Cannes is inaugurated, partly in response to the need for more exhibition space for MIPTV • 83: Michael Jackson's world famous music video for Thriller is broadcast for the first time. It will become the most famous music video of all time. 1983: ETMA Trophee to Le Commandant Cousteau • September 84: The Cosby Show debuts on NBC. • November 84: Launch of France’s fourth TV channel Canal +. By 1986, the channel had one million subscribers 1984: ETMA Gala with Céline Dion • June 85: Discovery Channel launches in the US, founded by John Hendricks. 1985: Claudia Cardinale seduces MIPTV 1985: MIPCOM is launched in Cannes • June 85: Larry King Live debuts on CNN. • 1986: French television gets a huge makeover as private channels La Cinq and TV6 start broadcasting and the government announced that public TF1 will be privatized. • October 1986: Rupert Murdoch launches the Fox Network, which will go on to establish itself as a challenger to the big three US television networks ABC, NBC and CBS. • April 87: Matt Groening's The Simpsons debuts as a series of short animated segments on The Tracey Ullman Show. In 2013 The Simpsons is still a global franchise hit. 1987: Launch of the French cultural channel La Sept 1988: Star Trek Hero, Patrick Stewart at MIPTV

50 YEARS OF TELEVISION AT MIPTV • 1990: French gameshow, Fort Boyard, goes on air. Taking place in a genuine French sea fort after which the show was named, the programme was replicated in over 29 international versions. Making it perhaps the first gameshow to have international appeal.

• January 91: Regular programming is abandoned in the UK in order to bring live coverage of the Gulf War after Allied Forces launch Operation Desert Storm against Iraq. Some broadcasting, particularly in the earlier part of the war, comes from CNN. 1992: Mary Higgins Clark gives a press conference & Léo Kirch celebrates BETA • April 92: La Cinq, France’s first privately owned free terrestrial television network, closes following bankruptcy. The network had been in operation for seven years. • November 92: Absolutely Fabulous debuts on BBC2 in the UK. • September 93: X-Files debuts on Fox. 1992: Roger Moore on the Croisette 1993: MIPJunior is launched in Cannes • September 94: Friends debuts on NBC. 1994: Sarah Fergusson Duchess of York at MIPTV • 1995: DVD, the optical disc storage format, is developed by Philips, Sony, Toshiba, and Panasonic. Flat screen plasma television sets enter the US market at $20,000. Two years later they are retailing at half that price. • March 96: Over one billion households worldwide now on television sets. • December 96: Broadcasters, TV & PC manufacturers set industry standards for digital HDTV. 1997: M6 10th Anniversary in presence of Jean Drucker & Nicolas de Tavernost • September 97: The live broadcast of the funeral of Diana, Princess of Wales is watched by 2.5 billion viewers worldwide. The ceremony's footage goes down in the Guinness World Records as the biggest TV audience for a live broadcast. • September 98: Who Wants to Be a Millionaire? debuts on ITV. 1998: MIPDoc is launched in Cannes • 1999: Chinese journalists start talking about the Korean Wave in reference to the growing popularity of Korean entertainment sweeping across Asia at the time. In 2002, Korean drama Winter Sonata hit cult status in Japan.

50 YEARS OF TELEVISION AT MIPTV • July 2000: Big Brother debuts on CBS and Channel 4. • September 2001: Viewers around the world witness film of a terrorist attack on the US, and the collapse of the Twin Towers in New York City is seen live on television. The ABC and NBC affiliates' broadcast towers are knocked out by the attacks, but New Yorkers can still view them on cable and satellite. 2001: Roger Moore at MIPTV as part of UNICEF programme ‘Say Yes to Children.’ • October 2004: Desperate Housewives debuts on ABC. 2004: First China Day and official delegation from SARFT. MIPTV becomes favored international event for China’s development of international television programming • February 2005: Chad Hurley, Steve Chen and Jawed Karim create the YouTube online video platform. • July 2005: An estimated 3 billion people watched LIVE 8 the ‘Greatest Show on Earth.’ Sponsors AOL and Nokia added a digital element to the event, a first for a global broadcast. • July 2007: Mad Men debuts on AMC. 2007: Yann Arthus Bertrand receives the MIPTV Green World Award 2008: Shirley MacLaine presents Coco Chanel; Sam Neil promotes Iron Road • December 2009: Jersey Shore debuts on MTV • April 2010: British royal wedding of Prince William and Kate Middleton. The ceremony was viewed by millions around the world, including 72 million on the YouTube Royal Channel. 2010: MIPFormats is launched in Cannes • October 2011: YouTube announces plans to roll-out 100 new channels, each providing a host of exclusive, original content, as part of a massive expansion. 2011: Media frenzy as Arnold Schwarzenegger attends MIPTV to launch animated series The Governator – the series is never made • October 2012: Games/app producer Rovio announces it is teaming its Angry Birds brand with Star Wars. 2012: MIPCUBE is launched in Cannes and LeWeb joins Reed MIDEM

HISTORY OF MIPTV MIPTV was founded in 1963 by Bernard Chevry, just as modern television began to take shape. The first market was in Lyon, France bringing together a few hundred professionnals, mostly from Europe. MIPTV, the international television programmes market was born. In 1965 the market moved to Cannes and quickly became an international success, uniting a growing community of international TV professionals.

For 50 years MIPTV has been at the heart of the innovation that shaped the future. MIPTV in 2013 unites over 11,000 international television professionals.

HISTORY OF MIPTV

To download the pictures click the link bellow: https://imagebank.reedmidemphotos.com/entry/139?from_feed=12

MIPTV, Not such a crazy idea after all Bernard Chevry CEO, Reed MIDEM, 1963-1988 "The people in Lyon didn’t catch on and weren’t prepared to help us. "

Xavier Roy CEO, Reed MIDEM, 1989-2003 " Companies had to share a stand back then. So you can imagine how difficult that process was."

Paul Zilk CEO, Reed MIDEM, 2003-today " One element that has remained constant and vital to the success of MIPTV has been Cannes ."

To read the complete feature article, " MIPTV, Not such a crazy idea after all " in the MIPTV Preview, please follow this link: http://issuu.com/mipmarkets/docs/miptv_preview_2013

MIPTV STORIES 50.miptv.com A lifelong passion for TV

Watch the video interviews with VIP clients and read their memories online. 5 themed video montages:

. My first MIPTV . MIPTV deal making . MIPTV and Cannes . My mentors . A changing industry

50 EMBLEMATICAL SHOWS "To celebrate 50 years of MIPTV, we chose to select 50 emblematical shows, one for each year, starting from 1963 until today. Our aim was to reflect the internationalization of the television industry over time: USA of course, but also Latin America, Asia, Europe… the ultimate selection criteria being emotions and memories created by these TV moments. " Virginia Mouseler, CEO, The WIT

Find the series on the website: 50.miptv.com

EXCLUSIVE EVENTS MONDAY 8 APRIL 2013 • 19.00 – 22.00: THE RED CARPET Martinez Hotel With Thandie NEWTON, Famke JANSSEN, Mark STRONG, Christopher LAMBERT, Clotilde COURAU, Eli ROTH, Gene SIMMONS, Felix BAUMGARTNER, Lennie JAMES, Caterina MURINO, Alessio BONI, Steve HARVEY, Honeysuckle WEEKS, Bill SKARSGARD, David S. GOYER, Tom RILEY, Lara PULVER, Blake RITSON, Kevin HART, Chris MUNDY, Henri LECONTE, Anthony HOROWITZ, Shannon TWEED, Matthew PARKHILL, Nick HAMM, Edouard MONTOUTE, Laura HADDOCK, Rachel SHELLEY, Max IRONS, Philippa GREGORY. • 20.30: MIPTV 50th OPENING PARTY FIREWORKS La Croisette

WEDNESDAY 10 APRIL 2013 • 20.00: MIPTV 50th GALA DINNER Carlton Hotel – by invitation only MIPTV will honour six renowned international television executives with the inaugural MIPTV Médaille d’Honneur awards, recognising outstanding contributions to the international television business and leading roles in developing the global TV community. The honorees are: . Jan Mojto, CEO, Beta Film . Armando Nuñez, President and CEO, CBS Global Distribution Group . Armando Nuñez Sr., former executive at ITC/Polygram and 20th Century Fox . Masao Takiyama, Executive Officer, Senior Vice President, Television Networks, Sony Pictures Entertainment Japan . Nicolas de Tavernost, Chairman of the Board of the French Group M6 . Sophie Turner Laing, Managing Director, Content, BskyB

PRESS CONTACTS

Reed MIDEM Press Contacts: Jane Garton, Entertainment Press Director Tel: +33 (0)1 79 71 94 39 [email protected] Philippe Le Gall, Press Events Manager Tel: +33 (0)1 79 71 96 48 [email protected] Joanna Kirk, Press Manager Tel: +33 (0)1 79 71 95 82 [email protected]