Crossmedia-Planer

2015 M e d i a p a c k Price list no. 17

PRINT | ONLINE | MOBIL | EVENTS | SERVICES

www.it-business.de

Publisher’s imprint

2

W Publishing House Vogel IT-Medien GmbH August-Wessels-Str. 27 D-86156 Augsburg Tel. 0821 2177- 0 www.vogel-it.de

W IT-BUSINESS Publishing schedule every two weeks Day of publication Monday Printed circulation 26.514 Ex. (IVW QIII/2014) Distributed circulation 26.037 Ex. (IVW QIII/2014) Area of circulation Germany Internet www.it-business.de ISSN 1864-0907

W Publishing House Werner Nieberle

W Bank Details Commerzbank Würzburg BLZ 790 800 52 Kto.-Nr. 309 771 700 S.W.I.F.T- Code DRES DE FF 790 IBAN: DE37 7908 0052 0309 7717 00

Disposition Dagmar Schauer E-Mail Technical Support Print Johannes Rath E-Mail

+49 (0) 821 2177- 202 [email protected]

W Memberships

Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.

International Federation of the Periodical Press

W Social Medias - 128 [email protected]

Beilagenanlieferung/Druckerei

siehe S. 17

General conditions for ads and promotion are available in the Vogel customer center: www.kunden.vogel.de

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, Security-Insider.de, Storage-Insider.de, IP-Insider.de, DataCenter-Insider.de, CloudComputing-Insider.de and BigData-Insider.de.

IT-BUSINESS Media

3

W Contact

Lilli Kos Co-Publisher +49 (0)821 2177- 300 [email protected]

Besa Agaj International Account Manager +49 (0)821 2177- 112 [email protected]

Stephanie Steen Key Account Manager +49 (0)821 2177- 211 [email protected]

Hannah Lamotte Account Manager +49 (0)821 2177- 193 [email protected]

Ursula Gebauer Campaign Management & Product Marketing +49 (0)821 2177- 217 [email protected]

Wilfried Platten Chief Editor +49 (0)821 2177- 106 [email protected]

Dr. Andreas Bergler Managing Editor +49 (0)821 2177- 141 [email protected]

Dr. Stefan Riedl Senior Editor +49 (0)821 2177- 135 [email protected]

Michael Hase Senior Editor +49 (0)821 2177- 292 [email protected]

Sarah Maier Editor +49 (0)821 2177- 297 [email protected]

Heidi Schuster Editor +49 (0)821 2177- 122 [email protected]

Ira Zahorsky Online Managing Editor +49 (0)821 2177- 310 [email protected]

Print

Online

Events

Services

Print

Mediadaten 2012 | Konzept Subheadline Concept

www.it-business.de

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The integrated cross-media concept for your successful marketing in the ITC channel 19

29. September – 12. Oktober 2014 / 24. Jahrgang / € 6,– ISSN 1864-0907

With IT-BUSINESS Media you reach the decision makers in the ITC-trade intermedial and effectively in the most important phases of the decision process. Amazon: Totengräber oder Verbündeter des Fachhandels?

The complete media concept of IT-BUSINESS has been extended with lots of creativity, passion and attention to details into an “all around service” for you: 360° Channel – what more could you ask for?

EVENT-PORTFOLIO 2015 KONFERENZEN | FACHKONGRESSE | SUMMITS

Technologisch vorn, aber im Channel hintendran: Warum Amazon in großem Stil im deutschen Fachhandel Fuß fassen muss >24

LIVECASTS | WEBINARE SEMINARE | CORPORATE EVENTS

Verlags-Sonderveröffentlichung 19/2014

Hosting / XaaS Virtual & Dedicated Server

Managed Services

www.akademie.vogel-it.com

Colocation

In the process you obtain the best possible backup of a professional and service oriented consulting team.

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On lin e

M a g a zi n

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360° Channel

Leads

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Microsoft MPSA

PCs, Server & Workstations

Speichertrends

Das neue Lizenzmodell von Microsoft stößt im Channel nicht nur auf Zustimmung. >18

Harte Distributionszahlen: die Wahrheit über den deutschen PC- und Server-Markt.

Von HAMR bis 3D-RRAM: Entwicklungen bei Festplatten, Solid State Disks und Flash-Speichern. >54

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Cloud Rechenzentrum Software as a Service Platform as a Service

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Infrastructure as a Service

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agazine – IT-BUSINESS provides biweekly thoroughly researched background information of the IT channel and strategic relevant business and technology knowledge. t

Online – IT-BUSINESS.de offers all necessary information that should be immediately and in high quality at the partners’ disposal: news, whitepapers, webcasts and case studies as well as an extensive manufacturer and distributor database.

t
E
vents – The Vogel IT-Akademie imparts with its events the necessary hard & soft skills to a wide spectrum of trading partners. The target is to successfully position yourself in the market and to foster business contacts. Apart from management and sales trainings the Vogel IT-Akademie organizes business summits around the topics cloud computing, virtualization, storage and IT security. Over 30,000 IT experts and customers have shared their experience with over 1,000 speakers.

Print

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5

ISSN 1864-0907 t € 7,50

APRIL 2015

STORAGE

29. September – 12. Oktober 2014 / 24. Jahrgang / € 6,– ISSN 1864-0907

& BIG DATA

Content-Print

CHANNEL KOM PENDIUM

Profile

6

Reader Analysis

7

Topics & Dates

8

Know-how & Trends Roundtable Produkt-Highlights Distribution Case Study

powered by

Amazon: Totengräber oder Verbündeter des Fachhandels? Technologisch vorn, aber im Channel hintendran: Warum Amazon in großem Stil im deutschen Fachhandel Fuß fassen muss >24

Formats & Rates

10

Advertorials

12

IT-BUSINESS Spezial

13

IT-BUSINESS Spotlight

14

IT-BUSINESS Market

15

Special forms of Advertising

16

Special Publications

18

Technical Specifications

20

Verlags-Sonderveröffentlichung 19/2014

Hosting / XaaS Virtual & Dedicated Server

Managed Services

Hersteller

Colocation

PCs, Server & Workstations

Speichertrends

Das neue Lizenzmodell von Microsoft stößt im Channel nicht nur auf Zustimmung. >18

Harte Distributionszahlen: die Wahrheit über den deutschen PC- und Server-Markt.

Von HAMR bis 3D-RRAM: Entwicklungen bei Festplatten, Solid State Disks und Flash-Speichern. >54

>34

Cloud Rechenzentrum Software as a Service

Systemhäuser

Platform as a Service

>24

Infrastructure as a Service

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The IT-Channel magazine Print

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Microsoft MPSA

Distributoren

Print

Subheadline Profile

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www.it-business.de

IT-BUSINESS – a magazine that sets standards

Verlags-Sonderveröffentlichung 19/2014

Hosting / XaaS Virtual & Dedicated Server

Managed Services

Colocation

Microsoft MPSA

PCs, Server & Workstations

Speichertrends

Das neue Lizenzmodell von Microsoft stößt im Channel nicht nur auf Zustimmung. >18

Harte Distributionszahlen: die Wahrheit über den deutschen PC- und Server-Markt.

Von HAMR bis 3D-RRAM: Entwicklungen bei Festplatten, Solid State Disks und Flash-Speichern. >54

>34

Cloud Rechenzentrum Software as a Service Platform as a Service

>24

Infrastructure as a Service

It’s therefore a top source of information for IT decision makers and your premium partner for successful channel marketing.

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Technologisch vorn, aber im Channel hintendran: Warum Amazon in großem Stil im deutschen Fachhandel Fuß fassen muss >24

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Particular attention is paid to the channel perspective of the most important manufacturers and distributors and best practices that show how their readers cope successfully with the challenges in the IT market.

360° Channel

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Amazon: Totengräber oder Verbündeter des Fachhandels?

M a g a zi n

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IT-BUSINESS concentrates channel knowledge for 23 years and is more attractive as advertising medium than ever! With 26.037 (IVW III/2014) qualified coverage in IVWEDA proofed quality the magazine offers you the maximum market penetration in the channel. Thus IT-BUSINESS is the ideal medium to convince the decision makers of the german channel of your products, solutions and expertise.

29. September – 12. Oktober 2014 / 24. Jahrgang / € 6,– ISSN 1864-0907

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Leads

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Readership profile of IT-BUSINESS

W Position of recipient (multiple naming) Executive management

59,1%

Head of department

18,2%

Skilled labour

08,9%

Others

7

W Distribution of readership according to business focus

Others 10,1 %

ITK-System Houses/VAR 40,6 %

0,8%

Distributors/wholesalers 4,1 %

Service provider 10,2 %

W Product segments (multiple naming) IT (Information Technology)

84,2%

CE (Consumer Electronics)

32,6%

TC (Telecommunication)

30,2%

Printed circulation Distributed circulation Publishing Schedule

Print

26.514 Ex. (IVW QIII/2014) 26.037 Ex. (IVW QIII/2014) every two weeks

Manufacturas 7,7 % Specialized trade 27,3 % Source: IVW EDA circulation certificate II/2013 - I/2014

Print

Subheadline Dates & Topics

www.it-business.de

Nr.

IT-BUSINESS Spezial

Date of Data publication delivery

Ad delivery

Specials

1

USV, cooling & climate control

12/01/2015 02/01/2015 05/01/2015

2

Displays & graphic design

26/01/2015 16/01/2015 20/01/2015

3

Mobile devices: notebooks, tablets, smartphones

09/02/2015 30/01/2015 03/02/2015

4

LED technology

23/02/2015 13/02/2015 17/02/2015

5

IT security

16/03/2015 06/03/2015 10/03/2015

6

Partner programs

30/03/2015 20/03/2015 24/03/2015

7

Data capturing & DMS

13/04/2015 02/04/2015 07/04/2015 Storage & big data guide 2015

8

Education & digital classroom

27/04/2015 17/04/2015 21/04/2015

9

Managed services

11/05/2015 30/04/2015 05/05/2015

10

Desktop pcs & thin clients

26/05/2015 15/05/2015 19/05/2015

11

Printing & MPS

08/06/2015 29/05/2015 01/06/2015

12

Cloud computing

22/06/2015 12/06/2015 16/06/2015 IT security guide 2015

Date of Fair trades & events publication

06/01 – 09/01 CES, Las Vegas

03/02 – 04/02 IT-BUSINESS Executive Summit

16/3 – 20/3 CeBIT April 21/04 – 30/04 STORAGE Technology Conference

21/05 – 22/05 HOSTING & SERVICE PROVIDER Summit 02/06 – 06/06 Computex, Taipeh June

21/06 – 01/07 IT-SECURITY MANAGEMENT & TECHNOLOGY Conference

8

Themen & Termine

9

Nr.

IT-BUSINESS Spezial

Date of Data publication delivery

Ad delivery

Specials

13

Industry 4.0

06/07/2015 26/06/2015 30/06/2015

14

Server & desktop virtualization

20/07/2015 10/07/2015 14/07/2015

15

Gaming hardware & components

03/08/2015 24/07/2015 28/07/2015

16

Big data & business analytics 17/08/2015 07/08/2015 11/08/2015

17

Smart home & NAS

31/08/2015 21/08/2015 25/08/2015

18

Value added distribution

14/09/2015 04/09/2015 08/09/2015 Virtualization & cloud computing guide 2015

19

Enterprise mobility

28/09/2015 18/09/2015 22/09/2015

15/09 – 01/10 CLOUD COMPUTING & VIRTUALISIERUNG Technology Conference

20

Healthcare IT

12/10/2015 02/10/2015 06/10/2015

08/10 – 09/10 Enterprise Mobility Summit 06/10 – 08/10 it-sa, Nuremberg

21

Storage & data management

26/10/2015 16/10/2015 20/10/2015

22

Digital signage

09/11/2015 30/10/2015 03/11/2015

10/11 – 13/11 Productronica, Munich

23

Telecommunication & unified communications

23/11/2015 13/11/2015 17/11/2015

19/11 Night of IT-BUSINESS, Augsburg

24

Endpoint & mobile security

07/12/2015 27/11/2015 01/12/2015 Year planer 2016

December

25

IT infrastructure & networking

21/12/2015 11/12/2015 15/12/2015 Year book highlights 2015/2016

December

Subject to modifications. Please ask your Account Manager for more information about Sponsorship of IT-BUSINESS Special.

Print

Date of Fair trades & events publication

05/08 – 09/08/2015 Gamescom, Cologne

September 04/09 – 09/09 IFA, Berlin

Print

t: ting Benefi Your Marke s es en ar and Aw e 9 Image & BrSo tion Competenc 9 Product & cruilutm t en 9 Partner Re ease in sales 9 Direct incrified coverage 9 High qual

Subheadlineformats Advertising

www.it-business.de

10

IT-BUSINESS Type area 200 x 280 mm (3 columns)

2/1 page Type area: 426 x 280 mm Trim size*: 460 x 300 mm

2 x 1/2 page panorama, above compound Type area: 426 x 137 mm Trim size*: 460 x 146 mm

1/1 page Type area: 200 x 280 mm Trim size*: 230 x 300 mm

1/2 page horizontal Type area: 200 x 137 mm Trim size*: 230 x 146 mm

Junior page panorama, above compound Type area: 308 x 205 mm Trim size*: 308 x 215 mm

1/2 page vertical Type area: 100 x 280 mm Trim size*: 117 x 300 mm

1/3 page horizontal Type area: 200 x 92 mm Trim size*: 230 x 101 mm

Junior page Type area: 141 x 205 mm Trim size*: 154 x 215 mm

1/3 page vertical Type area: 67 x 280 mm Trim size*: 84 x 300 mm

Hockey-Ad Type area: Outer edge 230 mm x 300 mm Ad space 81 mm afloat Bleed minimum 3 mm

2/3 page panorama Type area: 190 x 280 mm Trim size*: 190 x 300 mm

Magazine Trim Size 230 x 300 mm * (please add min. 3 mm bleed)

Rates editorial section

11

Discounts

advertisement 4c

Fractional size

3x

6x

9x

12 x

18 x

25 x

Quantity Discount – whole page formats

1/1 page

10,900

10,355

9,810

9,265

8,938

8,720

8,175

3 pages

5%

2/1 page

19,500

18,915

18,525

17,550

16,575

15,990

14,625

6 pages

10%

Junior page / Hockey

7,900

7,505

7,110

6,715

6,478

6,320

5,925

9 pages

15%

Junior page panorama

13,800

13,386

13,110

12,420

11,730

11,316

10,350

12 pages

18%

6,500

6,305

6,175

5,850

5,525

5,330

4,875

18 pages

20%

25 pages

25%

1/2 page 1/2 page panorama

11,500

11,155

10,925

10,350

9,775

9,430

8,625

1/3 page

4,800

4,656

4,560

4,320

4,080

3,936

3,600

1/3 page editorial

6,500

6,305

6,175

5,850

5,525

5,330

4,875

2/3 page

8,500

8,245

7,650

7,225

6,970

6,800

6,375

Cover pages 4c

Basic price

Basic price

3x

6x

9x

12 x

18 x

2nd Cover page

12,500

11,400

10,800

10,200

9,840

9,600

3rd Cover page

11,500

10,450

9,900

9,350

9,020

8,800

4th Cover page

13,500

12,350

11,700

11,050

10,660

10,400

All rates are quoted in € excl. VAT

Series Discount – page proportionately formats from 3 x

3%

from 6 x

5%

from 9 x

10%

from 12 x

15%

from 18 x

18%

The stated discounts from basic price are only valid with booking in one calendar year. All rates are quoted in € excl. VAT

Print

Print

Subheadline Advertorial

12

www.it-business.de

Advertorial – Advertisement in magazine style Surely you have information about topics that are not really suitable for a classic advertisement. Just use this information in an advertorial! The professional IT-BUSINESS team sets your content into a layout appropriate to the magazine and the neutral design attracts the particular attraction of the reader.

ADVERTORIAL

Ein »Touch mehr Erfolg« für die Partner von Acer Acer hat sich erfolgreich von einem Hardware-Verkäufer zu einem ITK-Unternehmen (Information, Technologie, Kommunikation) für Hardware und Servicedienstleistungen gewandelt. Ein wichtiger Teil dieser Verwandlung war die Neuausrichtung der Unternehmensstrategie: Mit neuen Strukturen, einem wachsenden Netz von Synergy Partnern und massiven Investitionen in Produktportfolio, Qualität, Service und ins Marketing hat sich Acer in den vergangenen Monaten zu einem ernstzunehmenden ITK-Anbieter entwickelt.

ADVERTORIAL

Mit Sicherheit Digital Data Communications! ‹Ž†—–…Š”‹ˆ–‹Ž†—Ǧ …Š”‹ˆ–‹Ž†—–…Š”‹ˆ– ‹Ž†—–‡”•…Š”‹ˆ–‹Ž†Ǧ —–‡”•…Š”‹ˆ–Ǥ

Mehr als zwanzig Jahre Erfahrung und kontinuierliche Weiterentwicklung haben die Digital Data Communications GmbH zu dem gemacht, was sie heute ist: ein Komplettlösungsanbieter in Sachen Netz-

Conceptronic repräsentiert bei Digital Data Communications stylishe Peripherieprodukte für privates und geschäftliches Computing. Über 250 Komponenten, von Lautsprechern, über Notebookhüllen bis hin zu Headsets, zeichnen sich vor allem durch ihre einfache Installation aus.

werktechnik und -peripherie mit höchsten Ansprüchen an Qualität und Sortimentsauswahl. Vier hauseigene Handelsmarken sorgen in ständigen Innovationszyklen dafür, dass sowohl im geschäftlichen, als auch im privaten Bereich die IT-Infrastruk-

München, Frankfurt, Berlin, Hamburg, Düsseldas Reliability Promise und Acer erweitert stänund damit Durchlaufzeiten und Fehlerraten noch dorf, Ende August: Mannshohe Plakate begrüßen dig in neue Produktkategorien. »Wir sind mit den einmal deutlich reduzieren konnte.« die Reisenden am Flughafen. »A Touch More...« TravelMate Notebooks gestartet. Inzwischen gilt Acer reagiert außerdem mit einer großen Palautet das Motto. Das Produkt der globalen Multidie Vertrauensgarantie auch für die Veriton PCs, lette an Multi-Modi-Geräten auf neue KundenbeChannel Kampagne ist das Aspire Switch 10, ein die B6-Monitorfamilie, die P5-Projektorenreihe dürfnisse. Angefangen von der ausgezeichneten flexibles 2-in-1-Gerät, dessen Tastatur sich vom Taund die Windows Tablets«, sagt Thom und schiebt Convertible-Serie Acer Aspire Switch mit bis zu blet trennen lässt. »Mit dem Switch 10 bedienen wir nach: »Nicht jeder Hersteller kann sich eine solche vier verschiedenen Nutzungsmodi bis hin zur einen wichtigen Trend im Markt«, erklärt Wilfried Kampagne leisten. Da muss die Qualität schon Aspire-R-Serie, die sogar bis zu sechs verschiedene Thom. Wir treffen den Region Manager Central Eustimmen.« Modi bietet. Insbesondere für kleine und mittelrope, der auch das deutsche Geschäft verantwortet, ständische Unternehmen ist die neue GeschäftsDISQ bescheinigt Service-Qualität in Ahrensburg am Sitz der Acer Computer GmbH. notebook-Serie Extensa der richtige Partner. Positives Feedback gibt es auch zum Acer Service. Die Kampagnen sind eine wichtige Investition in Neues Flagschiff der Acer-Produktpalette sind die DISQ – das Deutsche Institut für Service-Qualität – die Marke Acer, aber auch wertvoll für alle PartTablets Iconia Tab 8 und Tab 10. Durch ein Full-HDbescheinigt dem Hersteller gute Noten. Im jüngsner: »Wir möchten Nachfrage für unsere Produkte Display und einen leistungsstarken Prozessor sind ten Test, einer Befragung von 200 IT-Entscheidern in generieren. Deshalb zeigen wir sie an Orten, die diese Geräte ideal für Entertainment zu Hause oder mittelständischen Unternehmen mit sowohl Geschäftsleute als auch Urlauber frequentieren. Als PartWir sind ein verlässlicher Partner, weil wir uns mehr als 50 Mitarbeitern, belegte Acer mit 85,7 Punkten und dem Urner sollten Sie das Momentum zum Channelgeschäft bekennen und unsere teil »sehr gut« in allen befragten nutzen, das unsere Kampagnen Kategorien einen sehr guten dritten erzeugen.« Im Herbst wird die Partner im Tagesgeschäft unterstützen.“ Platz von acht getesteten HerstelKampagne in deutschen BalWilfried Thom, Region Manager Central Europe, Acer lern. »Es zahlt sich eben aus, dass lungszentren mit weiteren Prowir uns eine Service-Organisation in Deutschland dukten fortgesetzt. unterwegs. Für diejenigen, die unterwegs arbeiten, leisten«, kommentiert Thom, »nicht jeder Hersteller bietet Acer das Iconia Tab 8 W inklusive einer einGroßartige Produkte für alle tut das.« jährigen Lizenz für Windows Office 365. Alle drei Der Acer Deutschland Chef hat sichtlich gute LauDie gute Botschaft für die Partner ist, dass Acer Tablets haben ein schlankes Design und sind dank ne und das aus gutem Grund, denn sein Geschäft sich zum indirekten Vertrieb bekennt und auch das Aluminium-Legierung und Corning® Gorilla® Glas wächst. »Laut Marktforscher IDC sind wir in den KaSynergy Partner Programm überarbeitet hat. Und besonders robust. tegorien ›Portable PC‹ und ›Total PC‹ in Europa deutdas erfreut sich wachsender Beliebtheit. »Das ProProduktqualität lich schneller gewachsen als der Markt«, sagt Thom. gramm bietet keine extravaganten Leistungen, sonsteht im Vordergrund In Zahlen bedeutet das ein Plus von 48,4 Prozent dern alles, was unsere Partner für ihr Tagesgeschäft Um den Qualitätsanspruch zu unterstreichen hat bei Notebooks im Vergleich zu 13 Prozent im Branvon ihrem Hersteller benötigen. Es ist für die PartAcer im vergangenen Sommer die Vertrauenschenschnitt und 36,6 Prozent bei ›PC Gesamt‹ im ner profitabel, persönlich, einfach und schnell, im garantie »Reliability Promise« ins Leben gerufen. Vergleich zu 15,7 Prozent. Ein großer Teil wurde in Synergy Programm mit Acer zu arbeiten. Ich möchFür registrierte Business-Geräte gilt: Bei Defekt im Deutschland abgesetzt. »Das ist ein toller Erfolg, für te alle Fachhändler und Systemhäuser einladen sich ersten Jahr repariert der Hersteller nicht nur im den aber auch unsere Partner verantwortlich sind«, auf die Zusammenarbeit mit uns einzulassen!« resüRahmen der Garantie, sondern erstattet auch die freut sich Thom. Als Erfolgsfaktoren benennt der miert Thom, steckt sein Liquid Smartphone ein und Hälfte des Kaufpreises zurück. »Unsere VertrauensManager »das erweiterte Portfolio, die Produktquawinkt einem Platinum Partner, der aus dem Rheingarantie ist eine echte Erfolgsgeschichte«, erklärt lität, aber auch das überarbeitete Partnerprogramm land angereist ist und mit dem Deutschland Chef Thom. Immer mehr Partner und Kunden nutzen und unseren Service, der sich neu aufgestellt hat über weitere gemeinsame Projekte sprechen wird.

1/1 page Type area: 200 x 258 mm Trim size: 230 x 300 mm minimum trim on all outer edges

>>

Example: Acer Advertorial

tur stets auf dem aktuellsten Stand ist:

LevelOne bietet neben Switches für alle Anwendungsbereiche und einem kompletten Komponenten-Portfolio für die digitale Videoüberwachung die größte Auswahl an Power-overEthernet (PoE)-Produkten am Markt. Router, Adapter, Server sowie sämtliches Zubehör runden die Produktpalette bei LevelOne ab. Jüngst hat LevelOne eine neue Serie HighTech-IP-Kameras gelauncht. Die seit Ende August verfügbaren Modelle folgen erneut der Strategie, dem Anwender innovative und vielseitig einsetzbare Qualitätsware zu marktgerechten Preisen anzubieten. Zum neuen Angebot zählt auch eine erweiterte Software namens OneSecure. Die kostenfreie High-End-Lösung beinhaltet im Vergleich zur bisherigen IP CamSecure zusätzliche Funktionen wie beispielsweise die Meldung über fehlende oder fremde Objekte in einem zu überwachenden Bereich.

Mit der Eigenmarke equip bietet Digital Data Communications eine hochwertiges Sortiment für die professionelle Gebäudeverkabelungslösungen. Die Produktlinie adressiert sowohl den Endkunden und den Retail mit einem Portfolio von USB 2.0 Hubs bis hin zum kompletten Netzwerkbedarf als auch Fachinstallateure und professionelle Anwender mit kompletten Kabellösungen.

Mit ABBRAZZIO bietet das Unternehmen eine weitere Produktlinie, die mit hochwertigem ITZubehör die Bedürfnisse des modernen, mobilen Nutzers erfüllt: Tablet-PC- und iPad-Funktionshüllen aus Leder oder Kunststoff für die Anwendung in unterschiedlichsten Situationen sowie Taschen und Rucksäcke für Notebooks aller Größen.

 ‹Ž†—–‡”•…Š”‹ˆ–‹Ž†—–‡”•…Š”‹ˆ–‹Ž†Ǧ  —–‡”•…Š”‹ˆ–‹Ž†—–‡”•…Š”‹ˆ–‹Ž†—–‡”Ǧ •…Š”‹ˆ–‹Ž†—–‡”•…Š”‹ˆ–‹Ž†—–‡”•…Š”‹ˆ–Ǥ

Fachhandel im Fokus mit dem LevelOne WorldClub Bei Digital Data Communications setzt man auf den indirekten Vertrieb. Um Kunden aus den Bereichen Fachhandel, Spezial-Distribution und Systemhaus größtmögliche Vertriebsunterstützung zu bieten, hat der Dortmunder Netzwerkspezialist den LevelOne World Club ins Leben gerufen. Das Partnerprogramm hat zum Ziel, den Mitgliedern vielfältige Chancen auf Umsatzsteigerung zu bieten. CEO Amanda Chen liegt insbesondere der persönliche Kontakt zu Kunden und Partnern am Herzen. Die aus Taiwan stammende 41-Jährige, bereits seit 1997 im Unternehmen, lenkt seit 2009 die Geschicke der Dortmunder Digital Data Communications GmbH und verfügt über beste Verbindungen zu den asiatischen Herstellern, die sie regelmäßig an den Produktionsstandorten besucht. Darüber hinaus kümmert sie sich intensiv um die Betreuung der Kunden in der DACHRegion. Denn für sie gilt: „Die besten Marktkenntnis und das Wissen über die individuellen Bedürfnisse der Kunden erfährt man im persönlichen Gespräch. Nur so können wir unseren Service und unser Portfolio optimal auf den Markt abstimmen. Unsere Kunden sind für uns auch immer Partner auf Augenhöhe, um durch intensiven Austausch bestmögliche Lösungen zu generieren.“

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Example: Digital Data Communications

1/1 page: max. 4.000 characters incl. blanks/page and max. 1-3 pictures in 300 dpi resolution

t: ting Benefi Your Marke tence pe m Co tion 9 Product & Solutm t en 9 Partner Reificredui coverage 9 High qual

4c

Fractional size 1/1 page

All rates are quoted in € excl. VAT

Basic price 10,900

3x 10,355

6x 9,810

9x 9,265

12 x 8,938

25 x 8,175

Special publication

IT-BUSINESS SPEZIAL In line with our special publications we offer you the possibility to convince the IT-Channel with your products and solutions. IT-BUSINESS SPEZIAL is a platform, where you can introduce your solution portfolio to a broad professional audience, place an interview or statement about an up to date issue and present services for your partners and customers.

Possible contents for a IT-BUSINESS SPEZIAL: t

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Case study t

Description of services t

Sales arguments t

The most important features about a product and/or empirical value t

Technical contribution t

Interview or statement

13

Total volume: 3 pages Number of characters: t Advertorial 1/1 page: 3,800 characters incl. blanks t Each additional following page: 4,000 characters incl. blanks t Interview 1/1 page: 3,700 characters incl. blanks t Interview 2/1 page: max. 8,100 characters incl. blanks and 1 – 3 pictures

Additional publication of IT-BUSINESS Spezial topics as eBook on our homepage IT-BUSINESS.de For current topics please see page 8 & 9

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Subheadline SPOTLIGHT IT-BUSINESS

14

www.it-business.de

IT-BUSINESS covers your exclusive topic in a special edition. IT-BUSINESS SPOTLIGHT is especially suited for company’s anniversaries, complete presentations of companies or product launches or the introduction of a successful partnership of a distributor and a manufacturer (IT-BUSINESS power-duo). We design your ITBUSINESS SPOTLIGHT according to your CI guidelines. www.it-business.de

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25 Jahre Value added Distributor vom Bodensee

Social Media Promotion package incl. IT-BUSINESS@twitter mit 9.448 follower IT-BUSINESS@facebook mit 4.952 fans

IN DIESER AUSGABE THE INFORMATICS NETWORK:

CUSTOMIZED4YOU:

STORAGE4YOU:

SERVICE4YOU:

Der Bytec-Service: Komplettsysteme, Konfigurations-, Vertriebs- und Installationsunterstützung.

C4Y bietet größtmögliche Flexibilität bei der Konfiguration von PRIMERGY Servern.

Speziell für den Mittelstand hat Bytec aktuelle Storage Systeme jederzeit verfügbar.

Interessante Testgeräte aus allen Produktbereichen: Wer jetzt nicht leiht ist selber schuld!

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IT-BUSINESS@xing mit 4.802 members All figures: November 2014

Example: Company’s anniversary Example: Power-Duo

t: ting Benefi Your Marke s le sa in se ea 9 Direct incr cruitment 9 Partner Reified coverage 9 High qual

Formats & Rates

IT-BUSINESS Market – the powerful purchasing reference book W The IT market is characterized by a high variety of products and dynamic of rates W The IT market is indicated of a variety of products and brands. This is why the IT trade needs a source of information that is able to deliver a complete overview of the latest offers.

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19

29. September –

12. Oktober 2014

/ 24. Jahrgang /

€ 6,– ISSN 1864-0907

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Hosting / XaaS Server Virtual & Dedicated

Managed Services

Colocation

Cloud

4c

Fractional size

Basic price

3x

6x

9x

12 x

Microsoft MPSA

ll von Microsoft Das neue Lizenzmode nur auf nicht stößt im Channel >18 Zustimmung.

18 x

2/1 page

3,200

3,104

3,040

2,880

2,720

2,624

1/1 page

1,700

1,649

1,615

1,530

1,445

1,394

Cover page (230 x 230 mm)

3,000

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–

–

–

–

Print

PCs, Server &

Workstations

szahlen: Harte Distribution den deutschen die Wahrheit über t. PC- und Server-Mark

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Service Software as a Service Platform as a as a Service

>24

Infrastructure

The stated discounts of the basic rate are valid for purchase on orders for one year. All rates are quoted in € excl. VAT

Print

s: ting benefit Your marke s es en ar Aw 9 Image/Branifided coverage 9 High qual

Subheadline Special forms of advertising

W Bound Insert

W Loose Inserts

105 x 148 mm 220 x 290 mm (larger formats on request)

Max. thickness 4 mm Weight Min. 5 g BSpace booked total circulation Guideline delivery in end format, folded and trimmed Price p/1000 loose inserts up to 25g: 280 € each additional 10g: 30 € raise raise for selection 120 €

W Affixed printed matters Several pages of printed matter, fixed tightly in carrier publication.

Printed matter (e.g. sheets, cards, mailing leaflets, prospects) which are enclosed in carrier publication. Min. format Max. format

www.it-business.de

Min. format Max. format Max. thickness Weight Guideline:

Rate

148 x 115 mm 230 x 300 mm 2 mm 4 pages min. 80g/qm, more than 8 pages min. 50g/qm Insert in notebook format: Trimm 5 mm (all sides), fold 10mm. File smaller than notebook: Bottom and on the sides trimm at the end. On the top addition of 5mm trimm Placement always at the top. More than 4 pages in total: On the top put together; folded in cross. 4 pages 14,900 € 6 pages 16,900 € 8 pages 18,900 €

i.e. postcards, flyers, CDs, samples, post-its that have to be sticked. Price on request W Gatefolder The page folding out to the left is stuck to the magazine cover (3 pages). Price 21,900 € W Belly Band Price Format

23,900, € 510 x 100 mm + 3 mm trim

16

Special forms of advertising

W Altarfold Front page Price Format

Guidelines for special forms of advertising 21,900 € right & left cover page 125 x 300 mm inside 227 x 300 mm

W Half Cover The front page folds out tot he right (2 pages) Price

All rates are quoted in € excl. VAT

17

W Date of order Deadline see topics + dates (page 8-9) W Technical specifications Special forms of advertising should be processed by machine. In case of process difficulties because of loose inserts, files or stickers, priority is given to completion.

21,900 € W Sample At deadline of advertisement a binding sample (issued in 5 copies) and at least one layout sample with details about size and weight has to be submitted to the publisher. W Liability Damages occurred because of disregard of the technical requirements for processing special forms of advertising are to be replaced to the publisher.

Print

W Delivery The delivery has to be done on Euro-pallets. Every single pallet has to be marked with details to the amount and the note “IT-BUSINESS issue number …” Please note the dates of delivery Loose inserts 3 days prior to deadline of advertisement Bound Inserts 5 days prior to deadline of Stickers advertisement You receive the detailed delivery modalities after order invoice. W Postal Delivery Adress Vogel Druck und Medienservice Warenannahme/IT-BUSINESS (Issue no.) Leibnizstr. 5 D-97204 Höchberg

Print

Subheadline Special Publications

The Channel Guides of IT-BUSINESS supply an extensive channel relevant presentation of the most important information on a specialized, important product area. Additionally to basic facts and trends, it also contains a number of overviews, highlights and concrete sales assistance. Because of their reference character the Guides related to certain topics are only released once a year. 40 pages DIN A4 29,000 copies Readership of IT-BUSINESS, Trade Fairs and Events 3.600 to 4.000 characters incl. blanks and 2 pictures per page.

Topics

Date of issue

IT-BUSINESS Storage & Big Data Guide 2015

April 2015

IT-BUSINESS IT-Security Guide 2015

June 2015

IT-BUSINESS Cloud Computing & Virtualization Guide 2015

September 2015

Ad pages 4c

W Channel Guides

www.it-business.de

Size Format Circulation Distribution

APRIL 2015

Formats 210 x 297 mm + 5 mm bleed

7,500

Cover pages 2-4

210 x 297 mm + 5 mm bleed

9,000

1/2 page vertical

100 x 297 mm + 5 mm bleed

4,500

1/2 page horizontal

210 x 148 mm + 5 mm bleed

4,500

STORAGE & BIG DATA C H A N N E L KOM PEN D IU M

t: ting Benefi Your Marke ess en ar Aw d an 9 Image & BrSolution Competence 9 Product & cruitment 9 Partner Reified coverage High qual

9

Rate

1/1 page

ISSN 1864-0907 t € 7,50

Know-how & Trends Roundtable Produkt-Highlights Distribution Case Study

powered by

18

All rates are quoted in € excl. VAT

Special Publications

19

Date of publication

R

Ü C K B L I C K

|

E

I N B L I C K

|

A

U S B L I C K

P

Systemhäuser

Format Circulation Distribution

150 pages DIN A4 28,000 copies Readership of IT-BUSINESS, Trade Fairs and Events 21.12.2015

Ad pages 4c

Distributoren

Formate

Company portrait 2 pages

870 x 580 mm 27.000 copies Readership of IT-BUSINESS

Logo Formats 4c

Size Format Circulation Distribution

W Year Planner 2015 Do you want to be in the field of vision of your trade partner? Then make use of the IT-BUSINESS Year Planner 2015! It is of high quality, decorative and contains a variety of additional information useful for the whole year.

Hersteller

P O

W Highlights 2014/2015 IT-BUSINESS 2014 – HIGHLIGHTS is the high quality overview of manufacturers, distributors and system houses and is dedicated to your highlights of the year. On over 100 pages companies present their current highlights in an attractive presentation. It is the most extensive overview, with high circulation of the players in the German IT channel and is distributed on various IT events throughout the whole year.

Rate Standard Layout

7,000

1/1 page

DIN A4 + 5 mm bleed

6,000

Cover pages 2-3

DIN A4 + 5 mm bleed

9,000

Rate

70 x 40 mm

1,500

110 x 65 mm

3,000

Deliverables Send logo as vector file (Illustrator or Freehand) or TIF in 300 dpi resolution via eMail to your responsible Account Manager. Dates

Date of Publ.

Advert. Ddl.

Year Planner 2016

7/12

15/11

We take over the design of your company portrait with a standardized layout. You only deliver text and picture contents. Please ask your account manager for additional information regarding the process and dates. All rates are quoted in € excl. VAT

Print

Print

Subheadline Technical Specifications

W Format IT-BUSINESS Magazine format 230 x 300 mm Type area 200 x 280 mm (3 columns) W Format special publications Magazine format DIN A4 (210 x 297 mm) All formats only in side-cut W Printing specifications Printing method Rotary offset (Heatset) Paper LWC glossary W File construction A trim of 3mm is required for advertisements printed in sloping way. Please note that important features of your advertisement are not placed next to the margins (5 mm trim tolerance). W Printing symbols Symbols for margin, folding and cutting have to be 3 mm outside the picture margin, the thickness of printing symbols should not exceed 0,1 mm. W Fonts Do not use system scripts or fonts electronically written by the layout program. The minimum font size for negative font and raster font is 7 point. W Lines and Frames Minimum thickness of line is 0,3 point or 0,1 mm

www.it-business.de

W Colour composition Maximum exhaustive sum for four colours is for neutral picture areas 290%. W Colour separation Coloured pictures have to be made in CMYK, special colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

Data delivery W By mail Please send your data carrier along with the filename, sender details and a binding proof/ printing proof to: Vogel IT-Medien GmbH Anzeigendisposition IT-BUSINESS August-Wessels-Str. 27 D-86156 Augsburg Telephone: +49 821 2177-202

W Picture resolution 60 raster units, 300 dpi W Printing colours Only use printing colours of the european colour scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fograstandard.

20

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W Proof The proof should be made on circulation paper or paper with similar surface and colouring. Corrections without proof are to be marked





W Increase of tone quality The tolerances of increase of tone quality in print are 40%-area +/-3% 80%-area +/-2%

W File formats Please send print optimized pdf files or open mac/ pc files of current layout or illustration software.

Online

21

Content-Online Profile IT-BUSINESS.de

22

Lead Generation

23

Classic Online Advertising Newsletter Advertising

27

Promotion of your event

28

eBook

29

Whitepaper

30

Online advertorial

The information Portal for the IT-Channel Online

24 – 26

30 – 31

Company profile

32

Live Demo

33

Studio webcast

34

Partnerzone

35

Mobile Technical Specifications

36 – 37 38

Online

IT-BUSINESS.de

22

www.it-business.de

IT-BUSINESS.de – Online advertising from classic to multimedia

On lin e

ing

360° Channel

Now you have the choice between classic banner formats, effective newsletter advertisement, outstanding sponsorings and innovative multimedia formats. Lead Generation Lead Generation is developing into an important basic element for successful B2B online marketing. It offers you the possibility, with a broad offer of promotional elements, to get into direct contact with potential customers. That way you can support your sales department and reinforce your market position.

IT-BUSINESS.de is IVW certified

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IT-BUSINESS.de provides advertising customers with innovative forms of lead generation and additionally the complete media portfolio of a modern and target group orientated online offer.

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s ent Ev

IT-BUSINESS.de is the information source in the internet that offers IT partners all sources of knowledge to be successful in the market.

Leads

Co

Quality lead generation

On IT-BUSINESS.de information is transformed into relevant special interest knowledge. Every portal is a turning point where IT business partners meet. Here, Only Relevant Contents Count. The Business Efficiency Portal IT-BUSINESS.de is an open information platform on the internet, focusing on the IT market. In a highly qualified editorial environment, vendors present their business activities and messages. The users find worthy information for their professional demands: precise, fast, structured.

23

Company/ advertiser

leads Information about the user ■ name ■ company ■ complete address ■ job position ■ e-mail address ■ telephone number ■ company size

Advantages Detailed knowledge about user ■ 1:1 dialogue ■ Evaluation ■

Qualified leads

Qualified lead generation To call off this valuable information (e.g. whitepapers & webcasts) the users registration is mandatory. That’s how you are able to follow up who exactly gets access to your provided information. Thus you receive valuable knowledge about the reader and start into a direct dialogue afterwards.

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Classic Online Advertisement – Formats

Billboard Ad

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Skyscraper Standard/Expandable The billboard ad is directly positioned under the horizontal navigation of the website and over the complete width of the content. With its prominent placement this ad attracts the users`high awareness.

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25

Hockeystick/Wallpaper

Brand Gate/Fireplace

The Wallpaper occupies the complete top and right advertising areas. By surface area it’s the biggest and most prominent possibility to advertise on the IT-BUSINESS information portal. The hockeystick is a combination of leaderboard and skyscraper and comprises only one part of the complete advertising area.

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Classic Online Advertisement – Formats

www.it-business.de

26

Price list Online Cost per CPM

ROS

ROC

Billboard

160

200

Brand Gate/Fireplace

280

300

Content Ad (Rectangle)

155

170

Halfpage Ad

195

210

Hockeystick/Wallpaper

220

235

Leaderboard Expandable

140

155

Leaderboard/ Fullsize

120

130

Peel Back

140

150

Skyscraper

130

140

Skyscraper Expandable

140

155

Sticky Ad

140

150

Video Ad

155

Additional special formats on request

t
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ROC – Run on Category: Ad appears on all channels and subchannel pages of the specified category of IT-BUSINESS.de you chose.

170 All rates are quoted in € excl. VAT

Please note: When delivering a flash file please integrate a click-tag and deliver an additional GIF file, see technical specifications on page 38.

t: ting Benefi Your Marke ess en ar Aw d an 9 Image & BrSolution Competence 9 Product & cruitment 9 Partner Re ease in sales 9 Direct incrified coverage 9 High qual

Newsletter Advertisement

Placements in newsletters IT-BUSINESS Today

Fullsize-Banner (468 x 60 pix)

Top-Position

Skyscraper (160 x 600 pix) Fullsize-Banner or Billboard Ad (680 x 250 pix) or Text Ad

Medium-Position

Fullsize-Banner or Text Ad

Standard-Position 1

Fullsize-Banner or Text Ad

Standard-Position 2

Specifications for Fullsize Banner on page 25. Form of Advertisement

Skyscraper

IT-BUSINESS Today Newsletter delivery twice/day to registered recipients. Please book either the morning or midday delivery.

27

Note Please note that outlook 2007/2010 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner.

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1,750

1,650

1,550

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1,750

1,650

1,550

1,450

Medium-Position

1,250

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1. 950

Standard-Position 1 & 2

1. 950

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1. 750

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1,750

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Online

Online

Promotion of your event

www.it-business.de

Do you have an event, a trade fair or a special occasion to restage in prominent position? Make use of our event package to attract attention to your event and invite participants via effective marketing tools like premium event insertion, promotion box and newsletter.

Event package

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All rates are quoted in € excl. VAT

28

eBook/Keyword Advertising

29

Our editorial eBooks combine specialized information about a selected topic into a bundle. They serve the reader as an adviser or checklist for decision making. With the eBook premium package you secure an exclusive topic for yourself which offers certain advantages:

Verlags-Sonderveröffentlichung

9 Exclusive assignment to a certain topic 9 High profile in topic matching surrounding 9 Topic awareness 9 Lead generation

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Durchstarten im Online-Handel Erfolgreich online Verkaufen – Informationen und wertvolle Tipps für Online-Händler

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Promotion

9 Highlighted presentation of eBook 9 Mailshot to registered users 9 Promotion on website

IT-BUSINESS@facebook mit 4.952 fans IT-BUSINESS@xing mit 4.802 members All figures: november 2014

Online

Online

Whitepaper

In the IT-BUSINESS whitepaper database we publish corporate brand press releases with high solution potential and efficiency for the IT channel target group, i.e.







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8,900

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IT-BUSINESS.de can use and transform all kinds of document formats like DOC, PDF and PPT into the Whitepaper format.

Social media package incl. IT-BUSINESS@twitter mit 9.448 follower IT-BUSINESS@facebook mit 4.952 fans IT-BUSINESS@xing mit 4.802 members

All figures: november 2014

Online Advertiorial/Landingpage

In your individual area you can highlight your advertising message and present yourself as a competent solution provider.

Leaderboard

Online advertorial / landingpage

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Place your advertising message with an advertorial on an exclusive landingpage.

31

Rate for 3 months

10,500

All rates are quoted in € excl. VAT

Online

Example: Dell Online Advertorial

Online

Company profile with product showroom

The extensive databank with pinpointed search functions offers reliable answers to the question „Who supplies what kind of solutions?” With your detailed provider’s profile you are available with your contacts and an extensive company profile in the IT trade at any time. In addition we support you with a basic company profile installation free of charge.

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32

Your company address is not lodged yet? Please contact your account manager. Control the success of your profile With our IT-BUSINESS customers’ portal you ensure the topicality of your company data and have an overview about the number of accesses to your profile. We ensure the data administration of your company on request.

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Price/Year

!

240

Every action in the company profile creates a teaser on the starter page of IT-BUSINESS.de

Example: company profile

!

Live Demo

www.it-business.de

Exclusive-Livecast With the IT-BUSINESS Live Demo you reach the IT partners directly and live on the workplace. A successfully established interactive communications platform offers you the possibility to contact your target group directly via internet and to generate high attraction on your information within an interested auditorium.

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33

Partnership

6,900 * Co-Marketing Discount inclusive

5,520

Administration & Services t

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per partner 6,000 * 12,500 *

All figures: november 2014 All rates are quoted in € excl. VAT * Co-Marketing-Discount! After verifiable delivery of the personally for you designed HTML-Mailing to your partners and customers, you’ll get a 20% discount.

Online

Online

Studio-Webcast

IT-BUSINESS Studio Webcast You want to personally convince potential partners of your products and solutions? IT-BUSINESS offers you the recording and promotion of your presentation in terms of a partner briefing. Our professional team will personally train you on your video cast of your presentation in our inhouse TV studio. Then we publish and promote the IT-BUSINESS Partner Briefing on IT-BUSINESS.de.

34

www.it-business.de

IT-BUSINESS Studio Webcast

t: ting Benefi Your Marke s es en ar Aw d an e 9 Image & BrSo tion Competenc 9 Product & cruilutm t en 9 Partner Reration 9 Lead geneified coverage 9 High qual

t
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7,900

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11,900 All rates are quoted in € excl. VAT

Social media package incl. IT-BUSINESS@twitter mit 8.333 followern IT-BUSINESS@facebook mit 3.692 fans IT-BUSINESS@xing mit 4.700 members All figures: november 2014

Partner Zone

35

IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context

Because of the automatic input of editorial content related to your company, the user gets an extensive overview of your company’s solution competence.

Partner Zone – Premium

Leaderboard campaign logo

individual content

Skyscraper

The “Partner Zone” on IT-BUSINESS.de is an individual area, that you can customize to your demands. In your Special Zone not only can you promote your advertising message, but also you have the possibility to present yourself as a competent solution partner with your Whitepapers, Webcasts or other multi media contents, as well as news, dates and appointments etc.

Rate for 3 months

t

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22,500 further month: 4,900

All rates are quoted in € excl. VAT

Online

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Example Premium Partner Zone IBM/Azlan

Online

The mobile IT-BUSINESS offer

www.it-business.de

W Mobile Internet is trendy The usage of editorial contents on mobile devices has spread quickly and the interest in mobile access has continuously risen during the last three years. Further increase in the next two years is predicted (Source: BDVW e.V.)

Format

W Consumer adoption in B2B In a B2B decision makers research initiated by Vogel Business Media more than 65% of the interviewees indicated to use an internet ready mobile device for business purpose. W Mobile advertising The mobile offer of “it-business” is completely independent of special end devices and thus available without any restrictions. W Advantages of mobile banner advertisement t

Face-to-face: Your advertising message reaches the decision maker on its own smartphone t

High awareness: There is just one single advert per page t

High response: the exclusive character of the advertisement ensures a high click rate t

Innovative and modern prolongation of your print and online campaign.

Size (pix)

Placement

Price per month

Mobile Banner 1

216 x 36

Run on Site

950

Mobile Banner 2

216 x 36

Run on Site

750

All rates are quoted in € excl. VAT File size: 3KB, please deliver a non-animated gif or jpg file, no flash files

36

Mobile

The IT-BUSINESS App – making adverts a real experience With the IT-BUSINESS Kiosk App users of Apple iPad and in 2012 users of android tablets are able to read the complete digital issues of the magazine mobile. Users of the app can buy the magazine for just 1,59 €. The download of the magazine is free for registered users of IT-BUSINESS.de Especially for you: your advert in the tablet version of IT-BUSINESS.de can be enriched by rich media contents like e.g. links, videos, HTML etc.

37

Format

Product range

Multimedia advert

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490

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on request

Sponsoring of single rich-media-paper

Content Ad

320 x 365 pix

Price

950 All rates are quoted in € excl. VAT

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Online

Hint: Personalized QRco de leads to personalize d landingpage

Online

Technical Specifications

www.it-business.de

38

Technical Specifications for Online Advertising W General Technical Details for Banners Data Formats

HTML, GIF, JPG, Rich Media

Data size

Please take the stated data sizes (p. 25/26) into account.

Link for the Landing Page

Has to be named for every banner.

Redirect-/ Third-Party Advertising Adserver is possible (customer‘s responsibility) Flash-banner Please send an additional GIF file. Use the following Click tag: on (release) { getURL(_level0.clickTag, „_blank“); } Please modify the clicktag when using multiple URLs : 1. Clicktag: getURL(_level0.clicktag1, „blank“); 2. Clicktag: getURL(_level0.clicktag2, „blank“); ... The counted clicks are reported in a sum.

Alternative Text You do have the possibility to integrate text on mouse over action into the banner through the alternative text. Please state the text you want to include, additionally. Text Ads Text Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed advertising spaces and the contact person.

!

Newsletter Banner Please note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner.

W Data Delivery Per E-Mail: At least three days before the start of the campaign to: [email protected] Via the Vogel Customer Center: Here you can upload and administer your data yourself and control the success of your campaigns in real time. URL: https://www.kunden.vogel.de You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

Events

39

Content – Events Vogel IT-Akademie Contacts

40

Profile

41

Conferences

42

Summits

43

Special Formats

44

Distri-Award & Night of IT-BUSINESS

Gemeinsam erfolgreich. PRINT

Events

45

Events

Contact person

www.akademie.vogel-it.com

40

W Contact person Vogel IT-Akademie

Daniela Schilling Executive Manager +49 (0) 821 2177-200 [email protected]

Eva Kanzler Senior Event Manager +49 (0) 821 2177-203 [email protected]

Svenja Mohn Senior Event Manager Deutschland / Schweiz +49 (0) 821 2177-149 [email protected]

Marlene Stelmach Event Manager +49 (0) 821 2177-123 [email protected]

Nadia Richter Event Manager +49 (0) 821 2177-254 [email protected]

Stéphanie Céline Taubenberger Event Manager +49 (0) 821 2177-119 [email protected]

Jessica Krist Event Manager +49 (0) 821 2177-127 [email protected]

Lisa Seifert Junior Event Manager +49 (0) 821 2177-171 [email protected]

Sarina Kemming Junior Event Manager +49 (0) 821 2177-289 [email protected]

Esther Halder Event Assistance +49 (0) 821 2177-108 [email protected]

Alexander Konrad Multimedia & Technical Advisor +49 (0) 821 2177-295 [email protected]

The Vogel IT-Akademie looks after the events of all Vogel IT-Medien brands.

Profil

41

Vogel IT-Akademie – Successful together! For the past fifteen years, the Vogel IT-Akademie proved its ability to spot new trends early on and gathered experience in creating innovative events that meet IT solution partners’ demands, supporting them to apply their new knowledge to their business. A short review speaks for their success: Over 30,000 thrilled participants attended the events since the Akademie’s beginning.

Based on a good partnership, our events offer your target group the highest beneficial value. As a partner of the Akademie, you are involved in planning the event early on. Prior to the event, we discuss the goals and topics of the event in our partner-meeting. Here, we aim to assure that you reach your goals for your business and, at the same time, warrant the best benefit possible for our guests. Our event formats: Conferences One day of keynotes, lectures, workshops, roundtables and best practices, accompanied by an exhibition. 1,000 – 1,200 guests get more information on the newest trends and technologies on five locations in Germany and Switzerland. Summits Two-day-event for representatives of the managing staff filled with keynotes, discussion panels, think tanks and case studies as well as best practices. Here, you can discuss strategies, technologies and future trends. Also, you have the ideal opportunity for networking and making new contacts. Live-Demos With our webinars, you reach interesting and interested IT solution partners directly at their desk – live! This way is an exceptionally time-effective way to reach your target group. Seminars & Workshops Independent speakers transmit their knowledge on topics taken from practice to a small group of guests in charge of the IT in companies.

PRINT

Events

Events

Conferences

The Vogel IT-Akademie’s conferences are issue driven events where manufacturers, distributors, system partners and end-users meet to share their thoughts on diverse IT topics. Experts from economy and science illustrate their experiences in independent keynotes and highlight new trends in technology and practice. The ideal mixture of lectures, matchmaking as well as an accompanying exhibition provides the ideal platform to present your innovative solutions and to highlight your references to an interested audience. Here, you have a great opportunity for networking and getting into direct contact with your target group. We offer additional formats to allow you an even deeper interaction with more intensity with your target group: t

8PSLTIPQT-JWF%FNPT Within 45 minutes, you develop concrete and practicable solutions together with up to 20 participants. t

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Your end-users and IT partners talk about their experiences with your solutions by presenting a concrete project.

42

www.akademie.vogel-it.com

Events

Dates / Venues*

Partnerships ** Germany

Partnerships** Switzerland

21/04 Hamburg 23/04 Neuss 28/04 Munich 30/04 Frankfurt a. M. 27/05 Pfäffikon SZ

Platin Premium Classic Basic Light

16/06 Frankfurt a. M. 18/06 Neuss 23/06 Munich 01/07 Hamburg 22/10 Pfäffikon SZ

Additional package Additional package Workshop 7,900 Workshop 3,500 Roundtable on request Roundtable on request

15/09 Neuss 17/09 Frankfurt a. M. 23/09 Hamburg 01/10 Munich 22/10 Pfäffikon SZ

35,900 24,900 19,400 11,500 7,500

Platin Premium Classic Basic Light

18,500 13,900 11,500 7,500 5,500

Target group 200 – 250 end-users and solution partners per venue

Target group 200 – 250 end-users and solution partners per venue

All rates quoted in €, excl. VAT

Prices in CHF excluding VAT. When booking, the current exchange rate on the day of booking applies.

* Subject to alterations ** Co-marketing discount: You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

Your benefits: 9 Target group oriented formatsand partners clients 9 Valuable dialog withes g projects for both new and existin niti ortu opp 9 Business gn 9 Broad PR and marketing campai

Summits

43

The top managers of the IT sector meet at the IT-BUSINESS Executive Summit. The guest form the agenda – with top class impuls-lectures and discussions – for two day on an exclusive location. Next to the vivid exchange of opinions and experiences, there’s a keen focus on pushing each other’s network and strategies from partners and vendors alike – all having either an economic, scientific or political background. 2015 topic is »Future Thinking, Future Living, Future Business«.

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The »HOSTING & SERVICE PROVIDER SUMMIT 2015« highlights the challenges and chances for hoster and service provider. An exclusive circle of high ranking guests will discuss their experiences in the fields of hosting and service providing. The main focus of the event is clearly networking, practicability and, as mentioned, the exchange of experiences. The event’s partners will present concrete case studies and best practices together with their end-users and IT-partners. The summit ends with an exclusive highlight, the awarding of the »HOSTING & SERVICE PROVIDER AWARD 2015«. t

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All prices excluding VAT. *Co-marketing discount: You get a 10% discount on your partnership fee if you bail your VIP card contingent.

PRINT

Events

When talking about Enterprise Mobility, you no longer wonder IF it is advisable to start projects but rather HOW you can launch them successfully. By using concrete examples taken from practice, the »ENTERPRISE MOBILITY SUMMIT« spans a wide range from front and backend over device and infrastructure management to securing mobile data. Highlight of the event: the exclusive presentation of the ENTERPRISE MOBILITY STUDY’s results as well as awarding the »ENTERPRISE MOBILITY AWARD 2015«. t

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Partnerships*: Premium: 18,500 | Basic: 8,500

Events

Special Formats

www.akademie.vogel-it.com

W Corporate Events You would like to convince (future) customers or partners of your competences and solutions within the scope of your own event – but you don’t have the capacity for an event- management and support service? We gladly help you conceptualize, organize and host an event according to your needs and wishes. Your benefit: A qualified event consulting, exact budgeting and extremely high prospects of success. t
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Prices in € plus value added tax. * Co-Marketing-Discount! You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

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You choose the channel, we provide the knowledge If you search for qualified expert knowledge you’ll discover quickly and unerringly all you need on our innovative media platforms. Vogel Business Media is one of the leading specialized media publishing houses and links people to markets. Choose your preferred and most effective way of the diversity of knowledge transfer in print, online or events. Make use of the trade magazines, information services, online media, mobile offers, Apps, reference books and our huge offer in services and events. Just connect yourself! PRINT | ONLINE | EVENTS | SERVICES

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

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PRAXIS CSR MAGAZIN Unternehmen. Verantwortung. Gesellschaft.