Maritim Hotelgesellschaft mbH

Maritim Hotels – A story of success Bad Salzuflen / Germany, March 2012 – Inspired by the invigorating breezes, sandy beaches and brilliant sunshine, it did not take long for its founder to come up with the perfect name for the first hotel opened at Timmendorfer Strand beside the Baltic Sea: Maritim. Indeed, what began in 1969 with the unique concept of “meetings and accommodation under one roof” has since developed into one of Germany’s leading hotel chains. Philosophy The Maritim hotel group enjoys an excellent reputation throughout the industry and is the most widely recognised of all German hotel groups. Maritim stands for superior comfort, first-class ambience, fine dining, personal service and hospitality, combined with relaxation, a wide selection of activities, extensive conference facilities and highly professional events services. The focus is always on the guest's well-being. Maritim has specialised in the meeting and conference segment right from the start, assuming a leading position in this field within the European hotel industry. Resort hotels and spas have also featured in the Maritim portfolio from the very beginning. Overseas, Maritim currently has 14 resorts located in seven countries. International expansion

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continues at a rapid pace, and Maritim now owns 51 properties, featuring a total of more than 15,000 rooms. Top sites in central locations are one of the cornerstones of the company’s success. In addition to a diverse range of leisure options, each hotel offers separate conference and events facilities. Wellness areas provide the perfect place to relax after a meeting. Activities such as Nordic walking, mountain biking and golf, together with cultural highlights and opportunities for fine dining, also form integral components of Maritim’s weekend and holiday packages. The Maritim Golfpark Ostsee – a superb 27-hole golf course designed by Maritim itself – awaits guests in Warnsdorf, near Timmendorfer Strand. Company expansion in Germany With its extensive conference and events facilities, the Seehotel Timmendorfer Strand laid the foundations for Maritim’s success story in 1969. Additional hotels were subsequently opened beside the Baltic coast, as well as resort hotels in the Harz Mountains, the Sauerland and the Black Forest and wellness hotels in spa resorts such as Bad Wildungen and Bad Salzuflen. City hotels designed specifically as conference and business hotels were to follow. Today, Maritim has a presence in all major German cities – from Berlin, Hamburg and Cologne, to Frankfurt, Dresden, Stuttgart and Munich.

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Conferences and events with Maritim The motto “meetings and accommodation under one roof” has been an integral component of the company’s philosophy since the very beginning. Many different companies and associations have been placing their trust in Maritim’s

conference

expertise

for

years.

As

an

experienced specialist for major events, meetings and conferences, the company has established itself as an important partner for customers from the worlds of politics, business and society. Spacious conference halls and perfect organisation by the staff have made Maritim the biggest private conference and events specialist in Germany. Maritim frequently offers the largest capacities in the entire region. Some hotels are directly connected to the local congress centres, as is the case in Frankfurt, Stuttgart, Bremen, Ulm and Dresden, where these facilities are also operated by Maritim. Other conference centres are directly integrated into the hotel building. The largest hall at the Maritim Hotel Bonn can accommodate up to 2,800 people, while the Maritim Hotel Berlin is able to host major events for up to 5,800 participants. Its largest hall alone is able to cater for some 3,090 people. The modern Maritim Hotel Düsseldorf opened at Düsseldorf airport in 2007 and is the largest conference hotel in North Rhine-Westphalia. It features 533 rooms and suites, and can host events for up to 5,000 people in its two large halls and 21 conference rooms and meeting suites. The largest hall is able to accommodate 2,450 guests. The hotel affords direct access to the airport terminal.

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Egypt Maritim has been involved in important projects in Egypt’s meeting and hotel sector since 2007. At present, the company operates five hotels there: one in Alexandria, one in Luxor and three in Sharm El Sheikh. The Maritim Jolie Ville Royal Peninsula Hotel & Resort also owns the neighbouring

Maritim

Sharm

El

Sheikh

International

Congress Center. This sprawling luxury resort comprises 337 rooms and suites spread over a bungalow complex. Amenities include a swimming pool, a wellness and beauty centre, sports facilities, three restaurants and three bars. The

congress

centre,

equipped

with

state-of-the-art

conference technology, offers eleven conference rooms and six VIP rooms, as well as a restaurant. The largest hall can accommodate up to 2,000 people. At the same destination, Maritim also operates the Maritim Jolie Ville Golf & Resort (418 rooms and six luxury villas) with its adjoining Jolie Ville Golf 18-hole PGA Championship golf course and the Maritim Jolie Ville Resort & Casino Sharm El Sheikh (396 rooms). The new 5-star Maritim Jolie Ville Hotel Alexandria was added to the portfolio in summer 2010. It is situated just 10 kilometres from El Nozha Airport and directly on the “Corniche”, the most famous coastal road in Alexandria, which runs alongside the Mediterranean Sea. The famous Library of Alexandria, the Shatby Tombs – among the oldest in the region – and the Royal Jewellery Museum can all be found here. The hotel comprises 116 modernly-equipped rooms and 42 elegant suites, and offers all the comforts of

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an international 5-star hotel. All five Egyptian hotels feature a diverse range of dining options, tropical pool areas, a wide selection of activities, and conference facilities. The hotel in Luxor is located just six kilometres from the Valley of the Kings and the ancient temples of Karnak and Luxor; the hotels in Sharm El Sheikh are situated directly by the Red Sea. China Maritim has had a presence in China since 1 July 2010. The Maritim Hotel Wuhu lies southwest of Wuhu’s centre, four hours west of Shanghai by car. The 5-star hotel contains 602 rooms and suites, a 1,540 square metre ballroom, and 32 additional conference rooms of various sizes. The Maritim Hotel Wuhu is set in an idyllic location by Lake Lougou and features a range of modern comforts. An additional hotel in China has just opened in summer 2011: the Maritim Hotel Shenyang is situated just under 700 kilometres to the northeast of Beijing and can be reached easily from all other major Chinese cities via the airport, which lies just 20 kilometres away. The hotel has 631 rooms and suites, along with ample space for meetings and seminars. National and international sales and marketing In addition to the company’s administrative headquarters in Bad Salzuflen, Maritim also has a large central Sales and Reservations office in Darmstadt. The staff consists of around 100 sales and marketing professionals, who are responsible for acquiring new business and ensuring that

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existing customers are well looked after. Overseas, Maritim currently has eight international sales offices: London, Thalwil/Zurich, Brussels, Paris, Gothenburg, Madrid, Milan and Princeton (New Jersey). The company enjoys a worldwide presence through its strategic sales and marketing alliance with the internationally-operating Millennium & Copthorne Hotels plc. Maritim also has an in-house tour operator, Maritim HotelReisedienst GmbH, which organises and sells individuallytailored trips and travel arrangements primarily for the overseas Maritim hotels. It also acts as an IATA travel agency. Maritim

can

be

reached

worldwide

via

its

website:

www.maritim.com. Press inquiries: Britt Winter, Director Public Relations Maritim Hotelgesellschaft mbH, Herforder Str. 2, 32105 Bad Salzuflen, Germany Telephone +49-(0)5222-953-280, telefax +49-(0)5222-953-128 E-Mail: [email protected]

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At a Glance Incorporation

GmbH (limited liability company)

Chairlady

Dr. Monika Gommolla

Management

Gerd Prochaska (Operations, Marketing/Sales, Human Resources) Hendrik Foerster (Chief Financial Officer)

Number of hotels (March 2012)

51, of which 37 in Germany 14 abroad 5 in Egypt, 3 in Turkey, 2 in China, 1 in Spain (Tenerife), 1 in Latvia (Riga), 1 in Malta and 1 in Mauritius

Number of rooms (March 2012)

15,683

Number of employees (March 2012)

+ 5,600 in Germany + 4,500 abroad + 10,100 in total

I.

All hotels managed under the brand name Maritim Turnover (in mio. €)

II.

2009

2010

2011

415.8

445.3

446.1

2009

2010

2011

386.1

413.2

405.6

2009

2010

2011

54.6

58.0

55.7

2009

2010

2011

75.24

86.80

88.09

2009

2010

2011

135.8

155.6

139.3

All Maritim hotels except franchise hotels Turnover (in mio. €)

Occupancy (in %)

Average rate (in €)

Gross operating profit (GOP) (in mio. €)

Maritim at a Glance, March 7th, 2012