LOST City Guide Media Kit 2015-2016
You just arrived in Amsterdam, a city well-known for its canals and Dutch Masters. You want to relax, escape, and explore, but not like other tourists do.
LOST. Intro. You want to feel the city, go to the places the locals visit, get a taste of the culture and see the newest spots. So discover Amsterdam with the people who know it the best: let yourself be guided by LOST. The sophisticated city guide in pocket size.
The number of tourists that find their way to Amsterdam is growing quickly. Already almost 5,5 million tourists visit the Dutch capital every year. On average, they spend three days and two nights in the city. They have often searched extensively for information online at home. Before they even get here, they’ve already been bombarded with in-flight magazines, touristic impressions, billboards and commercials.
LOST. Who? But has our guest found the Amsterdam he has been looking for? The modern vacationist is well-travelled, has seen plenty and wants to go beyond the usual tourist traps. He is willing to spend some money, but wants to do so at the places that are genuine, new or are known only to the locals. LOST is set on guiding travellers to these sought-after places.
Example category introduction
What sets LOST apart from all the other travel guides, is that we show the places where the residents love to come. We don’t overwhelm our reader with endless lists, but just offer the five best places. That way, they’ll find those unique spots to make their trip special, even if they’re only here for a few days.
Example hotspot
LOST. What? LOST offers a selection of the best Coffee, Art, Shopping, Food, Drinks, and Specials that you can find in Amsterdam. As the city changes, we change with it; four times a year we’ll bring you a whole new selection. The selection of the pocket size guide is done by locals, who all have an eye for quality but, most of all, love their city, as the city that has a new surprise around every corner!
LOST City Guide Amsterdam can be found at an exclusive selection of hotels and unique hotspots in Amsterdam. At every location, you will find a different booklet, because the cover is tailor-made to the hotel or hotspot, each with a personal cover model as its guide. Want to get LOST with us?
LOST. Where? Vondel Hotel
TEDx Amsterdam
B&nB Herengracht
Buscaglione
CitizenM
Branding
Hotel Arena
JL 76
Park Hotel
Mövenpick Hotels
Conservatorium Hotel
Cottoncake
Andaz Prinsengracht
Mendo
Incradible
Kahmann Gallery
Odeon
Rijksmuseum
ING
Stedelijk Museum
Maison de Bonneterie
EYE
Waldorf Astoria
Het Hoofdbureau
Hotel Okura
Scotch & Soda
Hotel De L’Europe
CitizenM Hotels
Huis Marseille
Roemer Hotel
The Next Web
Intercontinental Amstel
Marie-Stella-Maris
Inside cover - city map
Information Specifications Both the outer and inner cover are reserved for the hotel or hotspot, which results in a six page customized spread. This includes an indication on the city map, up to four images and a short text through which the participant can present itself to both its current and its future guests. The text has a The inside cover also includes a short
You just arrived in Amsterdam, a city you may not have been before. If you want
text about the cover model, in which
to find your way back to the Hotel, just check the LOST city map, where the
they share his or her link to the city
location has been clearly highlighted.
and some personal tips.
length of up to 110 words.
LOST. Participants.
Outside cover + flap
Photography Specifications On the personal information page there is room for up to 4 images; these may include photos of the inside and outside of the venue, or the company logo. Images can be transferred digitally in .jpg or .tiff formats and at a minimum resolution of 300 dpi.
The inside cover includes a page
Flipped back cover to get 2 covers
Put your own stamp on LOST! The
where the participant can present
instead of 1 front and 1 back cover.
hotel will be presented by its very own
itself with both images and a short
The back cover is reserved for the
cover model. This could also be the
text.
name of the participant, just that!
hotel’s hostess or your own genuine Amsterdam bartender.
Example advertisement 2/1
LOST offers finite options for advertising, which are connected to the six categories. Placing an advertisement spread will allow you to utilize the unique distribution model developed by LOST City Guide. In doing so, you can reach out to an extensive, international and at the same time very definitive market bracket.
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LOST. Publicity.
Example advertisement 1/1
The tourist is approached proactively by the hotel’s concierge or sales representative.
For a full participation in the LOST concept, every advertiser will also receive its own tailor-made LOST City Guide Amsterdam.
Run & Reach Print Run
20.000 copies per issue (4x per year)
Potential Reach
35.000* (140.000 per year)
Rate Chart One year partnership/advertising (4 issues)
Prices
2 x 1/1 page
105 x 148 mm (A6)
€ 15.000,-
1 x 2/1 page
210 x 148 mm (2xA6)
€ 15.000,-
Including all online marketing All prices are excluded VAT. Changes may occur. Discounts can be offered with multiple placements.
LOST. Specs. Publication schedule 2015-2016 Issue
Season
Streetdate
Deadline
#08 Summer June 15 May 1 #09
Autumn
September 15
August 1
#10 Winter December 1 October 15 #11 Spring March 15 February 1
Changes may occur
LOST Amsterdam is a quarterly guide.
Website
LOST magazine offers its readers easy accessible information through the convenient size, the Top-5 tips and the focus on imagery. The personalised format is completed by online information services and the fast growing Online community. This results in increased accessibility to the LOST City Guide for the reader and increased visibility for the participant.
LOST. Online. Amsterdam’s guests can use the mobile website immediately, which they also visit before and after the city trip. LOST Online, in accordance to the offline magazine, also presents a limited number of facebook.com/LOSTcityguide
unique and surprising locations within six categories and changes every season. The Online community is primarily reached via the LOST City Guide Facebook page.
facebook
L
LOST. Info.
Lindengracht 35 1015KB Amsterdam The Netherlands +31 (0)20 221 93 90
[email protected]