Winter Semester 2016/17 School of Management Villach Austria

INTERNATIONAL PROGRAMME FOR INTERNATIONAL EXCHANGE STUDENTS

- IN ENGLISH -

Incoming Programme WS15/16 The following courses • • •

will be held in English, are primarily courses from the School of Management Bachelor programme, will only be on offer in the winter semester which officially runs from 1st October 2016 till the end of February. However, please note that many courses for international students finish before Christmas, although this information cannot be confirmed until the semester timetables have been finalised.

Winter Semester Programme Course

ECTS

Lecturer

Code: WI VZ ICM 1 WI VZ ICM 1 WI VZ BU 3 WI VZ DB 3 WI VZ HM 3 WI VZ ICM 1 WI VZ 3 WI VZ 5 Int.Prgr. Int.Prgr. Selective

Fundamentals of IT Fundamentals of Economics Microeconomics Business Management E - Marketing F & B Management English I: Discussing Current Affairs English III: Academic Presentation English V: Negotiation Skills & Problem Solving Austrian Language * (to be confirmed) Introduction to Austrian Culture * Languages Beginner French / Italian / Russian / Slovene / Spanish Intermediate German / Italian / Russian / Slovene / Intermediate French / Spanish

3 3

tbd tbd

2 2 3 2 2 2

D. Brodel W. Eixelsberger R. Dörner J. Brown A. Adametz G. Jeschke

4 3

S. Mohl-Lengauer S. Filipic-Klinar/G. Jeschke

4 4 2

Incoming Programme WS15/16 FURTHER IMPORTANT INFORMATION

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* Austrian Language and Introduction to Austrian Culture are compulsory courses for international exchange students.

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The course list is subject to change.

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Please note that the selective language courses will be held at the same time so it is only possible to select one foreign language. Not all the languages may be offered as courses depend on a minimum number of students.

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For further information regarding the course content please see below.

Incoming Programme WS 16/17 Fundamentals of IT The course serves as a general introduction to IT, and helps students to further develop their MS Office skills, mainly focusing on Word and Excel. Other main topics of the course are digitalization, imaging and storage of information in computer systems.

Fundamentals of Economics -Microeconomics Fundementals of Economics – Microecomomics introduces students to the fundamentals of microeconomics. Students understand how the market works, learn about the function of supply and demand as well as the principles of production and consumption.

Business Management Description: Management functions and roles Management Approaches The individual and social side of Management Strategic planning and control Management of private and public institutions Perspectives on European Management Aims: Information about the main concepts of and approaches to management Identification of the most important functions of Management Work out differences between and commonalities of public and private management Information about the need of reforms and improvements in Management Discussion on current trends in public and private management projects in Austria and other European countries Method of instruction: Lecture and Discussion Case studies Self-study and group work

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Incoming Programme WS 16/17 Literature: Drucker, Peter F. (2003): The essential Drucker. Harper & Row: New York. Pedler, Mike/Burgoyne, John/Boydell, Tom (2004): A Manager’s Guide to Leadership. McGraw-Hill: Hamburg.

E-Marketing Course Contents - General introduction - E-Marketing Planning Process - Search Engine Marketing / Search Engine Optimization - Social Media Marketing - Staircase Analysis - Communication Plan - Development of E-Marketing Concept - Execution of part of the E-Marketing Concept (using Facebook) - Analysis of execution of E-Marketing Concept Reading List J. Strauss, R. Frost: E-Marketing, Pearson Education Limited; 7th revised edition (2013) T. L. Tuten, M.R. Solomon: Social Media Marketing, Pearson (2013) J. D. Chaffey: E-Business & E-Commerce Management, Financial Times Prentice Hall, 5th re-vised edition. (2011) ___________________________________________________________________________ F & B Management Course Objectives: Management of food and beverages as they relate to planning, production, supervision, and control in restaurants and catering food services, with an emphasis on practical activities that managers in all sizes of food service operations can use to plan and control their operations. This course will enable the students to: • Understand how a system of food service control points helps managers carry out critical functions on a daily basis • Describe the importance and function of an operating budget as a planning and control tool • Explain how managers determine variances and the factors to consider when taking corrective actions

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Incoming Programme WS 16/17 • Explain the menu engineering method for analysing menu performance as well as to describe important pricing consideration that affect the final price of a menu item • Identify the various methods to calculate the value of products in inventory as well as to identify factors that affect daily calculations of actual food and beverage costs • Describe revenue control procedures as well as theft prevention strategies • Plan and control labour cost control and to evaluate efficiency and effectiveness of processes in the F & B department. Course Contents: 1. Challenges in F & B operations 2. The control function 3. Operations budgeting & CVP analysis 4. The menu as foundation for control: Pricing & Menu Engineering 5. Review on purchasing, receiving, storing & issuing and inventory valuation methods 6. Calculation of actual F & B costs 7. Control analysis, corrective action and evaluation 8. Revenue control: optimising sales 9. Prevention of revenue theft 10. Elements of labour control 11. Implementation of labour cost control ___________________________________________________________________________

English I – Discussing Current Affairs Discussing Current Affairs aims to provide students with a setting to explore and expand their English language skills by discussing current affairs. Upon successful completion of the course students: • • •

•

Can effectively discuss current affairs and topics of interest and relevant to their field of study Can express their opinion and provide evidence to support various viewpoints Have expanded their vocabulary in the fields of giving opinion, making suggestions, dis/agreeing and making decisions as well as vocabulary related to current affairs can identify key ideas of basic texts related to their field of specialization and analyse the corresponding language and structure

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Incoming Programme WS 16/17 •

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can express themselves clearly and appropriately and enter into unprepared conversations on topics of personal and professional interest can present themselves and interact with a degree of fluency and spontaneity using appropriate style and language

English III – Academic Presentation Aims Students learn… • how to prepare and give effective presentations • how to write business & academic reports Course Outline Speaking • Perfecting presentation skills: o grabbing and retaining audience’s attention o maintaining professionalism within management presentations o using the voice as a persuasive tool o dealing with the audience – the unknown element Reading • Analysing business reports • Refreshing formal language • Developing ability to select and group required information Writing • Exploring register for different audiences (business/academic) • Discovering business reports • Selecting and summarizing information for a specific purpose Listening • Assessing others’ persuasion techniques • Identifying and implementing intonation tools ___________________________________________________________________________ English V. Research Skills & Problem Based Solutions Course Overview The focus for English V is the practical application of problem-solving skills based on theoretical knowledge. Students will be required to prepare a (consultancy) problem-solving workshop based on a current case taken from their field of specialization. Students will then be expected to present their

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Incoming Programme WS 16/17 case in the form of a written proposal (to their client). The solutions and recommendations made must be based on theoretical knowledge and relevant research applied practically. Course Contents • •

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Case studies: practical problem-solving Academic research, including selecting appropriate materials, ordering ideas, analysis and discussion of recent and relevant research and synthesis of data and findings from primary and secondary sources. Evaluation of academic writing Language review; context-specific error analysis

Course Objectives 1 Develop and promote students’ problem solving skills as well as selfinitiative and independent work 2 Promote and develop critical analysis of research and concrete problems/cases 3 Familiarise students with problem-based learning and the PBL learning method 4 Review students’ language use by means of error analysis 5 Expand vocabulary in the field of academic writing, in particular, the written presentation of ideas and concepts to enable students to produce clear, well-structured, detailed text on complex subjects, showing controlled use of organizational patterns, connectors and cohesive devices ___________________________________________________________________________

Austrian Language Course Contents Introductions in a café - start a conversation - introduce themselves and others - ask for personal information - spell - understand telephone numbers and be able to give their own - read and understand short descriptions about people - order and pay in a café Communication in class - state the courses they are taking and ask others for the same information

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Incoming Programme WS 16/17 - ask questions within lessons - understand simple biographies Towns, countries and languages - talk about towns, countries and languages - explain the geographical location - write a short text about themselves - express statistics in words Accommodation – where, how …: - describe accommodation - talk about their own home Times, appointments and everyday situation: at the doctors, in work, leisure time - tell the time - describe their daily routine - make appointments and arrangements - apologize for a delay The journey to work, at work: - describe the route to work - navigation in a house - ask for directions / enquire after someone - location of people / objects ___________________________________________________________________________ Introduction to Austrian Culture Introduction to Austrian Culture aims to provide students with practical and theoretical knowledge about Austrian Culture and increase students’ understanding of how culture influences everyday and business life in Austria. The course will present students with an overview of Austrian culture and identify key cultural values to help raise awareness of our own and other cultural values and what these mean in relation to our perception of others. Through presentation, self-reflection and analysis, the course aims to enable students to further their knowledge about Austrian culture and develop an open attitude and curiosity to enhance their intercultural competence and their ability to act and interact in an intercultural setting, such as their semester abroad in Austria at the Carinthia University of Applied Sciences. Course Contents o Austria and its culture o What is culture? Self-Identity o Cultural value patterns Page 9

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Incoming Programme WS 16/17 o Intercultural competence Cultural differences (and similarities) in communication style, relevant to intercultural interactions, such as attitudes towards time or how we deal with uncertainty and power relationships will be investigated. Experiential exercises, group work and student presentations will enable students to apply the knowledge they have gained as well as reflect upon their own experiences and deepen their understanding of both their own and the Austrian culture. Course Objectives Provide practical and theoretical knowledge about Austrian objective i. and subjective culture Raise awareness of own culture and cultural dimensions which influence ii. our perception of others iii. Understand models and examples of intercultural (in)competence Develop and further intercultural competence iv. v. Encourage development of an open and curious attitude ___________________________________________________________________________

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