International Marketing Management MIMM

Ma ste r

Cattolica

FACULTY OF ECONOMICS FACULTY OF PSYCHOLOGY a.y. 2016/2017 - II edition Milan, September 2016 - December 2017

First Level Specializing Master

N

Nowadays business contexts require analytical competencies and flexible decision making attitudes able to manage market diversity with lateral thinking approach. MIMM is an answer to these business needs, offering a set of strategical and operational skills able to interpret and face international context complexity. This is why the 2nd edition activates an extra educational path in collaboration with ICE, the Italian Trade Agency. ICE EXPORT LAB JUNIOR is a regulated program thanks to a special agreement between ICE and MIMM providing also 10 scholarships. WHO For 10 selected students who want to specialize in “export manager”. The students will be selected by ICE according to: Excellent English language Preferably a second language Passing the modules of the Master Motivation and aptitude to the role of junior export manager (assessed by professional experiences and individual interviews) Never having attended other courses organized by ICE benefiting from scholarships. WHAT The 10 students will be provided with: 175 hours of additional lessons together with simulations, group work, case studies and conference calls with ICE offices abroad. Teaching topics: digital marketing, communication and management; a collective study tour of 1 week at one of the markets selected by ICE; an internship in an Italian company. After this period of time, an additional internship of 2 months to be carried out at ICE international offices, preferably, in order to finalize a project for an Italian company. SCHOLARSHIP ICE EXPORT LAB JUNIOR will offer: a grant of € 3,000 (gross) to cover part of the tuition fees of the MIMM program, which will be paid directly to the students at the end of the classroom phase; an additional scholarship of € 3,000 (gross) directly paid to the students during the internship abroad; the round-trip airfare for the foreign destination agreed with ICE. WHEN MIMM and its didactic activities will end in April 2017. Immediately after, the selected students will be dedicated to the specific ICE EXPORT LAB JUNIOR program.

At a glance Main features
Innovative approach due to the multidisciplinary design: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally.
International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts.
Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and of the most innovative methodologies that leverage to group projects, field experiences and learning laboratories.
Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.

Participants Profile
Students graduated in Economics, Management or Psychology. Candidates with a different educational background can be admitted to MIMM after being evaluated by the program’s Scientific Committee.

Prerequisite for access to the program is a good knowledge of the English language (minimum B2).
Further requirements: TOEFL iBT score equal to minimum 80, or IELTS score equal to minimum 6.0 or having attended a previous educational program entirely taught in English.

Admission procedures Maximum number of candidates admitted: 30 The selection process is divided into two phases: evaluation of the application form and motivational interview. Tuition fee: 12.000 € to be paid in installments.

Deadline for applications May 31st 2016 - first round July 20th 2016 - second round

Scholarship 10 scholarships are given by ICE to the students selected for the ICE EXPORT LAB JUNIOR program.

Course duration September 2016 - December 2017 Full-time formula. Class lessons will take place from Monday afternoon to Friday morning. The attendance is compulsory.

INFORMATION [email protected] [email protected]

m a s t e r . u n i c a t t . i t / m i m m

“We believe in the value of multidisciplinarity in our education. This is why the Faculty of Economics and the Faculty of Psychology have given origin to the Master in International Marketing Management MIMM. The goal is to provide a set of competencies necessary to work in organizations that have to understand and manage the complexity of international markets and customers.” Annalisa Tunisini Professor of Marketing, MIMM Director

“Flexible analytical and decisional skills, able to understand and manage the diversity and dynamism of markets with creative and lateral thinking, are necessary to face the increasingly complex business contexts. The Master MIMM creates open culture and capabilities flexible to changes”. Albino Claudio Bosio

Learning outcomes

M

IMM aims at virtuously integrating the management and marketing disciplines with the psychological-organizational ones and will enable abilities necessary to:
analyze the international markets;
assume managerial, commercial and marketing responsibilities;
operate in international contexts with an open-minded and flexible approach.

Class profile

T

he target audience is primarily made up of students graduated in Economics, Management or Psychology. Candidates with a different educational background can be admitted to MIMM after being evaluated by the program’s Scientific Committee. Prerequisite: a good knowledge of the English language (minimum B2)

Career opportunities

S

tudents will acquire competencies and skills suitable for marketing management positions in both national and international businesses and organizations, as well as, analytical roles (supporting the decision making process) thanks to the multidisciplinary approach of the program. Participants will be exposed to the fundamentals needed to launch and direct their career as: Marketing Manager, Brand and Communication Manager, Country Manager, Export Manager, International Sales Manager, International Marketing Researcher, International Analyst.

Academic Year 2015/2016

Country of Origin

Professor of Consumer and Marketing Psychology, MIMM Co-Director

Educational Background

Curriculum overview COURSE STRUCTURE Course

Hours

Period

Soft Skills

20

Propaedeutic Economics courses*

19 Sept. - 30 Sept. 2016

80

Propaedeutic Psychology courses*

80

Core courses

260

Nov. 2016 - Apr. 2017

Field Projects

250

Jan. - Apr. 2017

Stage and final report

500

May - Dec. 2017

ICE EXPORT LAB JUNIOR***

175

April - May 2017

PROPAEDEUTIC COURSES

CFU

PROPAEDEUTIC ECONOMICS COURSES*

10

Fundamentals of business management

5

Principles of marketing

5

PROPAEDEUTIC PSYCHOLOGY COURSES** 10 Oct. - Nov. 2016

* Those courses should be considered mandatory only for students coming from Faculties other than Economics ** Those courses should be considered mandatory only for students coming from Faculties other than Psychology *** Program dedicated to 10 students selected by ICE according to the procedures reported on the web page

Fundamentals of social sciences and psychology for marketing

5

Principles of applied social research Methodology

5

CORE COURSES

32

Introduction to internationalisation

4

Understanding international markets

4

Consumer behaviour

4

International marketing research

4

Marketing strategies in an international setting

4

Evaluating companies and markets for action

4

Managing the international marketing mix

4

Managing psychology in an intercultural context

4

FIELD PROJECTS AND SEMINARS

6

STAGE AND FINAL REPORT

12

TOTALE

60

ICE EXPORT LAB JUNIOR***

10

Internship and field projects

Field projects
Commissioned by a

company/organization and Internship and field projects

coordinated by a company

complement and complete

representative and an academic

the training objectives of the

tutor, they help enhancing

MIMM. They are opportunities

teamwork skills and problem

for learning and training with

solving.

companies, being characteri-

Consulting projects launched

zed by a strong synergy bet-

during the a.y. 2015/16:

ween theory and practice.


Abarth: Creation and

coordination of the first

Internship

community of owners, collectors


It takes place at companies

and enthusiasts of Abarth cars.

and organizations in Italy or


Assirm: Strategic advice to

abroad and lasts minimum 3

support Assirm repositioning

months (full time commitment).

and associational marketing.


The internship search is


Cortilia: Internationalization

supervised and managed by

and business model

the Scientific Direction and the

development entering in new

Didactic Coordination of

markets, such as: Germany,

MIMM, who oversee and

Austria and Switzerland.

ensure consistency and


Fraccaro Spumadoro S.p.A.:

relevance of the internship

Fraccaro internationalization

contents with respect to the

entering in new markets, such

specialization areas of the

as: the American bakery market.

Master.


SCM Group: Solid Wood for


It relies on the administrative

Housing: Global Market

support by the Stage &

Research and Trend Analysis

Placement service of the

2016 - 2020

University.

Scientific Direction Annalisa Tunisini, Director, Università Cattolica del Sacro Cuore ([email protected]) Albino Claudio Bosio, Co-Director, Università Cattolica del Sacro Cuore Renato Fiocca, Università Cattolica del Sacro Cuore Ivan Snehota, Università della Svizzera Italiana (CH) Edoardo Lozza, Università Cattolica del Sacro Cuore; President, ICE - Italian Trade Agency

Program Coordinators Alessandra Tzannis, Università Cattolica del Sacro Cuore ([email protected]) Serena Barello, Università Cattolica del Sacro Cuore ([email protected])

Stage Coordinator Federica Basilio, Università Cattolica del Sacro Cuore ([email protected])

www.unicatt.it

ICE Export Lab Junior

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