INFORM PARTNER PROGRAM GUIDE Version 1.0.15

Informatica INFORM Partner Program The Informatica INFORM Partner Program provides leading consulting, integration, reseller, technology, and Cloud companies with the ability to engage with Informatica to offer customers valuable solutions and services around the Informatica product suite. The program consists of a comprehensive set of sales and enablement resources and financial benefits to help partners profit from solutions and services offered in conjunction with Informatica. The Informatica INFORM Partner Program provides Partners with the following benefits: yy Collaborative Sales Teaming with the Informatica Sales Force yy Exposure to the Informatica Customer Base yy Financial Referral Fee Benefits for Identifying and/or Assisting Informatica Software and Cloud Subscription Sales yy Access to Informatica’s Industry Leading Products for Internal Training and Demo Use yy Special Partner Savings and Offers on Training & Informatica Certified Packages yy Access To Global Customer Support (GCS) Technical Support yy beINFORMed, the Informatica Partner Portal and One-Stop Resource for Your Informatica Business The Informatica INFORM Partner Program offers four distinct partnership categories with corresponding levels of commitment and value contribution — Foundation, Premier, Elite, and Global. Companies interested in joining INFORM and partnering with Informatica, enter the program at the Foundation partner level with annual criteria. Partner levels are reviewed annually and upon meeting the next level criteria, partner companies can advance levels and receive additional benefits.

INFORM Partner Program ANNUAL PARTNER LEVEL TARGETS

INFORM PARTNER VALUE CRITERIA

Foundation

Informatica Revenue and Business Impact

Premier

Elite

Global By Invitation

40% Weight For Level Advancement

Teaming that Contributes to Customer Purchases from Informatica of Licenses and/or Informatica Cloud Subscriptions: yy Informatica Product License Revenue* yy (or) Informatica Cloud First Year ACV Revenue* Referred Partner Identified (Partner Sourced) New Customer Opportunities to Informatica: yy Number New License and/or Informatica Cloud Subscription Customer Opportunities Registered by Partner via beINFORMed & Sold by Informatica

$200K $50K

4

Certification, Expertise, and Solution Offerings

$1M $150K

$5M $500K

$10M $1M

8

12

20

40% Weight For Level Advancement

Minimum Number Individuals Certified on Informatica Annually yy Reported Through Informatica University Certification Exam Results

2

6

12

50

Product Expertise yy Number Certified Individuals Expert in the Same Informatica Product License Solution or Informatica Cloud Solution Area

2

3

6

10

Solution Offerings Powered by Informatica yy Industry, Salesforce Fullforce, and/or Horizontal Business Solutions

1

2

3

4

Customer Satisfaction

20% Weight For Level Advancement

Average Satisfaction Score from Value Add Services and/or Delivery Engagements Associated with New Informatica License Purchases and/or Informatica Cloud Subscriptions Go-Lives yy Rated by Informatica and Informatica Customers Informatica Success Stories and/or Reference Customers

85% +

85% +

85% +

85% +

1

2

4

8

* Partner Level Advancement Revenue Thresholds May Vary by Geographic Region

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Program Alliance PARTNER LEVELS

INFORM PROGRAM AGREEMENT AND RESOURCES

Global

Foundation

Premier

Elite

Required

Required

Required

Required

Informatica Certified Package (Includes Training Courses Plus the Certification Exam): yy Each Informatica Certified Package Contains All the Informatica University Training Courses Required and the Corresponding Certification Exam for an Individual to become Certified yy Contributes Towards Annual Requirements yy Cloud Partners May Substitute Cloud Certification Exam(s)

1 Included

1 Included

1 Included

Custom

Complimentary Access to Training on Informatica Cloud Academy

Included

Included

Included

Included

50% Savings Informatica University onDemand Training Courses, and/or Instructor-Led Training Delivered Virtually or Held at an Informatica Facility

Included

Included

Included

Custom

Complimentary Access to Informatica Sales and Pre-Sales Training

Included

Included

Included

Included

Access to Informatica Temporary Licenses for Internal Training and Demo Use (The Informatica Product Suite - Select Licenses May Have Special Requirements)

Included

Included

Included

Included

Informatica Global Customer Support (GCS) Standard Technical Support Access (Call In and Online Help)

Included

Included

Included

Included

Eligibility for Program Referral Fee Benefits for Co-Sell with Informatica (See Referral Fee Table Schedule on Page 3)

By Partner Level

By Partner Level

By Partner Level

Custom

Informatica Marketplace Standard Directory Listing

Included

Included

Included

Included

Access to the Informatica Partner Portal beINFORMed

Included

Included

Included

Included

INFORM Program Benefits – Sales, Marketing, Funds and Elections, and Other Program Benefits (See Tables in This Program Guide)

Included

Included

Included

Included

INFORM Program Annual Fee (USD) (Other Country Currencies Use Equivalent Conversion To Usd) (Informatica Cloud Partners May Be Eligible For A Special Annual Program Fee)

$5,000

$5,000

$7,500

$15,000

Multi-area Annual Supplement for Additional Geographic Region(s) (Other Country Currencies Use Equivalent Conversion To USD)

$2,500

$2,500

$2,500

NA

By Invitation

INFORM Partner Program Agreement Execute Annual INFORM Partner Program Legal Agreement

Included with the INFORM Partner Program Agreement

INFORM Partner Program Annual Fee

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Financial Program Benefits PARTNER LEVELS

REFERRAL FEE SCHEDULE

Foundation

Premier

Elite

Global By Invitation

yy Referral Fees are Compensation Neutral to the Informatica Field Sales Force

yy Partners May Elect to Receive Referral Fee or Informatica Referral Fund Credit per Qualified Opportunity

Referral Fee Levels - Level (1 + 2 + 3) May be Combined Per Eligible Transaction for an Increased Benefit Level 1:



Partner Identified “Sourced” New Informatica License and/or Informatica Cloud Opportunity1 In Either Informatica Install Base or New to Informatica Customer

5% ($15K cap)

7% ($20K cap)

7% ($30K cap)

7% ($40K cap)

Level 2:

Partner Identified “Sourced” New to Informatica Customer Incentive

5% ($5K cap)

5% ($7.5K cap)

5% ($10K cap)

5% ($15K cap)

Level 3:

Partner Value-Add Teaming and Win Assistance2

5% ($5K cap)

5% ($7.5K cap)

5% ($10K cap)

5% ($15K cap)

$25,000

$35,000

$50,000

$70,000

Total Potential Referral Fee Benefit Per Opportunity

* Public Sector Transactions Eligible for Referral Fund Credit Only * Informatica Cloud First Year Subscriptions ACV Eligible Only * Partner Opportunity Registration on beINFORMed and Approval of Teaming Arrangement Form Required for all Referral Benefits * Customer Must Purchase Product from Informatica and Pay Informatica for Referral Benefit to be Applicable *Sourced New to Informatica Customer Incentive Subject to Current New Business Definitions for Informatica Licenses and Informatica Cloud

INFORM Partner Program Resell PARTNER LEVELS

RESELL

Foundation

Premier

Elite

Global By Invitation

yy Offered as an Option through the INFORM Partner Program yy Partners Interested in Reselling Informatica Products and/or Informatica Cloud Subscriptions May Be Subject to Additional Requirements and/or Approval

Resell Criteria and Standards Recommended Informatica Sales and Pre-Sales Expertise: yy No. Accredited Sales Individuals for Each Specific Informatica Solution (DI, DQ, MDM, etc.) yy No. Accredited Pre-Sales Individuals for Each Specific Informatica Solution (DI, DQ, MDM, etc.)



1

4

8

2

2

4

Standard Resell Discount

25%

25%

25%

25%

Development Fund Credit per Eligible Resell Transaction

3%

4%

5%

Custom

Custom

*Registration Required *Special Pricing May Be Requested per Transaction * Resell is Subject to Partner Maintaining a Positive Credit Rating *Specific Countries in Certain Regions May Have Partner Resell Discounts that Vary from the Standard Resell Discount *Sales and Pre-Sales Individual Recommended Accreditation Requirements Not Applicable to Informatica Cloud * Additional Qualifications and/or Agreement May Apply

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Program Training and Certification Benefits PARTNER LEVELS

INFORMATICA TRAINING & CERTIFICATION

Foundation

INFORM Learning Sales & Pre-Sales Training and Accreditation Access to INFORM Learning The Informatica Sales and Pre-Sales Online Training System, the Courses and Paths Utilized by Informatica Sales

By Invitation

Free Included in Alliance

Free Included in Alliance

Free Included in Alliance

Free Included in Alliance

Savings for INFORM Partners

Informatica Certified Packages for Partners Offered on (8) Informatica Product Solutions, Each Informatica Certified Package Contains All the Training Courses Required Plus the Corresponding Exam for an Individual to Become Certified as a Specialist on an Informatica Product Solution. Informatica Certified Packages are Available for the Following Certified Specialist Categories: yy MDM Developer yy MDM Administrator yy Big Data Integration

Global

Elite

Complimentary for INFORM Partners

Informatica Certified Packages *Recommended

yy PowerCenter Developer yy PowerCenter Administrator yy Data Quality Developer

Premier

yy Test Data Mgmt. Developer yy Data Archive Developer

Special Partner Savings

Informatica Cloud Academy

Special Partner Savings

Special Partner Savings

Special Partner Savings

Complimentary for INFORM Partners

Informatica Cloud Academy Informatica Cloud Academy is the Comprehensive Online Site For Informatica Cloud Training. In Addition to Foundation and Supplemental Courses, Online Training and Enablement Certification Paths are Available On: yy Informatica Cloud Data Integration - Including Real-Time yy Informatica Cloud Data Management - Including Cloud MDM for Salesforce

Free Included in Alliance

Informatica University onDemand Product Training

Free Included in Alliance

Free Included in Alliance

Free Included in Alliance

Savings for Informatica Partners

onDemand Annual Per-Person Subscription Access the Entire Library of Informatica Self-Paced Product Training Courses to Increase Competency Anytime, Anywhere.

65%

65%

65%

65%

OnDemand Single Training Course Self-Paced Product Training Courses That Span the Informatica Product Suite.

50%

50%

50%

50%

Informatica University Instructor-Led Product Training Last Minute FREE Seats Subject to Availability, Instructor-Led Classroom Training at an Informatica Facility. Registration 3 Days Prior to Class Start. Classes May be Taken Virtually. Standard Instructor-Led Seats Instructor-Led Training Classes that Span the Informatica Product Suite at an Informatica Facility or Live Online via Virtual Academy (IVA) Without Travel Expenses.

Savings for Informatica Partners Free Subject to Availability

Free Subject to Availability

Free Subject to Availability

Free Subject to Availability

50%

50%

50%

50%

Informatica University Certification Individual Exams Certified Professional Exams Informatica Certification Achieved Through Proctored Exams Validating Informatica Product Knowledge, Implementation Skills, and Experience. Exams Include a Retake Voucher.

Offered to INFORM Partners $240

$240

$240

$240

*Availability and Program Options May Vary by Region/County/Continent and All Training Enrollment is Subject to Availability *Partner Savings Based on Standard Market Offerings *Access to INFORM Learning is Included for the Number of Individuals Required to Achieve Partner Level *Informatica University and Informatica Cloud Offerings and Savings Subject to Change * Informatica Certified Packages are the Recommended Informatica University Training Vehicle for Partners

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Program Sales Teaming SALES TEAMING

Field Engagement with the Informatica Sales Force

PARTNER LEVELS

Global

Foundation

Premier

Elite

Access to Informatica Regional Alliance Managers (RAMs) and Introductions to Informatica Field Account Managers Upon Qualified Opportunity Registration on beINFORMed

P

P

P

P

Sales Assistance for New Informatica License and/or Cloud Subscription Qualified Opportunities – and Access to Informatica Solution Sales Specialists

P

P

P

P

Informatica Sales and Pre-Sales Selling Aids and Tools

P

P

P

P

Access to Informatica Product Play Solution Resources

P

P

P

P

Ability to Attend the Informatica Annual Worldwide Sales Kickoff and Partner Summit

P

P

P

P

Partner Advisory Council Eligibility (Invitation Only)

P

P

P

Opportunity to Sponsor Regional Field Sales Meetings

P

P

P

P

P

Informatica Executive Sponsor (Invitation Only)

OPPORTUNITY REGISTRATION via beINFORMed Sales Assistance, Visibility, and Benefits

By Invitation

PARTNER LEVELS

Global

Foundation

Premier

Elite

Opportunity Registration, Tracking, and Reporting Via Beinformed, The Informatica Partner Portal, at https://beinformed.force.com/partners/welcome

P

P

P

P

Log Your Company’s Role In “Sourcing” and/or Assisting Informatica Licenses and/or Informatica Cloud Subscriptions and Initiate The Teaming Process

P

P

P

P

Establish Yourself as the Partner for Teaming with Informatica Sales on a Specific Opportunity

P

P

P

P

Request Sales Assistance for RFIs and RFPs, and to Pursue and Win Joint Opportunities

P

P

P

P

Initiate the Teaming Arrangement Process for Eligible Referral Benefits – (Required)

P

P

P

P

Initiate the Resell Process and Associated Benefits

P

P

P

P

Track to the Next Partner Level

P

P

P

P

By Invitation

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Program Product Access and Support Benefits PARTNER LEVELS

INFORMATICA PRODUCT ACCESS

Global

Foundation

Premier

Elite

Access To The Entire Informatica Product Suite For Internal Training and Demonstration Use from beINFORMed, the Informatica Partner Portal

P

P

P

P

Request and Download Temporary (6 Month Term) Licenses Via beINFORMed – 72 Hour Request SLA.

P

P

P

P

Ability to Self-Administer Temporary Licenses via beINFORMed

P

P

P

P

TECHNICAL SUPPORT

Access to Informatica Global Customer Support (GCS)

By Invitation

PARTNER LEVELS

Global

Foundation

Premier

Elite

Access to (GCS) Technical Support for the Entire Range of Informatica Products Under Your Own Company Name

P

P

P

P

Toll-Free Phone Access During Standard Business Hours to Support Centers in North America, Europe and Asia

P

P

P

P

Multi-lingual Support by Engineers who Speak English, French, German, Dutch, Italian, Spanish, Portuguese, Japanese, Mandarin, and Korean

P

P

P

P

Ability to Raise Online Cases Through http://mysupport.informatica.com/login/login.html

P

P

P

P

Access to Resources Including: Configuration Manager, Mapping Templates, Debugging Tools. Troubleshooting Templates

P

P

P

P

Ability to Participate in Moderated Support Forums

P

P

P

P

Access to Online Knowledge Base Containing Over 50,000 Articles and 750 Support Videos

P

P

P

P

By Invitation

PARTNER LEVELS

INFORMATICA PROFESSIONAL SERVICES (IPS)

Global

Foundation

Premier

Elite

Informatica Professional Services Boot Camps on MDM and Informatica Data Quality Delivered Regionally to Partners (By Invitation Only)

P

P

P

P

Informatica Professional Services Program (Available to INFORM Partners Qualified by IPS who are Interested In Participating in IPS Led Engagements)

P

P

P

P

Special IPS Subcontracting Rates for INFORM Partners

P

P

P

P

By Invitation

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

INFORM Partner Program Marketing and Fund Benefits PARTNER LEVELS

MARKETING PROGRAMS

Global

Foundation

Premier

Elite

Informatica Partner Level Logo For Use on Partner Website and Materials

P

P

P

P

Ability to Create a Partner Profile Listing on Informatica Marketplace – Complimentary for INFORM Partners

P

P

P

P

Informatica Campaigns in a Box – Everything You Need to Run Your Own Lead Generation Campaigns on Key Informatica Flagship Products









Access to Presentations, White Papers, Product Collateral, and Social Media Content — and the Ability to Customize for Your Company

P

P

P

P

Joint Customer Success Story and Reference Program

P

P

P

P

Eligibility for Participation in Informatica Field Marketing Regional Programs

P

P

P

P

P

P

P







Lead and Pipeline Generation Joint Initiatives (By Invitation Only) Opportunity to Sponsor Major Events Including Informatica World



By Invitation

PARTNER LEVELS

DEVELOPMENT FUND ELECTIONS

Global

Foundation

Premier

Elite

P

P

P

P

P

P

P

P

Informatica Sales Kickoff Sponsorship

P

P

P

P

Informatica World Sponsorship Subsidy

P

P

P

P

Joint Regional Marketing Events with Informatica Field Marketing

P

P

P

P

Custom Lead Generation Campaigns (Requires Approval)

P

P

P

P

By Invitation

yy Partners may Elect to Fund the Following with Earned Referral Funds and Development Funds

Informatica University Training and Certification Informatica Certified Packages, Instructor-Led Training, On-Site Training, onDemand Training, and Individual Certification Exams

Informatica Professional Services (IPS) Subcontracting Resources

Marketing Programs

*Global Level Partners may be Subject to an Annual Cap

INFORM PARTNER PROGRAM GUIDE Version 1.0.15

beINFORMed, The Informatica Partner Portal beINFORMed

https://beinformed.force.com/partners/welcome Informatica Partner Portal

PARTNER LEVELS

Global

Foundation

Premier

Elite

Product Requests Source to Access the Entire Informatica Product Suite and Request Licenses for Internal Training and Demo Use.

P

P

P

P

Partner-Specific Enablement Resources For Sales, Pre-Sales, and Delivery Personnel — Including Webinars, Demos, Presentations, White Papers, Sales Tools, Product Data Sheets, etc.

P

P

P

P

Opportunity Registration for Referral Benefits or Resell Secure Lead Registration System to Request Sales Assistance and for Informatica License Opportunities Eligible for Referral Benefits or Resell.

P

P

P

P

Partner Discounted Training and Certification Registration Link to Register for Training and Certification at a Savings and View Special Partner Incentives.

P

P

P

P

Marketing Resources Access to Marketing Resources to Help Grow Your Informatica Business

P

P

P

P

Technical Support Gateway Access to Informatica Global Customer Support (GCS) — Product Support and Resources.

P

P

P

P

By Invitation

Join The INFORM Partner Program Complete a partner application online today at beINFORMed: https://beinformed.force.com/partners/welcome After the application is submitted, an Informatica alliance manager will contact your organization to discuss partnering opportunities, program requirements, benefits, and the contract process. For specific questions contact the Informatica Alliances team.

About Informatica Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,500 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. Definitions

Partner Sourced: An opportunity is considered “Partner Sourced” when a partner makes Informatica aware of an opportunity for a new Informatica product or subscription sale by referring to Informatica or registering the opportunity on the partner portal. A Partner Sourced opportunity is a sales opportunity that was previously unknown to Informatica regardless of whether the opportunity is in an Informatica install base customer or new to Informatica customer. 1

Partner Value-Add Assist: An opportunity in progress where partner assistance is integral to Informatica securing the transaction. Partner demonstrates teaming through assistance in any of the following activities: provides a positive recommendation of Informatica to the customer above the competition, supports joint sales activities, provides introductions to decision makers, openly shares information, provides a demo or POC, and/or contributes other value-add activities. 2

Informatica reserves the right to modify this Program Guide and the resources and benefits offered through the INFORM Program.

INFORM Partner Program

Worldwide Headquarters, 2100 Seaport Blvd., Redwood City, CA 94063 USA. Phone: 650 385-5000 www.informatica.com © 2015 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica and the Informatica logo are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be tradenames or trademarks of their respective owners.