Aastra Approval Partner Program
Presented to:
Presented by:
Bernd Jobes Product Line Manager of Partner Program
© 2008 Aastra Telecom Schweiz AG.
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Contents
» Application Strategy » Objectives of A2P2 » Processes: – Registration – Qualification – Certification
© 2008 Aastra Telecom Schweiz AG.
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Aastra Application Strategy
» High-end requirements and vertical segments are provided with 3rd party Application Providers
3rd party
» We implement the necessary features to fulfill the majority of our customers requirements with our own Application Suite
Aastra Application Suite
» We implement basic functionality and basic Applications within the Call managers
Call Managers © 2008 Aastra Telecom Schweiz AG.
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Objectives » Selling our own Products » Co-operating with 3rd Party Application Providers …complementing our own offerings
» Assuring 3rd Party Applications running stable together with our equipment ...following an optimized process
» Investing only in Businessrelevant Applications ...without preventing other Partners from using our equipment
© 2008 Aastra Telecom Schweiz AG.
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Processes » We distinguish three major processes to handle Co-operations with 3rd Party Application Providers: » Registration – providing a platform for exchanging information with partners without causing much effort for us
» Qualification – testing an Application - without taking any liabilities
» Certification – verifying an Application – providing 3rd level Support at Customer sites in case of problems taking care to keep integrations running with future releases
© 2008 Aastra Telecom Schweiz AG.
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Registration – Keeping in Touch » Detailed Information on our Technical Interfaces… – EDSS1 and QSIG, TAPI 2.1 (Call Control, ACD), CSTA – ATAS, SNMP and SMPP, Hotel and CDA – Open Interfaces Platform incl. Development Documentation – planned: WEB Services (SOAP/XML)
» …published via Extranet platform – – – –
Download Area (Driver, Doc) Application Notes Info on new System Functionality Managed Member Forum
» No 3rd Level Support provided © 2008 Aastra Telecom Schweiz AG.
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Process of Registration (I) Application Partner
PLM Applications
Apply for Registration
Receive Registration application
Receive Reject
reject
Decide on Application
accept
terminate
Receive Account Data
Trigger: » Application Partner can apply for becoming a Registered Member Decision: » PLM Applications checks – and may choose or refuse » If accepted, PLM Applications opens an account for the new Application Partner
Open Partner Account
accept
Send Account Data
© 2008 Aastra Telecom Schweiz AG.
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Process of Registration (II) Receive Account Data
accept
Send Account Data
Use Partner Account
Start Registration supervision
Receive termination info
Send termination info
Decide to renew
renewal
Apply again
– Interface Specifications for OIP, TAPI, EDSS1, ATAS, CSTA… – Download Area – Demo Applications – Forum
Validity of Membership: » 1 year Renewal: » By applying again…
No renewal
Terminate
Services offered: » Access to Extranet Portal
Terminate
3rd Level Support: » Will not be provided © 2008 Aastra Telecom Schweiz AG.
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Qualification – Living the Pareto Principle » Qualifying an Application, which is easy to integrate with Aastra’s IP PBX systems, is an appropriate measure to provide a Customer solution with a reasonable effort » Verification can be done locally – thus decentralizing the workload, avoiding language barriers... » Aastra centrally publishes a Qualification Diploma, assuring the quality and distributing the information to other CSUs » Qualification implies a certain level of risk and there is a centralized fallback for 3rd level Support issues solving potential Customer problems – which will be invoiced
© 2008 Aastra Telecom Schweiz AG.
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Process of Qualification (I) Trigger & Decision: » CSU Consulting & Veto: » PLM Applications
Qualification Process in PLM Applications
Qualification Process In CSU
Request for Qualification
Receive request
Strategic veto ?
reject
accept send feedback To CSU
Take feedback into account
CSU decision
Delegate tests
Receive support request
Qualification rejected
» If the Qualification shall be done, the CSU can – either do the necessary validation tests locally – or delegate them to PLM Applications (which will be invoiced)
Do tests Perform qualification test
Perform qualification test
© 2008 Aastra Telecom Schweiz AG.
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Process of Qualification (II)
» Marketing documents must be provided by the CSU » A quality insurance will be done by PLM Applications » The diploma will be issued by PLM Applications » The information on this solution will be published by PLM Applications
© 2008 Aastra Telecom Schweiz AG.
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Process of Qualification (III) » 3rd Level Support for Qualified Applications will not be given for free » With the qualification an Application Partner can buy Support Case Vouchers for his Application (package of 5 for 1’200 €)
» An Application Provider needs a valid Support Case Voucher to open a 3rd Level Support Case » If the problem is within Aastra’s products, the Voucher stays valid and can be used again, else it becomes invalid © 2008 Aastra Telecom Schweiz AG.
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Certification – Satisfaction guaranteed » Efficiency and Effectiveness for our Partners – – – –
Training and Integration support Verification and Load Tests Joined Field Trial activities Early Information on new Features
» Reliability for our Customers – Comprehensively tested Solutions – Clear Processes and Responsibilities – Well established Relationships – Central point of 3rd Level Support
© 2008 Aastra Telecom Schweiz AG.
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Process of Certification (I) PLM Applications
CSU
Receive trigger to prepare Certification
Decide on potential Certification promising
Prepare Business Plan Proposal
Send Certification request
SPC
Trigger: » CSU, SPC or PLM Applications
Trigger Certification
Preparation: Trigger Certification
» PLM Applications Mandatory Pre-Requirement:
not promising
» Promising Business Plan Certification not requested
Decision: Trigger Certification
» SPC
Decision to certify
© 2008 Aastra Telecom Schweiz AG.
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Process of Certification (II) Negotiate roll-out, sales strategy, pricing, ... and sign certification contract
Performe Integration
ok
Perform Verification not ok
yes not ok
perform Field Trial
ok Could failure be solved
Create certification document
No solution
Certification failed
» Certification Contract will be negotiated by PLM Applications including roadmap, Pricing… » Integration will be done by Application Partner with the support of A2P2 team » Verification will be done by A2P2 team » Field Trial will jointly be done including CSUs » Diploma will be published by PLM Applications » Release and Version management will be provided by PLM Application » Full support will be provided by Aastra
Certification done
© 2008 Aastra Telecom Schweiz AG.
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Thanks for your attention ! Any questions ?
Contact:
[email protected] © 2008 Aastra Telecom Schweiz AG.
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