HSUS Animal Expo 2016 Workshop Engaging Volunteers: Think Creatively and Develop Dedicated Volunteers
Increase Volunteer Dedication Creative Ways to Help Your Volunteer Program
Presented by: Barbara L. Klein, BowWow Connections Inc. Email:
[email protected]
Where Do Volunteers Volunteer:
Non-‐profits are big business for America’s economy. There are approximately 1.41 million nonprofits with an estimated 80.6 million people volunteering each year (Urban Institute, 2015). Public charities make up the largest share of the nonprofit sector equaling 94.5 thousand. That equates to 54.4 million specifically public charity volunteers. Animal and environment organizations are part of this public charity sector with 43 thousand operating nonprofits. This equates to 2.4 million Animal/Environment organizations and when divided by the total number of volunteers, only approximately only 5.7 new volunteers per year find their way to volunteer in the Animal/Environment sector. This is why it is so important to keep our volunteers. The pool of volunteers available to animal organizations is quite small.
How Much Is A Volunteer Worth? Volunteer service is worth an estimated $173 billion to according to the Corporation for National and Community Service (Volunteer, 2015) research. Volunteers are estimated to volunteer 7.7 billion hours of time in one year. This equates to an average of $23.07 an hour according to the Independent Sector (IS) report. “The value of volunteer time provides one way to measure the impact millions of individuals make each hour they dedicate to making a difference”, according to IS.
Who Are Our “FREE” Work Force: (aka Volunteers)
• 25.3% of Americans over 16 years of age volunteered (80.6 million people) in 2014 • 20.2% Never married • 30% Married • 31.6% Adults with children under 18 years old • 26% Adults without children under 18 years old
Recap: Our “FREE” work force: • Married • With Children under 18 years old • Women • Age 35-‐55 years old • 65 Years or older
What Motivates Our “Free” Work Force? 91-72 Years Old - Traditionalists (1925-‐1944) • Competent • Civic duty • Commitment, stay for many years • Communicate: phone, written letters, in person 71-52 Years Old - Baby Boomers (1945-‐1964) • Ambitious, competent, competitive • Part of the bigger picture, make an impact • Short term, specific assignments • Use their special skills • Communicate: email, phone, or in person
Why Volunteers Leave:
51-32 Years Old-Generation X-ers (1965-‐1984) • Adaptable, confident, self-‐starters, determined • Cause that impacts them directly • Technologically savvy, highly educated • Communicate: email, text, Facebook 31-12 Years Old - Millennials (1985-‐2004) • Highly educated • Make a difference • Civic duty • Enthusiastic, fun, and eager • Communicate: Facebook, Twitter, text • Extremely technologically savvy • Crave personal attention, lots of praise • Gain professional experience
• Move from area • Other non-‐profit sways their interest • Death of volunteer’s pet • Boredom • Organization Reasons: • Lack of clear organization’s structure • No concrete goals • Not knowing the organization’s purpose and reason for existence • Failing to recognize their contribution • Lack of strong leadership • Lack of training • Lack of appreciation • Unable to develop new skills and experience to open up new career opportunities
Compassion Fatigue:
• “Emotional exhaustion, caused by the stress of caring for traumatized or suffering animals or people”
If you think you are . . . You probably are.
Ways to Help Compassion Fatigue:
• Set personal limits • Read a book on the subject • Take a class or webinar • Train your staff in social worker skills • Team up with other organizations that volunteers might have the same emotional struggles that you have. Building a support network can benefit your volunteer and staff.
Be Creative – Engage Volunteers
• Clearly explain your organization’s structure • Explain your cause, your ideological and your basis for your actions, your drive and your passion • Share your goals, your mission, your vision and your strategy to meet these goals • Orientation training in small groups with personal attention and training • Specific training to develop new skills o Dog behavior training for specific behaviors such as aggression, biting, obedience, shyness, introducing to new environments, agility, public speaking • Give FREE volunteer t-‐shirts • Host events/activities to showcase your volunteers o Have volunteers be part of news broadcasts, even if it is just holding a puppy or kitten o Acknowledge volunteer hours by different color t-‐shirts that you GIVE FREE o Allow posting on the volunteer facebook page. This can be done in a way that you can edit before it goes public. • Show your appreciation o Saturday picnics at the shelter o Appreciation luncheons o Saturday picnics at the shelter o Appreciation luncheons
Think out-of-the-box:
High schools students have a lot of energy, especially the football team. This event we worked with a teacher at a local school and got a group of high-‐schoolers out to clean a field next to a shelter so the volunteers could safely walk the dogs. The kids benefited from the work, including girls, and their only reward was the satisfaction of a hard job completed. Afterwards the shelter taught the kids how to bottle-‐feed orphan newborns. Even the football quarterback was tenderly feeding the babies. Out of this event I was able to obtain fosters for 3 sets of puppies with their moms, raised another 5 orphan puppies in the school’s office, and the teacher involved fostered a puppy until it found a new home. This all happened because we built a connection with the students and the school on a level that opened doors for them to help. This same school had a debate team that went in front of the City Council to reform the city’s old shelter and stop them from merging with the county’s high kill shelter. The City Council voted 5-‐0 in favor of the reform.
Think Creatively:
More and more volunteers are looking for ways to volunteer on their own time schedules. Develop and encourage programs that volunteers can do while at home or out of the shelter’s time restraints. Give clear instructions, goals, and deadlines. Bring out the creativeness in your volunteers by tapping into their creative ideas. Have a volunteer host a yard sale for a specific animal they are fond of. If you have a volunteer, or like the Fit for Fido campaign, a foster that is involved in a physical activity like Crossfit, let them develop and host their own event. Fit for Fido was expected to have 30 attendees and raise around $800. Final result of this event was over 80 attendees and over $3,000 raised – no cost or time commitment from the organization, and they had great media coverage. This is a win-‐win situation. Utilize volunteers to develop a “Dog’s Day Out” program for great exposure and training of shelter animals. Places they can visit are yoga studios (have a class with a rescue dog or cat), malls, parks, beach, popular community hangout and dog-‐friendly restaurants. Make sure whatever activity the volunteer is well trained for specific behavior requirements and have the tools to do the job well. Plan a “Doggie Beach Party” with shelter animals. This could be a major event and pretty much guaranteed to attract a lot of attention. Let your volunteers showcase their ability to handle dogs and socialization. Have a volunteer head-‐up a program such as the BoSo (Buy1Send1) program for enrichment toys or form a group to make your own “Up-‐Cycle” dog and cat toys. Who wouldn’t want to be responsible for dog and cat toys? These items make excellent retail items at events and in your shelter store.
Utilize all age groups:
Encourage local teachers involved to bring their classes to your shelter and read to the animals. Television crews love this. Offer shelter puppies and adult animals to come to school on finals day to help calm students test anxiety. Again, news crews love this stuff. Develop opportunities for the whole family to volunteer at times that are convenient for families. Let our “Traditionalists” age group hold animals. Maybe they can’t handle walking animals but a few minutes of hugging the scared and frightened ones can benefit both human and animal emotions. Provide a clean, comfortable area to do this.
Volunteers are not paid - not because they are worthless but because they are priceless.
Sources: American Foundation for Suicide Prevention (AFSP), Out of the Darkness Walks, afsp.org BarkPost, The Fatal Epidemic of Animal Care Workers That No One Is Talking About, Feb. 2015, www.barkpost.com/good/compassion-fatigue-animal-workers Bridging the Generations Gap in Company Volunteering, Ryan Scott, Forbes Leadership, www.forbes.com BoSo Program (Buy1/Send1 Enrichment Toys), BowWow Connections Inc, facebook: bowwowconnections Bureau of Labor Statistics, bls.gov National Center for Charitable Statistics, Necs.urban.org The Faces of Volunteerism in the U.S.A., Tessa Srebro, Feb. 2, 2016, Volunteering in the News The Flip Side of Fatigue, Beth Gammie, Animal Sheltering Magazine, Humane Society of United States, November/December 2015 Urban Institute, The Nonprofit Sector in Brief 2015, Brice S. McKeever, Oct, 2015 Volunteer Value Hits $23.07 An Hour, Mark Hrywna, April, 2015, www.thenonprofittimes.com
XYZ Dog’s Day Out Volunteer Agreement As a Dog’s Day Out Gulf Coast Humane Society (XYZ) volunteer I agree to the following provisions: (Please Initial)
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1. A XYZ volunteer can take only one dog out at a time for Dog’s Day Out (DDO) and for only a 2-hour increment.
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2. A volunteer must meet with a shelter staff member for a brief orientation before taking a dog for DDO. You will be briefed at this time on safety, precautions, and the behavior of the dog. You also must see a shelter staff member to “sign-out” and “sign-in” a DDO dog.
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3. You must let the shelter staff member know where you plan to take the DDO dog.
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4. The DDO dog must be in a crate at ALL TIMES when traveling in your vehicle.
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5. You may not take the DDO dog to your home unless you have been approved to be an approved XYZ foster and have prior approval. The purpose of the DDO is to get the animal exposed and socialized in public settings.
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6. You must carry a working cell phone with you at all times. This is so the shelter staff can reach you immediately in case someone is interested in adopting the DDO dog or you need to reach a shelter staff member in the event of an emergency. You must carry with you the list of XYZ emergency numbers.
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7. A DDO dog must wear a harness, leash, and if available an “Adopt Me” vest during the entire time they are out and about.
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8. You must wear your volunteer nametag and your XYZ volunteer t-shirt. We will provide information cards for you to hand out to potential adopters.
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9. You must be in control of the DDO dog at ALL times. Always be cautious of kids and other dogs either leashed or loose.
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10. The DDO dog must NEVER be off leash for any reason or taken to an off-leash dog park at any time.
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11. The DDO dog must NEVER be left unattended in a vehicle regardless of the outside temperature. The DDO dog must NEVER be tied or leashed to an object under any circumstances.
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12. The DDO dog can only have treats provided by XYZ. NO PEOPLE FOOD. Please limit the treats to a reasonable amount to assure they will not be sick. Too many treats make a sick dog the next day.
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13. The DDO volunteer must have an air-conditioned vehicle and the dog MUST ride in the air-conditioned portion of the vehicle.
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14. The DDO dog must NEVER be walked on hot pavement.
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15. The DDO volunteer must always provide the DDO dog with fresh water and a bowl to drink out of.
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16. The DDO volunteer must ALWAYS pick up the DDO dog’s poop.
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17. The DDO dog must not interact with other dogs. This is for the safety of the volunteer and the XYZ dog.
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18. A shelter staff member must be contacted immediately in the event of an emergency or if the DDO dog does not appear to be feeling well or exhibits unusual behavior.
Dog’s Day Out Volunteer Agreement page 2
I have read this agreement thoroughly and promise to abide by the GCHS DDO rules. I have received a copy of this agreement along with GCHS emergency contact numbers.
Date: ______________________ Volunteer Cell Phone Number: (______) ______________________________
___________________________________________ Volunteer Signature
____________________________________________ Print Name
___________________________________________________ Shelter Staff Supervisor/Member
Time Out: __________________ am / pm
Time In: __________________ am / pm
Animals Name: __________________________ Microchip Number: ____________________________________
XYZ EMERGENCY Contact Numbers: Clinic Office---------------------------------------------------------------------------- XXX-XXX-XXXX Adoptions, Front Desk -------------------------------------------------------------- XXX-XXX-XXXX Shelter Manager------------------------------ XXX-XXX-XXXXext. 302, cell XXX-XXX-XXXX Volunteer Coordinator ---------------------- XXX-XXX-XXXXext. 301, cell XXX-XXX-XXXX Executive Director -------------------------- XXX-XXX-XXXX ext. 308, cell XXX-XXX-XXXX
Use volunteers that have office skill to create Excel spread sheets. Let them take ownership of the project and train others to keep the project updated on a regular basis. You can created spreadsheets on owner surrenders as they call in and can be tracked and sorted by a variety of categories. Heartworm positive dogs can be kept on track throughout their treatment and status of owner compliance with dogs adopted before or during their treatment.
24-HR S & N Event Event: ACCOI 24-Hour Spay and Neuter Campaign Date: Late Winter/Early Spring Location: Indio Warehouse or Polo Fields (tent event) Target Areas: 92201, 92203 Revenue/Expenses: To offer free spay and neuter to all Indio residences in a target area (zip codes) for domestic cats and dogs over the age of TBD. A current City of Indio dog license will be required or a license purchase at time of event. Cats will require a minimum charge for the service ($5-$10). Revenue will be generated through the license fees and future revenue through renewals. This will also give ACCOI a better idea of the percentage of dogs and cats in the target area for future grants and program assistance through national resources.
Marketing: Advertising of the event can be distributed through City of Indio finance department (with any bill sent), utilities bills, business licenses, City paychecks, public facilities, newspaper advertising, radio, etc.
Funding: Volunteers, national organization, collaboration with other local and national rescue groups.
Day of the Event: Vouchers will be offered to all residences in the target area with a prior reservation and a time will be established to the animal owner when they can bring in their animal to be spay/neutered. This will spread surgery times through the 24-hour period.
Equipment/Volunteers: Volunteer surgical veterinarians and technicians will be need on the day of the event. Qualified animal care/surgical prep volunteers and registration volunteers will be needed. A mobile hospital could be a possible solution.
Goal: To reduce dog/cat overpopulation. Goal will be to spay/neuter at least 300 animals within a 24-hour period. This figure could change depending upon available statistics and records of the target areas.
Sustainability: A continued effort beyond this event and a strong plan of action will be needed to assure achieving a high impact to reduce overpopulation in the target areas. A plan for specific ongoing funding will be necessary.
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